Chapter 226 New business online
At 300 yuan per share, Xiao Zhang gets 20,000 shares, wouldn’t it be 6 million yuan!
When Xiao Zhang showed off his year-end bonus in the group a few years ago, everyone expressed envy, jealousy and hatred, but this time, the idea of envy, jealousy and hatred was gone.
The gap is too big, and I can't envy it anymore.
Everyone is a student who has just graduated less than a year, and most of them are still struggling. When they were basically the Moonlight clan, Xiao Zhang was already worth millions!
How can I compare this?
Xiao Zhang received a private chat, which was sent by the female classmate who failed to confess his love.
"Congratulations, let's have dinner and watch movies together on weekends."
If it were put a month ago, Xiao Zhang would probably agree immediately with ecstasy.
But now, Xiao Zhang's mentality seems to be different and he doesn't feel any joy.
"Sorry, I'm very heavy recently. I have to work overtime today. Where can I have any weekends?"
This is half true and half false. It is really busy, but it is obviously impossible to say that you can't even get it out for a night.
Xiao Zhang just suddenly felt that he didn't like this female classmate so much. He couldn't tell the reason. Maybe his vision had also increased after his wealth soared...
...
After nearly a month of preparation, on April 1st, the clothing area of Meigou.com was officially opened!
Xiao Hu, a loyal user of the US stock website, logged into the website that day and used up all the film inside the house. He is ready to buy some more.
As a result, as soon as the web page was opened, I saw a long-lost full-screen banner poster.
"Meigo.com will officially open a clothing area from now on. Please buy selected clothing brands!"
The poster is relatively simple, with only two big brand logos on the left and right.
It is "Hua Shang" and "THE TOP SHOP"!
Xiao Hu was surprised, why, can I buy clothes on Meigou.com?
But it’s normal to think about it. All the users of Meigou.com are women. Launching a clothing area to sell clothing can be considered to have expanded the sales category, and the user base is still these.
She is quite familiar with THE TOP SHOP, but she doesn’t know much about the brand Huashang.
After all, Xiao Hu is also a fashionable white-collar worker, and she still pays attention to style and quality when buying clothes.
I was curious and clicked on the "Clothing Zone" navigation bar and opened the second-level page. This page looks relatively simple and refreshing. There are only two brands now.
Let’s take a look at the “HuaShang” brand area first.
The brand page is well designed and looks very comfortable. The clothes are classified into categories and are distinguished by categories.
After watching Xiao Hu for a while, she felt that the style was relatively ordinary, and of course, the price was much cheaper. She is considered a brand with relatively high cost performance, and of course it is not as fashionable and high-end as THE TOP[ SHOP.
This brand is not Xiao Hu's dish. I closed Huashang's brand page and went to the THE TOP SHOP section again.
What surprised Xiao Hu was that although there were many styles displayed in this brand area, it was not allowed to place an order to purchase, but it was just for display!
This is a bit puzzled. Why is it only displayed but not sold? Xiao Hu is a little confused.
But she thought again, it was not bad!
Originally THE TOP SHOP clothes are more personalized, and they are not easy to wear the same clothes when you buy them. They are niche and boutiques. If you can buy them online, wouldn’t they be wearing THE TOP SHOP all over the streets? In this way, the style will be much lower.
It seems that it is okay now. The company's leaders have not been dizzy for sales. They only do promotion on the US Shopping Network, but if they really want to buy, they still have to go to the store to buy it. This is pretty good.
Xiao Hu also found that there is a list of shops in THE TOP The SHOP area, which can clearly see which cities have stores in which specific locations, and whether the shops are in normal business or waiting to be opened, are all marked.
After reading it, Xiao Hu browsed some styles of THE TOP SHOP and was surprised to find several very beautiful clothes.
It seems that the store has launched a new model. Xiao Hu felt itchy and wanted to go to the store after get off work.
She knew that THE TOP The style of SHOP is to be sold out and never replenish the stock. Now if you go to these styles late, they may be sold out and it will be too late to cry.
Xiao Hu made up his mind and went to Vientiane City after get off work at noon. It was not far from the company anyway. I heard that a store was opened there, but now it is open from the Internet and I have not been there yet.
So, after get off work at noon, Xiao Hu didn't care about eating and hurriedly took a female colleague to take a taxi to Vientiane City.
The office building they work in is only two or three kilometers away from Vientiane City, and the starting price of taxis is at the beginning.
After arriving in Vientiane City, THE TOP SHOP’s shop was very conspicuous.
It is in the B phase of the shopping center, with a single-family building next to it is the flagship store of LV. Moreover, the decoration of this store is very luxurious!
