Yes, Wang Ye borrowed from the marketing model of Pinduoduo in later generations. Although in many people's impression, inferior, cheap, and fake are all synonyms for Pinduoduo.

However, Pinduoduo, who was criticized by users, was about to explode on the spot, not only did not "dead", but also proved to everyone that he lived a wonderful life...

Pinduoduo was founded in 2015, and in less than three years, it has achieved a terrifying scale of 40 billion yuan per month.

Even its valuation reached 30 billion US dollars in just three years!

Pinduoduo's product design prioritizes the essence of commercial gamification, making shopping more interesting and happier, and greatly reduces customer acquisition costs through the spread of inspiring social sharing models. With the help of high-quality algorithms of large engineering teams, predicting user preferences and recommending products accordingly are indispensable factors that help them succeed.

Pinduoduo has obvious differences from group buying in the traditional sense in terms of types, simultaneity, social distance, product design, value proposition, etc. Simply put, the Pinduoduo model is based on social networking and has a variety of ways to play acquaintances online shopping ecosystem.

Meigou.com is now drawing on the essence of Pinduoduo's marketing model, and the criticism of Meigou.com can be completely avoided because Meigou.com is a direct-operated website!

In order to prepare for this shopping festival, Li Xin went straight to Xiangjiang these days and met with the presidents of the Asia-Pacific region of Estee Lauder and L'Oreal.

Because in the agency agreement, the two companies sold by Meigou.com are not allowed to be less than 10% off. Li Xin came this time to solve this problem.

When I saw Li Xin again, Wen Boyuan, president of Estee Lauder Asia Pacific, laughed and gave him a warm hug. Recently, Wen Boyuan has been in a proud mood.

Although Estee Lauder was defeated by L'Oreal in the offline store and his sales could not catch up with one-third of the other party, the US Shopping Network is now emerging! According to sales statistics last month, it took only one month to complete the cumulative amount of the three brands of Aqua Blue Mystery, Estee Lauder and Clinique sold online, reached 900 million!

It's only one month, how much can it reach in a year? Eighty billion or one hundred billion?!

Although this is sales, Estee Lauder's actual revenue must be calculated based on a 50% discount on the supply and marketing agreement, which is a billion.

This number is far beyond the offline market owned by their company, so Wenbo has a far-reaching vision of Li Xin and feels very friendly.

"Mr. Li is there anything important to come this time?" Wen Boyuan asked enthusiastically to sit down on the sofa.

"I really have something to talk to Mr. Wen about it. That's it. Our Meigou.com has been planning a large-scale shopping festival recently..." Li Xin told Wen Boyuan about the company's event on June 18.

After hearing this, Wen Boyuan slapped his thigh and said happily: "This is a good thing. Carrying activities can promote sales growth!"

"But Mr. Wen should also understand that the event must be discounted, so the price of your company's products..." Li Xin pointed out the purpose of the visit with a smile.

Because the relationship between Meigo.com and Estee Lauder is authorized for sales, even if this event is a price reduction, it will not affect the revenue of Estee Lauder, but will instead promote their shipments.

But Wenbo has to consider the impact of price cuts on the brand. The shelves of high-end cosmetics are very big, and there is no price cut or promotion!

He pondered for a moment and felt that this problem was very difficult. On the one hand, he did not want to give up the large amount of sales brought by this event, and on the other hand, he was worried that price reduction promotions would cause harm to the brand's reputation.

"Our Estee Lauder company brand does not have the tradition of reducing prices and promotions. Mr. Li should also know this..." Wen Boyuan said slowly.

"Traditionality is all for change, sales is the king!" Li Xin replied without being soft or hard.

Wenboyuan is a little unable to continue. It is true that the so-called traditions are slowly changing. If you let the company enter chronic death in order to adhere to the so-called traditions, what is the point of persistence?

However, he had to consider the company's direct store. If Meigou.com significantly lowers the price and physical store, he is the company's own son.

With a long sigh, Wen Boyuan said, "I wonder if Mr. Li has any good suggestions?"

Before coming, Li Xin had a slander. He also knew that it was not easy to let these European and American big names lower their "noble heads", but there was room for flexibility in everything. The solution he thought of was flexibility.

"Is this good? The Estee Lauder brand has only reduced the price to 10% off, and maintained the same price as the physical counter. But..."

