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Chapter 396 Create a big name(1/2)

vera                                                                                                                              

However, if you want to convince her to join the shyip, it is not very difficult.

Because of fame and fortune, vera                                                                                                                          �

Before leaving for New York to meet Vera                      Li Qinghuan asked Wang Ye for this question.

Vera                 Wang Ye of course knew that this was a celebrity in the fashion circle.

She is 64 years old and has another big gossip news during this period.

Last year, on July 18, 2012, Wang Weiwei, a famous American Chinese designer who just announced that he had ended his 23-year marriage, and 27-year-old figure skating champion Resachek. Wang Weiwei, who was once a figure skater, was 36 years older than Resachek!

In terms of personal life, Wang Weiwei married golf businessman Arthur Baker who had known each other for many years in the 1980s. More than 400 people from the film and television media and fashion industry were invited at the wedding.

Because she didn't find a suitable wedding dress, she finally entered the marriage hall wearing the wedding dress she designed.

In July 2012, according to vera                                                                                                                                                                                                                                                         

Regarding the male lead, 27-year-old figure skating champion Resachek, who is the double champion of the Winter Olympics and the World Championships, breaking the record of American men's singles sleeping for 22 years and 13 years in the Olympics and World Championships respectively, and becomes the first male singles player to win the Olympic gold medal as the current world champion in 24 years after Scott Hamilton.

After the 2006 Turin Winter Olympics, Resachek fell in love with the Olympic ice dance silver medalist Tanis Belbin, known as the "No. 1 Beauty in the Ice World". Their underground relationship was exposed at the 2007 National Championships and was published by Peyiple magazine on the title "The Hottest Ice World Couple", which became a good story.

Later, Resachek fell in love with the famous American gymnastics star Yoo Jin, but the two broke up later. This time, Resachek once again found his true love...

Vera                                                                                                                              �

Of course, this kind of relationship with a huge age difference is nothing in the fashion circle.

There are many more outrageous things.

For example, the famous Lafayette in the fashion circle, Karl Lagerfeld, has an extremely complex emotional experience.

When Karl Lagerfeld was young, he was good friends with the founder of the ysl brand, and the two were competitors who were like "I have the beauty and the light".

At the same time, the two are also "love rivals", the real love rivals.

In the 1970s, yves, who were in their early thirties, sat                                                                                                                   

Carl Lagerfeld later said jacques                                                         �

But jacques                                                                                                                                                                                                                                                             

This emotional entanglement involving four men ended with YSL's victory, and Karl Lagerfeld was defeated.

This also led to him not getting married in his life and changing one "boyfriend" after another.

So in comparison, vera                                                            

...

Wang Ye told Li Qinghuan something about such a so-called person who is not short of fame and fortune.

Even the richest people in the world, Bill Gates and Buffett, are still working hard to make money, and world-class superstars are always thinking about increasing their popularity and influence. Who is there really no shortage of fame and fortune?

Perhaps they don’t take ordinary fame and fortune seriously, they pursue fame and fortune that ordinary people can’t imagine.

So, if you want to convince such people, then give them enough tempting fame and fortune.

Although vera           Although ang is Chinese, she was born in the United States and grew up there since childhood, a genuine "banana person".

This type of people believe in "wealth is the virtue."

Don’t talk about ideals and ambitions with them. It’s very simple, interests are paramount.

As long as the benefits given are tempting enough, nothing is a problem.

...

After listening to Wang Ye's words, Li Qinghuan felt confident.

The nowadays the                                                                                                                            �

This is the power of a good platform.

Like King Alexander, although he was very famous when he was running his own brand, he was financially poor and could not afford to rent enough stores.

Since she arrived at the shyip, not only has her fame increased significantly, but her economic benefits have also been very substantial.

Because he is professional in design.

But when it comes to marketing and channel management, he is too amateur. In front of an operation expert like Wang Ye and Li Qinghuan, he is simply at the level of a primary school student.

