Chapter 22 The Birth of an E-Commerce Giant (6,000-character Chapter)(1/2)
May 2nd, after 9:00 am.
After breakfast, Xiao Hu sat in front of the computer and chatted with friends in the QQ group from time to time.
Her husband walked back and forth several times next to her. He wanted to play games with his computer. Usually on weekends or holidays, Xiao Hu would either watch TV or go out to ask friends to go shopping. Her husband could play on the computer all day long.
But today is strange. Xiao Hu occupied the computer very early. Sadly, there is only one computer at home...
After wandering around for a while, he saw that Xiao Hu had no intention of standing up at all, so he couldn't hold it in. So he leaned forward and smiled flatteringly and said, "Well, let me play games on the computer. You can chat with QQ and use your phone."
Unexpectedly, Xiao Hu waved his hand impatiently and said, "While playing, I have some serious things to do on the computer later."
Xiao Hu's husband wanted to say a few words, but when he saw Xiao Hu's face rising, he had to walk out in disappointment, muttering as he walked: "If you don't let it be used, I'll go to the Internet cafe and it's better than the computer at home!"
Nowadays, mobile apps are not very common. Everyone habitually surfs the Internet on their computers. Especially when you need to grab gifts online, how can you compare your mobile phone with your computer?
At 9:55, Xiao Hu sent a message in the QQ group, "Sisters, we're ready, there are five minutes left!"
Someone in the group immediately replied, "I've been ready, I'll wait for it!"
"I feel that time passes so slowly, there are still five minutes left..."
At this time, not only many website users waiting in front of the computer felt that time was passing slowly, but Liu An had already been restless in the Mingguang Technology Park, office building No. 2. He was in charge of the technical department and looked at the time on his watch from time to time.
Wang Ye and other senior executives of the company also gathered in the No. 2 office building to prepare for the moment when the new version of Meigou.com was launched.
9:59:55, there were five seconds left, and it was the exciting moment, and everyone became nervous.
The employees of the company present were nervous and began to silently recite the countdown in their hearts.
“5…”
“4…”
“3…”
“2…”
“1…”
At about ten o'clock, Liu An ordered: "Go online!"
At the same time, millions of users waiting in front of the computer found that the countdown on the homepage of Meigou.com disappeared, revealing the true face of the new version of Meigou.com.
Xiao Hu exclaimed: "It turns out that he sells cosmetics!"
I saw that the overall page of Meigou.com was designed in a simple and elegant manner. On the left side of the top row are the three big characters "Meigou.com". In the middle of the side by side is a search box. Behind the search box is the place where the user registers and logs in.
The following point is the big banner advertisement that almost occupies the entire computer screen. It is this opening event, with a huge reward of 680 million gifts!
Xiao Hu didn't care about looking at other contents on the website, so he quickly opened a banner ad and entered the event page. He also saw the specific content of this event.
It turns out that the 680 million gift this time is the popular "Stories of Flowers" mask on the Internet these two days. This is a cosmetic product recommended by the national goddess Xue Yiyi and the queen Xie Bing. Now, registered users of Meigou.com only need to buy a box of ten pieces for 1 cent, worth 68 yuan! And this event will give 10 million copies!
The event was held for three days. The first day was released with 5 million gifts, 3 million copies were released on the second day, and the third day was the remaining 2 million copies. Each registered user had only one purchase opportunity.
While smacking his tongue, Xiao Hu quickly lit the mouse with his hands to rush to buy it.
The website experience is very good. You can add the product to the shopping cart with one click, and then go to the shopping cart for settlement.
Xiao Hu had already filled in the delivery address and bound the online banking. After entering the shopping cart, he clicked to settle and then entered the payment password. In just a few seconds, he had successfully grabbed a gift worth 68 yuan. Seeing the words of successful payment, Xiao Hu was relieved.
At this time, in the office building No. 2 of Mingguang Science and Technology Park, all the senior executives of Meigou.com were nervously watching the backend data.
10:00:05, it only took five seconds, the first transaction was successful, the amount was 0.01 yuan!
Although it was only a cent, everyone cheered. This was the first step taken by Meigou.com after the revision of the revision!
Then the data began to jump rapidly, and the number of transactions increased sharply. Of course, the amount was 1 cent.