Li Xin changed the subject and said the following words: "But our website users will receive gifts for shopping for products from your company's brand! The cost of the gifts is borne by your company! Of course, Estee Lauder can also choose not to participate in this event. I think L'Oreal should be happy to participate."

In terms of event promotion, L'Oreal is indeed much more flexible, and their company is also constantly organizing events. Wen Boyuan is very clear about this.

After hearing Li Xin's words, Wen Boyuan fell into deep thought. He had to consider the adverse consequences that would have been brought about once he rejected Li Xin's proposal.

If Estee Lauder did not participate in this large-scale event on the American Shopping Network, and L'Oreal participated, the consequences would be devastating. Most cosmetic users are very loyal. Once they are used to using a certain brand of cosmetics, they will not easily change.

By then, a large number of users of your brand will be snatched away by L'Oreal! It may lead to the collapse of your company's brand on the Internet. This situation is absolutely unacceptable, and the company's headquarters will never accept it.

In this way, the solution proposed by Li Xin is the best solution.

It does not have to make concessions in price, maintains the high-end image of the company's brand, and brings benefits to users, which is equivalent to a disguised price reduction.

Wen Boyuan made up his mind and used this solution! Now Meigou.com has undoubtedly become the leader in cosmetics e-commerce, and its company must not lose this largest sales channel!

But, although this plan is acceptable, it is a bit unreasonable to let the company bear all the gift costs, and this needs to be negotiated again.

So, the two had a heated discussion on how to share the gift costs. Finally, they reached an agreement that the gift costs would be borne by half according to the cost price.

Estee Lauder's side has been successfully resolved!

Li Xin came to L'Oreal again. He even told the other party directly that Estee Lauder had agreed to this promotion plan, and it depends on yours now.

There is no doubt that L'Oreal has no room for resistance and can only agree to participate in this shopping festival under the conditions of Estee Lauder.

This is why we chose two big-name cosmetics companies of the same size and grade to cooperate, because they are competitive and restrict each other.

Of course, the current sales scale of Meigou.com and its leading market position are indelible. As the saying goes, big stores bully customers, big customers bully stores!

When Meigou.com started, it had no status to negotiate terms with these two companies, so it could only use large-scale purchases to obtain authorization. Even if the other party proposed that the price was consistent with the offline counter, it could only agree at once.

But the feng shui has changed. Now Meigou.com has soared into the sky and has become the boss of the cosmetics e-commerce platform. It has become that Estee Lauder and L'Oreal are inseparable from the Meigou.com channel. No matter how the price is not reduced, what European and American brands have to bow their heads in front of Li Xin.

Not only did I accept the price reduction in the facts, but I also had to bear half of the promotional expenses!

Don’t you want to accept it? Well, there are a lot of companies that are willing to accept it. You should know that there is no monopoly brand in the cosmetics market! However, there is a monopoly platform now, that is Meigou.com!

When the status is not equal, the party with a low status has no room for bargaining.

...

The problems of these two companies have been solved. As for the magic city home transformation and the story of flowers, this is easy to say, both are brother companies.

Even the gifts bought and bought by Estee Lauder and O'Lee at the event were all products of the Magic City Homemade and Flower Story.

When consumers buy Estee Lauder’s products, there will be several levels of promotional activities. For example, if you buy more than 500 yuan, you can choose how many gifts you can choose. When you buy more than 1,000 yuan, you can choose more gifts you can choose.

And these gifts are products of the Magic City Homemade and the Story of Flowers.

The promotional plan for the shopping festival has been decided, and the most important task is the technical department. They have to work overtime day and night, adjust the website page, make background computing programs, increase the number of server accesses, and expand bandwidth...

Liu An found that since the website was acquired by Wang Ye, he seemed to be working overtime every day! It was only more than a month, and he had lost weight for several years. Wang Ye's fantasy ideas came one after another, which made people overwhelmed.

What followed was his technical team. Although he had been trying hard to recruit people to expand, he still couldn't keep up with the progress and could only use overtime to make up for the shortage of manpower.

Fortunately, Wang Ye is a generous boss and pays a lot of overtime. So although the young men in the technical department are exhausted, they are still in good spirits. They earn tens of thousands of dollars a month, and of course they are in good spirits.

While working overtime, everyone scolded the company for being too heavy and not treating their skills as humans. But every time they paid their salary, everyone smiled and turned around and went to work overtime happily.

It's so good. I can still work overtime, and it's okay not to sleep for three days and three nights!

...
Chapter completed!