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Chapter 383 Swallowing the Elephant(1/2)

After Wang Ye returned to Pengcheng, he devoted himself to his busy work again.

A big plan he has been preparing for for a long time is about to enter the implementation stage.

...

Xiangjiang, an office building in Central, on the 28th floor is the office address of the Estee Lauder Asia Pacific headquarters.

Wen Boyuan sat alone in the president's office, his face gloomy and gloomy.

In 2012, due to its good cooperation with Meigou.com, Estee Lauder's sales performance in Asia-Pacific increased explosively.

Especially in the mainland, the increase was 146 compared with last year!

Due to the driving force of the mainland, the sales performance of the entire Asia-Pacific region also increased by 52%.

With such impressive data, Wen Boyuan originally thought he would be awarded by the headquarters and then have the opportunity to be promoted.

Even if you can’t get a promotion, you must have a salary increase, or reward some equity incentives.

As a result, I got nothing from my headquarters report last month!

Wen Boyuan had already seen that the people at the headquarters were busy with internal strife and did not care about the branches outside at all.

He saw with his own eyes that in the current EO William Lauder's father, Leonard and uncle Ronald, both of them had regarded him as strangers and did not say hello when they met at the company.

These are brothers and the two largest individual shareholders of Estee Lauder Company!

Each of these two people has more stocks than the current EO William Lauder. You can imagine what the chaos within the company is like.

Estee Lauder is a listed company, and internal chaos has led to a decline in overall performance, which is reflected in the stock price.

The current Estee Lauder stock price is not as high as last year, and its market value has dropped from more than 58 billion US dollars last year to about 50 billion this year.

Wen Boyuan is now thinking about where to go.

Of course, his position as the president of the Asia-Pacific region is now very steadily, and the headquarters is not in the mood to move him.

However, if Estee Lauder is in a slump due to internal struggles, he, the president of the Asia-Pacific region, will do nothing.

As a senior manager, it is completely different to leaving a large company at its peak and leaving a company to changing jobs.

This is related to your career development, and Wen Boyuan certainly needs to be carefully considered.

While he was thinking, his cell phone vibrated. Wen Boyuan looked at the electric display and showed it as "Secretary Liu".

This is the note on his mobile address book. Of course he knows who Secretary Liu is. He is Wang Ye’s secretary, Liu Ruomei.

He quickly answered the phone and said enthusiastically.

"Hello, Secretary Liu, I am Wen Boyuan."

Liu Ruomei's sweet voice came from the other end of the phone: "Mr. Wen, happy new year, have you started working?"

"Haha, a happy new year, I'm already at work." Wen Boyuan said with a loud laugh.

"If it is convenient, can you go to Pengcheng in the past two days? Mr. Wang has something to talk to you about."

Wen Boyuan's heart moved, and it turned out that Wang Ye wanted to see him in person!

He knew very well that Wang Ye is not something that anyone could see when he wanted to see him. If it were a cooperation between Estee Lauder and Meigou.com, to be honest, even Xu Jing didn't have to come forward in person, let alone Wang Ye.

Wenboyuan is now connected with Meigou.com, but only at the level of the Operations Director.

The big shop bullies customers, and the big shop bullies stores, these are all relative.

When Meigou.com was first launched, it had to rely on Estee Lauder's brand reputation to attract users. At that time, Estee Lauder was very important to Meigou.com.

Therefore, the treatment Wenboyuan received on the American Shopping Network is different. You can see Wang Ye when you want to see Xu Jing, let alone Xu Jing.

But now, more than a year has passed, and Meigou.com has long become a cosmetics sales giant, both online and offline!

And Estee Lauder has to rely on the channels of Meigou.com to sell, although it also has its own offline sales channels.

But that's far from the Watsons chain and the online platform of the Messenger Network!

Similarly, the importance of Wen Boyuan has also declined sharply. Of course, he can see Xu Jing now, but he needs to make an appointment in advance.

As for Wang Ye, Wen Boyuan himself dared not disturb him anymore.

Because the two of them are completely different, what should he talk about when he meets Wang Ye?

Could it be that if Meigo.com wants to give Estee Lauder a better recommendation position, or a few days in advance of the settlement period? I think Wang Ye will not pay attention to these trivial matters at all.

...

"Of course, of course! If Dong Wang is free, I will visit him tomorrow." Wen Boyuan replied quickly.

"Okay, then it's about 2pm tomorrow. See you in the top floor of Gongpin Building," Liu Ruomei said simply.

On the next day, on February 1, Wen Boyuan appeared under the Youpin Building in Mingguang District on time.