"It's 50,000..."
“280,000…”
"Breakthrough of 1 million!"
“2 million…”
"5 million! Today's gift has been snatched!"
In less than 3 minutes, the 5 million gifts sent by Meigou.com have been snatched up. This also means that at least 5 million registered users have been activated!
Although the sales data is only 50,000 yuan, the meaning of this cannot be measured by money.
You should know that the registered users of Lefeng.com and Jumei Youpin are only about 3 million, and the real paid users are less than 2 million. But on the first day of the online launch of Meigou, there were 5 million paid users!
Internet companies know that it is the most difficult to get users to pay their first penny, but as long as the user pays for the first time and wants them to pay more money later, it will be much easier.
Everything is only divided by zero times and countless times. As long as there is a first time, there will be countless times in the future!
This is also the reason why you have to pay a penny to grab this gift. A penny is insignificant and no one cares. However, by paying this penny, users are not only familiar with the purchase and payment process of Meigou.com, but more importantly, this is the first step to cultivate users' payment habits.
Although only 5 million gifts were given today, the number of users sitting in front of the computer was more than 5 million.
Xiao Hu posted the order in her friend group
"Haha, my hand speed is fast enough, I've grabbed it! Have you all grabbed it?"
"I got it. I looked at the order number for more than four million, and I almost didn't get it..."
"Ah... I didn't get it, so I just looked at the brand of cosmetics sold on the website. When I went to check out, I found that it had been snatched up. There were 5 million copies, why were they snatched up so quickly!"
It is indeed so fast, which is the difference between Internet companies and traditional companies. Internet companies face users from the entire country and even the world. As long as your products are excellent enough, or your activities are attractive enough, the company's growth rate is explosive and the upper limit is high enough.
Like Meigou.com, which has a certain foundation and reputation, and coupled with the fans of big stars, this feedback event itself is attractive enough, so it is reasonable to ignite the Internet as soon as it goes online.
Today's event officially ended. Users who grabbed the gifts and users who didn't have it began to browse other content on the website.
Everyone was surprised to find that Meigou.com's products are still very rich, and the website mainly faces female users, so cosmetic brands are also biased towards women, with as many as a dozen.
There are only two male cosmetic brands, one is Goff, a subsidiary of Modu Jiahua. This is also a popular male skin care brand in recent years, and is positioned as a mid-range. The other is Biouquan, which is famous, especially its men's skin care products, which are very professional, and of course the price is not cheap, so it is considered a high-end brand.
When Xiao Hu was browsing the website, she was surprised to find that there were all the products of "Meijiajing". This was something she often used when she was a child, but she hasn't bought it for a long time.
In fact, it’s not that she doesn’t like this brand anymore, but that she can’t buy it. There are very few counters in department stores. Sometimes she doesn’t know where to buy it. What’s more, there are so many choices of cosmetics now that no one will go far away to buy it for a brand.
However, I have seen this brand again on the Meigou website, which immediately aroused Xiao Hu's interest. It is cheap and it is very good to use. This is the impression of Xiao Hu's generation of people about domestic brands such as Meijiajing.
After comparing it, I saw that Estee Lauder Lancome is often hundreds or thousands of dollars, and the Mystery of the Sea Blue Helena is even more outrageous. Any small bottle of essence costs thousands of dollars. Then look at Meijiajing, a large bottle of lotion costs only fifty or sixty dollars.
"It's still the conscience of a domestic brand!" Xiao Hu sighed. It's time to buy skin care products at home, so buy some Meijiajing, which is cheap and easy to use!
Thinking of this, Xiao Hu ordered a few beautiful skin care products without hesitation, such as facial cleanser, cream, and serum, and the price is cheap anyway. Well, I have to buy some for my husband, and men should pay attention to maintenance, otherwise I would be embarrassed by my old face.
Let’s take a look at Biouquan first. The good thing is that the price is too expensive...
Compare the homemade golf in Magic City, and the price is acceptable. Now you are doing an activity. A complete set of skin care products, including facial cleansers, creams, lotions, and essences, are only more than 100, and the cost-effectiveness is super high. Buy it!
