A few days later, Lin Zhibai just got up and received a call from Jiang Cheng, "Boss, it's about to be broadcast!"

"What?"

"The advertisement for Qianwei Orchard was very generous by the brand. The first broadcast was directly broadcast on Tianguang TV, and then some video websites and the like also arranged this new advertisement. It started around ten o'clock this morning.

"

"OK."

"Can we do this?" Jiang Cheng was still a little nervous: "Lanfu Chocolate is so high-quality, but this Qianwei Orchard advertisement always feels a bit tacky in comparison."

"Then you wait for sales."

If you want to prove whether an advertisement is successful, you have to see whether the sales of the product increase after the advertisement is broadcast. As for Jiang Cheng’s comment that Qianwei Orchard’s advertisement is a bit tacky, Lin Zhibai wants this effect, because chocolate mainly targets three categories.

The consumer groups are: one is lovers in love, the second is young female white-collar workers, and the third is middle-class couples who pay attention to the quality of life. They must be a bit stylish.

What quality does Qianwei Orchard want?

This is an old case that was very successful in the previous life. It was first created by Farmer Orchard. Due to technological reasons, almost all juice drinks cannot avoid the design flaw of condensation of sediment after standing. There would have been many consumers pointing at the bottle.

I was worried about whether this thing had gone bad. Unexpectedly, Nongfu Orchard thought reversely and directly shouted out the slogan "Nongfu Orchard has three kinds of fruits in it. Shake it before drinking." This immediately caused the inevitable problem of sedimentation.

It has become evidence of its superior quality and can be called a classic case.

So the farmer’s orchard became.

Later, many advertising strategies for juice drinks, milk tea drinks and other beverages followed this idea, such as the famous Minute Maid Orange series under the Coca-Cola Company!

that's all.

ten o'clock.

Advertisement broadcast.

The content was exactly as written in the plan. I saw a happy father and son wearing cool clothes, walking on the beach, going to the beverage shop to buy drinks. Suddenly I saw a poster of Qianwei Orchard that said "Qianwei Orchard, before drinking."

Shake it." So the father and son raised their hands and shook their bodies comically, and the very good-looking salesperson looked at them with a strange expression.

Voice-over sounds.

This sound is more lively and crisp, giving people a sense of lightness: "Qianwei Orchard is made from a variety of fruits, shake it before drinking."

The vista opens up.

The father and son were holding drinks and had already walked away, still twerking and shaking their bodies in various ways. The commercial also ended in this distant scene.

Lin Zhibai looked at it.

Nothing feels wrong.

Just as he was about to turn off the TV, he suddenly remembered something. Lin Zhibai tuned to Shinhwa TV. After waiting for about ten minutes, he saw that the new commercial for Keele Juice, which Lin Gong was responsible for, was also broadcast.

Um?

Lin Zhibai could tell at a glance that Lin Gong was not a human being. This advertisement actually imitated the idea of ​​Lan Fu Chocolate, where two first-line celebrities, a male and a female, became attached to each other because of the product, and ended up hugging each other sweetly.

"No need."

Lin Zhibai shook his head. For this kind of people-friendly beverage brand, there is really no need to make the advertisements too flashy. I haven’t seen advertisements for Coca-Cola in my previous life. Most of them are just down-to-earth. Is it because they can’t afford celebrities?

?

Not really.

It's just that star effect is not a panacea. Sometimes if you hire a star, you may not be able to do ads that don't have a star!

…

In front of the TV.

Many people have watched Qianwei Orchard’s advertisement.

Because Kunpeng Planner is so famous, everyone is looking forward to this commercial. Some people even wait for the commercial to air. However, after watching the commercial, many people are a little disappointed.

"This is Kunpeng Planner's new advertisement?"

"It feels very ordinary."

"Am I expecting too much?"

"The greater the expectation, the greater the disappointment."

"No, I think it's quite interesting. After seeing the commercial, my son has been imitating the father and son and twerking."

"It's nothing, it just feels too vulgar."

"That advertisement for Blue Fu Chocolate is so classy!"

"This ad doesn't even have a celebrity. The salesperson selling drinks in the ad is quite pretty, but it's just one shot."

"Qianwei Orchard is also a big brand, but it can't afford celebrities?"

"The Keele Juice next door hired two first-line celebrities to endorse it. I think it's more interesting than this."

"I've also seen the commercial for Keele Juice. It's a bit imitative of Blueberry Chocolate. There's nothing new about it."

"That's better than Qianwei Orchard."

"At least there are stars to look at that are eye-catching."

"I think they're evenly matched. I think these two brands are pretty much the same, and the taste is very similar. After all, they're both juices, so it's the same no matter which one I buy. But I heard that the two of Keele Juice fell in love because of this commercial."

"I go!"

"seriously?"

"Maybe it's hype. It's an old trick of merchants. Anyway, I'm quite disgusted with this kind of hype. In contrast, Qianwei Orchard is not hyped at all."

Average response!

And at the same time.

Lin Gong had also learned about the cooperation between Kunpeng and Qianwei Orchard a long time ago.

Lin Gong was very angry at first. Kunpeng actually rejected him and cooperated with Qile Juice's competitor?

but.

After seeing the advertising effect of Qianwei Orchard and the response from netizens, Lin Gong's anger disappeared.

Replaced by excitement!

Kunpeng planner is nothing more than that!

Is this the advertising plan for Qianwei Orchard?

Lin Gong suddenly wanted to thank Kunpeng loudly for rejecting Qile Juice's cooperation invitation!

…

the other side.

A certain supermarket.

Jiang Cheng was shopping with a shopping cart filled with a lot of food.

Finally, he walked to the beverage area. This was a large supermarket with various beverage brands. Jiang Cheng soon saw Qianwei Orchard and Qile juices all on the shelves.

After all, they are the two most popular juice drink brands in Qinzhou.

Jiang Cheng's heart moved and he simply observed the sales of various drinks in the beverage area.

People are coming and going around the shelves.

There are many people buying drinks.

Someone picked up the Qianwei Orchard and looked at it. He saw the words "Shake before drinking" on it. He couldn't help but smile and said: "Why don't you just buy a few bottles of this? I just saw the advertisement before going out. Remember to drink it."

Shake it forward.”

"Why do you need to shake it before drinking?"

"I don't know, that's what the advertisement said."

"Maybe it will taste better after shaking it?"

"I have been drinking juice for so many years, and this is the first time I heard about this way of drinking."

"Buy a few bottles."

"Shake it back and see if it tastes better."

"I'll shake it now!"

A customer picked up Qianwei Orchard and started shaking it.

After shaking for a long time, the sediment inside had dispersed evenly. The customer took a look and felt that something was different.

“It tastes good.”

"You haven't drank yet."

"The main thing is that this look makes people want to drink more."
To be continued...