Mingguang Science and Technology Park, Office Building No. 1, and in the large conference room on the first floor, more than 100 people gathered here.

"Hey, Xiaoxi, how do you think we choose?" Li Xier whispered in distress.

Their designer team received a few days ago notification from the company that they would select a group of designers to go to a new company.

You can sign up freely, of course, everyone knows that THE  TOP   There are already too many designers in SHOP, and it is probably to make reserves for the new company.

Moreover, after this time, the designer team here will officially launch an elimination system. The designer team with continuous results will be eliminated, and life will not be better than before.

Before today's meeting, Wang Ye personally talked with MACY.

"Do you remember what you said when you returned to China last year and met me? You said you wanted to show your design to more consumers."

Wang Ye looked at MACY with a smile. The girl from Xiangjiang still had short hair with neat hair, wearing a loose linen dress he designed, and a simple belt tied around her waist.

Not pretty, but it looks very comfortable and clean.

MACY's eyes bent and the corners of her mouth were slightly raised. Of course, she still remembered the situation at that time.

After the two met that time, Wang Ye established THE  TOP  SHOP, and he also showed off his skills in this company and did a great job.

"So do you want to accept a bigger challenge? Let your design be far beyond THE  TOP   SHOP consumers! It will even reach hundreds of millions of millions of consumers, and be appreciated and purchased by hundreds of millions of consumers! Are you willing to do such a career?"

Wang Ye's voice floated over the empty office, and MACY was a little stunning.

What kind of career is this? Will there really be hundreds of millions of consumers buying it?

If the clothes he designed himself are liked by hundreds of millions of people and bought them and worn on them, then this is the greatest honor for a designer!

Even if you win the first place in the international design competition, you will be recognized by several judges.

But real design is people-oriented and is designed for consumers. No matter how famous a designer is, what's the point if the consumer doesn't buy it?

"But if you accept this challenge, then the clothes you design in the future cannot be as free as you do now, because at least half of the styles there must be classics! Of course, there will be room for your designers to display their talents, but they will also be greatly restricted."

Wang Ye frankly explained the actual situation, and his ambitions were very great for "preferred products".

Why is it named "Preferred Products"? This name contains a deep meaning.

In the future, the "Preferred Products" store will start at 2,000 square meters, which is twice as big as the current THE  TOP  SHOP store.

The preferred model of premium products will combine the advantages of ZARA and Uniqlo, or include the styles of those two brands at the same time!

The "Preferred" area will be a relatively fashionable style, adopting the "two-week new" model of THE TOP  SHOP, quickly launch new models, sell quickly, and buyouts! This area is used to compete with ZARA!

The "high-quality" area will all be classic models, which means they don't look so fashionable, but they are suitable for the widest consumer group! The styles, fabrics, and craftsmanship of these classic models must be refined and refined, and these styles can even be sold for ten or twenty years!

"Preferred" and "Good Products", Wang Ye is not going to compete with a certain fast fashion brand, but to step on them all!

Take your own path and take all the paths, leaving those foreign brands with no way out!

The price of preferred products will be very low, and the average price of most products may be only one or two hundred.

At this price, classic styles must be made, high-quality fabrics must be selected, and the cutting process must be sophisticated.

It can be said that it is very difficult!

This is also the reason why Wang Ye did not start doing this immediately after taking the helm of Huashang International.

Because he needs sufficient preparation!

After Huashang International went public, Wangye invested all the funds he received in the largest clothing production base in China. This is the hardware preparation for "Preferred Products".

If you want to reduce costs, this is not something you can do by saying nothing. If you outsource it to other factories, you don’t have to think about it.

We must establish our own full industrial chain factory and be self-sufficient so that we can truly reduce costs!

Moreover, whether it is "optimization" or "high-quality products", the process requirements are very high. To be honest, it is difficult to do a good job in quality control if it is not your own factory.

After more than a year, after the clothing production base was officially put into use, Wang Yecai said that the time was ripe and the plan for this fast fashion brand was officially launched.

...

In addition, it is the reserves in software, fast fashion, how can it be "fast"? It not only requires hardware support, but also software cooperation, that is, the designer team.

