After the establishment of Huayou Group, no clothing company in China can rival it.

Whether it is the company's scale or market share, it goes without saying that the three brands under Huayou Group add up, and they will instantly kill other domestic clothing brands.

However, at present, we can only dominate the country. Looking around the world, we cannot be called a real giant.

Even if you only look at clothing brands, there are still several giants that are far from the current Huayou Group.

According to the 2011 Global Top 2000 Companies Ranking released by Forbes recently, French luxury goods company Christian Dior took the lead with a total ranking of 150 and became the world's largest clothing retailer.

Data released by Forbes shows that Dior's sales recorded double-digit growth to US$49 billion last year, with a market value of approximately US$76.4 billion, which far surpassed other similar brands in the market in terms of profits, assets, etc.

Dior's relationship with LVMH Group has been complicated: Dior owns 46% of the shares of LVMH Group, and LVMH Group has also acquired Dior's perfume, beauty and fashion divisions.

Moreover, according to LVMH Group's financial report last year, the growth of the performance of the core brand LV and the Dior fashion business acquired by the group for 6.5 billion euros last year directly brought the group's fashion leather goods division sales to 13% year-on-year to 15.472 billion euros.

The second-ranked clothing group on the list is the parent company of fast fashion brand ZARA and the Spanish retail giant Inditex Group.

Fast fashion has always been popular among consumers for its trendy design and relatively low prices. ZARA's sales grew to $29 billion last year at a rate of 9%. Inditex currently has a market value of about $99.5 billion, ranking 289th in the total list.

Following closely behind is Nike, the largest sportswear group in the United States, ranking 344th in the overall list with a market value of US$91 billion. Of course, Nike is actually mainly selling shoes and is not a real clothing company.

Swedish clothing retailers H&M, also a fast fashion giant, and Fast Retail Group, the parent company of Uniqlo, ranks behind the top 500, among which Fast Retail Group ranked 578th, with revenue of US$18.2 billion last year and current market value is equivalent to approximately US$45.7 billion.

H&M Group's ranking in the overall ranking fell to 583rd due to its continued sluggish performance, with sales of US$23.71 billion last year and a market value of approximately US$26.7 billion.

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From this list, we can see that the annual revenue of real clothing giant companies is over 100 billion yuan, or even hundreds of billion yuan!

The highest market value of Dio has reached nearly 500 billion yuan!

Clothing companies, because they are traditional industries, have fierce competition in the industry. Therefore, their company valuation is obviously inferior to technology companies.

For example, Dior has an annual revenue of 49 billion yuan, while its market value has reached more than 70 billion US dollars.

The market value is not twice the revenue. If this performance is put on an Internet company, then the stock price will be flying directly?

Just like Meigou.com, it can only make a profit, but its annual revenue is actually less than 10 billion US dollars, or even only 50 or 60 billion US dollars.

But how much has the market value reached after listing?

It has already exceeded 100 billion US dollars!

Is this because investors are stupid? Obviously not.

Internet companies have far greater potential than traditional companies. Even if Internet companies have revenues of only 10 billion US dollars this year, they may be 20 billion or even hundreds of billions next year!

It is that it is prone to explosive growth, but this is simply impossible for traditional enterprises.

This is the difference between Internet companies and traditional companies, and it is also the reason why traditional companies generally have low market value.

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Since Wang Ye wants to be the top in the fashion industry, he will inevitably compete with these giants in the future.

Of course, he still can't compete with giants like Dior, let alone compete with LVMH Group and Kering Group.

His current goal is to defeat ZARA and Uniqlo in the domestic market first!

As for HM, it has always been lukewarm in China, and the quality is too garbage. Chinese people are not that easy to cheat.

With the arrival of the trend of consumption grading, after entering the second half of 2012, the trend of consumption polarization is becoming more and more obvious in big cities, especially in first-tier cities.

Of course, those who are truly rich are luxury brands when buying clothes, so in the past two years, luxury brands have also begun to open stores in large quantities and seize the market.

The middle- and low-income people have passed the stage of pursuing brands and have begun to seek personality and affordability.

At this time, fast fashion brands entered their horizon.

The style is good, the quality is acceptable, and the price is very cheap. This is the characteristic of ZARA and Uniqlo.

Of course, it is the characteristic of the preferred products!

Take Yangcheng Tianhe City as an example. Uniqlo, ZARA, HM, Youxuan Youpin, and even another domestic fast fashion brand UR, are all gathered here to open stores, and the competition is in full swing.

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In fact, some time ago, during the National Day holiday, these fast fashion brand stores in Tianhe City set off a "war" and a promotional war!

