In the North American market, young people are undoubtedly the main consumer. If we want to refine this market, college students and young people who have just worked are the top priority.

In the Asian market, it is obvious that teenagers are still the key to affecting sales data. Because the differences in market cultures between Asia and North America have led to different consumption concepts. Asians are more willing to spend money on their children, especially their grandparents and grandparents of the generations.

In Asia, the most important thing that affects whether a product is to buy is not the price and quality, but whether other children have this thing.

Just like in the era of the Internet explosion, a telephone watch integrated functions such as calling, dating, positioning, payment, etc. This is obviously just a mobile phone, and few adults are willing to spend money on this watch.

But for children, almost every class and every child has one in his hand.

What’s even more terrifying is that the pricing of telephone watches sometimes exceeds that of mid-range phones.

When you see other children, sometimes when your parents know that this is a very scammed electronic product, they are still willing to pay for it.

For parents, perhaps some people buy positioning functions, or perhaps because the school does not allow them to bring mobile phones.

But for children, they don’t care about the hardware configuration of this phone watch, nor do they worry about the resolution and refresh rate of the screen. As long as the classmates have it, they want it too.

If it is a product for teenagers, in the Asian market, as long as it is successfully owned by a small number of people, others will naturally join this camp happily.

However, in North America, the subject of paying for the bill has changed. Although there are also parents who pay for their children, more parents hope that their children can learn to be independent. They should develop money that they cannot spend as much as their abilities since childhood.

If a child wants to get pocket money, parents may want their children to get paid by doing housework and other services in the community.

Therefore, in North America, the proportion of teenagers in spending games on gaming consoles is probably less than 15%.

College students and young people who have just worked can at least reach more than 50% of gaming console consumption.

As college students who are already considered adults, they have their own independent judgment criteria. They are able to judge whether this money should be bought with this electronic product?

However, for Atari, it is obvious that under the current circumstances, most young people have judged the quality and playability of both parties from the perspective of money, and the vast majority of people choose to take the team ea game company.

In just two days, Atari's sales department had already looked ugly and didn't know how to report to his superiors.

However, the board of directors has been urging the latest sales data.

As a last resort, I had to hand it over.

However, when senior executives saw the sales data, they couldn't believe their eyes.

However, in addition to the ugly sales data, what they couldn't accept is that the channel dealer has called and hopes that some games will no longer be purchased. They even hope to return the inventory.

If it is a game that has been on the market for more than a year, it is natural for people to deal with returns.

Just like a drink with a shelf life, if it is not sold after the sales period, the merchant will promise to return it to its shipment location.

Although there is no quality problem with expired game cartridges, there is a need for updates and iterations in the market for game content. When better and more exquisite games appear, for those games with poor playability and poor picture, sales will naturally become worse and worse.

When it could not be sold, some game publishers would choose to reclaim products that could not be sold.

But the problem is that the game that only one day is on the market will face returns. This is simply a humiliation to Atari's newly signed contract.

"Why are the sales data so bad? Is there something wrong with our channel dealers, or is the quality of their games themselves not up to standard?" someone roared on the board of directors.

When someone shouted this sentence, those who had previously disagreed with working with a third-party game company immediately looked at Carl.

"Some people are deliberately trying to promote cooperation, and the purpose is to make the little money in their pockets. Some people's game development companies have already prepared several new games in secret. However, they have not released or launched for a long time, and finally waited for cooperation with Atari. So they couldn't wait to launch the game that had been developed long ago. They thought the launch of the game would be huge. But unexpectedly, the day after they withdrew from the game, ea game company also launched a game with the same type.

As a result, when two games were encountered on the store shelves, some consumers bought these two games at the same time, and after they played them, they immediately laughed at Atari.

What I want to say is that this game is obviously not a product made by our Atari game department. But now the outer packaging is printed with the trademark of our Atari game company. Our company has to pay for this game that has been abandoned by the market and makes all consumers feel disgusting.

What’s ridiculous is that it only took 48 hours to sign the contract. What has our Atari Games Company gained? In addition to the anger and abuse of consumers, our stock price fell by 8% in the stock market.

Now, who will pay for such a wrong decision in the company? "I didn't support binding with a third-party game development company, but now there has been such a big accident. In addition, the mistake of this incident is not Atari himself. Naturally, many people are full of anger and burst out in an instant.

When Carl heard this, he could only look down at the pen in his hand helplessly.

How could something that was originally full of confidence turn into this?

After carefully planning for such a long time, it is obvious that the good thing of making money is easy and easy. How could it be that it is instantly abandoned by the market?

Are the games developed by our own company really unsightly?

Seeing Carl, the person who most supports binding to third-party companies, remained silent, especially as a staunch profiter, Carl himself owns a third-party game production company.

Some people couldn't help but say again: "I suggest that we classify games in sales channels, and divide all games from one star to five stars into five levels. The worst games are classified as one star products, and the best games are naturally five stars full scores.

Just like the two football games sold on the market now, the one with our Atari trademark must be only one-star products, while the football from our rival EA Games can completely score four or even five-star highs.

