Chapter 2571 advertising plot
Jiang Xiaobai turned around and saw the other person saying something with his mouth open. Then he pointed to the room and gestured with a finger.
Jiang Xiaobai put away the photos and looked around the room.
It can be seen that this room is also very luxurious.
Jiang Xiaobai walked to the table, opened it, and could see some watches and rings in the drawer.
She opened the closet again, and there were all beautiful clothes inside, as well as cotton clothes and furs that looked very warm at first glance.
I passed by a cabinet filled with beautiful necklaces and jewelry.
But she just looked at it, but she was not moved by it.
Until, she walked to the cabinet where the bag was kept.
There were many bags on it, and there were even new models that had not been unpacked, but she just stared at one of them.
It was a ginger and white contrasting accordion bag with an obvious brand logo on it. It was obvious that it was not the latest.
But when Jiang Xiaobai saw it, his eyes quickly filled with tears, and he took it in his hand while crying and laughing.
Opening the bag, there was a card quietly placed inside——
[Dear baby: This is the first bag your mother gave you as an adult. I hope it can accompany you through the most beautiful years of your life. 】
When she saw the card, she cried and turned around.
When they saw her choice like this, the mother and daughter behind them were shocked. They looked at each other in surprise, and then at the same time they stretched out a finger and pointed at the bag in Jiang Xiaobai's arms.
Jiang Xiaobai cried and nodded, hugging it tightly.
Then, she was kicked out of the house by her mother and daughter.
When they closed the door, Jiang Xiaobai shivered in the cold wind.
She was holding the bag as if she were holding some treasure.
Taking one last look at the house where he once lived, Jiang Xiaobai wiped away the tears on his face, turned around resolutely, and strode away.
The camera passes through the long hair on her neck and then disappears.
This is the advertising content of the "first episode". It will be accompanied by music and advertising words will appear at the appropriate time later.
The filming went very smoothly, which made the advertising agency very satisfied. The director also wanted to invite Jiang Xiaobai to dinner, but she refused because she was too busy with work.
"It's an old-fashioned revenge story about a daughter, but after seeing it, I still want to continue reading it."
This is Dong Ran’s evaluation after reading it.
Obviously, the heroine's mother must have passed away and her father started a new family. However, when her father was away, they drove the heroine away and said that she could come and get things, but she could only pick one item to take away.
.
Well, the fallen photos are obviously not among them.
The heroine was driven away by poverty, and it was winter again. The two things she needed most were actually a coat to keep warm and cold, and money.
But she chose the bag her mother gave her.
Well, this plot is very advertising.
But don't mention it, Jiang Xiaobai played the humiliation, anger and humiliation very well, making people feel very involved.
Although it is an advertisement, its immersion is no worse than that of movies and TV dramas.
"The positioning of the Mini bag is quite accurate. It is mainly for young women. It is very suitable as the first female bag for girls after they grow up. In this way, whether it is a gift from mom to dad or a lover, it is very meaningful...
Well, it’s just as cool to buy it yourself.” Jiang Xiaobai said.
Identifying the target audience is very useful for a product.
When choosing, it seems that you are giving up other groups, but it will make the chosen group more sticky.
Just like an advertisement: high heels that look good on all women.
Another is: a girl’s first pair of high heels.
It seems that the first advertisement targets more users, but it has no memory points, is too greedy, and is easily forgotten.
On the contrary, the latter, as long as they continue to be brainwashed and marketed, over time, girls will definitely think of it when they want to buy their first pair of high heels.
As long as it is comfortable to wear, the second pair, the third pair...it will still be the same.
This is the case with the Meini bag. It is one of the sub-brands of the Dyce Group, and Meini is a brand that focuses on young women and is very suitable for the age group from adulthood to just working.
On the premise of being young and lively, it also has a sense of formality in the workplace. It can be brought into various occasions and is very suitable for this age.
In fact, the price of Mai Ni's bags is not too expensive. After all, they are aimed at young girls. It is not suitable for them to be too luxurious.
But it is the brand that Dyce has promoted in the past two years. It has invited powerful designers one after another, and even spent a lot of money on advertising.
Probably Dais was playing a game of chess——
If I cultivate a girl's identification with my brand when she is young, she may remain a loyal customer of mine for the next few years.
If you are older and the light and mature style of Maini is no longer suitable, then there are other sub-brands under its umbrella that are more suitable.
It is not impossible to use one sub-brand to drive sales of all its brands.
"I'm really looking forward to the effect of the commercial." Dong Ran said, "By the way, I will join the crew of "City" the day after tomorrow. After the filming is completed, I will probably go directly to "Light". If you have anything else that needs to be done, just list it.
Come out and I'll help you deal with it."
Once he joined the lighting crew, it was difficult for Jiang Xiaobai to ask for leave, and it was even more difficult to go back to China because of the long schedule.
So any business or private matters that come next must be considered in advance.
"Okay, I will write it down and send it to you." Jiang Xiaobai nodded.
She will have some new dramas to be broadcast in the next few months, so the promotion of the dramas must be discussed with the directors in advance to see how the time will be allocated.
If it's not necessary, then I won't go if I can.
"One training episode lasts for three months. These three months are enough to shoot a movie." Dong Ran still felt a little emotional after thinking about it.
The training camp is all about training, practicing dancing, practicing body shape, and also practicing the tacit understanding among everyone.
Otherwise, if the dance is not performed well and everyone is not in tune, the group dance will become a group dance.
They are embarrassed, and the audience is even more embarrassed.
However, the training alone took three months, followed by several months of filming, which meant that Jiang Xiaobai had to spend at least half a year just for this one film.
"It doesn't matter, as long as it's worth it, even a year is fine." Jiang Xiaobai said.
"Well, I hope it's worth it." Dong Ran nodded.
“Whatever it’s worth in the end, treat it as if it’s worth it in the beginning.”
"You're right, are you ready for the busy moments ahead?"
"Ready, let's ride over."
That night, Dai Si's account announced the news of the collaboration between Maini and Jiang Xiaobai, and posted behind-the-scenes photos from today's shooting.
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Chapter completed!