Meigou.com's "6.18 Flower Season Shopping Festival" has achieved great success.

With the help of the media, it has even become a festival for women to buy cosmetics. It has been talked about by female netizens. It is said that the orders are posted on major forums, and those who grab the special products are all proud.

Wangye’s limited-edition promotion policy also prevents Meigou.com from overdrawing users’ consumption capacity. The total number of products with a total of only 3 billion will not affect the normal sales in the future.

If it is not limited to the quantity, it will probably be miserable. Users can buy enough for a year at a time, and the sales will be extremely bleak for the rest of the time.

In this event, sales are not the only purpose, but more importantly, it has expanded the influence of Meigou. Now when talking about Meigou.com, every woman talks about it. Even the aunts who don’t go online know the existence of Meigou.com.

Another purpose is of course to attack competitors. Wang Ye does not need to play any tricks, he only needs to rely on his company's strong strength and the good foundation laid in the early stage, which has already made his opponent unable to resist. This is the kingly way, to make a move with dignified force and defeat others without fighting!

It was under the oppression of this massive event by Meigo.com that Lefeng.com and Jumei Youpin responded hastily and finally revealed their flaws.

Lefeng.com fell from the second place in the cosmetics vertical e-commerce industry to the third place, losing the trust of investors, and if he wants to raise funds, no one dares to be the one who suckers, and the company's valuation also plummeted.

Jumei Youpin seems to have gained benefits, and has achieved sales and has increased its status, but its hidden dangers are greater and are being exposed...

On June 20, a big Weibo V suddenly broke a message about the content of a private message sent to him by a netizen.

This netizen named "Diduo" just bought a set of Lancome cosmetics for his girlfriend on Jumei Youpin a few days ago. Well, it can't be said to be his girlfriend, because he is chasing this girl.

When I received the cosmetics, the girl was very happy. This set of cosmetics was not cheap, three to four thousand. At that time, I gave "Di Duo" a hug of love, which made "Di Duo" walk for a few days, and I felt that I was sure to win this time.

But who knew that just yesterday, the girl suddenly called and scolded him, saying that she would never want to see him again. "Di Duo" was very depressed. After asking, she realized that something was wrong with the cosmetics.

After the girl got the cosmetics, she had just used them for two days and her face was swollen and she had severe skin allergies. After going to the hospital for examination, she said that she had used inferior cosmetics.

Now "Di Duo" became angry. This damn cosmetics killed him. The beauty was about to throw herself into her arms. Now, the lover is about to become an enemy.

He complained that Lancome was of poor quality, or that Jumei Youpin sold bad-hearted fake goods, and asked the two companies to give him an explanation, otherwise he would take up the weapons of the law and seek justice for himself!

...

A stone caused a thousand sensation, and this Weibo content was quickly forwarded by dozens of influential media accounts. Many netizens who have purchased products on Jumei Youpin also posted and raised various questions.

"I also bought Lancome's products at Jumei Youpin a few days ago. They are not useful yet. Now after reading this news, I dare not use them anymore. Don't be disfigured."

"I have always suspected that Jumei Youpin's products are not real, otherwise why would they be so cheap!"

"This time I bought Estee Lauder's cosmetics there. When I got the counter to inspect the goods, the counter only smiled and didn't say anything, and advised me not to use it. What does this mean..."

"This is the authentic Lancome small black bottle purchased by the counter. The other box was purchased by Jumei Youpin Group. If you compare it, you can see the difference. First of all, look at the packaging..."

...

For a time, various posts questioning prices, inspection posts, and technical posts emerged one after another, gathering into a huge momentum.

Even the limelight on Meigou.com was suppressed by Jumei Youpin, but no one wants such a limelight.

This incident was called the "Diduo Incident". It was his accusation post that set off a tide of denunciation of Lancome and Jumei Youpin!

When L'Oreal noticed the incident, the Asia-Pacific headquarters quickly held an emergency meeting. After a short period of discussion, the company made a formal statement, with the following contents of the statement:

Dear mainland consumers

First of all, our company expresses sympathy for Mr. Diduo’s experience this time.

Secondly, it should be noted that all L'Oreal brand products sold by Jumei Youpin have not been authorized by our company, and our company is completely unaware of the source channels of its products.

Now L'Oreal Company has officially notified Jumei Youpin website that please immediately remove all L'Oreal products and officially submit certificates of purchase and delivery channels. If relevant certificates cannot be submitted, our company will use legal means to defend the company's rights.