Vera           Ang is much better than Alexander King, but she has been in it for more than ten years and her brand is limited to the wedding dress field, and dresses can only be regarded as well-known high-end customs.

If you want to be as famous as Chanel Givenchy and lead the fashion trend, don’t even think about it.

...

On April 8, at her home in Vera                                                                                                                          

They are all in the fashion circle, and the shyip, vera, and ang are also famous for a long time.

This company may not be well-known among ordinary American consumers.

But it is indeed very famous in the designer circle.

Because this company provides a platform to stand out for many young designers with outstanding talents but are currently unsuccessful!

At the beginning, the shyip was only recruiting designers from China and Paris.

But since last year, although the recruitment threshold has been raised, global recruitment has also begun.

And, that platform has been built.

Forty stores, although it doesn't sound like a large number.

But for the brand at the price of the shyip and the flagship store level that costs more than 2,000 square meters, there are already a lot of them.

As far as vera                                                                                                                            �

King Alexander's experience in the shyip was also talked about in the American designer circle.

So, when Li Qinghuan called Vera                                                                                                                          �

Although I don’t know what method the shyip wants to cooperate with him, vera             Ang will not reject this opportunity.

Her brand company has been in operation for decades, but her size has not increased, which has become a heart disease of vera                                                 �

vera            Ang actually doesn’t just want to make wedding dresses, she wants to make dresses and even fashion.

However, things went against her wishes. Her wedding dress was very famous and her custom dress business was OK, but her fashions were never done.

In other words, she has never been able to transform the company from a studio to a truly corporate or even group.

The prices of wedding dresses and high-end couture are certainly high, but the quantity is there, how much revenue can it have?

Therefore, vera                                                                                                                             

But that's all. In terms of fame, she is incomparable to those of Carl Lagerfeld, and in terms of being rich, she is incomparable to Zara's Ortega and others.

...

When I saw Li Qinghuan, vera           ang felt both surprised and jealous.

Suddenly, my surprise was because of Li Qinghuan's youthful beauty, and my jealousy was also because of Li Qinghuan's youthful beauty.

Although she had known the shyip for a long time, she also knew that the company was founded by the famous "Prince Born". At that time, she didn't know that the helmsman of the company now seemed to be such a young and beautiful woman.

the                                                                                                                               

It is said that sales reached US$2 billion last year, and even in the United States, this is not a small amount.

So how can this not make vera                                                                                                                           

However, vera             Ang is also a veteran in the mall, and there is no strange color on her face.

He warmly greeted Li Qinghuan to sit down, and then ordered the servant to serve two cups of coffee.

"Mr. Li traveled all the way to New York, and there must be something very important to talk to me." Vera           ang asked with a smile.

She already knew on the phone that Li Qinghuan's purpose was, and she did not resist cooperation. Of course, the prerequisite was that the cooperation conditions given by shyip could satisfy her.

"Our company is preparing to launch a major brand, with the goal of creating a luxury brand like Chanel and Givenchy Gucci!"

Li Qinghuan said firmly.

Vera           ang was stunned, and then smiled, "Mr. Li, do you know how long it took for those Chanel brands and how much financial and material resources it took to push the brand to its current height?"

She doesn't believe that a company in mainland China can truly create a world-renowned luxury brand.

Because she tried it herself, but she didn't succeed.

Of course, Li Qinghuan heard the meaning of her words, and did not rush to refute it, but asked Vera calmly and said, "Miss Wang, you should know what elements are needed to make a luxury brand."

vera            Ang Of course, she said without thinking, "If you want to be a luxury brand now, you must have a well-known big-name designer to take charge of the design, which is also the most basic.

Then, the company must have sufficient financial support, because promotion will consume huge amounts of money.

Also, this company must have enough connections in the upper-class circle and have enough celebrities to support the product after it is launched.

With these three points, you can basically succeed.”

Vera         ang is right. It is of course very difficult to make a big brand. But it is easy to say that as long as you have the above points, you really have a relatively high chance of success.
To be continued...
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