"But... I only know how to do R&D, and I don't know how to build a brand." Mu Shiting was a little unconfident. She had always been engaged in product R&D, and now she suddenly wanted to run a brand by herself. She was afraid that she wouldn't do it well and mess up things. Especially, Wang Ye had such great expectations for this new brand.

"No one is born to know. It doesn't matter if you haven't done it before. There will always be a first for anything. Besides, I'm here, don't worry." Wang Ye encouraged her with a smile.

Mu Shiting was really moved and was able to build a well-known brand with her own hands, which was fatal attraction to her.

"Okay! I accept this job!" Mu Shiting figured it out. She decided to accept this challenge. Now is the best opportunity to realize her dream. With the full support of Wang Ye, the big financial supporter, what else can I be afraid of?

The purpose of Wang Ye staying in the Magic City was to get the mask done. In the next few days, he spent every day in Mu Shiting's laboratory. The two of them first decided to use the mask brand name. They thought about this name for several days, and among countless alternatives, they finally decided to choose "Story of Flowers".

As for cosmetic names, you must choose a better one. It is best to mention the name to make people connect with beauty. This "Story of Flowers" is more in line with this condition.

In fact, Wang Ye thought of another name, which is "Fusheng Ru Meng", but he had another purpose for this name, so he didn't say it out.

He called Li Qinghuan, who was in Pengcheng, and asked her to register the name and brand name of the new company. "Flower Story" and "Floating Life Ruoming" were registered at the same time. They were two companies respectively, both of which were wholly-owned subsidiaries of Weiyejiahua.

In Wang Ye's plan, "The Story of Flowers" focuses on the mid-range market, while "Floating Life and Dream" is a powerful tool to impact the high-end and ultra-high-end markets. However, the conditions for the high-end market are not yet ripe and the time has not yet come, so we can only prepare first.

Regarding product line planning, Mu Shiting is an expert in this regard. She divided the products into four categories: "moisturizing", "whitening", "maintenance" and "anti-aging".

As for the essences needed for these types of facial masks, Magic City Home Furnishing has a large number of ready-made formulas, which can be used only if you need a little improvement.

This is the benefit of owning your own homemade company. Otherwise, one of the most critical components of making facial masks - essence, you have to purchase products from other companies. This means that your lifeline is held in your hands by others, and the price cost will be much higher.

The main production costs of patch-type facial masks are composed of the following four parts: mask paper, essence, product packaging, and processing costs. The packaging costs of regular products and processing costs of regular factories are basically the same. They will only have a small fluctuation due to the quantity of orders. Therefore, the two items that really play an important role in the price of masks are mask paper and essences.

Now Weiye Jiahua has its own cosmetics company and film fabric production factory, and the two main production costs have been greatly reduced. At the same sales price, the profit will naturally increase significantly.

According to Mu Shiting's estimate, the Flower Story mask uses silk craft film cloth. Because it has its own production factory, the cost of the film cloth should be controlled within 0.5 yuan. With 20-30ml of essence, the formula is ready-made. Magic Home Furnishing also has a production factory, and the cost of the essence is also within 0.5 yuan.

As for the cost of outer packaging of products, even if you use the more exquisite one, if you purchase it in large quantities, it will be less than 0.5 yuan for each mask.

In other words, the total cost of a mask is less than 1.5 yuan. Of course, this is far from the real cost of the mask, and many intangible costs have not been calculated yet.

The cost of essence research and development, product advertising costs, and company labor costs are all very high, and they have to be converted into product costs.

In addition, if the product is taken through traditional channels, the cost will be higher, and the dealers will have to make money. If you enter the department store counter, the mall will deduct as much as twenty or thirty points! This is not counted as the salary and commissions of terminal sales personnel.

Therefore, we cannot just calculate the cost of cosmetic products themselves. We think that those companies are all bad-hearted businessmen and make huge profits. In fact, this is not the case. A mask with a factory cost of 2 yuan will eventually be sold for 10 yuan. If the brand manufacturer cannot control the cost of the intermediate links, it will not be able to make much money in the end.

Wang Ye doesn’t plan to do it in the traditional way. He wants to operate his own sales channels, do vertical e-commerce, sell it online directly, and cut off all unnecessary links. In the end, there is no dealer to make a difference!

In this case, if the mask with a factory cost of about 1.5 yuan is sold for 10 yuan, the gross profit in the middle can really make 8.5 yuan. Excluding the relevant expenses, the net profit can also reach more than 5 yuan. This is the real huge profit!

After getting the mask done, Mu Shiting was asked to do a good job of handing over here and move the entire laboratory to Pengcheng.

Li Qinghuan has called several times, urging him to return to Pengcheng as soon as possible. She can take charge of the usual things herself, but Wang Ye must go back and make decisions on some things. For example, some senior executives of the company, such as the acquisition of an e-commerce company...

