Chapter 174 Teaching President Matsushita to do things(1/2)
The report of the Masato Kiji was almost at a full green light and passed through the entire highway.
"Send someone to Hong Kong City to negotiate and communicate in detail with EA Company and get all the project processes as soon as possible. And in the group's publicity department, immediately evaluate the surrounding influence of this event to see if we can also carry this express train for other products of our company!" Although it is just a small project worth one million, this matter is related to Lin Ping, and it even reached the president's ears.
When the president found out, a small meeting was held soon.
"The most important partner of gaming consoles is color TVs. In addition to this million dollar bonus, we can also reward some color TVs." The propaganda department immediately suggested.
"Not enough, this is far from enough!" Obviously, it was just a gift to the TV, which was not satisfied in the eyes of these big shots.
Once this matter is not delivered well, it is very likely that the TV will not be able to make a page.
The first sentence I just spoke was directly refuted.
This made others silent, and even if they had ideas, they would not dare to raise them in public at this time.
After all, everyone present was a department leader with great power, and it was not what they wanted to see to make a fool of themselves in public.
"..." The president didn't expect that he said something, why were everyone silent?
If this is done in normal times, even if you express your own objection, everyone will argue endlessly.
Could it be that because these people don’t understand video games, everyone dares not express their opinions?
"Call Mr. Lin Ping to join our meeting." After all, electronic games are still new things in this era. Seeing their subordinates fall into silence, the president can only include the initiator of the event in the scope of the meeting.
Fortunately, Lin Ping was still in his company at this time. If he was waiting for a while, Gu Qingshan and the other two could only answer the phone call.
After a simple communication, the other party hoped that Lin Ping would give some professional advice.
Everyone is a partner, and Panasonic wants to use a series of home appliances this time, such as color TVs, video recorders, refrigerators, etc.
These electrical appliances do not have business competition with Lin Ping's company, so the other party calmly asked Lin Ping to give some valuable suggestions.
"I don't know much about color TVs, but you can mention some concepts! For example, professional e-sports color TVs are specially designed for games! When promoting, you can mention that this color TV has more full colors, more pleasant sound effects, etc., etc." What Lin Ping could think of was nothing more than moving the routines of selling monitors in later generations to color TVs.
When a manufacturer promotes how good its monitor is, 80% of it is just advertising slogans.
"E-sports color TV? Will this define color TVs quite narrowly? How much can it be sold in such a narrow market? After all, those who buy game consoles must have TVs at home. Will they spend it repeatedly?" someone asked on the other end of the phone.
Lin Ping was speechless when he heard such a question.
It seems that these senior executives have definitely not bought their own gaming consoles and went back to play for a while.
"I don't know whose families already have game consoles. If your children keep playing games and you want to watch TV, will there be conflicts?
If this conflict is only a small scope, then you will sell anxiety in the media to expand the conflict, so that each family can be legitimately equipped with two TVs.
Because you are closer to the TV when playing the game console, you can randomly give video cables longer. In addition, you can make some changes in the appearance of the TV, such as different colors, red, orange, yellow, green, blue, and purple, and even publicize it, saying that your TV better protects people's eyes and is more suitable for teenagers." Lin Ping felt that he was committing a crime and taught these people to sell false things.
When many people heard Lin Ping's advice, they suddenly realized.
Even if the internal structure of the TV is exactly the same, the main gimmicks are sold in advance and eye-catching enough. That is an e-sports color TV that is ahead of its peers!
"Then, what should we do with our video recorder? The video recorder can't be said to be an e-sports recorder!" Someone started asking questions on the other side of the phone.
"Of course this is even better. After this competition, we will start another competition. The name of the competition is "Panas Super Racing Champions Cup". When the player connects the TV with a gaming console, the TV can synchronize the output signal to the video recorder. At this time, the player starts from the first level to the end of the last level, and records the entire process in real time.
This competition lasts for one month, and after a month, it will start to evaluate who is the fastest player in the game. At that time, the video recorder on the market will definitely see a sales boom. As for whether players want to buy your Panasonic video recorder, it depends on your subsequent operations. For example, if you buy a video recorder and get a game cassette? If you buy a video recorder, you will get a game poster or anime character poster?" The competition has not yet begun, and Lin Ping has planned the next game for everyone.
