O2O and B2C, one is to take into account both online experience and offline traffic diversion, and the other is to focus only on online services and provide supporting logistics offline.

Now that Wang Ye proposed the concept of O2O, Xu Jing and the other two were thinking about what Wang Ye meant.

"Do you want to sell THE  TOP  SHOP products online?" Li Qinghuan asked hesitantly.

She didn't agree with it in her heart because products like THE  TOP  SHOP are really not suitable for online sales. It can also be said that basically, clothing with relatively high prices is not suitable for e-commerce!

The reason why big brands are big brands is not only determined by the product itself, but also the meticulous service of the store. This is also part of the expensive price.

If it is put online, dozens of yuan in clothes and thousands of thousands of yuan are placed on the same page to sell. To be honest, big-name clothing doesn't look worth the price.

Cai Zi'ang is ready to move. His Huashang brand is medium and low-priced, so it is quite suitable for e-commerce.

"The reason I called you all over here today is because the next plan involves you three parties. Meigou.com can go offline and set up a small counter in Huashang store to sell relatively low-end cosmetic brands.

THE TOP  In the SHOP store, you can open a Meigou.com store separately, and it is enough to have seventy or eighty square meters.

The Huashang brand can authorize Meigou.com to be an online sales agent and settle according to separate large channels, just like the cooperation between Flower Story brand and Meigou.com.”

Wang Ye’s plan is really a multi-directional cooperation. Meigou.com can use the channels of THE  TOP  SHOP and Huashang to go offline, while Huashang International can go online.

Moreover, the overlap between the customers between the three is very high! There is no competitive relationship between them at all!

Xu Jing was heartbroken, Li Qinghuan was thinking, and Cai Zi'ang wanted to speak but stopped.

Among this tripartite cooperation, Meigou.com is obviously the most advantageous. THE  TOP    SHOP doesn’t matter. They are all sold at thousands of square meters, and it is easy to open dozens of square meters to make cosmetics.

But Huashang is a little bit miserable. Although Meigou.com has a large number of users and is all female users, exclusive authorization means that Huashang can no longer open online stores on other e-commerce platforms.

Now, Tmall is actually very suitable for Huashang to open an online store.

Wang Ye looked at Cai Zi'ang and explained with a smile.

"I know what you are thinking about. I have also considered this question. The clothing area I have planned for Meigou.com will not be able to do it in the future, and only make high-quality products!

Think about it, although the platform on Tmall is larger, there are countless brands. If you take the Huashang brand to open a store, the subsequent promotion will be a big project.

As for Meigou.com, the user base is not much smaller than Tmall. You should know that the consumers of Huashang brand are all young women, and this group is basically all active users of Meigou.com.”

After this explanation, Cai Zi'ang had to admit that Wang Ye was indeed thinking very comprehensively.

When choosing where to open an online store, you really can’t just look at the overall traffic of this website, but also how many potential consumers of your own brand are. In this regard, Meigou.com is the most suitable website for Huashang brand.

"Mr. Wang, you are finally going to expand the category of Meigou.com!" Xu Jing said excitedly.

Meigou.com now has no competitors in cosmetics, so Xu Jing has long considered whether to do other categories.

But this change was too big. As the general manager, she didn't dare to make this suggestion rashly.

Now, Wang Ye took the initiative to bring it up.

Wang Ye’s choice is also very accurate. Cosmetics and women’s clothing have a very high customer overlap. In the early stage, a special area for clothing brand was opened and one or two high-quality products were introduced to try it. It will not affect the sales of cosmetics categories at all, but will increase customer stickiness. Why not do it?

Of course, Wang Ye's move will have a more profound impact.

For example, the stock price of Huashang International, such as the stock price after the listing of Meigou.com...

...

Since it is a tripartite cooperation, we must naturally explain the conditions for cooperation. Both the chairman of Huashang International and Meigou.com are Wang Ye, but he cannot affect the interests of the two companies.

Therefore, after proposing this cooperation plan, Wang Ye asked the three of them to discuss the specific details of the cooperation plan, and he just listened to it.

The easiest thing to discuss first is the cooperation between Meigou.com and THE  TOP  SHOP to open a store.

Li Qinghuan asked for a price directly: "Meigo.com needs to bear the corresponding rent and decoration costs of the area proportion, and 15% of the monthly sales are given to THE  TOP  SHOP as a commission."

This asking price is basically the entry conditions for large department stores in various parts of China.

Xu Jing naturally disagrees with it. She retorted: "The rent and decoration of the area account for is the right amount. However, 15% of the sales are completely unacceptable!

