On November 9th, the new issue of "Happy Camp" will be broadcast.

This program is the most popular entertainment program at the moment. Every weekend, many viewers turn on the TV and wait to watch it on time.

There are particularly many viewers watching today. Since yesterday, a craze about Ling Fei has been set off on the Internet. Many people know that in today's "Happy Camp", this mysterious girl will debut for the first time.

After the show started, Ling Fei had not yet appeared, so the five hosts of the Happy Family were naturally the ones who started. Accompanied by melodious music, Teacher He's "Gardenia Blossoms" was sung again, which is the representative figure of a song that will last a lifetime.

Of course, halfway through singing, several people sang out of tune. Along with the laughter of the audience, Teacher He smiled and announced the appearance of the guests of this episode.

"Everyone may know the guests of this episode. Speaking of this artist, it's really mysterious, but it's also amazing. To be honest, I only knew about her yesterday. When I saw her news online, I was so envious. This is simply the peak of her debut! Hermes, Cartier, the first spokesperson in China, is really amazing! Then, everyone knows who I am talking about, let's warmly welcome, Ling Fei~appear~"

The music started, and amid the applause of the audience, Ling Fei walked out of the backstage, smiling and greeting everyone while walking.

"Wow, it's really beautiful, even more beautiful than the photos on the Internet." Many viewers' first reaction to seeing Ling Fei was amazed.

Although this girl is not old, she is really good at dressing up. She looks simple, Chanel black dress, but her perfect figure is just right. She has an exaggerated Cartier diamond bracelet on her hand and a matching diamond necklace on her neck. Of course, a small Hermes handbag is also indispensable.

Sister Na expressed her exaggerated expression next to her and said, "What a beautiful necklace and bracelet, but with such a big diamond, aren't you worried about safety when you go out?"

There was laughter in the audience.

Ling Fei smiled slightly: "It doesn't matter. The bracelet and necklace were given by Cartier. If you lose it, they will give another one."

This aroused envy, and Sister Na said that she was so jealous that she was going crazy.

Teacher He interrupted: "Ling Fei, can you tell everyone about your affairs? Because we are all very curious, you are like Sun Wukong, and suddenly you popped out. I don't seem to have heard of you before. Also, how did you get the endorsement of Hermes and Cartier? Many people want to know about this question."

So Ling Fei told a story.

When his father passed away and his mother fell ill, Ling Fei sold his house in order to raise medical expenses. While studying, he worked several odd jobs to earn money.

While working, I met the boss of the entertainment company I am now signing. The other party felt that Ling Fei was very suitable for being an artist, so he signed her.

Then the cast of the crew of "The Flowers of War" was cast, and she participated in the selection. She was attracted by the director because of her outstanding acting skills and played the third female lead.

As for the endorsement of the two big brands, Ling Fei just said that because the other party felt that her temperament was more in line with the brand, she asked her to be the endorsement. No one seriously investigated such a thing, of course, whatever she said would be.

After listening to Ling Fei's story, the audience was amazed. This was like a modern version of Cinderella's counterattack.

On the Internet, Ling Fei's fans also left messages to encourage her.

"What a poor Ling Fei, I didn't expect her to work so hard before."

"It turns out that no one can succeed casually. Ling Fei has suffered a lot in the past when she achieved her current results."

"I really want to be a lucky girl like Ling Fei. She is simply my dream!"

...

At this time, the busiest person is not Ling Fei in the show, but the "unsung heroes" behind the scenes.

In Daqiang Technology Company, all employees have been working overtime in the past two days, and Liu Qiang has not stepped out of the company's door for almost two days and two nights.

He sat in the company, staring at the computer, paying attention to the movements on the Internet, and from time to time he even gave orders to employees at the top of his voice.

"A group of people pay attention to Weibo trends! If you continue to browse all the comments criticizing Ling Fei, the growth of messages and likes will be a bit slower!"

"From the second group, major entertainment forums have posted my life. The titles must be filled with Ling Fei, and the popularity will be refreshed! Hurry up, the ranking of hot searches has dropped by one, so whether the bonus this month will be worth it!"

"Three groups of people, those popular posts in Tieba. If the soft posts you posted are deleted again, you can leave a message under other people's hot posts. No matter what method is used, I want all Tieba netizens to know that there is a person like Ling Fei!"

Of course, they can only play a certain role online, and Wang Ye’s packaging for Ling Fei is in all aspects.

