Flower Story has its own exclusive shelves in Watsons' stores, and each store has to match it with its own shopping guide. The salary is paid by Flower Story Company, but daily management belongs to Watsons' stores.

Don’t be surprised, many major channels at that time had such rules. As one of the most obvious examples, isn’t this the case in department stores?

The shopping guides in brand counters are all responsible for paying wages, but daily management must be subject to unified command from the mall.

In this store, the shopping guide of Huazhishi is called Ah Huang, a local girl from Xiangjiang. Liu Wenjuan has seen her several times before, but she is the president of the Asia-Pacific region. She is concerned about the sales of the entire channel. She only inspects the store. Even if she talks to Ah Huang, she only encourages her a few words and has not carefully observed the daily operations of the store.

Today, Liu Wenjuan was worried and stayed in the store for a while, but she unexpectedly discovered it.

Xiao Huang, the shopping guide of his company, does not sell his own products, but constantly sells Watsons membership cards and Watsons' own brand to customers.

This made her a little stunned and felt completely unacceptable.

Why is this shopping guide selling Watsons’ products as a salary for Flower Story?

However, this is a shop, and Liu Wenjuan also suppressed her anger and did not have an attack on the spot.

When she returned to the company, she called Vice President Li, who was in charge of channel management, and asked with a calm face: "What's wrong with our shopping guide in Watsons' store? I just went to the store to take a look. Why did our shopping guide keep helping Watsons sell membership cards and private brand products instead of selling our products!"

Deputy General Li Liu Wenjuan specially poached an executive from Watsons to facilitate connection with Watsons. Vice General Li has worked for Watsons for many years, and of course he is well aware of the rules there.

He smiled bitterly and explained: "This is the case with Watsons. The brand's shopping guide must help Watsons sell three membership cards or personal brand products of the same value every day. If it cannot be completed, it will not be allowed to get off work. So our shopping guide is forced to do so."

Liu Wenjuan was dumbfounded. There is such a thing, this is definitely a tyrant clause.

Seeing that Liu Wenjuan looked wrong, Vice President Li quickly said: "This is still good. In the Watsons store in the mainland, because there are many domestic brands, the task of shopping guides for those brands is more arduous. If the store requirements are not met, the sales of the brand will not be settled by the end of the month."

This is the store management rules of Watsons Group!

This is by no means a single phenomenon of a certain store, but a top-down clear regulation of the entire group. It is known from the fact that Vice President Huo made Hua Zhishi for OEM for Watsons.

The entire Watsons Group has long been accustomed to this kind of exploitation of brand manufacturers from top to bottom.

Moreover, this is one of the core industries under Huang. If Li Chaoren and his son don’t understand this situation, it is obviously unreasonable.

Therefore, for Li Chaoren, he should neither "demonize" nor "beautify". He is just a businessman who pursues profits.

In Xiangjiang, there are several major cosmetics chain stores, SASA, Excellence, Watsons, and Wanning. Among them, Watsons has the most reputation. Not only customers comment, but even brand merchants who enter the Watsons channel think so.

...

The situation is clear now. The problem Liu Wenjuan faces is how to choose?

Should we accept Watsons' exploitation and compromise on all the products for it, or would we rather break the jade than make the whole product and turn against it directly?

Liu Wenjuan locked herself in the office and thought hard all night.

She did not ask for help from the headquarters. If she could not solve this small matter, then she, the president of the Asia-Pacific region, would be incompetent.

The next day, Liu Wenjuan made several phone calls, and the people she contacted included Weibo big Vs, media reporters, and professional "water army" companies.

She decided to give Watsons a little "color" to see. Aren't you very arrogant and arrogant? When this storm comes, you will dare to mention OEM.

Watsons did have too many "evils", especially stores in the mainland market, which are full of bad records, so Liu Wenjuan's plan went smoothly.

On Weibo, a series of articles despising Watsons suddenly became popular, with big Vs reposting, and countless melon-eating audiences watching and commenting.

This article is called "It's not my life's turn to Watsons' shopping guide to point out the point"

It made sharp complaints about Watsons' shopping guide, which resonated with countless netizens. It even caused #Watsons on Weibo, please cancel the popular topic of Shopping Guide, and the browsing popularity reached millions.

Watsons’ shopping guides will follow you after you enter the store and continue to sell all kinds of unknown high-priced products. Most of them have poor quality and are unprofessional, and they don’t know anything about it.

Netizens even made up jokes to complain about this phenomenon - Watsons' shopping guide, teacher in class, and personal tutor in gym, were listed as the three major professions that dare not have eye contact with!

