Chapter 337 Shocked (seeking a monthly ticket)
On the 11th day, Xiao Hong was surprised. She realized for the first time that a star had such a great influence!
She saw with her own eyes that a group of girls who looked like middle school students each had enough clothes for 900 yuan just to exchange for a plush doll in Ling Fei.
She also saw that some of the clothes were obviously children from wealthy families, and they didn't even look at the size of the clothes, and they didn't try them on them at all. They took a bunch of clothes from a shelf and went to check out just to get a few more lottery tickets.
These people, without exception, are all redeemed Ling Fei's dolls.
Xiao Hong asked a clerk in surprise: "Is this Ling Fei very famous? I thought Xue Yiyi's doll would be exchanged the most."
The clerk smiled and replied: "Shopkeeper, you are too busy and don't usually watch TV."
Xiao Hong nodded. She was so tired when she went back every day that she could not have the time to watch TV.
"No wonder, the most popular entertainment program Running Man, the only female guest is Ling Fei, who has a lot of fans!" explained the clerk.
Not only Xiao Hong cannot understand, but also the competitors of Youpin’s Excellent Products cannot understand.
In the past two days, when Youpin Store posted the event poster for the National Day Golden Week, several competitor store managers came to take a look.
When they understood the content of the event, they all laughed.
Although they are competitors, several store managers know each other, and Xiao Hong and they are also familiar with each other.
"Hey, Xiao Hong, your company is too stingy! Just carry out this activity? Nowadays, consumers are very smart and it is not easy to fool." The store manager of Uniqlo said to Xiao Hong with a smile.
"Haha, you still talk about other people's activities. Isn't it too strong? Look at us, the discount is given enough. This Golden Week will definitely have good performance." ZARA's store manager teased.
The HM store manager just smiled and didn't say anything, thinking that it was really more important than the activity. It wasn't anyone I targeted, everyone here was rubbish!
Xiao Hong was also unsure at the time and could only explain reluctantly: "Our brand is priced relatively low, and there is no room for discounts and concessions. Of course, the event cannot be compared with you."
This reason is understandable. Several store managers are experts and nodded after hearing this.
"Hey, I said, how can you achieve this price for your preferred products? Is it really not to lose money?"
"Their company is stupid. The price of clothes of this quality must be at least tripled! As a result, selling them so cheaply is really harmful to others and not beneficial to oneself." The ZARA store manager said sourly.
It was the emergence of Youpin's Excellent Products, which led to a sharp drop in sales in their stores. Of course, she was unhappy about Youpin's Excellent Products.
Today, the Golden Week promotion started. Because the discount promotion is relatively strong, several stores have good business.
Several store managers were also busy, and they didn't have a free time until lunch, so they walked around to inquire about each other's sales.
This kind of store sales are said to be a commercial secret and are not allowed to be spread.
But in reality, who will care?
Because the company has regulations, store managers must shoulder the responsibility of collecting market information, especially the sales of competitors, and report to the headquarters every month how much competitors' sales are.
Isn’t this difficult for the store manager below?
On the one hand, he requires his own information not to be spread, and on the other hand, he needs to inquire about other people's sales data.
Therefore, there has been a tacit agreement among store managers of various brands in the industry, that is, everyone tells each other about their sales.
This will easily complete the task of collecting market information required by the company headquarters.
The company headquarters is not unaware of it, but they just turn a blind eye.
To be honest, sales data is actually not important, especially for listed companies, the financial data must be disclosed every year.
"Hey, how is your store selling today?" The Uniqlo store manager asked the ZARA store manager.
"It's not bad. I sold more than 500,000 yuan in the morning, and it is expected to exceed one million yuan throughout the day! By the way, where are you?" said the ZARA store manager proudly.
"We're just a little bit away, only 400,000." The store manager of Uniqlo said with a sad face.
"Damn it, why are you all so high? Our store is only in just over 300,000 yuan. Our activity is very strong!" HM's store manager said angrily.
"Hehe, why is the sales not good? Do you have no idea what you think?" The Uniqlo store manager mocked.
There is also a discrimination chain among clothing brands. If you want to break it down, there is also a discrimination chain among fast fashion brands.
Originally, ZARA was proud of the world, claiming to be the boss, boasting that it was following the latest trends in the world and the most fashionable styles.
Uniqlo and HM are similar, one boasts that they are of high quality and low price, and the other boasts that they are of low quality and low price!
Of course, none of them can look at local fast fashion brands like UR.
When the first preferred product first appeared and the store was still renovating, they thought that there was another UR-level opponent, and they didn't take it seriously at all.
