Chapter 381(1/2)
As for termination compensation?
In this era when channels are king, the contract was drafted by Meigou.com itself, so how could there be clauses that are unfavorable to it?
The two parties signed a procurement contract, Party A is the US Stock Network, and Party B is the Violet Cosmetics Company.
Regarding the termination of the contract, there is a provision that when Party A needs to make strategic adjustments or brand adjustments, Party B's products may be removed without reason.
Of course, Party A will settle the products that have been sold on time.
As for other restrictions, there is no more.
Even if Party B knows that such a contract is not good for him, he will sign it happily.
Because you don’t sign, most brands are rushing to sign.
Meigou.com was originally the largest online cosmetics e-commerce platform in China, and now it is basically in a monopoly position.
With the rise of e-commerce, those big-name cosmetics can not rely on online sales because they have their own complete offline sales channels. Moreover, big-name cosmetics are targeted at high-end consumer groups and pay more attention to experience and service, so online sales are definitely not as good as offline sales.
But those relatively affordable brands have completely shifted their sales focus from offline to online.
Traditional offline channels have many processes and exploited profits, resulting in high sales costs.
Moreover, if you want to maintain many offline channels, the manpower and material resources will be huge.
Online sales are much simpler. Like the Story of Flowers, there is no need to set up a marketing department by yourself, and directly authorize it to Meigou.com for full sales.
Not only does it save high costs, but it also grows rapidly in sales and has extremely high profit margins.
Therefore, with the rise of e-commerce, the monopoly of Meigou.com, and successful cases such as Flower Story have emerged.
Many second- and third-tier cosmetic brands are trying to achieve cooperation with Meigou.com like a scramble.
What's more, Meigou.com has now acquired the Watsons personal care store chain channel.
Not only is it the leader in online sales, but also the overlord of offline sales!
With the expansion of Meigou.com to the Asia-Pacific region, it has become the largest cosmetics sales channel in Asia, both online and offline!
If many small and medium-sized cosmetic brands can obtain the recognition of Meigou.com, they have signed procurement and supply agreements.
That was soaring into the sky!
Not only will sales in the domestic market increase significantly, but it can also go abroad and expand the market to the entire Asia-Pacific region.
In the past, this was something that most domestic cosmetic brands dared not think of.
In order to support domestic cosmetic brands, Meigou.com also has a "domestic boutique zone". Many lucky domestic brands have been able to enter, and Violet is one of them.
Hu Cong came to the parking lot dejectedly, drove his Ferrari 911 carrera gts 3.0t and headed home.
This big red sports car was bought by him a year after graduation and entered his family's company.
It cannot be said that he is just a prodigal son who is waiting to die, because he bought this car with the salary he saved by working hard for a year!
From this point of view, Hu Cong is still quite striving.
Of course, I just started working and my salary was not high. Hu Cong saved more than 10,000 yuan by himself, and then asked his mother for two million to buy the car.
His home is not too far from the airport, it is located in the eastern Central Plains Development Zone, which is a wealthy area in Zhongyuan City, and the housing prices are much higher than those in the old districts in the city.
When he walked into the living room on the first floor of Hu Cong's single-family villa, his mother was sitting on the sofa watching TV.
Seeing that his son was covered in mud and blood on his face, Hu Cong's mother stood up in surprise and asked nervously: "What's wrong with you, Xiao Cong."
Hu Cong said angrily: "Don't mention it. I met a few barbaric outsiders at the airport. When I met me, I not only did not apologize, but also fought against me!"
"Are you okay? Where are you injured? Have those who beat people been arrested?" my mother asked.
Hu Cong said pretentiously: "It's okay, it's just a nosebleed. I saw that those outsiders seemed to be quite rich and had a good time, so I reconciled with them. I was thinking about my family and didn't want to get into any trouble."
When my mother heard this, she said with great relief: "Oh, my baby son has grown up, and everyone knows to think about the family. But those outsiders are so hateful!"
Hu Cong took the opportunity to say, "Mom, look, I'm doing well this time. That's the New Year soon. I want to buy a Richard Miller watch, look."
"Buy, buy, buy, of course I want to buy. How much does it cost, mom will give you! This year the company's performance is good, and the sales on Meigo.com alone are more than twice as much as our total sales last year! Of course, you, the marketing director, make a great contribution, and this watch will be the reward for you."
"If you don't buy an expensive one, just buy an ordinary one, about 500,000 or 600,000." Hu Cong said with joy.
The mother and son were talking happily when they heard the living room door being pushed open with a bang. They turned their heads and saw Hu Cong’s father walking in angrily.
Although the New Year is coming soon, there are still many employees at the headquarters who are busy.
Some time ago, I received a notice from Meigou.com, saying that their application has been reviewed and approved, and that the Violet brand will be listed on Meigou.com and Watsons chain stores in the Asia-Pacific channel.
Let them prepare first, because it is sold abroad, regardless of product packaging, promotional posters and other information, it must be different from that in China.
