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Chapter 94: The Collapse of Faith

With Wenboyuan’s experience over the years of experience in his career, he naturally saw through the harm caused by the “permanent 60% off” of the US Shopping Network to L’Oreal.

Not to mention whether it can achieve a permanent 60% discount, but once the promotional slogan is released, it will cause the greatest harm to L’Oreal. Because after seeing the word "permanent", consumers will have a fixed impression of the three brands of L’Oreal, Lancome, and Helena, that is, they are often promoted and are not worth buying genuine products.

Wen Boyuan was shocked. Meigou.com was really ruthless in his actions this time.

Of course, he was happy to see this scene. L'Oreal and Meigou have completely broken up, but Estee Lauder and no.

Maybe Meigou.com will vigorously support the Estee Lauder brand in the future. Even if the small green bottle of Flower Story has a great impact on Estee Lauder's products, there are still a group of loyal brand users who continue to choose Estee Lauder. Now, some of Lancome's users may also switch to Estee Lauder.

L'Oreal's people are not stupid either. After seeing this promotion from Meigou.com, the entire Asia-Pacific headquarters was shocked and an emergency meeting was immediately held.

"Mr. Luo, you are responsible for the management of the distribution channel. Now please tell me and tell everyone present! Why can Meigou.com hold such a big discount promotion? I won't say about the L'Oreal brand. Why do they dare to give Lancome and Helena 60% off?"

L'Oreal Asia Pacific president gritted his teeth and questioned Vice President Luo, who was in charge of dealer channels, that is, the person who signed an agreement with Meigou.com.

Mr. Luo is always a middle-aged man in his forties, with a slightly fat figure and a pair of black-framed glasses, looking very elegant. At this time, his forehead was constantly sweating, and when he heard the president's questioning, he could only answer: "Uh~ According to the latest agreement between us and Meigou.com, they have the right to achieve this discount. However, if they really get 60% off, they won't make money, which means they are working for us in vain."

"You mean that this is allowed in the agreement? Could it be that they can further reduce prices?" The president stared at Vice President Luo and asked.

"Yes... well, you can do it at least 50% off, which is their purchase price." Vice President Luo started sweating again, and he replied voluntarily while wiping with a tissue.

"Then how many goods do they have in their hands, our brand of goods?"

"It's about one billion." Vice President Luo can still infer this number.

The president then relaxed a little. Fortunately, there were not many goods, so it probably wouldn't last long. But even so, it would cause irreparable major trauma to L'Oreal's major brands! Someone must pay the price for this!

"Now, Vice President Luo, you can leave." The president said calmly at Vice President Luo.

"Ah? Leave? Where are you going? Isn't you still having a meeting?" Vice President Luo looked confused.

The president finally couldn't help it and said loudly with a pale face: "You were fired! Please get out! Do you understand!"

Well, I really understand this time. Vice President Luo stood up in dismay and walked out of the conference room.

He didn't argue with reason, because he also understood that someone had to be responsible for this matter, and he signed the agreement himself, was the best choice.

Watching Vice President Luo leave, he turned to the person in charge of the goods and said, "Stop supplying goods to Meigou.com immediately. No matter what excuse you use, from today on, you will not be allowed to ship them again, and you will not be allowed to do anything!"

The product manager nodded to show that he understood.

The president turned to the legal counsel next to him: "Did Meigou.com do this damage to our company's brand? I mean, can we order them to stop this from a legal level?"

The legal counsel thought for a while and then gave an answer: "Although they are allowed to do this in the agreement, this behavior of Meigou.com has indeed caused serious harm to our company's brand. From a legal perspective, we can indeed sue Meigou.com."

The president looked happy and was about to speak when the legal counsel spoke again.

"However, such ambiguous thing is difficult to gain recognition from the court. After all, the agreement is written in black and white, and they can price and sell it themselves, as long as it is not less than 50% off. What's more, the place where the incident happened was in the mainland, and the registered address of Meigou.com was in Pengcheng. If we sued, we could only go to Pengcheng to sue. We went there to sue, and the result... you know."

After hearing these words, the president of L'Oreal Asia Pacific felt weak all over. It was indeed the case. It was an ambiguous thing, and he went to other people's home court to sue him. Isn't this looking for abuse?

...

The launch of the large-scale promotional event of Meigou.com has indeed caused a considerable shock among users. The impact of this event on several brands of L'Oreal is gradually emerging.

Mrs. Liu is a loyal user of Lancome. Her family is in a prefecture-level city, which is considered a small fourth-tier city. She has opened up a small company that is not big or small, and her family is still wealthy.

Liu Tai naturally doesn’t need to work or anything else, just like a few friends with similar family conditions, playing cards and shopping, doing beauty treatments.

