"Really? How do the clothes we designed sell?" Hu Xiaoxi asked in surprise.

She was of course happy to hear that the company's store opened and sold well, but she naturally had to care whether the styles she designed were selling well.

The clothing designed by each designer hopes to be recognized by consumers. The way of recognition is of course to be sold out.

The designer brand of Li Xier and Hu Xiaoxi is named "Xi Xi", which takes one character from each of their names.

This brand has launched three series and 12 styles this time. In two stores in Xiangjiang, a total of 1,200 items were shipped, with an average price of 1,500 yuan.

According to sales statistics, more than 600 pieces were sold on the first day, which was more than 800,000 yuan in sales. The designer's sales commission was 5% of the sales.

"We made 40,000 in a day?" Li Xier couldn't believe the numbers she calculated.

"It's not that much. Could you calculate an extra 0, which should be 4,000 yuan?" Hu Xiaoxi couldn't believe his eyes and said hesitantly.

The two girls calculated again, and after the result was calculated, it was still 40,000!

The two looked at each other and hugged each other for a while. This time they were really rich...

Of course, they cannot make so much money every day. The store opened on the first day of business, which would have a great increase in sales, and there would not be such a hot sales on the first day in the later period.

In addition, the clothes they designed are not replenished and will be gone if they are sold out. If these three series are sold out, they can earn about 80,000 yuan in commission.

Thank you for half a month to make so much money. Is it too much? It's not too much. But you can't think of the problem. You have to know that THE  TOP   SHOP has only opened two stores, and when the second batch of 38 stores are opened.

By then, the number of stores was 20 times that of now. Not to mention the sales of one style is 20 times that of now, even if it is only ten times or five times, it would be awesome.

What if the third batch of stores are opened? When THE  TOP  SHOP’s stores are open throughout the Asia-Pacific region, or in other words, they will really go global in the future.

Thinking of this, Li Xier and Hu Xiaoxi were full of passion and were ready to devote themselves to their work again. They must upgrade to intermediate designers as soon as possible. If they have their own brand sales area, then the supply volume and sales volume will be another concept.

Now THE TOP   There is only one intermediate designer in SHOP, that is MACY, and only she has a brand sales area in the store.

This time, MACY's team brought out 8 series and 48 styles. The total number of goods delivered to the two stores reached 12,400 pieces, and 6,000 pieces were sold on the first day.

Of course, the price of her brand of clothes is more expensive than that of Hu Xiaoxi and the others. The average price reaches 2,200 yuan, and the sales on the first day were 13.2 million!

The commission for intermediate designers is as high as 8%, so the MACY team's daily income is more than 1 million!

However, her team has a large number of people, with only two assistant designers, plus eight people including pattern makers, administrative assistants, etc. In addition to the company's monthly team salary of 300,000 yuan, this team has to be supported by sales commissions. MACY said it was under great pressure.

Of course, the company now has more than 60 designer teams, and not every team's design sells well, and some sells poorly.

Those designers with poor sales will be under great pressure. Such high sales of the store have proved that this model is feasible. Other designers can sell so well, but they don’t sell well. The problem must be with them.

The company also has assessments for designers. If the styles designed several times in a row cannot reach the qualification line, it will face the risk of being fired.

Moreover, the company has been recruiting designers continuously, and fresh blood is available to replenish them at any time, and there is no need to worry about insufficient designers.

Nowadays, the number of stores is still small, and the advantages of goods rotation and transfer cannot be revealed. When there are too many stores, the advantages of this multi-brand direct-operated collection store will be further highlighted.

When the number of designers increases, the number of stores also increases. At that time, the brand of the young designer will not store all stores at the same time, and can make orders between stores once a week. This will make consumers feel that new products in the store will be available at any time, allowing consumers to keep fresh and attract them to visit the store frequently.

...

Wang Ye is cautiously optimistic about the development of THE  TOP  SHOP. This designer brand collection store model does have development prospects and will become more and more popular.

However, it is not to say that there are no hidden dangers. The most critical factor for this kind of store is whether it has the power of good designers. Take THE  TOP  SHOP for example, it has a group of relatively excellent designers to support it, but Wang Ye thinks it is far from enough!

Not to mention anything else, but for designers who can take the lead, there is currently no THE  TOP  SHOP. There are no well-known designers except one MACY. This is very dangerous. If a competitor emerges and the other party has a better designer than himself, it will be very troublesome.