Time is tight and the tasks are heavy, so most staff at the headquarters cannot take annual leave this year and have to work overtime.
The boss Hu Da also personally took charge of the company and coordinated the company's affairs.
Just as he finalized the overseas product packaging instructions and promotional posters with the vice president of marketing, Hu Da's assistant hurriedly pushed the door and walked in.
Maybe it was too hasty and didn't even knock on the door.
"Mr. Hu, something big happened!" the assistant said anxiously.
"If you have thunder in your chest and look like a flat lake, you can be called a general! You just can't calm down. How can you do big things in the future?"
Hu Cong has been in a good mood recently and teases his assistant.
"Mr. Hu, just look at this, you will know. It was sent by Meigou.com." The assistant didn't bother to tell the difference and handed a piece of fax paper in his hand to Hu Da.
Hu Da took it and took a look, stood up in panic, and accidentally knocked the teacup on the table to the ground.
But he didn't care about this, and he didn't care about the general's demeanor.
"What's going on?! Why did Meigou.com suddenly terminate the contract!!! What exactly happened, well, what exactly happened!"
This fax is clearly written, which means notifying Violet Company that the product has been completely removed from the shelves and that the cooperation has been terminated.
The above are all official document formats, so naturally they will not reveal the real reason for the termination. Now Hu Da is eager to know what exactly happened?
Of course, what is more important is whether there is a way to save this matter!
Since its cooperation with Meigou.com this year, the company's business has been booming and sales have made rapid progress. In order to cope with the surge in sales, the company has spent a lot of money to expand.
The new factory has been built and advanced production lines have been installed. All workers have been recruited and trained, and they are just waiting to do a big job.
As a result, the contract was terminated directly. How can this be accepted?
If Hu Da lost the biggest channel of the US Shopping Network, it is hard for him to imagine how the company will survive this year!
Just instructed the secretary to call the vice president of marketing. Before the secretary could call the phone, the vice president had already rushed over.
He also knew about this because he was a person who directly connected with Meigou.com, and some management teams of Meigou.com were familiar with it. After making a few phone calls, he had already figured out the reason for the matter.
"Mr. Hu, this time it's really a big trouble! I guess the situation cannot be restored." The vice president of marketing said with a gloomy face.
"What is the reason? Why did Meigou.com suddenly ban our company?" Hu Da asked hurriedly.
"I asked a senior executive at the headquarters of Meigou.com. He told me that it was the chairman who personally issued an order to terminate the contract with our company." The vice president of marketing replied.
Hu Da was stunned: "Chairman? Is the chairman of Meigou.com Xu Jing? Why did our company offend her?"
In the past year, Wang Ye has rarely managed Meigou.com himself. Xu Jing is handling all the company's affairs, and Xu Jing is CEO, so many people are not familiar with Meigou's board of directors, and only know Xu Jing.
"No, the chairman of Meigou.com is Wang Ye, the richest man! It is said that this has not been confirmed yet, but it is impossible to confirm it. What Director Wang called Xu Jing and said was that Violet's marketing director's quality is so poor. What kind of products can this company make? It will remove them all and never cooperate." The vice president replied.
Marketing Director? Hu Da was stunned for a moment, who was the company's marketing director!
He immediately reacted, it was his own son, what trouble did this guy cause? Why did he offend a big man like Wang Ye?
Although the deputy marketing officer said that the news has not been confirmed yet, Hu Da knew that there was no wind and waves. The other party suddenly terminated the contract. Something unpleasant happened, and it was also offending the real senior figure of Meigou.com.
Hu Da himself knew that his son had no ability and was just a slut. But he was his only child after all, and he was allowed to join the company after graduating from college. In order to prevent him from doing anything badly, he specially arranged to go to the marketing department.
This department is a money-spending department and will basically not affect the company's operations.
However, he still caused a big disaster!
He also knew that he could not solve any problem when staying in the company now. What he really had to do was to find his son first and figure it out.
What exactly happened.
Only by figuring out the whole story of the matter can you find a way to solve the problem.
Hu Da ordered: "Continue to communicate with Meigou.com. No, fly to Pengcheng directly. Bring more money. It's time for the New Year. Those senior executives of Meigou.com I know will invite someone to have a meal and give me some small gifts. It's best to meet Mr. Xu and communicate in person to see if there is room for recovery."
Then Hu Da grabbed the car keys and drove home by himself. He knew that his son was on a business trip to the Magic City and should have been home today. He probably had already arrived home now.
After arriving at home, I saw the sexy red Ferrari in the yard. Hu Da was so angry that he didn't even call him.
If you don’t succeed, you can do more than you do. The car you drive is more expensive than his!
Hu Da himself drove a Mercedes-Benz S500l.
He pushed open the door angrily and saw his son standing there laughing and laughing.
"What did you do, what did you do and what people shouldn't be offended?" Hu Da shouted angrily.
Hu Cong was so happy that he was stunned when he suddenly heard his father say this.
After a while, he said, "What's the matter? Dad, can you explain it clearly?"
To be continued...