The Huashang brand has been officially launched for half a month. After experiencing the initial hot sales, its momentum has gradually slowed down.

Wang Ye frowned involuntarily as he looked at the sales data in recent days on the ERP software. Although he sold tens of millions of dollars every day, Wang Ye felt that it was not enough. What he wanted to build was a popular brand.

Moreover, Huashang is about to go public, so it must have enough topics and high sales to push the stock price higher!

What method should be used? Wang Ye relied on the boss's chair to start thinking hard. These things should have been provided by people from the marketing department, but Huashang was still established for too short, and these departments have not been set up yet, so they can only be considered by the chairman Wang Ye, who is the chairman.

"Qinghuan, come here." Wang Ye called Li Qinghuan's landline phone number.

"Okay, Chairman." Li Qinghuan responded lightly.

As the assistant to the chairman, Li Qinghuan has her own office, right next to Wang Ye’s office. She put down the phone, picked up her notebook and pen and walked to the chairman’s office next door.

A new renovation was carried out at the entrance of Wang Ye’s office, and an expansion was carried out next to it, opening up a recessed space of about ten square meters. This is Liu Ruomei’s office. Although the area is not large, it is decorated quite elegantly, and the tones are consistent with Wang Ye’s office.

This small office is relatively simple, with a simple Nordic style original color desk, a large fruit all-in-one machine, a telephone, and the entire wall behind the high-back chair is designed as a file cabinet, and two pots of green plants are placed in the corner.

"Amei, the chairman has something to ask me for trouble." Li Qinghuan and Liu Ruomei greeted him.

"Hello Assistant Li, please come in quickly." Liu Ruomei stood up enthusiastically to help Li Qinghuan open the office door.

"Qinghuan is here, come and sit down." Wang Ye was sitting on the sofa waiting for her. When he saw Li Qinghuan coming in, he called her over and sit down.

Li Qinghuan walked over, sat on the sofa opposite Wang Ye, and asked with a smile: "Doctor Wang has something to ask me for?"

"How do you feel about the sales of the stores below recently?" Wang Ye raised the question directly.

Li Qinghuan pays attention to sales data every day. It can be said that she keeps all the data in mind and can report it casually without reading the report.

"It's okay. The first day of opening was a record. Sales exceeded 400 million. During the Golden Week, it was basically between 80 million and 100 million every day. The data for the last three days were 20.62 million, 38.45 million, and 36.77 million. Because the next two days were weekends, the data was higher, and the sales on weekdays remained around 20 million."

"Then what do you think about this data? If you want to improve it, what aspects will it start with?" Wang Ye asked.

Li Qinghuan frowned for a while before she spoke: "If it is analyzed based on the current situation, October is still in the peak sales season, and now the weekly sales can reach more than 150 million. In the off-season, it is estimated that it will drop by 30%-50%, which is 80% to 90 million per week. In addition, several large-scale events on holidays, there is little problem with sales reaching more than 6 billion throughout the year. It should be that our expected target has been achieved."

"No, you overlooked a problem. This sales data is the retail sales of the store, not the actual revenue of our company. Therefore, based on current sales, it is not optimistic." Wang Ye shook his head.

"Ah! I really ignored this. If the actual revenue of the company headquarters is counted, it should be reduced by half. This is dangerous. What we have to do to increase sales." Li Qinghuan reacted.

"What is your first impression of the Huashang brand? From the perspective of ordinary consumers." Wang Ye guided her.

"From the consumer perspective, when it comes to Hua Shang, it must be the most popular recently, and then there is Xue Yiyi, the spokesperson."

"Here, you see, we Huashang has a reputation. Many consumers know that the Huashang brand is. But they still lack one thing, something that can really attract consumers to shop in the store!"

Li Qinghuan thought about it and it was indeed the case. The brand is very well-known and everyone knows it. But why do you need a reason or a shopping urge to buy your products.

Brand marketing is a very complex topic, and it involves everything. But the core point is that the brand positioning must be accurate and communicated to the target customers.

Huashang's brand positioning is "young, fashionable, affordable". Its target customers are girls in their 20s, with certain consumption power and certain demands for fashion.

Through Xue Yiyi as the spokesperson and various recent news promotions, Hua Shang’s fame is promoted. The next step is to guide the shopping impulse of the target consumers.

The method Wang Ye is preparing to use is very direct, which is to advertise. The more direct and simple the means, the more effective it is. However, the content of the advertising is very important. Good advertising can achieve twice the result with half the effort and can achieve a huge effect.

He instructed Li Qinghuan: "Contact two advertising companies as soon as possible. We need to create an advertisement to drive sales!"

