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Chapter 211: Breaking through 400 million a day (3,000 words)

Starting from September 28, the newspapers with the largest circulation in Xichuan, southern Hunan, northern Hunan, western Guangdong and other provinces have appeared in full page advertisements for several consecutive days. The advertisements are Xue Yiyi's beautiful figure, and there are a line of flying dragons and phoenixes next to it, "On October 1st, the 3,000 Huashang Brand Store will be opened uniformly!"

The number "3000" is larger, bold and red, and is extremely eye-catching. People who see this advertisement firmly remember the two keywords October 1st and 3000.

The main reason is that it is too amazing. Even ordinary consumers think that opening so many stores at once is definitely a very powerful brand.

The industry peers even exclaimed that the wolf is coming. Huashang is going to go against the will. He opened 3,000 plus stores on the same day, and no brand has ever done it!

Whether it is consumers or peers in the industry, they are waiting for October 1st, preparing to see what is different about Huashang and dare to open so many stores at once.

With everyone's anticipation, October 1st finally arrived. This day is a festival for the whole country to celebrate and a big day for Huashang International. Today, there are nearly 3,000 stores across the country to open!

On this day, Wang Ye was in charge of the company and monitored the situation across the country at any time. Cai Zi'ang had already taken everyone from the Operations Department on a business trip to the store below one day in advance. Even the Investment and Promotion Department also drew up most of the people to support the Operations Department.

I have done so much work and promoted the situation before, so that I can have a good start today. After all, sales data is the most important thing.

All Huashang stores are connected to the Internet and use customized ERP software. Wang Ye’s computer can see all sales data in real time. It is accurate to what size and model of clothes sold in a certain store.

At 10 o'clock in the morning, when the store opened, Wang Ye had already sat in front of the computer, opened the ERP software, and was about to stare at the sales data.

At 10:01, the data was still zero. Wang Ye was a little irritated and wondered if there was a problem with the software or network, how could there be no sales?

After thinking about it, he realized that the store just opened and sales took time. It was impossible for customers to check out the bill when they entered. There was always a process of choosing and trying it on.

Alas, I was too concerned, and actually made such a low-level mistake. Wang Ye laughed in silence.

The time came to 10:00 and three points, and the sales summary data began to jump, and the first transaction was "568". It was a good start.

Wang Ye just saw the number clearly, and the summary data began to jump violently. The numbers were refreshing wildly, but for a moment, he couldn't see clearly what it was.

He had to count the digits, tens of millions and tens of millions... In just two minutes, it had reached more than one hundred thousand. In the blink of an eye, it had exceeded one million!

Although the data is boring, Wang Ye is focused on it, as if this monotonous number contains countless fun.

This is like stock investors trading. When your holdings rise rapidly, you will stare at you without blinking. Every time you refresh your capital account, you will be overjoyed and earn hundreds more! More than one thousand! Continue to rise! It’s so great! I made several thousand in five minutes, and today I have hope to exceed ten thousand! Only when the stock finally hits the daily limit will you breathe a sigh of relief and feel that everything is boring...

Wang Ye is now feeling like he is in the process of stock rising, and his "stock" will not hit the daily limit!

At half past nine, it had already exceeded tens of millions!

Wang Ye stood up and poured a glass of Romani Conte from 1996. He returned to the desk with a high-legged crystal wine glass, adjusted the back of the boss's chair back, lying half on it, savoring the wine comfortably, and watching the sales summary data on the ERP software beating wildly.

At around 11 o'clock in the afternoon, Cai Zi'ang called and he reported to Wang Ye excitedly: "Mr. Wang! I am now in the Rongcheng Central Plaza store. As of now, the sales of this flagship store has exceeded 500,000! Nearly thirty shopping guides in the store are too busy, and there are too many people! I think this store is expected to exceed one million sales today!"

Wang Ye smiled slightly. The consumption capacity of the people in Rongcheng is very high, it’s really good.

He instructed: "Today is the first day of the holiday. There are many people. You must pay attention to safety and maintain good order. You must not have safety problems!"

When you are extremely happy, you must not feel sad. When there are too many people in the store, it is easy to cause chaos. At this time, you need to guide and maintain order from the store guide. It is not unimaginable that the store doors of some hot stores are crowded, but that have really happened. If people are injured, it will be a big trouble.

Cai Zi'ang is also a veteran, so he naturally understands this. He led the company's employees to go out and inspect the store and help the store improve its safety awareness.

He simply agreed: "Don't worry, Mr. Wang, I have emphasized to the store managers several times before the opening, safety is the first priority! If necessary, it is better to close the door first and lose some sales than to mess up the situation."

