Chapter 368 Patent War(1/2)
A patent lawsuit about the gaming industry instantly attracted a lot of media attention.
On the surface, the media is concerned about EA Games, facing lawsuits from infringers. This lawsuit is just to protect his interests from losses.
But for deeper interests, the media are paying attention to whether ea game companies can completely achieve their dominance in the gaming industry and make breakthroughs on 16-bit chips?
Once ea game company wins a major patent case, Atari and Nintendo will have an embarrassing situation where there is no controller available in front of the home console market.
"This time we don't want to go forward and retreat with Nintendo. If we cannot solve the current crisis, then we must continue to improve on the original operating handle.
But it is really difficult to compare with a rocker-type handle. "Adali is also looking for a way to solve the patent wall with pain.
"I saw that EA Games has a rocker-style design on the upcoming gamepads in the future. The only thing is that rocker is very small and seems to be operated with a thumb, not like ours, which is the same size as the arcade.
If we can make a breakthrough in rocker patents, or even say if we sued EA Games, accusing their rocker of plagiarism of our design.
Then even if we only use the rocker technology, we will not have to worry about not having an operating handle to use in the future. "Who would have thought that when we were at a loss, we could actually find the technology that suits us from the other party's patent pool.
After hearing this view, someone immediately said: "It has been almost two years since our Atari 2600 was launched. And the launch of the operating rocker was earlier than the patent of EA Games.
Although we have not applied for relevant patents, as long as we go to a lawsuit, we believe that the judge will make a judgment that is beneficial to us.
Even if the judge does not make a judgment that is beneficial to us, as long as we can successfully revoke the application for rocker patents by EA Games, we will be a big step in success. At least we will not worry about not having a suitable operating handle in the future."
The designers in the company did not expect that the so-called rocker would be lowered to the interval size of the thumb-operated one.
It can actually design an operating feel comparable to a cross button.
This means that even if the so-called cross button is not used in the future, it will not affect the players' feel.
Moreover, even ea game company itself will add this technology to new models in the future.
This means that this technology is very mature and even has a very broad prospect.
"Let the company's design department immediately create one or two samples to take a look.
At the same time, the company's legal department immediately prepared all the information and began to file patent lawsuits with ea game company." The company's president made the decision.
On the second day, the newspaper published news about Atari Games’ lawsuit against ea game companies.
The main content of the lawsuit is that the rocker patent applied for by ea game infringes Atari's design.
However, after the news was published, the reactions of ordinary people were very different.
Even though Atari Games is a local enterprise, everyone is not on Atari's side in this patent.
First of all, these two kinds of rockers are completely different things.
Even though the principles are exactly the same, they are completely different in terms of design appearance and feel.
Even if ea Games Company claims to infringement, the one he infringes on the previous arcade was the rocker.
The birth of arcade machines was earlier than the Atari 2600.
What is Atari Games’ face? It says that rocker technology is their company’s product.
However, even the rocker used on arcade systems is just a borrowing technology from industrial products.
After all, there is no problem in the years when the cross rocker was born, 50 years have gone back.
Even though the cross rocker has been patented before, after so many years, the cross rocker patent has long expired.
Since it has expired, anyone can use it.
Does Atari understand this truth?
I'm afraid that the reason why Atari Games fought this lawsuit was because they were worried that if their company used a short and lean thumb cross joystick like EA Games, they might be immediately litigated by EA Games.
The most important purpose of fighting this lawsuit is to turn the patent of EA Games into a piece of waste paper.
Instead of waiting for someone to sue one day, it is better to take the initiative to attack, perhaps this has a greater chance of winning.
After all, when others are preparing to sue themselves, they must have prepared a complete solution.
If you respond hastily, you will inevitably be inadequate.
In this way, the litigation case between the two companies instantly turned into a tangle between the three companies.
For the media, they are naturally happy to witness that things are more complicated, the better.
After all, the clearer the structure, the less valuable it is to the media.
But when the three companies are in a mess, they can make various interpretations and even write many eye-catching articles.
Lin Ping is now facing two lawsuits, but fortunately, he is surrounded by Liu Dacheng, a professional lawyer, although he is not familiar with North American laws.
