The process of Gu Qingshan's visit to the city government to report to Zhao Hongsheng was even smoother than he expected.

When he reported the specifications, reference conditions, and expected results of the fashion week, Zhao Hongsheng took the photo on the spot.

Pengcheng Convention and Exhibition Center, free for the Textile Association for one week!

Moreover, from the city’s special city transformation account, 100 million yuan was allocated to support this fashion week.

Of course, this amount of funds must be used for special purposes and will be controlled by the municipal finance. The participating companies must first review the subsidies by the Textile Association and submit them to the municipal finance department for review and approval before the funding can be allocated.

This process has been very simplified, and it can also show the city's support for this fashion week.

Of course, Pengcheng is not short of money. Every year, the cost of maintaining public facilities is as high as tens of billions of dollars.

Especially when holding major international events or conferences, the relevant expenses will even reach 200 billion!

This Pengcheng Fashion Week can also be regarded as a major event with international influence, so it is reasonable to provide certain financial support.

...

This Pengcheng Fashion Week is planned to be held from June 1 to June 7, a total of seven days.

Originally, it was going to be held in May, but due to the increase in specifications and stricter brand screening, the preparation time required was a little longer, which was delayed for a while.

It's late April now, and it's only a little over a month before Fashion Week, and time is very tight.

Of course, several brand companies under Wang Ye will participate in this fashion week.

Of course, the situations of each brand are different, so the degree of participation will vary.

For example, the Huashang brand will not have too high specifications and the budget will not be too high. Because this brand is positioned relatively low, it is now undergoing a comprehensive transformation and the market focus is on third-, fourth- and fifth-tier cities.

In such a city, it is more necessary to promote locally. There is no need to do these big shows that are more stylish.

So Wang Yan also said that he would take a budget of one hundred thousand to make the static exhibition more beautiful, and then work hard on media soft articles.

As for the catwalk, just walk it on a small scale.

Wang Ye also agrees with her idea. To run a brand, you must adapt to local conditions. The brand does not need to go through a lot of trouble to carry out large-scale events. If you insist on doing it, it is wasting time and money.

...

The best products will make the scene bigger!

Although this brand is not well positioned, it requires publicity and momentum on various major occasions.

As for fast fashion brands, they have always wanted to "smash" hot topics, and they must ensure that their brand is at the center of public opinion at any time.

Then this fashion week is a good opportunity.

The first large-scale and professional clothing brand exhibition in China, as the only domestic fast fashion brand in the domestic market, how can it not take the lead?

Therefore, the positioning of the Best Excellent this time show is that it has a big scene! There are many media reporters! The effect must be sensational enough.

...

In fact, the one who really needs to take the lead in this fashion week should be the top    shop.

This company, a designer brand collection store, is naturally suitable for show!

There are many talented designers in the company, and there are now two big-name designers.

Any team of designers can support a show.

alexander    wang's special show is definitely indispensable.

As the company's current major designer brand, alexander    wang is also the storefront designer of the top     shop.

The company is not only to promote the reputation of alexander     wang, but also to expand the company's own popularity. It will definitely spend all its money to help him create a show with a stylish enough style.

The finale show is of course the company is about to launch a new brand called "Fusheng Ru Meng" that the company is about to launch.

The brand Fusheng Ruomeng is also under intense preparations, so it is still time to make its debut at this Pengcheng Fashion Week.

Although the stores have not been opened, it would be a good start if it could make a big splash at this Pengcheng Fashion Week.

...

Finally, there is another brand that I have to mention, that is superme!

After acquiring superme, Wang Ye did not interfere with the company's operations and left it to James to manage it completely.

Of course, he proposed a general development plan.

That is, to expand stores in major cities around the world, the influence of this brand must be maximized as soon as possible!

In the past, not only because of the company's financial resources, but also because the trademark registration problem was not solved, superme has been trapped in North America and cannot get out.

Now that he is acquired by the European Royal Fund, there is of course no problem with the funds. Even if you open dozens of stores at the same time, it requires one or two billion US dollars of funds, Wang Ye can solve it for him without frowning.

Of course, based on the store decoration style and store area requirements of superme, it doesn’t cost much to open a store.

This brand does not require huge store area and luxurious decoration like the top    shop.

Superme’s store has a very simple decoration style, which is red and white tones, and even walls and ceilings.

No need to do fine decoration, what you want is the "simple" style!

Superme’s store generally has an area of ​​only two or three hundred square meters. Except for the eye-catching red logo sign, the entire store is all white.