The navy is just one part of the plan, and there are also Weibo fashion big Vs, offline fashion magazines, media, TV, etc.

In a short period of time, people can get to know Ling Fei in high density and intensity, and give her the labels of "fashion and inspiration".

Fashion is what everyone calls it. A big V or magazine says that Ling Fei is the most fashionable star, and everyone may not believe it. However, the entire network and even the entire media circle are praising how fashionable Ling Fei is and how outstanding his temperament is.

Moreover, Ling Fei's conditions are very good. She is beautiful and has outstanding temperament after careful dressing up. There are luxury brands to stand up for her. Who dares to say that she is not fashionable enough?

Inspirational, this label can attract young netizens, and this is shaped by Ling Fei's own story. The experience she told about in "Happy Camp" is true or false, but it sounds quite inspiring anyway.

In short, it is so strange that Ling Fei has never sang a song or filmed a movie and TV series starring him, and she became the fastest-popular artist in 2011.

Her fans are young and are basically children under the age of 20, but this kind of fans is the most fanatical.

If we only look at the fan activity level, Ling Fei has even surpassed Xue Yiyi.

Every time Xue Yiyi posts a Weibo post, she can only like and comment forward hundreds of thousands. But Ling Fei is amazing. Every time she posts a photo of life or something like and comment, she can exceed one million.

When Meng Zimei saw this situation, she had to admire Wang Ye's vision. She had never thought that there was such a way to make a star famous.

However, now he has made Ling Fei famous, but after making her famous, how can she realize her popularity? Meng Zimei is still confused about this issue.

When she asked Wang Ye this question, Wang Ye did not answer, but just smiled and said, "Wait a little longer, continue to let her appear on the show and keep her popularity growing. It's not time to cash in."

Ling Fei's popularity has certainly made many entertainment companies very envious. However, after careful thinking, no entertainment company followed up to make their artists famous in the same way.

Because this method seems simple, but it requires too many resources! Let’s talk about big-name endorsements first. Is it so easy to get? Look at the top-tier domestic artists now, most of them have not even had a big-name brand close friend, so they know how difficult this matter is! Not to mention the spokespersons of luxury brands!

Let’s talk about online and offline media resources, the most popular variety shows, the fashion magazines with the largest sales volume, and various newspapers and online media. The momentum of this star-making movement is too great and is not something that ordinary entertainment companies can do.

Moreover, after so much effort, I made people famous, and what about?

Without acting skills and singing skills, you can neither play the leading role of a movie nor hold a concert to make money. How can such a popular star make money?

Not only Meng Zimei didn't understand this problem, but all the entertainment companies didn't understand it. Perhaps at this time, only Wang Ye knew how to monetize traffic stars like Ling Fei, but he was not in a hurry, and the time was not yet ripe.

This is a "trump card" he prepared for his next career plan. Ling Fei's value and power will be truly demonstrated in the future.

...

In Mingguang Science and Technology Park, in Wang Ye’s office, Meng Zimei and Wang Ye sat opposite each other. Today she came to report on her work.

"Mr. Wang, I recently paid attention to Japanese and Korean entertainment programs and found that they have already walked far ahead of their domestic peers. Especially Korean programs, entertainment and fun. To be honest, it's better than Happy Camp's upward every day and other programs!"

Mencius's eyes were shining with light, as if she had discovered prey.

"Oh? What about your thoughts?" Wang Ye asked with interest.

"I want to set up a new department in the company to participate in the production of TV entertainment programs! It is to introduce excellent entertainment programs and then cooperate with domestic TV stations." Meng Zimei replied.

This model is available in China, called separation of production and broadcasting. However, there are not many companies that produce entertainment programs, but they are more about shooting TV series and then broadcasting them on TV stations.

Mencius was obviously a little bolder and wanted to make entertainment programs directly.

"Then go and do it. Of course, don't relax in the movie." Wang Ye said casually.

Others don’t know, but Wang Ye knows that in the next few years it will be the period of great explosion in the entertainment industry. Popular phenomenal entertainment programs emerge one by one, and of course, there are also movies that keep breaking box office records.

So he told Meng Zimei that entertainment programs can be done, and movies should not be relaxed, and both hands must be grasped and both hands must be strong.

Of course, he didn't expect to make much money on this. If Weiye Entertainment can avoid losses and participate in more large productions, and keep the popularity of several of its artists rising, Wang Ye would be satisfied.
Chapter completed!