Many netizens said that every time they enter Watsons, they have to do some psychological construction in advance, bow their heads and rush to choose the items they need, refuse a lot of sales and card purchase services, and rush out after checking out.

Many netizens left messages under this article describing their experience at Watsons.

"When I have the worst skin, I go to Watsons to meet the shopping guide"

Every time you enter Watsons, the shopping guide will definitely come up within 0.1s. You will lead you to the cosmetics area and you will have to hold a mirror every time!

"Miss, do you want to buy something? Eye cream? I have a mirror here, look at your dark circles, it's too obvious."

You accidentally cried out, "Damn, it's so sad! Are you looking at the demon mirror?"

At Watsons, there were obviously two acne, but when they came to the shopping guide, they turned into: "Girl, your acne is very lush and you need to hydrate!"

When you pick up a bottle of sunscreen, the young lady starts again. You have to buy sunscreen. Choose a refreshing one. Look at your oily skin. It is not greasy and can shrink large pores...

In short, after entering Watsons, you will have rough skin, large pores, easily clogged, and acne, blackheads, and severe oil in the T-shaped area. Nasolabial folds are obvious. It is obvious that you stay up late. The dark circles are obvious. The eyes are obviously covered in large bags. A rotten face...

"I bought whatever she said, but I dare not not buy it. I tell you that what she said is right!"

After the first step of dissolving your confidence, Miss Watsons began to recommend "star products" to you.

You want facial cleanser, she pushes you eye cream, you want Avén to push flower prints...

Even if you have chosen what you want to buy in advance and are targeted by Watsons Shopping Guide, she will definitely comment.

"Beauty, what skin care water are you using recently? The new one in our house is very suitable for you." "Beauty, the mask you are looking at is really not as good as this one. There is also an activity. Buy 3 free 1, which is very cost-effective." "You can check this out. Now the activity is 20% off, and the second bottle is still half price."

I, C, it's too cheap! So you took out all the things in the basket, replaced it with what she recommended, and by the way, you also bought a big push that you didn't plan to buy at all.

Of course, if you are very determined and still don’t follow her ideas, she will show off her bad face like a “poor local bun who doesn’t know much” and roll your eyes behind you.

...

Moreover, gradually, from complaining about Watsons' shopping guide to complaining about Watsons' products.

Someone dug out the brands in Watsons' stores one by one, but everyone found that the cosmetics they originally thought were famous foreign brands were actually all domestically produced counterfeit goods!

Watsons' copycat is hard to defend against.

For example, Mitsu Ue Hide (imitating Ue Hidemura), Mizunoko (imitating Mizushi O), etc. Although they are not fakes, their effects are really much worse than real big brands!

MISS  FACE soy milk imitates SANA.

Watsons' muscle penetration effect and muscle penetration are really in the sky and in the ground!

...

The fire was a bit big, not only the mainland launched a boycott of Watsons, but also spread to Xiangjiang and Southeast Asia.

The executive of Watsons Group has been a little worried these two days. This time, it was very strange. It seemed like a Weibo blogger posted an article complaining about Watsons shopping guide, which inadvertently became popular online.

The participation of many netizens has caused this matter to become a little distorted.

Watsons is not listed, so it cannot affect the company's market value. However, its parent company, He Huang Group, is a listed company, but He Huang inexplicably took the blame, with a market value falling by 6%.

While the senior Watsons' executives were busy and preparing to communicate with the media to calm the matter down, someone stood up again.

This time, it was a small brand company in the mainland that entered Watsons but was later eliminated.

The boss of this cosmetics company personally told the media about their brand’s experience after entering Watsons.

"Our brand was originally priced very low, but Watsons asked us to change the price again, and the result was that the price was sold more expensive than international second-tier brands. However, this profit was taken away by Watsons, and the actual calculation was still based on the real price."

"In addition, some of the products that have packaging and names that are very similar to those of international big brands are manufactured by Watsons. As for why they are so similar to big brands, of course it is Watsons' requirement. They just use real big brands to make them by imitating them."

"The shopping guide is too enthusiastic? Do you think the shopping guide wants to do that, but he is not forced to do it! Just like the shopping guide of our brand at that time, if we don't help Watsons sell three membership cards every day, we will not be allowed to get off work!",

"So some Watsons' shopping guides often fail to complete the task at 10 o'clock in the evening. Few people in the industry are willing to go to Watsons to work as shopping guides, everyone knows!"

...

This is really a wave that has not subsided, and another wave is coming.
Chapter completed!