Chapter 285 Sorry, I have already paid back my money.(1/2)
This war of the century in the entertainment industry has just begun.
Most of the netizens who support "Master and Apprentice" are fans of Zhang Yunshang, Zhu Wenju, Chen Yi and Cao Yue.
Most of the netizens who support "The Voice" are fans of Zhang Xiyang, Zhou Hanjin, Li Xiao, Qin Lian and Bai Di.
Judging from the support rate, "The Voice" seems to be stronger.
Because both sides have the most luxurious lineup of mentors in history, there is definitely no winner in terms of mentor fame and fan appeal. But who let "The Voice" have Bai Di as the music director?
?
However, this advantage was quickly erased!
Mainly because Lin Feng suddenly accepted interviews from several media and announced a piece of news with great fanfare:
Shinhwa Video has already raised a total of 150 million yuan in advertising sponsorship for the variety show "Master and Apprentice"!
The brands that sponsor "Master and Apprentice" are:
Keele juice, Xuanmai chewing gum, mellow milk tea, and Nomi chocolate.
These brands are all controlled by Shinhwa Group. The first person in charge is Lin Gong. He and Lin Feng have already signed a contract. The reason for making the news now is to give good publicity to "Master and Apprentice"!
"We've recouped almost half of our costs."
Lin Feng faced the camera and said with a smile: "Major commercial brands are very optimistic about the "Master and Apprentice" column we produced!"
There was a pause.
Lin Feng emphasized: "And this is the highest record for all our variety shows in Qinzhou. No variety show has ever been able to get such a high advertising sponsorship fee before it is broadcast!"
Wow!
As soon as the news came out, the whole Internet was buzzing!
"As expected of "Master and Apprentice", the show already received 1.5 billion in sponsorship before the show even started, and it directly broke the highest record in the variety show industry!"
"Damn! "Master and Disciple" is awesome!"
"I remember that "I Am a Singer" seemed to have received about 50 million in sponsorship fees before it was broadcast. It is already very high, but it is still a hundred thousand miles behind this new variety show, Shinhwa Video!"
“Sky-high sponsorship!!!”
"Capital's vision is very accurate. All major brands are so optimistic about it, and they are not afraid of not being able to recover their costs. This shows that the variety show "Master and Apprentice" has more investment value than the similar variety show of Kunpeng!"
"Haha. Are you really stupid or are you pretending to be stupid? These brands that sponsor "Master and Apprentice" are clearly owned by Shinhwa. How dare you brag about these major brands?"
"Oh, why are you so sour! Are you a fan of "The Voice"?
"I can smell a sour smell through the network cable. I'm not convinced that you can get such a high sponsorship fee!"
"Hehehehe, that is, our "Master and Apprentice" has officially announced a sponsorship fee of 1.5 billion. Your "Good Voice" has also officially announced it. Let us hear how much money you have raised? It can be 50 million.
No?"
Fans of "Master and Apprentice" are excited!
"Master and Apprentice" has made so much money just from sponsorship. What does it mean?
It shows that our four top-tier players in "Master and Apprentice" have more commercial value!
Although no one knows how much sponsorship money "The Voice" has gotten at this time, the figures on "Master and Apprentice" are so amazing!
It has broken the highest record in the industry!
Everyone thinks that this is definitely a goal that "The Voice" cannot achieve!
…
Jiang Cheng saw the news about "150 million sponsorship fee" from "Master and Apprentice".
In fact, Jiang Cheng is also busy soliciting advertising sponsorship at the moment, but he is not as fast as Lin Feng.
After all, Lin Feng only found Lin Gong and that was it.
Jiang Cheng met with several senior executives of food and beverage brands one after another.
The leader of Lanfu Chocolate stated:
"Since it is Teacher Junlin's most important variety show, we, Lanfu Chocolate, should invest 50 million in the naming fee!"
Then the leader of Yida Chewing Gum said with a smile:
"Kunpeng's advertising has brought us so much help before. We can't be ungrateful, right? Then let's pay 50 million for Yida chewing gum."
Then there is the leader of Scented Milk Tea:
"I see that Mellow Milk Tea sponsored "Master and Apprentice". As the biggest competitor, I will also contribute 50 million to support "The Voice"."
Finally, there is Qianwei Orchard.
"We can be considered old friends of Kunpeng. Fifty million is enough. If we want more, we have to hold a meeting before making a decision."
Four major brands jointly named it!
All of them are brands that Kunpeng has worked with in advertising!
At the same time, these four brands happen to be competitors of the four brands in "Master and Apprentice"!
What is the battle of the century?
The so-called "battle of the century" means that even the advertising sponsors on both sides are mortal enemies!
that's all.
Jiangcheng ate up 200 million in sponsorship fees!
When the time comes, the host must be quick with his remarks and must constantly emphasize to the audience:
Our "Good Voice" program team is jointly sponsored by Lanfu Chocolate, Yida Chewing Gum, Fragrance Milk Tea and Qianwei Orchard!
Next we can announce our sponsorship fees!
…
the next day!
Jiangcheng brought together four major brands and invited a bunch of media reporters to hold a grand advertising sponsorship signing ceremony.
50 million Lanfu chocolate!
Yida chewing gum 50 million!
Fragrance milk tea 50 million!
Qianwei Orchard is also 50 million!
The amount of sponsorship from the four major sponsors was immediately revealed by Jiang Cheng, instantly blinding countless reporters at the scene!
There is no room for fraud in the amounts revealed at the signing ceremony.
No matter how much you declare, you will be inspected for taxes!
So these 200 million are the real 200 million!
After the news broke.
Countless netizens on the Internet were also dumbfounded, and everyone was dumbfounded!
"How many!?"
"Two hundred million sponsorship!?"
"Oh my God, the advertising sponsorship fee is higher than that of "Master and Apprentice". How did Kunpeng do it? Are these brands crazy? Aren't they afraid that they won't be able to recoup their costs?"
"Kunpeng is so awesome!"
"Where are those fans of "Master and Apprentice"? Come out and speak!"
"The so-called sky-high advertising sponsorship of "Master and Apprentice" next door is a full 50 million less than Kunpeng's new show!"
"That's a gap of fifty million!"
"Have you noticed the commonality among them? The four brand sponsors of "The Voice" happen to be competitors with the four brands that sponsor "Master and Apprentice". Bluefu Chocolate is against Nomi Chocolate, and Fragrance Milk Tea is against Chunxiang.
Milk tea, Yida Chewing Gum vs. Xuanmai Chewing Gum, and Qianwei Orchard vs. Qile Juice. These two shows are really tit-for-tat versus Maimang, both sides have full hatred!"
"I'm looking forward to who wins and who loses more and more!"
"I don't know who will win or lose, but "The Voice" won the sponsorship fee anyway!"
"Now the fans of "Master and Apprentice" should stop shouting. Let us, "The Voice", show us the sponsorship fee? Yes, I'm sorry, but it's much higher than you. By the way, I broke the record you just set!
"
It is indeed much higher!
Generally speaking, a difference of 10 million yuan in naming fees for variety shows is huge, but a difference of 50 million yuan is really an exaggeration!
Is this the value of the Kunpeng Variety Show?
It’s too high! It’s higher than everyone imagined! Before, everyone was thinking that it would be great if the sponsorship fee for “The Voice” could reach 100 million. After all, there are four super A-listers in charge.
As a result, it was directly worth 200 million!
To be continued...