"Real-time recording? That's no problem! Any company's video recorder has this function, otherwise it would not be worthy of calling it a video recorder." The technical department responded immediately.
"When players play games, it is impossible to record successfully in one go, so they must scrub repeatedly.
I hope you can randomly give away two video tapes of better quality to ensure that you can still have high-quality pictures after recording hundreds of times. I believe that just selling such high-quality video tapes can let you see the consumption potential of gamers!" Lin Ping invented another new word, video tapes are obviously a media medium. They are also called game-specific video tapes.
"We can provide video tapes that are repeatedly scrubbed. Generally, this kind of video tape is specially supplied to various TV stations. This kind of video tape is more than ten times or even dozens of times more expensive than ordinary video tapes. Such a high price is just a video tape, and it is probably difficult for ordinary consumers to afford it." Someone from the technical department stood up and said.
"At this time you have to study the psychology of consumers. Since the competition spans a long cycle, players have enough time to practice. The practice process is likely to set records. In addition, you regularly let TV stations and radio stations play the videotapes that are currently received to record the player's time as quickly as possible. In this way, they create anxiety and force consumers to buy.
If they miss their best condition, they may miss the high bonus.
Compared with the high bonus, buying a videotape that can be scrubbed dozens or hundreds of times is very worth it for them to spend some money. At this time, expensive means good for anyone.
Don’t ask for the best, but want the most expensive! And when selling video tapes, you must let consumers experience the money is worth it, and let them enjoy the treatment of a true emperor.
Because such competitions will be held frequently afterwards, it is not a one-time business but a long-term transaction." Lin Ping once again proved that he was a black-hearted businessman.
Listening to Lin Ping's words, someone was taking notes on the other end of the phone.
After talking about this, Lin Ping thought of another thing.
"Also, I heard that your company wants me to authorize you to produce game consoles? I have a new suggestion. If you can put a video recorder and a game console in the same shell, or put a color TV and a game console in the same shell. The video recorder has a game console function, and the color TV and a game console function, will such products be sold better?" Lin Ping thought of the classic VCD with game consoles, DVDs with game consoles in later generations, and even color TVs with game consoles, etc.
Originally, the report from the Masato Kiji has made the group feel disheartened.
But the thought that Lin Ping suddenly gave illuminated these people's eyes.
"If you open a hole on the TV, you can insert a game cassette and connect the game controller to play directly. This is what a real color TV for electronic games?" Someone exclaimed on the other end of the phone.
"High, really high! This not only creates new products, but also bypasses the contract signed by your company in China. I think this suggestion is amazing and will definitely become a unique product on the market.
After all, TVs and video recorders have game console functions at the same time, which is a product that other manufacturers do not have. As long as we can launch it to the market, there will definitely be no competitors.
The game console is placed in front of the TV, which looks messy and difficult to accept for a small space. When integrating the game console with the TV or video recorder, whether it is a messy cable or an already narrow space released, it is a huge change. It will definitely be liked by consumers!" The technical department feels that this problem is not difficult, and even saves a lot of costs.
After all, when inlaying the motherboard of the game console into the TV, at least you don’t need to install additional plastic outer shells. Moreover, the motherboard of the game console can share a circuit board with the motherboard of the TV.
"When will it be convenient for Mr. Lin to sign an authorization agreement with us?" The president looked at his subordinates' excitement and couldn't help but say to the phone.
"We haven't negotiated the price yet, and it seems to be a little early to sign the contract!" Lin Ping said coldly.
"In this way, our Panasonic Group is willing to pay a 50 USD authorization each. Pay the bill every 100,000 units. What do you think, Mr. Lin?" The president thought for a while and offered a plan that Lin Ping had no reason to refuse.
"I can accept the authorization of fifty dollars, but it is limited to Neon Country and cannot be exported abroad for any reason. And the authorization fee of 5 million units of products is paid in one lump sum, and it is after tax." Lin Ping opened his mouth and found a super contract of 250 million US dollars. What's more important is that this is after tax income.