The exterior walls, interior walls and ceilings are just painted with white paint.

This kind of decoration is really very cost-effective...

The really expensive one may be renting the store.

Superme’s store location is of course also the most core business district in each city.

Currently, in China, three stores have been acquired with the help of Wang Ye.

Xiangjiang's store was chosen at Central Land Plaza. As a flagship store in the Asia-Pacific region, James was a rare time to be generous and chose a store of nearly 400 square meters!

The store in the Magic City was chosen on Huaihai Road.

Huaihai Road is located in the center of Mocheng City and is one of the most prosperous commercial districts in Mocheng.

The hotel group of fashion products is gathered and follows the world trend. Different levels of hotels have complete facilities, including food, accommodation, transportation, travel, shopping and entertainment, which all make you feel novel, pleasing to the eye and convenient. The good shopping environment, numerous famous restaurants and entertainment stores, and superior hotel services have added a lot of color to the Huaihai Middle Road business district.

The century-old Huaihai Road, known for its elegant and romantic nature, has become a warm shopping paradise for women.

The shopping malls in the business district include Pacific Department Store, Parkson Shopping Center, Damodu Times Square, Isetan Department Store, Oriental Meisha, Xinhualian Shopping Mall, Jinjiang Shopping Summary, Golden World Shopping Mall, Central Plaza, etc.

Huaihai Road’s women’s products are well-known, with the top international brands gathered in “Meimei”, “Lan Crawford”, “Paris Spring”, “Huating Isetan” and so on.

...

There are three business districts to choose from in the capital, all of which are very bustling and lively places.

Wangfujing Business District, Xidan Business District, and Guomao Business District.

Finally, Wang Ye made a decision to choose Xidan Business District.

Because this business district is the place that young people like to visit the most.

There are many tourists from Wangfujing because it is close to Tiananmen Square and is also a time-honored business district, but the overall style does not match the superme.

In the Guomao business district, there are more top luxury brands and the consumption level is relatively high. Although the price of superme is not cheap, it is obviously much cheaper than those luxury brands.

Xidan business district is just right, it is trendy and fashionable, and most of the people who go shopping are young.

...

There are three stores in total, and the shops have been taken down. Except for the 400 square meters of Xiangjiang, the two capital city demon capitals have only 300 square meters of area.

Although the shop rental cost is high, it is still affordable.

Moreover, although the superme brand is still very well-known among ordinary domestic consumers.

But the heads of investment promotions in major shopping centers obviously have a great impression of this brand!

This trendy brand has also proved its strength in North America, and is a brand that countless international celebrities like to choose, entering the domestic market for the first time.

Of course, major shopping malls are rushing to introduce them, so when choosing a location, superme is not asking the shopping mall to give it a location.

Instead, major shopping malls are rushing to cooperate with superme, especially in domestic stores, which only have three stores open, with limited quotas...

Of course, preferential conditions are indispensable, and you can still get a halving rent.

...

These three stores have now entered the decoration stage.

Simple style decoration will not waste too much time. According to the planned progress, the store can be officially opened when Pengcheng Fashion Week is held.

James's opening date is June 6th.

At Fashion Week, the reputation of superme was hyped up and then opened immediately, and it should have a good start.

Of course, it is not enough to rely solely on Pengcheng Fashion Week for superme, and Wang Ye has already started to take action.

...

In the latest episode of Running Man, Ling Fei suddenly changed the style of the top luxury brands in the past.

When the show started to debut, Ling Fei trotted and everyone's eyes lit up.

Ling Fei wore a red and white pullover with a pair of pure white white shoes on her feet. She looked full of youth and very eye-catching.

The other guests joked with her and asked her if the program team had deducted her reward, otherwise why she would not even know the brand of wearing such a simple and casual style of clothes.

Ling Fei smiled and explained a few words, and it turned out that her outfit was the latest superme style.

This is something I finally got after asking someone to buy it. It's a very ordinary pullover that costs hundreds of dollars.

Moreover, this dress is now the most popular and trendy style in the European and American entertainment industry. Many superstars in the entertainment industry have been wearing this dress in recent street photos.

All the male guests were amazed and said they couldn't understand.

Of course, people don’t really know the superme brand. Not to mention others, Li Heiniu has made a trendy brand himself. How could he not know the boss of the trendy brand superme?

In addition, Captain Deng is also a trendy brand enthusiast. The shoes he often wears are also superme products.
Chapter completed!