...

As soon as this statement was released, a bigger wave of discussion immediately sparked. It is now obvious that the L'Oreal products sold on Jumei Youpin are not genuine! They may be parallel products, or even fakes!

This incident not only attracted the attention of L'Oreal, but other cosmetic brands also woke up one after another and issued statements, with the content similar to L'Oreal. It was nothing more than to clear themselves and pour all the dirty water on Jumei Youpin's head.

In the past, Jumei Youpin's sales were not low. Although it purchased goods from private channels, major brand companies turned a blind eye. This is also increasing sales for their own company, so what do they do.

But now it’s different. Jumei’s reputation has become bad, so who dares to be related to it?

Few people do things to help in time, but no one will leniently beat the dog to the water.

...

At the Jumei Youpin headquarters, at the conference, senior executives of the company gathered here to discuss how to deal with this incident. Everyone discussed it for a long time, but did not come up with a suitable response plan.

Chen Haiyang slapped the table anxiously and said loudly: "When is it now? If we don't discuss a proper plan, we will all be done!"

He really realized the seriousness of this crisis. Those who make cosmetics are afraid of being involved in quality issues. Once someone is suspected of selling fake goods, whether he can prove his innocence in the end, it will seriously affect the reputation of the website.

If the reputation of the website is gone, then what else can you do in e-commerce? What awaits them is chronic death!

He turned around and asked the vice president in charge of public relations, "" "Vice President Liu, have you checked it? Did that user buy cosmetics on our website?"

"I have already contacted that user. The other party did buy a set of Lancome cosmetics on our website a few days ago. He also submitted a certificate of the girl's hospital examination. But..."

"But what, tell me quickly!" Chen Haiyang asked impatiently.

"But, this set of cosmetics is the one that has the problem. Are we selling him?"

When Chen Haiyang heard this, his eyes lit up, which was a way of thinking. If it proved that the cosmetics that the user had problems were not bought from Jumei Youpin, the problem would be half solved.

This is the vice president in charge of the goods next to him spoke. He wanted to speak but stopped, but he couldn't help but say it: "I have also read the pictures sent by the user. The packaging has a barcode, which is the products we sold. And... and the source channels of this batch of products... Ahem, Mr. Chen, you know too."

This woke Chen Haiyang up, and he suddenly fell on the chair with weakness. Yes, this batch of goods was not from regular channels, so it was not surprising that there were quality problems.

In addition to dealing with the doubts and returns of website users, he is also facing a more serious problem now, that is, the lawyer's letter sent by major brand companies!

In order to clear the situation, several big European and American companies sent a lawyer's letter to Jumei Youpin, asking to submit a certificate of purchase channels. But where did Chen Haiyang go to get them what certificate? These channels cannot be seen!

At this moment, Chen Haiyang completely gave up. Whatever love is, I won’t play anymore! Anyway, I don’t have much shares in this company anymore, and everyone will die together!

In fact, Chen Haiyang is not a fragile person, but even the strongest person is helpless in the face of the current predicament. Taking advantage of tricks and taking shortcuts will eventually cost you, but the price you paid this time is too high...

When Chen Haiyang summoned all the company shareholders to discuss the aftermath, Li Youlun almost lost control!

"What did you say? The company's account is not enough to compensate users, and we shareholders are asking them to pay for money to accompany you?"

Not only him, but several other investment bank representatives were also excited, and they all stood up and pointed at Chen Haiyang and cursed.

This is not a fault for everyone's lack of quality. No one can stand this kind of thing. Originally, everyone invested a large amount of money in hopes of making money. Now, it's good that not only has lost all the investment, but they can't even leave the market cleanly, but they also have to pay a lot of money to compensate the website users!

Jumei Youpin has issued a notice to accept unconditional returns from all users. He has to send it, otherwise, if things get bigger, the relevant departments will intervene. By then, it will not be a loss, but someone is going to go in for tea!

According to the website's original promise, the insurance company will advance the compensation first.

However, it should be noted that the insurance company only advances!

The money that was finally paid out must be paid by Jumei Youpin, that is, the shareholders present will pay out...

As of today, the statistics show that the total amount of returns from customers has reached 1.5 billion, and the three-fold compensation is 4.5 billion!

There is no money in the company's account, and only a little money is enough to pay the salary. Then the 4.5 billion yuan will be solved by several shareholders.
Chapter completed!