For a moment, when I heard Lin Ping's offer, the other end of the phone was obviously silent for a while.
Then suddenly the phone didn't even have a trace of noise.
Lin Ping understood that it must be that the other party pressed the mute button.
They are discussing whether to pay their $2500 million.
Although this money is definitely a sky-high price in this era, for a huge group like Panasonic, it can only be regarded as a medium-sized commercial contract.
In their eyes, the word "sky price" is far more than this number.
For more than ten minutes, Lin Ping was waiting quietly.
After all, this involves a business cooperation of US$250 million. Even if you don’t have the patience, you will wait until the end today.
During this period, Gu Qingshan and the other two watched Lin Ping keep speaking Japanese. When silence appeared, the three of them gave a cup of tea.
Finally, when the sound rang out from the other end of the phone again, Lin Ping knew whether he was rich or not and looked at the other person's words.
"We are willing to accept the $250 million, but we must sell it globally." The other party is obviously not stupid. Lin Ping's game consoles are being sold wildly. A mere neon country cannot carry tens of millions of game consoles.
Only the global market can make profits.
When I think of Atari, it has created a market value of more than 8 billion yuan and a market of more than 20 billion yuan in North America.
Panasonic felt that it cost 250 million to get an authorization. It was simply the bargain price among the bargain prices.
"If your company wants to sell in the international market, you have to pay me a billion dollars after tax. Although this price is quite high, based on your company's global sales channels, you will earn back the money in less than a year.
As our company produces more and more high-quality games, and our company is subject to production capacity, I believe your company will be able to rush ahead of us and deepen the market. As for whether we can completely occupy the market, it depends on the game between you and me in the future.
Or your company also develops a gaming console, after all, it has a billion dollars, which is enough for you to recruit any talent you want to recruit.
But there is one thing I want to state that once I find that our company's game cartridges can be used on game consoles, e-sports color TVs, and e-sports recorders produced by your company, I promise to sue you in various markets around the world. Also, I have applied for a lot of patents for this game controller, and if you want to use it, I can authorize it for free. However, without my authorization, I will still sue you for infringement." Lin Ping felt the beauty of having a patent in his hand for the first time.
It is obviously a small gamepad, but it is enough to jamm the other person's neck.
Unless they design completely different operating platforms.
You can even move the rocker system in the arcade hall, but it is obviously a bit out of place in the family, and most people don’t have that much space.
For Panasonic Group, 250 million is really a very suitable price.
Selling to the world is a business that only makes money but not loses. After all, Lin Ping's current company is subject to production capacity, and how can a small company compare to Panasonic's global sales outlets?
The construction and training of sales outlets alone may take at least one to two years.
In the past two years, we can only build sales outlets in various national capitals or super first-tier cities.
In Europe or North America, Panasonic's sales outlets have already radiated to second-tier and third-tier cities.
For them, as long as they get the authorization, they can be sold globally in one month.
Even at the beginning, it will be subject to insufficient production capacity, but with the company's powerful production line, it can be produced in a semi-automatic mode with a slight modification.
It is dozens of times faster than the purely handmade assembly factory in China.
When the production line started for one month, the number of workers was ten times less than that of the Huaxia assembly plant, the work efficiency was higher than that of the other party for three months.
"500 million US dollars, this is our lowest price!" After thinking about it, I think that 500 million US dollars can be accepted, after all, it is a global market.
"If it was only 500 million, I would not have to authorize you at all. After half a year, my OEM production capacity will be at its peak. By that time, I will just spend more time to develop the sales network.
I believe that as long as you have enough time and patience, it is only a matter of time to earn 500 million or even 50 billion. Now you are only seeing the tip of the iceberg. After this game is over, I will replicate successful experiences in various parts of the world.
One two-player game after another is guaranteed to become a crazy high-quality product for consumers around the world. Without this confidence, how dare I offer you a price of one billion US dollars?
You can also wait until the game is over, see our game potential, and then negotiate the price with us. However, I have already sold the agency rights in North America, and I will start supplying them in half a month.
To be continued...