Regarding the acquisition of e-commerce companies or acquiring mature technical teams, the headhunter company has now had a goal, and there is more than one. Now we are waiting for Wang Ye to go back and make a decision.

Xue Yiyi and Doudou have also returned to China and returned to their homes in Pengcheng. They have been running for several months this time and finally it is over. They can rest for a while. Tang Doudou also secretly told Wang Ye that it will be Xue Yiyi's birthday soon, so he asked him to prepare in advance and give Xue Yiyi a surprise.

So many things have been together, which makes Wang Ye feel overwhelmed. A year ago, when he was out of money, his life was still very leisurely and free. Now his wealth has skyrocketed and his career has been successful. Instead, he is getting busier and busier. He wants to be lazy and rest for a few days.

This is really the greater the ability, the greater the responsibility. The happiness of rich people is something that ordinary people cannot imagine. Similarly, the troubles of rich people are also something that ordinary people cannot understand.

Wang Ye, who was sitting in the top bar on the Bund Peace Hotel, looked at the charming night view of the Bund through the crystal-clear floor-to-ceiling windows, and felt very melancholy.

During this time, he lived in the Magic City and lived in the most famous Bund Peace Hotel. He was busy a few days ago. Today, he had some time to have a rest, sit down and have a glass of wine, and enjoy the scenery of the Bund.

The Peace Hotel was built in 1929. It was originally named Huamao Hotel. It is a Chicago School Gothic building with a building of 77 meters high and a total of twelve floors. The hotel is located at the intersection of Nanjing East Road and the Bund in the Magic City.

In 1929, Jewish businessman Victor Sassoon conceived and created a hotel called "CathayHotel", which was later the Peace Hotel.

At that time, it was designed by the Chicago School Gothic design architect Palmer & Turner, and featured a green copper sheathed roof with an altitude of 77 meters.

The exterior wall is made of granite stone, entered by the revolving hall door, the lobby floor is paved with milky Italian marble, and the bronze carved chandeliers at the top are luxurious and elegant, and are known as the "first floor of the Far East".

Elegantly decorated rooms and suites combine modern technology with the most luxurious and comfortable accommodation facilities to present an unparalleled hotel trip.

Luxury or top-quality suites offer a view of the buildings of the Huangpu River and the Bund. The famous Nine Kingdoms featured suites record the immortal legend of the old Peace Hotel. In addition, the Sassoon Presidential Suite on the top floor was once the place where Victor Sassoon, the original founder of the hotel, lived.

Wang Ye’s stay this time was the Sassoon Presidential Suite on the top floor, and the room rate for one night was 80,000 yuan!

Wang Ye works hard for his career; he pursues enjoyment in life and will never treat himself unfairly.

Wang Ye sat alone in the booth beside the bed and drank. The booth not far away was Zhao Jinlong and Zhao San. Now Wang Ye often followed two bodyguards, especially when he was out alone.

Zhao Jinlong and the others ordered two glasses of beer, but did not drink it, but sat there quietly, paying attention to the movements on Wang Ye at all times.

"There is a situation!" Zhao San whispered, about to get up.

Zhao Jinlong saw it, smiled, and waved his hand to signal him to sit down.

It turned out to be a tall beauty who walked to Wang Ye. Zhao San didn't understand such a thing, but Zhao Jinlong still understood it. There was indeed a situation, but it was not a bad thing. If the two of them rushed forward rashly, it would be annoying.

That beauty has been observing Wang Ye for a long time. She is single and handsome and rich, which is her goal. Being handsome can be seen at a glance. As for being rich, she has rich experience.

Just looking at Wang Ye's clothes, you can tell that the material of the suit is absolutely valuable. What's more, when Wang Ye picked up the wine glass to drink, the watch that was exposed from time to time on his wrist, the sharp-eyed beauty had long seen Patek Philippe's "cross star" logo.

Can a man who can wear Patek Philippe be a poor man? So she stood up and walked towards Wang Ye.

Walking to Wang Ye, the beauty possessed her with a smile and asked softly: "Sir, is it alone? Can I sit here?"

When Wang Ye turned his head when he heard the sound, he saw a long-haired beauty standing beside him, wearing a tight black long skirt, revealing her good figure. Because she leaned down, the low-cut collar was full of scenery.

He knew that this was a woman who was doing that kind of profession.

To be honest, professional girls who are confident of appearing in the top bar on Peace Hotel are all truly high-quality. They have no choice but to choose from their appearance and figure. Of course, the cost is also very high. It is estimated that the service fee for one night will cost tens of thousands.

This woman is good, but Wang Ye doesn’t like to accept passively, he prefers to take the initiative!

So he smiled and said politely: "Sorry, I'm waiting for someone."
Chapter completed!