Since it feels feasible, take action immediately. Wang Ye has always been a decisive person.

He plans to set up a new clothing company, and the office address is placed in this No. 1 office building. The floors below are basically empty, so many designers can use them enough.

The more designers, the better. On the one hand, MACY contacts old classmates and friends in Paris. On the other hand, it also sends invitations to many designers and studios within, and welcomes them to join.

As for whom to manage this company, Wang Ye also has a suitable candidate. Now he has many talents under him to use.

During this period, Li Qinghuan has indeed settled down. He has a correct attitude and regarded himself as an ordinary employee.

After calming down, she felt that she had learned a lot from Xu Jing. Unlike Wang Ye's kind of swaying and opening up, it was a kind of meticulous management that moistened things silently.

That day, she was helping with the customer service department of the American Shopping Network and received a call from Liu Ruomei.

"Qinghuan, Mr. Wang is looking for you, come to the office."

"Okay, I'll go there right away."

After hanging up the phone, Li Qing walked downstairs happily and came to the top floor of Building 1. On the way, he secretly guessed in his heart what Wang Ye was asking for.

After entering the office, Wang Ye was waiting for her. When he saw Li Qinghuan coming in, he waved to her to go over.

"Qinghuan, how do you feel about work recently?"

"It's great. I have learned a lot from Mr. Xu recently and I feel that I have benefited a lot." Li Qinghuan answered honestly.

"Haha, that's good. Every senior manager in the company has his own strengths. You are in a period of rapid growth now, so learn more about the advantages of others, that's right."

Li Qinghuan nodded repeatedly, indicating that he understood.

"But there is not so much time for you to continue studying. Now you need to take on a new job." Wang Ye said with a smile.

New job? Li Qinghuan's heart thumped up. Could it be that the boss has made any big moves?

"Dr. Wang, just tell me that I am ready at any time."

"Haha, you can do this new job well, make clothes!" Wang Ye said with a chuckling.

"Make clothes? Could it be that I was going to go back to Huashang International?" Li Qinghuan was a little confused.

"No, it's a new company. I plan to build a designer brand collection store. Of course, it's not a few stores alone, but a chain type, all directly operated by the company, and no franchise stores are opened!"

Yes, Wang Ye doesn’t plan to build the franchise system of Huashang International for this new company. The advantage of that franchise system is that it expands quickly and the company does not need to bear the cost of opening a store.

Like Huashang International, if all of them are directly operated in half a year, the cost of opening a store is about 1 million yuan, and for those 5,000 stores, the cost of opening a store alone will be 5 billion! Not to mention the huge sales team management, the general company will definitely be dragged down.

If all direct stores are opened, the expansion speed will certainly not be so fast. Even if the funds can keep up, the sales managers can't keep up.

However, Wang Ye is building a boutique store this time. This designer brand collection store that is positioned as a light luxury designer is not suitable for opening in small cities. It must be in the core business district of first- and second-tier cities, and must be a large store.

This kind of designer brand takes the niche and boutique route, and the price is basically between 500 and 5,000, and its personal style is strong. Therefore, high-income young women in big cities are potential consumers, but small cities are not suitable.

After listening to Wang Ye's introduction, Li Qinghuan couldn't help but applaud.

"This idea is so good! I have a headache every time I buy clothes. If you buy big brands, I feel that the cost performance is not high. Those affordable brands feel that they are too popular and the styles are similar. Now I lack this kind of brand with unique style and strong design sense. If you open this kind of store, you will definitely have a good business!"

Products are always to follow the changes in consumer demands. When the economy develops to a certain stage, the demand for clothing changes from keeping warm to showing one's beauty and then to showing one's personality.

There are very few designer brand stores like this now, not even abroad. But five or six years later, when the investment managers of major shopping malls encounter such good designer brand stores, their eyes are shining, and they want to pay you a rent and beg you to settle in.

Because consumers need such a store, if there are no such store in the shopping mall to support the scene, how can you be embarrassed to say that your taste is high enough?

The two discussed the company's plan in the office for a whole day. Li Qinghuan listened and recorded, and expressed his opinions from time to time.

Finally, the company was named "THE  TOP  SHOP". Yes, it is a pure English name, without a Chinese name.

This kind of designer brand targets consumers such as high-income and high-education women. These girls are a bit... How to say it, they just feel that the things they buy must be fashionable and tasteful.