In the past, when I went to the THE TOP SHOP shop in Xiangjiang, both of which were located inside the shopping center and were not single-family buildings. So although the decoration was beautiful, the overall style could not be highlighted.
This store in Vientiane City is different. It is a completely single-family building, two-story building, and a full glass curtain wall, shining brightly under the sunlight!
It is not inferior to the LV store next to it, and it feels like a grade-level brand.
Xiao Hu exclaimed: "So THE TOP SHOP is so awesome, and he can actually get such a good store in Phase II of Vientiane City!"
The female colleague also responded and said, "Yes, it seems that this brand is getting better and better. This is a high-end brand."
"Hehe, I didn't expect that we could also come to the second phase of Wanxiang City to shop." Xiao Hu said happily.
Vientiane City is a landmark shopping mall in Pengcheng. It is famous for its high-end shopping. For many young white-collar workers, it is simply a kind of honor and they are very proud to say it out.
Xiao Hu is of course no exception. He feels that his vanity has been greatly satisfied!
When she and her female colleagues took a taxi back to the company, each of them was carrying two or three exquisite shopping bags in their hands.
Although this trip cost a month’s salary, Xiao Hu felt it was worth it!
...
This time, Meigou.com launched a "Clothing Zone". Although it did not promote it with great fanfare, it still caused quite a response.
A very intuitive data is that on the day of its launch, the sales of Huashang brand area exceeded 50 million!
With the price of Huashang brand, the average price is generally 400 to 500 yuan, which means that almost 100,000 pieces of clothing were sold in one day.
This data is quite amazing. You should know that Huashang International has more than 8,000 offline stores, and its annual sales are only more than 10 billion.
A simple brand area of Meigou.com brings sales that are almost equivalent to sales of more than 8,000 offline stores in one day!
Cai Zi'ang was overjoyed after receiving this data. He knew that the number of users on Meigou.com was amazing, and they were all high-quality female customers.
But I never dared to think about such a high sales.
Originally, Cai Zi'ang expected that if the Meigou Network channel could sell about 10 million a day, it would be very good if it sold for more than 3 billion a year.
But now, sales on the first day have increased by five times!
Of course, this may also be launched on the first day, with a sales bonus BUFF, which is not so high afterwards.
But no matter what, it proves that the Huashang brand is indeed very suitable for online sales in American Shopping. This cooperation is indeed very correct!
...
When Xu Jing, general manager of Meigo.com, got the sales data, she was also a little surprised.
It's only one day, and only one brand in Huashang can achieve 50 million. What if there are more brands in the future?
Wouldn't it be enough to match the sales of cosmetics?
It seems that opening up this "clothing area" is equivalent to at least double the size of Meigou.com.
When Wang Ye proposed a three-party cooperation, although everyone knew that it would be beneficial to their company, no one expected that it would be such a great benefit.
But Wang Ye knew that all this was long under his plan.
Meigou.com is the best choice when it first started selling cosmetics. It has little competition and is easy to exert force.
Sure enough, with his series of marketing strategies, especially with several best-selling brands in his hand, he easily gained a foothold in the cosmetics e-commerce industry.
Then, before they could do anything to their competitors, the two competitors made their own tricks, which was equivalent to directly lifting Meigou.com to the throne of the industry leader.
After Meigou.com settled into the leading position of cosmetics e-commerce, it attracted all female consumers who were accustomed to online shopping.
Wang Ye began his next plan, which is to open a "clothing area"!
This plan seems to be light and inconspicuous, but now the power is just beginning to show.
It is only with this clothing area that Wang Ye is confident that after the market value of Meigou.com will be at least doubled compared to now!
This is the difference between cosmetics and clothing.
To put it more professionally, cosmetics are low-frequency consumer goods, while clothing is high-frequency consumer goods.
How to understand it? Just like ordinary people say that after she buys a set of cosmetics, she basically doesn’t consider buying a second set when she is almost used up.
Most of a set of cosmetics will take one or two months, and some people will even take two or three months.
In other words, loyal customers of cosmetic brands will only consume once every one or two months or even two or three months.
This frequency is considered very low, so it is called low-frequency consumption!
...
And clothing is completely different!
Especially for girls, you can always use the same brand of cosmetics, but can you wear the same clothes every day?
So, every time I see beautiful clothes on shopping, what should I do? Buy it!
Or I saw my colleague just bought a beautiful piece of clothes and I felt like it very much after seeing it. What should I do? Buy it!
Or like Xiao Hu, she was not short of clothes, but she saw THE TOP SHOP on the US Shopping website. What should I do? I have to buy it, and I can’t wait for the weekend. I’m afraid I can’t buy it if I’m too late, so I have to buy it even if I don’t eat during lunch break!
Chapter completed!