However, he does have some understanding of the lawyer circle. As the company's legal counsel, Liu Dacheng is now fully responsible for recruiting troops and forming his strongest lawyer team.
Among them, the best patent litigation lawyer in the United States and the highest quotation lawyer were directly recruited into the company as the chief executive.
There is such a person who is in charge of Lin Ping and feels very at ease.
Professional things should be handed over to professionals, and all you have to do is to pay attention to the trends of the whole thing at all times.
In addition to Liu Dacheng, Lin Ping also transferred Ye Wenzhu and her classmates to North America.
These few of them are not qualified to attend court in Hong Kong, let alone in North America.
However, the company started two lawsuits at the same time, and Lin Ping wanted them to experience the atmosphere of the battle up close.
On the battlefield, there is no second option at all. Only after the baptism of war can we grow quickly.
When Ye Wenzhu came to New York, she was both nervous and excited.
Although I knew that it was impossible for them to go to court, at most I just listened.
But they knew their position very well. In addition to listening to these lawyers with their ears, they also had to think with their brains.
To adapt to the thinking patterns of these lawyers as quickly as possible, even if you cannot give suggestions or opinions to these lawyers, at least when facing Lin Ping’s inquiries, you must have your own unique insights.
You can even discuss the progress of the case with lawyer Liu Dacheng in private.
I believe that after these two lawsuits, the three people can absorb enough nutrients.
That night, three people stayed in the luxury house that Lin Ping had just bought.
Due to the time difference, Lin Ping did not let these three people get familiar with the case immediately.
Instead, let them adjust their time difference in the shortest time.
Only by adapting to the new time as quickly as possible can we be more energetic to familiarize ourselves with the terms here and how famous patent cases were tried in the past.
Looking for inspiration from mature cases can help three people become familiar with unfamiliar terms more quickly.
After all, the corresponding regulations of each country are different, which is also a big challenge for the three of them.
Fortunately, it took less than three days to adjust the jet lag.
"Young is good!" Seeing that it took only three days to discuss the case with me. Lawyer Liu Dacheng had to sigh that it was good that you were young.
If it were a middle-aged or an elderly person, it would probably take at least 7 to 10 days.
If you meet a middle-aged person whose body is not very healthy, half a month is probably only the starting time.
The three began to read a lot.
In addition to being familiar with these cases, English is also a difficult problem for the three of them.
After all, this is the first time they have been so intensively in contact with so many English.
Although I have seen many cases written in English in Hong Kong before, there are still many Chinese auxiliary materials.
This time, there was no external factor at all, so I could only grit my teeth and chew on the language level.
However, Mu Yanfei is very considerate at this time to help everyone overcome this level.
As more and more cases have been seen, Ye Wenzhu has finally accumulated a little bit, so you can discuss the case with Lin Ping.
It looks like a patent lawsuit for cross buttons and thumb sticks.
This seems to be just a very small case, but such a small case can affect the future of the three companies involved.
It even concerns the future development direction of the entire gaming industry.
Especially for those companies that want to enter this field in the future, if they do not have patent authorization, they may not even be able to use the most important component controller of the game console.
"This is an unsolvable life and death situation. Obviously, if Atari's sneak attack is successful, if the judgment is really made that the thumb rocker patent we applied for is not valid.
Nintendo will soon give up the cross button and instead use the thumb stick.
In this way, we will not have any killing effect on Nintendo's lawsuit. At most, let Nintendo compensate us with a sum of money, which will not stop the company from continuing to expand." Ye Wenzhu really wanted to help Lin Ping kill Nintendo on the plagiarism of the game console itself, but a small thumb stick is so difficult, not to mention the plagiarism of this more difficult game console design.
After Nintendo's game console replaces the underlying data, it will become a red and white machine.
This can only be said that when the hardware is the same, there are coincidences in our design.
However, the game console when Nintendo appeared carried the original system.
If we judge from this point of view, the other party has not done any plagiarism.
So it is harder to defeat Nintendo from this point than to reach the sky!
Although I have the will, I have no ability.
What Ye Wenzhu can do is to quickly grow himself through these two cases.
To be continued...