But when the ads of Youpin's overwhelming appearance on TV and the Internet, they felt that it was a bit bad.
When Young Optimized opened and sales data came out on the first day, their disdain turned into envy, jealousy and hatred.
Youpin has also become the top of the fast fashion brand contempt chain, and even ZARA has to look up to it.
"Ye, why didn't Xiao Hong see that? Did she not eat at noon?" asked the ZARA store manager.
"Yes, she usually comes out to talk to everyone at noon. What's wrong with it today? You're not busy, right? Let's go and have a look. Youpin's stingy activity, and it's probably a bad business today. Xiao Hong is not in the mood to come out for a meal." The HM store manager said gloatingly.
Her proposal was immediately approved by two other store managers, and the three of them went to the Preferred Good Store together to see what was going on.
Of course, I also want to see Xiao Hong’s joke.
Turning around a corner and not walking far, I came to a door of Youpin, which was towards the interior of the shopping center.
Before they could reach the door, the three of them were shocked.
Because they saw groups of little girls, carrying large bags of clothes in their hands, holding a furry doll in their arms, and walking out of the store with a chatter and laughter.
At the same time, there were also groups of people who were about to walk into the store.
The originally wide doors all seemed a little crowded.
"What's the situation? Children's consumption capacity is so high now?" The ZARA store manager looked at a little girl passing by.
This little girl was carrying five or six shopping bags in her hand, all of which were stuffed!
...
When they squeezed into the store of Preferred Products, they were even more shocked.
This is a super store with a total of more than 2,000 square meters and nearly 3,000 square meters!
I saw that the store was bustling with people, and it felt like customers from the entire shopping mall were coming here.
The three of them looked around on tiptoe, but they didn't see Xiao Hong. They pulled a passerby and asked, "Where is your store manager?"
The clerk knew them too, so he smiled and whispered to the cashier: "I'm helping with the lottery."
The three store managers looked at the cashier and saw two long queues lined up there.
One is of course queuing up to pay the order, while the other is a lottery draw.
"My God! Is this raffle so attractive?" said the Uniqlo store manager in surprise.
"How do I know? It's just a torn plush doll, what's the point?" ZARA store manager said with a lip.
But no matter what they say, facts are better than words. The customers in front of them who lined up to pay for the bill and draw gave the real answer!
...
The three store managers really didn’t give up. They also wanted to know how much sales they did when Youpin’s business is so hot today!
So, when I got off work in the evening, I ran over again and finally caught Xiao Hong.
"Tell me quickly, how much sales did your store do today?" ZARA store manager asked anxiously.
Their store just exceeded one million today, which was a pretty good result. However, she did not rush to report the good news to her superior supervisor, but wanted to know how much performance Yangyoupin had done as soon as possible, because the supervisor would definitely ask.
The Uniqlo store manager and the HM store manager also looked at Xiao Hong with concern.
Xiao Hong took out a wet wipe, wiped the sweat from her forehead, and said with a smile: "Oh, I'm so tired today! This is much busier than the day it opened."
"You... say it or not!" The three store managers who came together were so anxious that they were about to take action.
Xiao Hong quickly smiled and said, "Say, I said. I have done it today for 5 million."
"Hiss~" The three store managers were really frightened.
There are so many! The three of them have only been sold in just over 2 million.
"Five million?! Are your fitting room enough?" asked the store manager of Uniqlo in doubt.
They are all experts, so of course they know what the concept of five million is.
Preferred high-quality clothes are cheap, with an average price of only more than 100. Just count as one hundred and fifteen, then five million will be sold for more than 30,000 pieces!
Thirty thousand pieces, how long does it take for customers to try it on!
Although the Best Store is large and there are many fitting rooms, it cannot support this sales data.
Xiao Hong said proudly: "The problem is that most of the customers today have not tried it on, so they just took the clothes and paid the bill!"
"Then... are these people fools? How can you know if they fit if they don't try it on?" asked the Uniqlo store manager.
"That's because their goal is not clothes, but for the lottery." The ZARA store manager finally guessed the truth.
"Yes, that's it." Xiao Hong herself felt incredible, but the facts were in front of her and she had to believe it.
It turns out that the power of idols can really do this.
...
The sales data summary throughout the day can of course be viewed at the headquarters.
Liu Wenjuan was also shocked. When Wang Ye proposed this event, she just thought it was quite novel and interesting, but she never expected that the event would be so good.
Is there really such a big gap between me and Mr. Wang?
Chapter completed!