I bought it for 700 yuan, and it costs another 500 yuan. This is how cosmetics are, and the order price is high enough. Xiao Hu is better off choosing cheap ones to buy. A high-consumption big player like Xie Bing will be awesome if he orders one.
In order to show support for her friend's company, the queen of diva Xie Bing really placed an order on the American Shopping website. Of course, affordable products are not within her considerations. The only thing that catches her eye is the Mystery of the Sea Blue, which is also her commonly used skin care product brand.
Xie Bing is of course very familiar with the products of the Sea Blue Mystery. Choose 100ml of essence cream for 3,900 yuan; eye essence cream for 30ml, 2,000 yuan; repair essence cream for 50ml, 4,100 yuan; of course there is also base makeup, a set of base makeup with paint for another four or five thousand.
Just choose this set, it’s 15,000 yuan. This is the power of high-end brands...
There are naturally a few users who can afford top brands like Aquarium Mystery. Most users still choose affordable brands under Magic Home Furnishing, and some users with higher consumption levels choose high-priced products like Estee Lauder Lancome.
Of course, the best seller is the Flower Story Mask!
After yesterday's Weibo promotion by Xue Yiyi and Xie Bing, the Flower Story Mask has become an internet celebrity product, and many users came to Meigou.com for this mask.
Just chasing stars, that's it. If you have the opportunity to buy things you are using with your idol, people who don't chasing stars will not be able to understand the satisfaction.
I opened Meigou.com and looked for it. Everyone was surprised to find that this mask was not expensive at all! The moisturizing and whitening series cost only 6.8 yuan per piece, and a box of ten pieces is only 68 yuan! This price is so conscientious. You know, the similar products on the market now cost more than 100 or 20 yuan per piece, and that box costs one or 200 yuan, which is really unaffordable.
It's good now. A box is only more than 60 years old. Even if you use it every day, it's only 200 yuan a month. Most people can afford this amount of money.
Hami from Sishui City, western Ganxi, is on the morning shift today. When she got home from get off work, the gift-giving event was already snatched away.
Looking at the event interface with regret, Hami decided to grab one tomorrow, no matter what, just so happens that she doesn't have to work morning shift tomorrow.
But even if you grab one, it's not enough. You'd better buy a few boxes first. In addition to using it yourself, you also have to buy two boxes for my mother. She has been talking about it for a long time during this period.
After looking at the price of the mask, "It's so cheap!" Hami sighed.
This price is indeed very cheap for her now. Not to mention anything else, just the monthly salary plus sales commission, Hami has already earned more than 10,000 yuan a month. In the months of good sales, 20,000 to 30,000 yuan is normal!
What's more, this is what Mr. Wang's new company needs to support it no matter what. Hami did not hesitate, five boxes of moisturizing and five boxes of whitening, plus two boxes of anti-wrinkle and anti-aging, and put them in the shopping cart.
After looking at other things, she has been famous for a long time, but she hasn't bought it yet, because there is no Lancome counter in the local area. Just buy one, girls should pay attention to skin care. However, after looking at the price, it still hurts a little. A set of Lancome skin care products costs more than 3,000 yuan.
I gritted my teeth and bought! Isn’t it just to make money for spending?
Therefore, when it comes to consumption ability, women are the strongest, and men can only accept the disadvantage. Especially in terms of clothes and cosmetics, women's desire and ability to buy are far superior to men!
...
On May 2, Meigou.com was officially launched. Of course, it was not only for activities, but also for sales of products from various brands. As of 5 pm, when Wang Ye was about to get off work, Liu An reported to him various data today.
The number of website users login reached 13 million; the average online time was 24 minutes, of which female users had a long online time, while male users stayed for a short time; excluding five million gift orders, another 968,000 orders were sold, with the transaction amount reaching 126 million!
13 million, 968,000 orders, 126 million, any of these three numbers are enough to cause shock in the domestic Internet industry. What's more, it is now concentrated on a company, and it is the first day this e-commerce company went online!
If you compare it, you will know how amazing Meigou.com's performance is today! Lefeng.com was established in 2008 and has been established for three years so far. It is also a leading company in cosmetics vertical e-commerce. However, in April just past, the company's monthly sales had just exceeded 50 million, with less than 800,000 transactions, and only 3 million registered users.
To be continued...