According to Lin Zhibai's instructions, Jiang Cheng has been staring at Lin Gong.

As long as Lin Gong shoots commercials, Lin Zhibai will give him some gifts.

"Which brand of advertisement?"

"As for the Keele Juice I mentioned earlier, this is a beverage brand wholly owned by Shinhwa."

"The opponent is Qianwei Orchard..."

Lin Zhibai heard Jiang Cheng introduce this brand before.

Jiang Cheng smiled and said: "The biggest competitor of Qile Juice is indeed Qianwei Orchard. What's interesting is that after learning that Qile Juice wanted to find us Kunpeng for advertising planning, Qianwei Orchard also contacted me and wanted to cooperate with us."

"How's the reputation?"

"Qianwei Orchard mainly produces fruit juice drinks, and its market reputation is completely good. There have been no health and safety issues so far, so we can cooperate with confidence."

"OK."

Lin Zhibai sent Jiang Cheng a "Qianwei Orchard Advertising Plan" that night.

When Jiang Cheng opened the plan and took a look at it, he couldn't help but be shocked, because the plan simply contained one advertising slogan:

"Shake before drinking!"

Even if he trusts his boss's ability very much, he still has to call and ask, "Is that the only sentence in the advertisement?"

Will this work?

How should I explain it to the people at Qianwei Orchard?

Lin Zhibai smiled and said: "You must have drank juice, and you must also know that many juice brands will write something like this on the bottle, 'If there is any precipitation, it is from the pulp, please feel free to drink it.

', this advertising slogan comes from this sentence."

"Reverse Thinking……"

Jiang Cheng's eyes lit up instantly, "Changing the explanation of the beverage brand's use of patching to another way can not only dispel customers' concerns about these deposits, but also turn it into a selling point, giving everyone a way to shake it before drinking.

The psychological implication that it will taste better!”

As for whether the taste will really get better?

It's hard to say, everyone has their own feelings, but the taste will definitely change, because after shaking, the pulp in the juice becomes more even and no longer sedimentary.

"right."

Lin Zhibai smiled and said: "Don't all juice brands like to emphasize the high concentration of their products? This advertising slogan amplifies this point. You must know that a truly excellent advertisement is not to brag about its own products, but to guide buyers to

Lenovo, don’t you think the phrase “shake it before drinking” is very memorable in itself?”

"It really is."

This slogan is catchy and can be remembered as soon as it is heard. "Then why don't we invite celebrities to endorse us? I saw in the advertising plan that we can just find a child and an adult and form a father and son pair for the shoot?"

"

"Children must be cute, adults must be honest."

Lin Zhibai reminded, "In addition, the actor's body must be shaken..."

Jiang Cheng said quickly: "I know all this, and the advertising plan is also very clear. I just wonder, wouldn't it be better for a celebrity to act?"

"This is a simple ad, no need to complicate it."

Lin Zhibai reminded: "Have you forgotten how "I Love to Remember Lyrics" became popular?"

“Down to Earth!”

"This is a drink. It's not a high-end drink. It's a civilian drink that everyone can afford."

Jiang Cheng suddenly realized.

That's really the case.

Because the main theme of this advertisement is simplicity, and the memorable point is the slogan "Shake before drinking", so it is a people-friendly route.

…

An advertising crew.

Lin Gong looked at the shooting in front of her expressionlessly.

This advertisement was shot by two A-list celebrities, a man and a woman.

The male protagonist raised his head and drank the drink, his Adam's apple rolled. The heroine stared at the male protagonist's Adam's apple and couldn't help but swallow her saliva.

The blower in the distance started turning on.

Hoo ho ho.

The male protagonist's hair was blown.

After the hero finished drinking, he found the heroine staring at him, so he shyly took out another bottle of drink from his bag and handed it to her.

The heroine unscrews it and drinks it.

The blower blows again, and the heroine's long hair is fluttering.

at last.

The male and female protagonists cuddled together, raised a bottle of drink, and said in unison:

"Meet your sweetheart, meet the good taste, Keele Juice."

"Click!"

After filming, the director trotted to Lin Gong's side and said with a flattering face: "Mr. Xiao Lin, do you think this is okay?"

"Let me think about it."

Lin Gong frowned and fell into deep thought.

This advertisement has some traces of imitating Blue Fu Chocolate, with the love between the male and female protagonists as the theme. The special effects in the later period will imitate the gray chocolate silk, making the effect of juice surrounding the male and female protagonists. But for some reason, Lin Gong always feels that it lacks some soul.

.

suddenly.

Lin Gong thought of something, looked at the commercial director and said: "Change the ending of this commercial. Finally, let the male and female protagonists hug each other. The more intimate the action, the better!"

"OK."

The commercial director immediately ran to communicate with the actors.

Lin Gong whispered to her secretary: "Before the commercial aired, we found some gossip media to jointly hype it up, saying that these two celebrities got connected because of this commercial and had an underground love affair... We should keep things secret so that no one knows about it.

"

"Mr. Xiaolin is brilliant!"

The secretary's eyes lit up, and she felt that this was a feasible solution. Although such hype was cliché, it could make people pay attention to this advertisement!

"It's a pity that Kunpeng didn't cooperate with me."

Lin Gong was a little unhappy. Kunpeng didn't agree to his invitation. He couldn't find a suitable advertising plan, so he could only resort to off-market advertising such as scandals.

"Where is Kunpeng needed?"

The secretary smiled and said: "Since Lan Fu's chocolate advertisement is a big success, let's just copy it directly. Well, the male and female protagonists are both first-line stars, right? And they all fall in love because of the product. This

Don’t worry about people saying we plagiarized, because we just borrowed some ideas, and the similarities can be ignored. In addition, we hyped up some scandals for the male and female protagonists, and we saved advertising design fees. It’s all thanks to you, Mr. Xiaolin.

!”

"It's not as good as that chocolate advertisement after all."

Lin Gong is still sober and knows that this advertisement is incomparable with the Lanfu Chocolate advertisement because he only learned the shape and did not grasp the key point of that advertisement's silky smoothness. However, the difference should not be particularly big, after all.

There is no shortage of A-list star combinations, products linked to love, and the theme of men and women bonding.

It's advertising.

In the final analysis, it is to use the celebrity effect to promote products.

At this time, the secretary suddenly received a call. After hanging up, he reminded Lin Gong: "I just got the news that Qianwei Orchard is also filming a new commercial. They probably want to compete with us."

"snort."

Lin Gong was not surprised. Qianwei Orchard and Qile Juice are competitors. "They have our people, and we must have their people as well. Who do they look for to speak for themselves?"

"It's not clear yet."

The secretary was also puzzled. Logically speaking, Qianwei Orchard’s search for a spokesperson should not be hidden, so why didn’t he hear the news?

…

Qianwei Orchard is moving very quickly and has already started filming the "Shake Before Drinking" commercial.

"It's amazing!"

Jiang Cheng clicked his tongue and exclaimed: "When Qianwei Orchard heard me mention [shake before drinking], they bought the plan directly. It seems that they have a very keen vision. I was still thinking about what to say.

I resigned to convince them, but I ended up preparing a lot of words that I didn’t need to say anymore.”
To be continued...