...

There are also many well-known advertising companies in Pengcheng, such as Ogilvy and Leobena, which are well-known around the world, have branches here. In addition, there are some local creative small advertising companies, such as Biaomei Advertising.

This time, Wangye’s advertising is a big project, with an overall budget of up to 50 million. It is planned to be intensively placed in two places with more stores in South China and Southwest, and other regions selectively placed.

With such a big advertising case, Li Qinghuan has more advertising companies to choose from. She called several well-known 4A companies directly and asked them to send someone to discuss the specific details of the advertising.

After the notification, I thought about it, turned on the computer and searched. I first looked at several well-known local advertising companies and called one by one to inform them. When I was ready, I saw that the boss of an advertising company at the bottom of the web page was actually a woman, and Li Qinghuan became interested again.

When I clicked on it, I found that the female boss of this company called Flash Star Advertising also worked as a part-time creative director of the company. She picked up the phone again and notified the advertising company to come over and talk to each other.

The scale of Flash Star Advertising Company is not large, but to be precise, it should be very small, because the company only has seven or eight people and does not even have a front desk. It has not been established for a long time, only more than half a year. The boss and creator is a woman in her early thirties named Liu Xinya.

She is also a prestigious school. She joined Ogilvy as soon as she graduated. She worked as a copywriter for several years and was later promoted to the creative director of the Yangcheng branch. Later, due to the problem of philosophy, she left her job and started her own business. She founded Flash Star Advertising, and served as both a boss and a creative director.

Liu Xinya is also well-known in the industry, known as the Sanniang, who is known as the Sanniang. This is commonplace for her to work hard and work overtime all night.

It is difficult to do advertising companies and it is under great pressure, especially small advertising companies. In the past, when Liu Xinya was in Ogilvy, she didn't have to worry about not being able to receive a case, but just consider how to make the planning case satisfying the customers.

Since she opened her own company, she realized that it was much more difficult to accept advertisements than to plan advertisements! Although Flash Star Company also has a business department, specializing in receiving advertisements in the market, many large companies will not be assured to hand over the big case to them when they hear about their Flash Star advertising company, even if they have the signature Liu Xinya, they will not be assured to hand over the big case to them.

What's more, Liu Xinya is just a little famous in the advertising circle. How could those financial owners know that there is such a person as her? Major financial owners only recognize the signature of 4A advertising companies when advertising.

You should know that advertising is not only good at creativity, but also involves execution, and more importantly, post-production! If you have good ideas in a small company, can you ensure that you can shoot good advertising films? Can you ensure that you can get enough channels to serve? Even if you can get channels, can the price be guaranteed to be low enough?

Therefore, the life of Flash Star Advertising is not easy. The company is already unable to make ends meet, and it is up to Liu Xinya to support her with her savings.

At this time, Liu Xinya was designing a shopping bag for a small clothing company in her office. There was no way. Although she didn't even look at this kind of work when she was in Ogilvy, now she can only grit her teeth and pick it up in order to keep the company alive. Thousands of dollars are also money, enough to pay two employees...

While designing the pattern attentively, the phone on the desk rang, and Liu Xinya immediately answered it. This phone is the lifeline of the company. She finally squeezed out some money and sent a few small advertisements online. The number she left was exactly this!

"Hello, this is Flash Star Advertising Company. Is there anything I can help you?" Liu Xinya said softly.

This should have been a front desk job, but now she can only do it.

A crisp female voice came from the phone, "Hello, I am Li Qinghuan from Huashang International Company. Now our company has an advertising case to do. I want to invite your company to participate in the bidding."

Suppressing his excitement, Liu Xinya hurriedly replied: "No problem! When will it be convenient to meet and talk?"

"In this way, at 3:00 this afternoon, please come to Huashang International Company for an interview. By the way, the advertising case is quite large. I have made an appointment with several companies for the afternoon interview. Then I will tell you the details of the advertising." Li Qinghuan said on the phone.

Several companies? This is a bidding contest. She asked tentatively: "Can you tell me which companies are there?"

There is nothing to say about this, Li Qinghuan replied cheerfully: "Ogilvy, Leo Benna, BBDO..."

After taking a breath, Liu Xinya was an expert. She knew that it was absolutely extraordinary to allow these top 4A advertising companies in the industry to bid for advertising cases, and the amount of this case was probably extraordinary! The question is, these are giant advertising companies, why did they notify her of this inconspicuous small company?

Without having time to dig into this issue, she was more concerned about how much budget this advertising case is?!
Chapter completed!