ZARA launched the event "10% off for two items, 20% off for three items, 20% off for five items!". This brand used to be quite high-profile, and rarely held such direct discount activities except for the special offer for breaking codes.

However, the emergence of the Preferred Products made ZARA feel what strong competitiveness is.

In the first month of the opening of the Yangcheng Tianhe City Store, ZARA's Tianhe City Store's sales plummeted, from the original sales of over 20 million yuan per month, plummeted by half!

Now, this store has only about 10 million monthly sales, which is no longer comparable to the sales of Preferred Products.

To this end, the head of ZARA South China Branch specially applied to the Greater China headquarters for promotion, which was to win and lose with Preferred Products during the National Day Golden Week to suppress its momentum.

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Needless to say, the brand HM has always been very discounted and promotional. This time, it directly launched the event "T-shirt round neck shirt 29 yuan! Casual pants 59 yuan!"

Oh, but his clothes are really worth the price.

Uniqlo has also made efforts, but his clothes are not expensive and the quality is OK, so the profit margin is not very large.

Therefore, the promotional intensity is naturally not as strong as that of ZARA and HM.

Uniqlo launched an event with “Specialized models, limited time of 40% off!”

This is a gimmick. It looks quite attractive at 60% off, but it is only available in the designated price, and it is limited to the time and quantity, and it will be sold out as soon as it is sold out.

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But no matter what, several major competitors are doing activities, how can you deal with the Best Products?

Liu Wenjuan also discussed this issue with Wang Ye.

In Wang Ye's office, Liu Wenjuan made her suggestion: "We must do the event as well, otherwise we will be overwhelmed by our opponents in terms of store entry rates. However, I suggest not to make this event too strong."

Wang Ye did not express his opinion, but just asked her: "What did you think about it?"

"Our products have a much higher quality than those competitors, and the price is low, so they are very competitive. So there is no need to follow them to do such a strong activity. My idea is to refer to Uniqlo's approach and give in to the designated price." Liu Wenjuan replied.

Wang Ye nodded slightly. As Liu Wenjuan said, Preferred Products is an extremely cost-effective product. If you carry out large-scale promotions, you will really lose money and make a lot of money.

Moreover, Wang Ye also considered one thing, that is, the impact of promotions on the brand itself.

If a brand often conducts promotions, it will be labeled as "cheap goods" and "promotional goods" by consumers. In the long run, it will actually cause great harm to the brand.

On the contrary, brands with strong prices tend to live longer and live more nourishingly.

Wang Ye is also thinking about how to do an activity that has its own characteristics but will not harm the vitality of the brand.

Liu Wenjuan said that Wang Ye was not satisfied with the plan for concessions for the designated payment, because this plan was too ordinary and was like everyone else and could not leave a deep impression on consumers.

Wang Ye unconsciously tapped the tabletop with his fingers, thinking about any new tricks.

His eyes accidentally swept across the table and suddenly became attracted by something.

It was a pair of dolls, the little gift he gave to the guests at the engagement ceremony.

The doll he held hands with Isabella.

This is made of ceramic material, with fine workmanship and lifelike. At that time, he gave it to his old colleagues in the Huashang Brand Division, and everyone liked it very much.

Of course, he didn't want to use this as a promotion, but it provided him with an idea!

Although the products of Preferred Good Products are aimed at consumers of most ages, according to statistics, the main force is still mainly young men and women.

This is normal, for young people, it is the peak period of consumption.

Older people can wear a piece of clothing for several years, but young people may only wear it for one quarter, and they will buy new ones next year because the old clothes are outdated.

To attract these young consumers, it is actually not very attractive to just a little cheaper. The price of the best-quality clothes itself is very low, and it is not much cheaper even if it is discounted.

So if the price is more than ten or twenty yuan, or less than ten or twenty yuan, will it affect consumers' shopping choices? It won't!

So in this way, Liu Wenjuan said that the discount effect of the designated payment would not be good.

What Wang Ye thought of would be much more attractive to young consumers, and would have the characteristics and characteristics of his own brand, which others cannot imitate!

And this plan starts with the popularity of the entertainment program "Running Man!".

It started broadcasting in September and only a few episodes have been broadcast. Running Man has become a phenomenal entertainment program.

The seven regular guests in the show are also familiar to all young people across the country. As the only female guest, the young and beautiful Ling Fei has now become a real "traffic responsibility".

Her popularity may have been relatively weak in the past because it was all driven by hype and even by the navy.

But after the Running Man was broadcast, she truly consolidated her fan base.

Now Ling Fei’s Weibo followers have exceeded 30 million!

This number has caught up with Xue Yiyi.
Chapter completed!