After hanging up Cai Zi'ang's phone number, the time was 12 o'clock, and the sales summary officially reached 9 digits! It exceeded 100 million!

Wang Ye didn't go out to eat lunch, but asked Li Qinghuan to order takeaway for him, and Li Qinghuan was also paying attention to the sales of stores across the country.

She said excitedly: "It has exceeded 100 million! There should be a sales peak in the afternoon, and it is estimated that it will exceed 300 million in total sales today."

Before opening, Wangye’s expected sales target was to reach 300 million today!

Don’t think this number is incredible. You must know that these are three thousand stores opening at the same time. The overwhelming advertising and hype for so long isn’t it just for today? As long as each store reaches an average of 100,000 yuan, is it enough to sell 100,000 yuan per day?

For some brands and some stores, it is indeed high! It is so high that it is out of reach! But for some brands of stores, it is easy and pleasant. Huashang's products are not priced at high prices, with an average price of only about 500 yuan. If you want to achieve a sales of 100,000 yuan, you need to sell 200 pieces of clothes.

This number is naturally nothing for flagship stores in provincial capitals or prefecture-level cities. Five hundred or one thousand pieces may be sold. However, it may be much more difficult for stores in some small county towns.

However, on average, sales of 100,000 are still very promising, and even more!

Before getting off work at 6 pm, the sales summary data on ERP had exceeded 300 million! Now Wang Ye can finally see how much it cost. Although the last few digits are still refreshing quickly, it will take a while for the first few digits to jump.

The expected goal was achieved! Wang Ye finally put his heart in his heart. His early efforts were not in vain. Huashang's products were recognized by consumers. This brand can be regarded as a foothold in the market.

In the future, we must maintain the brand popularity, innovate and attract more consumers. There is no hurry to do this, you can take it slowly.

Wang Ye went home after get off work and stopped staring at the data. Before leaving, he called Li Qinghuan to get off work together. As a result, the girl said she was worried and wanted to continue to guard the computer and see how much sales could reach at 10 o'clock in the evening.

Shaking his head, Wang Ye had to leave by himself.

At 10 o'clock in the evening, Wang Yezheng, Xue Yiyi and Tang Doudou were sitting on the balcony of the living room and watching the sea view drinking and chatting, and received a call from Li Qinghuan.

"Boss, how many sales are today?" Li Qinghuan's voice was filled with joy on the phone. It sounded like he knew that the number must be not low.

"Well, 330 million?" Wang Ye deliberately teased her and guessed lower.

"No, higher!"

"Then, 350 million?"

"Give it a little higher!"

"I'm already on the top floor. If I get higher, I'll have to go up to the roof, haha..." Wang Ye said with a big laugh.

Now Li Qinghuan knows that Wang Ye is teasing her

"Bah, I know how to fool me. Tell you, it's 415 million! This time I really put a big satellite on it. I have already made several media outlets in succession. These news will be released on the newspapers and the Internet tomorrow."

This is done right. As for publicity, we must strike while the iron is hot. While the heat of the Huashang press conference has not yet continued, waves of subsequent publicity have been followed. Only in this way can we deepen the impression of Huashang in the public.

"It's done well. In addition, sales companies in various places should have contacted media reporters from local TV stations in advance. Videos of the store's hot sales today must be broadcast on TV. If promotional fees are required, let them report to the company and the company can support some of them!"

"I'll write it down and I'll inform you immediately. Goodbye, Mr. Wang!" Li Qinghuan responded simply.

After hanging up the phone, Xue Yiyi next to her asked with concern: "Does it mean that Huashang store opened today? How about it?"

She is the spokesperson of Huashang brand and is also very concerned about the opening of the store today.

"Well, today's sales have been summarized, it's not bad." Wang Ye said lightly.

"How many?" Tang Doudou asked interjected from the side.

"you guess!"

Wang Ye learned from Li Qinghuan...

Of course, the two women didn't guess it, but Wang Ye still obediently told the sales data about Tang Doudou's small fist.

"400 million! So much money!" Tang Doudou's eyes showed the "$" symbol.

Xue Yiyi was also amazed. Although she didn't understand the fashion industry, she had never heard of any brand that had a sales of hundreds of millions a day.

Normally, a clothing company has an annual sales of 400 million to 500 million, which is already a small company that is doing well. If the annual sales can exceed one billion, it is a medium-sized company. No matter how high it is, it is a large company with more than two billion.

Don’t think that the sales of clothing companies are pitifully small. You have to know how many clothing brands are there! According to incomplete statistics, there are more than 30,000 domestic women’s clothing brands. Note that this refers to brands that have been officially registered, and they have not yet counted the OEM products in the wholesale market!
Chapter completed!
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