Chapter 79 Wisdom with Ideas
"There is something I want to tell you. The method you taught me before is very novel. Eight episodes were released within a week, the first 4 episodes were cheap, and the last 4 episodes increased several times.
But I think this is not enough. I hope that the series released every week can reach 10 episodes. The first 4 episodes are still priced at 50 yuan, and the last 4 episodes are still maintained at 200 yuan. In the final two episodes, I decided to keep the high price of 200 yuan." Mukennan magnified the profit method Lin Ping gave him.
But Muknan felt that his idea was quite good. Although he might not get the reputation of consumers, he would definitely make a lot of money. Now he is short of money. As long as he can make money, it doesn’t matter if he has a reputation.
However, Lin Ping saw the other side of the matter. If it is not handled well, Mu Kenan will not only not make money, but will lose all his money.
"Did you think of this method yourself or did someone tell you?" Lin Ping wanted to confirm the first thing he wanted was, who came up with the final sales method?
Muknan heard the dissatisfaction in Lin Ping's tone, so he pondered for a while and said, "Who came up with the idea doesn't matter, what's important is that I agree, I agree."
"If you do this, then I congratulate you on being the stupidest businessman ever. People will no longer be amazed at how novel your previous sales methods were. Everyone will only say that you are a prodigal son with money and nowhere to spend. It is very likely that people will say that your father's stroke was completely because of you being angry." Mukenan did not mention his father's stroke, but Lin Ping said it.
Mukenan is now worried about his father's illness, but he didn't expect his partner to say such vicious words.
But Mukenan was not angry because he understood that Lin Ping was not excited to attack him, but that there must be some reason. He wanted to know why Lin Ping said such indecent words.
"You should be very clear that there is something called piracy! Even if the empty video tape you get from manufacturers is extremely low, for pirates, they can use recycled second-hand video tapes to rip the content, so you can't do it cheaper than theirs anyway.
If you launch 10 episodes of content every week, the first 4 episodes of content pirates will not pirate anyway, they will only pirate the content of the last 6 episodes.
Pirates are not formal businesses, they don’t need to pay taxes. They don’t even need to come with any gifts, nor do they need to print any patterns on their own video tapes. No matter how much you sell, they can always make it cheaper than you.
Once these pirates have a little profit, the more episodes you launch, the more they will make. Once this snowball becomes bigger, you will only end up at a loss in the future.
For ordinary consumers, you can see the content you quoted for 200 yuan by spending only a dozen yuan. How can they consume the things you show in advance?
However, this is not the worst outcome. The most tragic thing is that when the second week comes, you will be surprised to find that the sales of videotapes that were originally worth 50 yuan will plummet sharply, because people have seen the content in the previous week, and no one will spend 50 yuan to spend it." Lin Ping clearly remembers that when the preview appears on the pirated website in advance, once people have seen the pirated website, who will spend money to preview in advance? Even such pirated websites will directly threaten the membership income of VIPs.
"I had expected the piracy to happen. Even if you do what you said, only 8 episodes of content are released per week, can't we avoid piracy?" Muknan felt that Lin Ping's view was not too surprising.
Lin Ping has considered the content he has long considered. Since he can't avoid it, he might as well earn as much as he can. Even if he is full of piracy, as long as his anime popularity begins to rise, selling the surrounding area will make him make a fortune.
"As long as you keep the content stuck in each videotape, there are only 4 episodes, and only 2 discs a week. The space for pirated merchants to operate is only one week. Don't forget that a videotape stores 4 episodes, not because we are stingy, but because the capacity of the videotape is only so large.
442, this is just a very simple math problem.
Because the last two episodes were originally something that should have appeared in the third week. Now it has been taken out two weeks in advance, and the pirated merchant will wake up in his dreams.
If it is just a small-scale pirate merchant, those small workshops that can only copy hundreds of scales at the start of operation. These people are like mice in the sewer, and they will never be beaten and will never be destroyed.
You just need to defend against those pirates of huge scale, those pirates who only need tens of thousands of videotapes as soon as they start construction. To deal with pirates of these scale, as long as they don’t make huge profits, these people will not stare at you. I can give you a suggestion, since pirates will never be eliminated, you might as well make genuine ones and pirated ones.
The purpose of pirates is to make money, while the purpose of pirates is to make money by making money by making the other party. As long as the other party feels that he does not make money, he will never step into your area. You would rather lose one dollar for each "official pirated video tape" than kill the pirates' fragile living space.
On the surface, this approach seems to kill a thousand enemies and lose 800, but when you use this method to seriously damage the pirated merchants' vitality, your genuine army can make money lie down." Lin Ping's move worked very well without the Internet era, and no pirated merchant could lose money and resist you. However, in the Internet era, as long as there is huge traffic, pirated merchants will have advertising revenue.
Mukenan heard of the concept of official pirated version for the first time. He was a little suspicious that he had read so many books about sales. Are those people saying all fake?
"Since you have a way to deal with pirated merchants, why is my 442 still not possible? Besides, if someone knows about this, wouldn't it be scolded very badly? Those consumers who spent high prices to watch will definitely not be balanced. They are also products produced by a company, why..." Muknan's mind was a little lacking in capacity at this time.
"If it's the 44 method, you only need to be stuck for a week. And this week you only need to lose money and place 100,000 official pirated versions.
But once it becomes 442, the time you have to deal with them will become longer. At this time, let alone 100,000 piracy, even 300,000 piracy, you may not be able to kill them. Just to sell two more episodes of content, you drag yourself into the quagmire.
Also, who told you that these genuine and pirated versions are produced by one company? You just waved your money to buy a pirated workshop. If one is not enough, then two companies will be there. Do you understand the recruitment? It is the trick of the imperial court to recruit a group of bandits to fight another wave of bandits.
As long as you have a few firewalls in between, no one knows that the person who invests behind the scenes is you, and the person who leaks genuine content is also you, so people will never be known. These piracy is actually done by genuine companies. "Lin Ping remembers that there was a company called Microsoft. They used a large number of piracy to impact domestic office software and domestic operating systems. When the whole world is them, they are slowly coming out to sell genuine products.
"It seems that I am really not a business man." Today's call made me think about the future, how to prove myself in front of my parents, and even how to create a company that is more brilliant than my father in the future. However, before the dream began, someone urinated and woke up on the spot.
"The reason I remind you is because you are my partner. Your success can make my advertising sales wider. I believe that those pirated merchants will definitely not intersperse my advertisements. At most, some pirated workshops are just replicating directly, and they are too lazy to edit them.
As an advertiser, how can I hand over my destiny to those pirated workshops? I hope you succeed, because the more successful you are, the greater my benefits will be. But I hope that when you make a decision next time, you can use your own brain instead of your self-righteousness that cannot stand scrutiny.
Chapter completed!