He stood in front of the towering building and looked around.

He is very familiar with this place because he often goes to the Meigou building next door.

Wen Boyuan knew that several office buildings nearby, including a training base, were all under Wangye's companies.

The hill further a little further, including the entire park, is said to have been bought by Wang Ye and has invested tens of billions of dollars to build its own headquarters base.

Thinking of the situation when Meigou.com was not online two years ago and was asking for the purchase of Estee Lauder products, Wen Boyuan sighed, it is different from the past!

After calming down, he walked into the office lobby, explained his purpose to the security guard, and took a special elevator to the chairman's office on the top floor.

The luxury here is so dazzling even if it is culturally versatile and far-sighted.

Even the headquarters of Estee Lauder is far from comparable to that of this place. However, when thinking of Wang Ye’s wealth, Wen Boyuan shook his head and smiled. It was so strange that he was rarely seen.

Under the leadership of Liu Ruomei, he walked into Wang Ye's office.

"Chairman, Mr. Wen has arrived."

Liu Ruomei reported.

Wang Ye stood up from behind the large desk and welcomed with a smile: "Happy New Year, Mr. Wen, just after the New Year, I asked you to travel like this. Thank you for your hard work."

Wen Boyuan quickly took two steps forward and said enthusiastically: "Happy New Year, Mr. Wang. I often run back and forth between Pengcheng, Xiangjiang. It's not hard or hard."

Wang Ye invited him to sit down at the reception area, and Liu Ruomei brought two cups of coffee.

He waved his hand and signaled Liu Ruomei to go out. Wang Ye said, "Listen to Mr. Xu, Estee Lauder's performance last year was good."

Mr. Xu in Wang Ye's words, of course, refers to Xu Jing.

Wenboyuan Zhanyan smiled: "It's all for Mr. Wang. The channel of Meizhuang.com is too powerful, and we benefit from it. Last year, the sales were indeed very good, and it increased by about 50 compared with the previous year."

"That's really good. The performance is so good. Wen is always going to be promoted. Then I congratulate you in advance, haha." Wang Ye said with a smile.

Wen Boyuan couldn't laugh anymore. He said with a bitter face: "Let Dong Wang laugh, Estee Lauder's headquarters... Alas, it's hard to describe it!"

Wang Ye knew what the current situation of Estee Lauder’s headquarters is, but he did not point it out, but asked in surprise: “Headline? What’s wrong with the headquarters? Oh, I see that Estee Lauder’s stock price has been falling in the past six months. Is there something wrong with it?”

Family scandals should not be made public. Wen Boyuan is still an Estee Lauder employee, so it is naturally difficult to reveal your family’s heritage.

He could only answer: "The global cosmetics competition was too fierce last year. Not only Estee Lauder's performance declined, but L'Oreal was not very good either. The performance of the two giants rose against the trend, and Jiahua was still the big one."

The two giants he mentioned are of course Procter & Gamble and Unilever.

Although these two home-made giants also have cosmetics categories, their main products are not cosmetics. They are home-made products such as shampoo, toothpaste, and laundry detergent.

These two years have been the time when Procter and Gamble is at its peak, but Wang Ye knew that this was their last glory.

Maybe there is still a good time for one or two years, and then...

Then there are various declines, various broken arms to survive, and various brand categories are reduced.

The Estee Lauder Company, the end of last year to the first half of this year, was its saddest period.

It can really be described as internal and external troubles.

But as long as the Lauder family reaches an agreement and the brothers join forces, Estee Lauder's glory will come.

Therefore, Wang Ye must implement his plan during this period, otherwise he would miss the greatest opportunity.

If you want to touch Estee Lauder again in the future, the price you will have to pay is too great, and it will be too great to make the loss!

Currently, only Frederick knows some general knowledge about this plan, but he does not know the specific implementation steps.

Wang Ye named this plan "Elephant Swallowing Plan".

And Wen Boyuan is the first step in the launch of the Elephant Swallowing Plan!

...

Wang Ye smiled and did not ask about the situation at Estee Lauder's headquarters. Instead, he suddenly asked: "Does Mr. Wen have any plans for this situation at present?"

Wen Boyuan subconsciously replied: "I'm thinking about this these days..."

Halfway through speaking, Wen Boyuan suddenly reacted and stopped suddenly.

He turned his mind and pretended to be confused and said, "What situation? What can I have plans."

Wang Ye smiled for suicide, picked up the coffee cup, and gently stirred the fragrant coffee in the cup with a bright silver mixing spoon.

The office was very quiet, with the spoon and the cup wall colliding, and the crisp sound seemed very loud.
To be continued...
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