So I can only serve my preferences...

In the future, the collection stores opened by the company were all named "THE  TOP  SHOP". It is a large store with special displays according to the designers.

Of course, not any designer can have a special zone. Only designers who have been tested by the market and have been widely popular in design clothing are eligible to have a special zone.

As for those designers who have just debuted, they will not be given the opportunity. There will be a large comprehensive area in the collection store, and the designs of those small designers are displayed and sold here.

When a designer's clothing style is popular in the comprehensive area, he can be promoted and has the qualification to own a special area.

On the contrary, designers with brand zones cannot rest assured. If several series launched in succession fail to meet the standards for several consecutive months, then, I’m sorry, cancel the zone and return to the comprehensive zone and fight again.

Moreover, the company will continue to replenish fresh blood and eliminate designers who are really unacceptable to competition.

For eliminated designers, don’t pursue any dreams. If they are willing, Wang Ye will give them a job at Huashang International, do commercial design honestly, and copy the hot products in the market.

This complete set of screening, promotion and elimination mechanisms are fair and just, reasonable, and no one can say anything wrong.

The company is wholly owned by Wang Ye. He directly asked LISA to register the company and injected 200 million yuan in startup capital.

The office space is located in the No. 1 office building, and more than ten floors are empty, which is enough to accommodate designers, and even the proofing space is enough.

As for small-scale production, it can be handed over to the factory in Huashang, or a small processing plant can be built directly in several factories vacant in Mingguang Technology Park.

All of these were enough to let Li Qinghuan take a look at the arrangements. Wang Ye is now accustomed to letting go of these specific matters.

...

In Jingdezhen, western Ganxi, Mr. Song basically lives in the kiln these days, and he kneaded mud, made blanks, printed blanks, slashed blanks, dripped glaze, painted blanks, and all the time until firing. He did it all by himself, and did not let the factory workers help him.

He kept watching until the first batch of samples was released. After checking carefully, Old Man Song breathed a sigh of relief. He grinned and said to his son: "Okay! Just take these samples and send them over. It shouldn't be running away!"

All the hand-made blue and white porcelains are real works of art, not industrial products in Europe and the United States.

Each handmade ceramic product has gone through dozens of processes and dozens of technical key points, each of which is accumulated by a series of artists over the years, and has been carefully drawn with strokes. Even similar contents have their own unique life.

This is also the reason why Wang Ye wanted to use domestic blue and white porcelain as a container for "Floating Life Like Dreams". The top cosmetics must of course be filled with porcelain like artworks.

From packaging to creams, all of them are "pure natural, no additions, purely handmade", which is also a big selling point.

People nowadays believe in this. When something is made by hand, it means high-end and craftsmanship! It is natural to sell it at a sky-high price.

Of course, Wang Ye cannot directly use this blue and white porcelain bottle to hold cosmetics. There will also be built-in containers that are placed in blue and white porcelain bottles, which is the real container for cosmetics.

As for the packaging box, Wang Ye also had an idea. Of course, blue and white porcelain should be equipped with crystal boxes. Moreover, this crystal box was specially customized from Swarovski, and each box costs up to $150.

The dazzling crystal box, paired with simple and ancient blue and white porcelain, costs $300 for packaging alone. How much do you think this kind of cosmetics will cost?

"$600? This is twice as expensive as the Sea Blue Mystery." Mu Shiting guessed carefully. She was discussing the pricing issue of Fusheng Ruomeng with Wang Ye.

"Haha, you underestimate our products too much. The cost of this thing is almost $400 alone. How could it be sold for $600?" Wang Ye said with a smile.

He really didn't lie. Professor Andrew's side has estimated that this unique deep-sea seaweed extract will cost at least $10 million in mining and refining.

The extracted seaweed essence is enough to produce 100,000 bottles of cream, and the cost per bottle is US$100!

This does not include the island buying and future sales and operation costs. No matter how Mu Shiting looks at it, she thinks that this cosmetics are a money-lossing product. Because there is no hope of making money at all. If it is sold too expensive, can it be sold? If it cannot be sold, then let alone making money, it will be almost the same to lose money.

"Dr. Wang, you wouldn't have to sell it for more than $1,000!" Mu Shiting widened her eyes. Will anyone really buy such an exaggerated price? Maybe only some specially customized cosmetics can be sold for such a high price.
Chapter completed!