There is only one way to solve this problem, that is, to supplement high-end designer resources as soon as possible.

On October 26, Wang Ye took Liu Ruomei and MACY and took a private jet to New York.

Because in New York, he has his visit this time and is also the most famous Chinese designer, Alexander Wang!

Alexander Wang is a Chinese born in San Francisco. He moved to New York at the age of 18 and studied design at the famous Parsons Academy. Alexander Wang interned at Marc Jacobs and Vogue when he was in the second grade. Alexander Wang is the most popular and youngest Chinese designer in New York. Alexander Wang’s design is well-known and popular, and has won many awards from fashion awards such as CFDA!

This year, it was his trough period, and the personal studio he founded did not receive many orders. The flagship store he opened in New York was even worse and he was in a loss situation.

But this person's talent is unquestionable. If Wang Ye did not have the New York execution this time, then next year, Balenciaga will appoint him as the new creative director and embark on the road to take off.

In Alexander Wang’s design, the pursuit of details is a very important feature, such as the processing of edges is very detailed.

The Eastern District of New York is one of his inspiration. Young people who play skateboarding and their girlfriends can find a lot of free spirit. Alexander Wang likes their lifestyle and a proud and indifferent attitude, and is inspired by this attitude to life and design free and unruly works.

Whether in women's or men's clothing designed by Alexander Wang, you can feel Alexander Wang's disdain for a luxurious life and his paranoia for what he likes.

And this characteristic is also the most important reason why Wang Ye appreciates him! He is definitely a talented designer who is a trendy brand.

In an inconspicuous office building in the Upper East Side of New York, Wang and Alexander Wang met. This was also the connection between MACY. They were both younger generation designers and had exchanges.

Alexander Wang is a thin young man, only 27 years old this year, with a ponytail and a black pullover with a cold expression.

This is not that Wang Ye and MACY are not welcome, but that he has always been like this. He is a little quirk for art, and Wang Ye doesn't care.

"Alexander  I'm glad to see you this time." Wang Ye smiled and stretched out his hand.

"Hello Mr. Wang, welcome to my studio." Alexander Wang grinned slightly and shook hands with Wang Ye.

"I wonder if I have any honor to visit your exhibition hall?" Wang Ye said enthusiastically.

This kind of studio has a small exhibition hall displaying the designer's latest or most proud representative works. In addition, merchants who are interested in cooperating directly look at the samples and place orders.

Alexander Wang’s studio currently operates a business, in addition to its own direct store, which is for buyers from all over the world to purchase.

These buyers may be employees of a well-known brand, so they buy out the style, and have a fancy to a certain design, buy out the design directly, and then put on the logo of their own company after they go back. Of course, the designer studio will not allow this style to be displayed again.

Some buyers are like the THE  TOP  SHOP of Wangye, which is a designer brand collection store. They will choose more styles and place a certain number of finished products for purchases. This requires the designer studio to contact the manufacturer to process the ready-made garments, which is more troublesome.

In the exhibition hall, Wang Ye saw Alexander Wang’s design styles in recent years. He does have his own unique side to the design of women’s clothing.

The top is transparent, smooth fabric and loose style, paired with simple shorts and hot skirts, creating a simple and sexy woman's sexy style, which is sweet and sexy.

This style of design is definitely the most popular among white-collar workers in the workplace. Wang Ye seemed to have seen the scene of these styles selling well in THE   TOP  SHOP store.

After visiting the exhibition hall, they returned to the reception room and the three of them sat down.

"Alexander, I really appreciate your design philosophy. This time I came to New York, I wanted to invite you to join our company." Wang Ye said straight to the point.

Alexander Wang had heard MACY briefly introduce Wang Ye and THE  TOP  SHOP before.

He was a little moved. Originally, Alexander Wang wanted to be a luxury brand, but I don’t know if his design style is not suitable for the upper class or because his fame is not enough. In short, his studio is in a bad situation now.

Recently, Alexander Wang is also thinking about his own way out. He is considering whether to continue to insist on building his own brand, or to devote himself to a big brand for some years, and then build his own brand after having enough experience and connections.

Still hesitating, he received a call from MACY. On the phone, MACY introduced the situation of the THE  TOP  SHOP company where she works now, as well as the grand opening of their two stores in Xiangjiang.

After listening to MACY's introduction, Alexander Wang really likes THE  TOP  SHOP model, which is so suitable for designers!
Chapter completed!