Women in their thirties, especially their family is quite a bit of money, naturally pay attention to maintenance. When a few friends get together, they often talk about their skin care experience and discuss which kind of cosmetics are easy to use.

When the story of Flowers was launched, they also discussed it. However, as a "rich" class, Liu Tai looked down on cosmetics at the price of the Little Green Bottle.

"Just looking at this price, you will know that it is definitely not as good as Lancome's little black bottle, otherwise why is it so cheap?" Liu Tai said contemptuously.

"You can't say that, the things in Flower Story are good and cheap. Besides, big brands like Lancome Estee Lauder have great profits and not much cost." This is Wang Tai, who has always been incompatible with Mr. Liu.

As for why the two of them didn't deal with each other, it was because they had different choices for cosmetic brands.

Mrs. Liu firmly supports Lancome and believes that Lancome is the best and that sales can be the first in the country in terms of high-end brands. This is definitely reasonable.

Wang Tai likes Estee Lauder. She thinks that there are too many people using Lancome. Only low-key, luxurious and connotative brands like Estee Lauder are suitable for her.

Of course, with their level and environment, they cannot access high-end products like Helena, the highest-end cosmetics sold in this city are L'Oreal, not even Lancome or Estee Lauder.

That is, since Meigou was launched, Wang Taicai has easily bought Estee Lauder's products. In the past, he wanted to buy them, but he had to ask someone to buy them in several first-tier cities and send them back. And Liu Tai, just ask someone to buy them from the provincial capital.

But the harder it is to buy, the more it can prove that it is a good thing, so Wang is firmly convinced that Estee Lauder is better than Lancome.

Every time we talk about skin care products, the two of us are inevitably debated, but this does not affect our friendship. We still often play cards and go shopping together.

The Lancome sale launched by Meigo.com was discovered by Wang Taixian.

On that day, she remembered that her little brown bottle was almost used up, so she opened the US stock website and prepared to buy another bottle. As a result, she saw this promotion at a glance. At first, she couldn't believe her eyes because, although Lancome's things were occasionally discounted, they were still 10% off. When did they make 10% off?

After looking carefully, I found that it was indeed 60% off, and it was a permanent price reduction! The promotional instructions of Meigou.com are clearly written. In the future, the products of Meigou.com, L'Oreal, Lancome, and Helena will be the discount!

Mrs. Wang was overjoyed. She didn't see Lancome doing promotions and wanted to buy this. Instead, she felt that Lancome, a "fake high-end" brand, finally showed its true form!

Look at Estee Lauder, why didn’t it sell at a price cut? Why can you Lancome get a 60% discount, and it’s permanent. This Lancome can never be compared with Estee Lauder in the future.

She happily ordered two small brown bottles of Estee Lauder. She originally planned to buy one, but now she is happy, so she bought one more. Maybe she would give her friend Liu Tai.

The delivery on Meigou.com is very fast. Wang Tai ordered the order on the first morning and received the express delivery the next morning.

In the afternoon, several old sisters made an appointment to play cards again. Before Mrs. Wang went out, she put a box of Estee Lauder's small brown bottle she had just got in the morning into her bag.

After the few people met, they chatted for a while, and Mrs. Wang took Mrs. Liu's hand and said enthusiastically: "Sister Liu, I have something to give to you."

As he said that, he took out the box of Estee Lauder's small brown bottle from his handbag and handed it to Mrs. Liu.

Mrs. Liu took it and looked at it, and said puzzledly: "I don't use this one. I have been using Lancome's small black bottle. You know it too. Besides, this is not as useful as Lancome's small black bottle. You should keep it for yourself."

Wang Tai smiled slightly and said, "Hey, Sister Liu, who still uses Lancome now? That brand is not good! Discounted promotional goods!"

"Don't talk nonsense, Lancome will only pay 10% off occasionally. Didn't Estee Lauder have it?"

"Haha, you haven't logged into the American Shopping Internet Cafe these days. Now Lancome is 40% off! And that's the price in the future!" Wang Tai said in a special tone.

"It's impossible, I don't believe it." Mr. Liu felt it was impossible. This must be Mr. Wang's lying.

"You'll know by turning on the computer and checking it out? Why did I lie to you about this?"

If someone else next to him knew about it, he said, "Sister Wang said it well. Now Lancome is 40% off for the whole audience. It will be the only price in the future. I have also seen it on the US Shopping Network."

Liu Tai didn't believe in evil, so he got up and found the computer, opened it and logged into Meigou.com. As a result, he saw the dazzling promotional banner "Lancome's big promotion, permanent 40% off!"
Chapter completed!
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