If you go to some top shopping malls or shopping malls, you will find that top luxury brands are often brands of the same level. They have clear boundaries with ordinary brand stores. Not to mention living next to each other, they cannot even be on the same floor!

As for which brands are top luxury goods and which ones can only be considered light luxury goods, there is also a clear distinction.

In terms of clothing alone, top luxury brands have theories of "six majors" and "eight majors".

The six majors refer to the "six blue blood". The word "blue blood" has a noble and noble symbol. Named after "blue blood" is enough to express its luxury and dignity. The so-called "six blue blood" refers to the six major luxury brands in the world, including Dior, Chanel, Louis Vuitton, Prada, Gucci, and Cavenclay.

The "Eight Greats" refer to the "Eight Great Red Bloods". They refer to the eight brands of Burberry, Givenchy, Saint Laurent, Armani, Valentino, Versace, Hermes, and Langwen. These eight brands are exclusive brands for the royal families of various countries, with a long history and a deep connection with the royal family.

As for the difference between the Six Majors and Eight Majors, simply put it simply, the operations of the Eight Majors are more traditional and have a longer history. The Six Majors belong to emerging brands.

LV is Louis Vuitton, one of the six blue blood brands.

After a slight change of mind, Wang Ye had an idea that was beneficial to both LV and Xingguang Real Estate.

He spoke to Pitt: "I don't know how large a store your brand intends to open in Starlight Plaza."

Pete was stunned and replied in confusion: "Our shops in mainland China are basically between 600 and 1,000 square meters."

Wang Ye will not talk about this issue for now, but instead discusses with Pitt the concept of consumption upgrading that has gradually emerged in the past two years.

Pitt is an operational person, so he is naturally very concerned about this aspect. Recently, he has also been studying this issue. He talked enthusiastically about that with the upgrading of consumer consumption concepts, the sales strategies and channels of big brands have also been upgraded.

Abandoning the previous practice of opening specialty stores in five-star hotels and moving towards high-end shopping malls is the first stage. Now, new stores of big brands are more inclined to high-end shopping malls, which is the second stage.

Pitt is very optimistic about shopping malls with larger areas and more complete facilities. He believes that this commercial real estate model is the mainstream in the future. Therefore, in his future store selection goals, he also focuses on high-end shopping malls.

Wang Ye expressed his agreement with his opinion, and then changed the subject again. "Since Pitt, you have noticed that the commercial real estate model has been upgrading, why is the model of your brand retail store still more than ten or twenty years ago? Have you ever considered the issue of store upgrades?"

Pete looked at Wang Ye blankly. He didn't expect that the young man in front of him would actually mention the issue of store upgrades. This issue should be considered by the brand company.

Major brands have been studying the issue of store upgrades, but it seems to have fallen into a misunderstanding. The upgrades have always been that the store is decorated more beautifully and luxuriously, and there has been no greater change.

Could it be that Wang Ye had any novel idea? Pete asked tentatively: "Does Mr. Wang have any good opinions on the upgrade of the store?"

The concept that Wang Ye is preparing to throw out is "experiential consumption". This concept will not become popular after 2015. At that time, no matter high, medium and low-end brands, when talking about stores, they always call experiential consumption.

It is now 2010, and I don’t know if anyone has proposed this theory, but Wang Ye has not seen any brand shouting such a slogan.

With a smile, Wang Ye did not keep it a secret and said bluntly: "Open a big store, a flagship store, a VIP lounge, and bring members together to create various interest salons, such as tea art, flower arrangement, yoga, fitness, etc."

When Pete heard this, he was a little overwhelmed. What the hell? We are selling things or running interest classes. Is it use to do these things?

But he is a top operation expert after all. After thinking about it carefully, he will slowly discover the beauty of these suggestions made by Wang Ye.

First of all, when opening a large store, it was not necessary to open a store that was too large before. There were only so many products to display, and it would appear empty if it was too large. As for the cost of opening a store, rent, decoration costs, etc., these were not within his consideration. For top luxury goods, the store cost was simply a drop in the bucket. Therefore, when opening a large store, there is no cost barrier to the cost of flagship stores.

Let’s talk about VIP lounge areas, which are available in shops now, but generally only a few sofas are placed for guests to take a temporary rest. If the area is expanded, a few special VIP lounges are created, and then the level of membership can use which level of rest room can be used by members, this will greatly stimulate members’ desire to consume. After all, people are competing, especially women!

If two best friends, one is a diamond-level member of LV, can use the top lounge, and the other is just a gold-level member and can only use the lower-level lounge, what will happen? That gold-level member will spend to the diamond-level as fast as possible!

Women love face more than men in this regard.

Why is my best friend a diamond-level member and can use a top-level lounge? Is my family poorer than her? Is my husband not as good as her? It doesn’t exist. Isn’t I even promoted my diamond-level membership in minutes!

What does this comparison bring about? Of course, it is a significant increase in sales!

What made Pete most amazing is holding various interest salons! This is so consistent with the temperament of a top luxury brand like them!

The reason why top luxury is different from ordinary brands is not only price and quality, but also culture and connotation.

How to reflect the culture and connotation of your brand?

It’s a lot to do all kinds of advertisements that seem inexplicable but have a humanistic atmosphere; it’s a lot to spend a lot of money to hold big shows; it’s a lot to ask top superstars to endorse them.

But gathering the most important consumers through various elegant interests will make them stick to the brand and enhance their favorability to the brand. Isn’t this better reflect the connotation and culture of the brand? It is even more beneficial and harmless!

Thinking of this, Pete slammed the table excitedly: "This is such a genius idea! Mr. Wang, it's a pity that you do commercial real estate. If you do operations, you will definitely shine. Believe me, as an old guy who has been operating for more than 20 years, I can guarantee you this."

Wang Ye shook his head with a smile and did not answer this topic. His current identity is a representative of Xingguang Real Estate. He cannot say that he is actually a fashion brand.
Chapter completed!