We need to let all third-party game development companies understand what industry standards are?

We not only need to grade the game, but also level all third-party companies.

A company can produce no more than 10 games within one year, of which five-star games must account for four places. One-star games can only account for two places at most.

For any game company that does not meet this condition, we will promote and compress it in sales channels. After all, we cannot promote the garbage games produced by the garbage game company to every consumer.

We should push the five-star games produced by high-quality game companies to every consumer. Only in this way can we form a virtuous cycle, and only in this way can we win the favor of consumers.

This is necessary, and all game development companies must be allowed to make games seriously. They do not need to worry about sales now. They will make money by doing their own games well. On the contrary, if they develop randomly, not only consumers, but our Atari Games Company will refuse to do business with such companies."

As soon as this proposal was made, almost no one objected. Even Carl had to nod in favor.

After all, the mistake was his own company, and Atari Games Company was not obliged to bear such mistakes. Moreover, in order to avoid such mistakes from happening repeatedly, as shareholders of the company, they naturally had to do everything possible to safeguard the interests of the company.

Such a proposal just can constrain everyone. For third-party companies, developing 10 games a year is already a very high output.

However, if a company wants to have a good reputation, it is better to be down-to-earth and serious.

Such rules and regulations will not suppress those companies that make games seriously. On the contrary, the better the game is, the better it sells, and the more efforts it will promote Atari Games' sales channels. After all, as a capitalist, no one can't stand the money.

Soon, the resolution was communicated to all third-party game companies that had signed contracts in the form of documents.

For a moment, many game companies felt that they were deceived. After all, when signing the contract, such a decision was not written in the contract.

This means that Atari has proposed 10 games per year, and these game companies can completely treat each other as air.

After all, everyone acts according to the contract. As long as there is no content stated in the contract, they naturally have no obligation to handle it according to the other party's requirements.

However, the sales data of the game launched in the past two days were also sent together.

Although it is impossible to guess the sales situation of all channels of ea game companies, the sales channels that cooperate with Atari secretly revealed the data.

Although it is only a small part of all sales channels in North America, this small part of the data can also be seen through the full picture.

The football game with the Atari trademark was sold in 48 hours in omnichannel. The sales data in the first 24 hours were as high as 38,000.

In other words, a total of 7,000 copies were sold in the next 24 hours.

Sales volume can be said to be a cliff-like decline.

The reason for the cliff-like decline is that ea game company has launched its own football game.

As for the data feedback given by Atari's cooperative sales channels, "Hot Blood Football" sold a total of 3,000 copies in this sales channel alone.

3,000 copies sounds not a lot, but if you only list the data on this sales channel, Atari's football sold 6,500 copies in 48 hours after it was put on the shelves.

Although on the surface analysis of a single channel, Atari Games still maintains certain advantages.

Not to mention that Atari sells more than 2 million game consoles throughout North America, Atari sells more than 500,000 game consoles in New York, where ea game companies sell new games.

Such a huge potential consumer user is only a little ahead of EA Games.

EA Games' game consoles have been on sale for a short time. They are no match for Atari in terms of quantity, which means that the current consumer users are not on the same level as Atari.

However, even with such a large number of consumer users, Atari still failed to crush the situation.

Once the red and white machines of EA Games Company grow on a large scale, future disasters can be imagined.

"In fact, the reason for the sluggish game sales this time is closely related to our game console capabilities. The other party's game console has a display chip bonus, and our Atari 2600 does not have this chip.

As consumers, they don’t know that the biggest gap between these two gaming consoles is that they do not have a display chip, while other hardware can almost be said to be exactly the same.

What consumers see is that our game content is a bunch of pixels, and the monotonous and colorful picture is not enough. Moreover, because there is no addition of the display chip, the picture has no physical depth and the three-dimensional sense is obviously not enough. Therefore, we must immediately let our new products enter the market.

If our new products cannot lead in performance, our sales will only become more and more dismal in the future. And don’t forget that ea Games has purchased chips worth US$10.4 billion from Motorola.

The opponent is always ready to come up with their new products, and we are still dreaming of greater achievements in previous achievements. Please wake up and face the gap between us and ea game companies seriously.

Don’t just look down on him and ignore him just because the other party is a latecomer, and don’t just look down on him because he comes from China.

I don't hope that one day when our company goes bankrupt, we will cry out in pain, why didn't we face this opponent seriously at the beginning?" Some people hope that everyone will be more sober and must put out 100% of their energy to deal with this latecomer.

However, just when some people hope that everyone will recognize the reality, Muknan is smiling and looking at the latest sales situation.

At this time, what he most hoped was that the freighter that Lin Ping mentioned quickly arrived in port New York.

If this cargo ship is late, Mukennan may be out of stock.

"The sales are good, although we are still far from the target of 1 million. However, we have indeed achieved a great start these days.

Now with these new games, I believe it will further stimulate the market. We must contact Lin Ping immediately and let him land two cargo planes for us every day." Lawyer Liu Dacheng was also extremely happy.
Chapter completed!