To be honest, with the establishment of THE  TOP  Wang Ye did not expect that company to make much money, although that company is indeed very profitable now...

He originally planned to "support soldiers through battle"! He recruited the largest designers in the industry and opened some designer brand collection stores for them to practice.

When this fast fashion brand "Preferred Goods" is officially established, it will be the time for those designers to truly show their power.

According to the original idea, Wang Ye wanted to directly create a fast fashion brand based on THE  TOP  SHOP, and THE  TOP  SHOP only plays a “incubation” role. When a real fast fashion brand is established, it is the day the THE  TOP  SHOP brand disappears.

However, THE  TOP    SHOP is really doing well now, so Wang Ye naturally changed his original plan and continued to retain THE   TOP   SHOP brand, specializing in high-end positioning.

In this way, the designer team also needs to retain a group of truly spiritual ones and continue to supply THE  TOP   SHOP.

However, designers who are relatively less spiritual are all transferred to the "Preferred Products" side.

The preferred product does not require so many imaginative ideas, but more importantly, the spirit of craftsmanship and meticulous craftsmanship!

...

Although the shareholders of Huashang International are full of confidence in Wang Ye, everyone is not sure about it now.

Can clothes that are so low-end and so cheap really make money?

Therefore, when a new company is established and there is a shortage of funds, no shareholder dares to jump out and say that he wants to invest.

Anyway, Huashang International also accounts for half of its shares. Even if the new company succeeds, it will make money.

If you fail, you will not invest money in it anyway, and the production base will not be able to escape.

Therefore, this wave is basically a sure profit and loss.

They are not optimistic about the prospects of this fast fashion brand, but Wang Ye knows that if he does a good job in basic work and the team he has cultivated in the past two years, he will build the commercial real estate relationships.

Even the influence of yourself and your partners is added.

This new brand will truly shock everyone on the day it debuts!

However, there is still a lot of basic work to be done now...

...

In the large conference room on the first floor, this designer meeting hosted by MACY.

Her eyes were full of longing and said: "The new brand is called Youpin. Mr. Wang told me that this brand will be sold to hundreds of millions of consumers, and our design will also appear in tens of millions or even hundreds of millions of consumers."

"Just for this, I did not hesitate at all and immediately chose to join a new company!"

"Now, it's your turn to choose!"

“If you join a new company, you may have to give up some romantic designs and some styles you like.”

“Because in the new company, what we want is to create classics!”

"The styles we designed may be sold for five or ten years, or even become a style that has lasted for decades like Chanel's black skirt!"

"If you have the same dream as me! If you are willing to give up on yourself and accept teamwork!"

"If you want your design to really appear all over the country, from Pengcheng to the capital, from first-tier cities to towns and fields, then join the new company!"

...

After hearing MACY's words, Hu Xiaoxi felt her blood boiling. People across the country were wearing their own clothes. This picture would make people's scalp numb if they thought about it.

Isn’t this the ultimate dream of a designer?

"Xi'er, I want to go to the new brand!" Hu Xiaoxi said firmly.

Although Li Xier was also very excited to hear it, she was more rational. When Hu Xiaoxi said this, she whispered in distress: "But new brands pay attention to teamwork, so we can't do the designs we like. I feel that THE  TOP  SHOP is more suitable for designer development."

The two girls, one is rational and the other is impulsive. They originally cooperated very well, but they had differences on this matter.

No one is right or wrong, just a different choice.

In the final free registration stage, THE  TOP                                                                                                                        �

Li Xier chose to stay, while Hu Xiaoxi chose to go to a new company. Of course, this did not affect their friendship, and the office space of "Preferred Goods" is actually very close to this place, only a few kilometers away.

THE TOP  SHOP’s designer team has also started a truly boutique route after its official split.

In the future, it will be difficult for ordinary designs to be put on the store again, because THE  TOP   SHOP has already passed the initial barbaric production and has begun to improve its style step by step in a planned manner.

In Li Qinghuan's notebook, well-known young designers from all over the world have made records. These people will be the ones she wants to poach for a period of time in the future!
Chapter completed!