Because if we pay this condition, we can enter major department stores. I have seen THE  TOP  SHOP’s shops, and the area is completely insufficient.

Meigou.com only needs to occupy a very small area. It can be said that it will not affect your normal clothing sales at all, so I think 5 points are more appropriate."

But Li Qinghuan is not that easy to fool. She smiled and said, "The problem is that you can't open a store in a department store! Because you have no other offline channels except THE  TOP  SHOP and Huashang Stores!"

Xu Jing was stunned for a moment: "How do you say this?"

"Because the brands on your website are all building offline stores, will they allow you to go to department stores to compete with their counters? Of course, except for Flower Story."

Xu Jing then realized that Li Qinghuan was right, which is also the reason why Meigou.com has not considered opening an offline store.

The mainland sales rights of Flower Story are completely handed over to Meigou.com, but the brands of Magic City Home Furnishing, Estee Lauder, and L'Oreal are different.

The offline stores of these brands are everywhere, how can we allow Meigou.com to go to the mall to compete with them for business?

"Those 15 points are too high. Even if we sell them at regular prices, we will only have a 50% gross profit. If you minus the manual store rental fee, and if you minus the 15 points, you will basically not make money. So why not do it!"

Xu Jing’s words make sense. They are like many brand franchisees or agents, and they will not consider building shopping mall counters at all because the cost is too high.

The settlement prices of brands such as Meigou.com and Huazhishi are basically 50% off. If you don’t do promotions, you will have a gross profit of 50%. If you sell it on your own website, of course, the cost is very low and the profit is very large.

But if you go to an offline store, it costs money to rent labor. Coupled with the commission mentioned by Li Qinghuan, there is really no profit at all, and there is even a high possibility of losing money.

Who would be willing to make a loss of money? At least Xu Jing doesn't want to.

Seeing that he was in a deadlock, Wang Ye could only go out to mediate: "Okay, Qinghuan, don't be too greedy. The money received is all extra profit. Taking out dozens of square meters to the US Shopping Network will not affect your sales at all. Moreover, there are too many product categories, which is also a good thing for THE  TOP  SHOP, and may also attract a lot of customers to your store."

After hearing Wang Ye's words, Xu Jing's eyes lit up. Yes, Meigou.com opened a store in THE  TOP   SHOP. Not only Meigou.com took advantage of it, but in fact THE  TOP  SHOP also took a lot of invisible advantages!

She quickly said, "Mr. Li is afraid that she has more than 100 million registered users in Meigou.com! If these people are diverted to your store through our website, think about how much business in your store will flourish! So, we don't pay this commission! Just think it's the advertising fee for our website to advertise for you."

Li Qinghuan was stunned. She could have received some sales commissions, but after Wang Ye said this, she lost all the money.

"Dr. Wang, you are unfair..." She looked at Wang Ye and said angrily.

"You, you obviously have taken a big advantage, don't be greedy for those little profits." Wang Ye shook his head and smiled.

On the surface, Meigou.com takes advantage of THE  TOP  SHOP because it takes up part of the space in her store.

However, if Wang Ye doesn’t remind him, they all ignored one thing. That is the huge user base of Meigou.com!

If you can attract some customers to THE  TOP  SHOP through the website, then Li Qinghuan will wake up in a laugh in her dream. This is the real benefit. If you want to achieve this effect when advertising, the investment will be high!

Finally, the two reached an agreement, and Meigou.com entered THE  TOP  SHOP store, and divided it into 60-80 square meters according to the actual size of the store to make a cosmetics area.

Rent is paid according to the proportion of area, and other expenses are gone at all.

Xu Jing was very happy because THE  TOP   SHOP itself has a large customer flow and a loyal consumer group, and the shopping malls where the store is located are the best in major cities.

Meigou.com can enter directly, and the effect is not inferior to entering a top department store. Of course, I want to go to a department store, but there is no sales commission, which saves a lot of money.

Li Qinghuan was also very happy. Although THE  TOP   SHOP is quite well-known, no brand doesn’t want to be more well-known. With more than 100 million high-quality customers of Meigou.com, just help THE  TOP  SHOP on the website, and then you can add a lot of new customers.

With the cooperation agreement between Meigou.com and THE  TOP  SHOP as a model, it will be much easier to talk about Meigou.com entering Huashang International stores.

Because Huashang International Store is small, Meigou.com will not enter all brands, but will choose to choose the corresponding brands according to the location of the store. In addition, it will not set up any counters inside, that is, a special cosmetics display cabinet is just placed.

As for the expenses, Cai Zi'ang generously said that he didn't have to pay a penny!

He now understands that it turns out that cooperation with Meigou.com has such great benefits.
Chapter completed!