Chapter 436: Wang Ye was moved
Wang Ye was moved by Ye Caini's plan.
This woman is really amazing!
The entire plan she came up with one step at a time was to maximize the resources that Wang Ye has now!
Moreover, if this whole plan is thrown out, it is definitely high-sounding and occupies the commanding heights of morality and public opinion.
With the help of Fusheng Ruomeng’s show, we will build a platform and select the “Boen Charity Fund Spokesperson” worldwide.
After the whole show, whether it is the Fusheng Ruomeng brand, the star supermodels who come to participate in the show, the Born Charity Fund and the British Royal Family, they are all profitable people!
Moreover, Fu Shengruomeng's show was immediately pulled to a very high position!
By selecting charity spokespersons, all royal families in Europe can send representatives to support them.
Not to mention the stars and supermodels around the world, aren’t you still rushing to the top?
Then let alone how much the reward is, I guess many people will come for free.
Of course, since the show is so high-positioned, not everyone can come, and Li Qinghuan needs to review the qualifications.
Non-first-line supermodels are not allowed to participate, and non-global superstars are not allowed to perform!
This time, the active and passive relationship was reversed.
It’s no longer Fu Sheng Ruomeng begging those big stars and supermodels to participate, but they ask Fu Sheng Ruomeng to participate.
Did the British royal family suffer?
No, they only need to take out two awards that are insignificant to them.
It can attract global attention, gain popularity, and gain public support.
This is definitely a big profit!
There is no need to ask Charles. Wang Ye is 100% sure. As long as he explains this plan, Charles probably doesn’t need to ask anyone else and can make a decision on the spot.
…………
"You went to Amway before, and you were really buried!" Wang Ye shook his head and exclaimed.
This girl Ye Caini definitely has her own style and is even more meticulous than herself!
In the past, Wang Ye only deduced through her experience and position that this girl was not simple. She could manage such a huge sales channel, and of course she would not be a simple person.
But Wang Ye didn't know her true skills. This time he invited her to join Huayou Group and first made her the chairman's special assistant. He did not give her a real job, but was also thinking about examining Ye Caini.
Unexpectedly, this girl gave herself a surprise!
Ye Caini calmly accepted Wang Ye's praise, and she said, "But there is still a gap in this plan."
Wang Ye smiled slightly: "Fashion Media!"
The two looked at each other in a sympathetic way and smiled.
Because no matter how hype this show is, the ultimate goal is to build the brand Fusheng Ruomeng.
If Zou Xiu makes a splendid and sensational, but does not follow suit, it is going to lose the foundation.
The show before was successfully held, and if there was a fashion media with close relationships that followed and continued to praise and package it, then Fusheng Ruomeng would be considered to have gained a foothold in the fashion circle and maintained its popularity.
But this involves a problem. There is no problem in investing in fashion media, and Huayou Group can afford this fee.
However, that is not a long-term solution. Moreover, many media editors are very personal. It is not uncommon to write articles to criticize you with your advertising fees.
The best way is of course to have your own media!
"Buy the vogue!" Wang Ye said decisively.
This is the style of doing things in large companies.
What I lack in my company is too lazy to start from scratch, because it is too inefficient and wastes time.
Go buy it directly, buy it!
Isn’t it much easier to buy top companies in the industry or even leading companies?
And this will directly destroy your competitors.
...
"vogue" magazine belongs to the American Conde Nast Group
This group's magazine is famous for publishing the most exquisite and influential magazines.
The consistent pursuit of originality and excellent quality of content has made the group leader in the magazine industry for a hundred years. To this day, Condé Nast continues to uphold its own high standards and is committed to innovating and creating a new era.
Condé Nast Group covers six continents around the world, operates 120 magazines and 61 websites in 21 international and regional markets, affecting and inspiring more than 120 million high-quality magazine readers and 6 million online users.
The most famous magazines under the group include "Vogue", which is known as the fashion Bible, the top fashion male magazine "GQ", "Vanity fair", which is both flashy and cultural, the travel Bible "conde nast traveler", and the famous humanities magazine "The new yorker " and "wired" of the geek Bible, all of which are among the top 100 magazines in the world.
...
Of course, the above introductions are all official introductions of Condé Nast Group, which is a bit of a beautifying oneself.
Of course, in fact, this media group is really awesome~.
However, with the development of the Internet, this traditional media group has also suffered the greatest impact.
Especially in the past two years, with the popularity of smartphones, especially the global popularity of 4g, using mobile phones to surf the Internet has become a very simple thing.
Just hold your mobile phone and you can log in to various websites to browse all the latest news and all free information at any time. Who would buy magazines and newspapers?
In terms of news, the Internet naturally has great advantages.
Because news pays attention to timeliness, in the Internet age, news that has just happened on the other side of the earth can be seen on the Internet in a few minutes.
And there are all kinds of information, including videos, reporter reports, and even witnesses oral narratives.
In this regard, how can traditional newspapers and magazines compare?
Therefore, many media groups that once had a glorious time have not had a good life, and it is better for Condé Nast Group to do fashion magazines.
Those who mainly make newspapers are basically dying.
Most readers of Condé Nast Group have relatively high tastes, high incomes, and pay attention to the same style, so they disdain to read magazines on their mobile phones.
So the fashion magazines of Condé Nast Group are still sold, but their lives are not as good as before.
In addition to saving daily expenses, Condé Nast, once the main tenant of Building 1 of the World Trade Center, is no longer rich and generous. The office floor of the headquarters has changed from a total of 23 floors to 15 floors, a decrease of 35%.
As an industry giant, Condé Nast is so difficult, and the situation of other publishers can be imagined.
In the environment where fashion magazines are not easy to live, many insiders and outsiders have begun to say that.
“Fashion magazines are outdated”
“They are no longer needed”
In this case, it seems not difficult to acquire "vogue", but is it necessary to acquire this sunset industry that is on the decline?
Li Qinghuan raised his own question: "It's not cheap to acquire this magazine. Is it necessary to spend such a big price?"
Indeed, even if traditional media are going downward, such top-notch magazines will not be sold at a low price.
Moreover, "vogue" is the trump card of Condé Nast Group!
How much does the other party want to sell it?
Maybe...billion dollars?
Or higher!
For Fu Shengruomeng or Huayou Group, let alone whether there is so much money to acquire this magazine, even if you have money, is it worth it after buying it?
Wang Ye also felt the same about this problem, but he actually had a solution in his mind. However, he wanted to hear what Ye Caini said first. If she even considered this problem, then it would really make Wang Ye look at him with admiration.
Ye Caini just smiled and replied calmly: "It is definitely appropriate to buy it or invest in Conte Nast Group, but that price may not be suitable for Huayou Group, but it is more appropriate for another company."
Wang Ye had a slight jaw, and he already knew what Ye Caini was talking about.
Li Qinghuan was stunned for a moment and asked back: "What company?"
"Meigo.com!"
Ye Caini explained: "Whether it is a stake in Conte Nast Group or a separate acquisition of vogue, it requires a huge amount of funds.
This money is not very suitable for the top shop or Huayou Group, and may not be able to afford it. But Meigou.com is different. It is a listed company with a market value of over 100 billion US dollars! And financing is also very convenient. By acquiring a top media group like Conde Nast, it can also stimulate stock prices.
So…Meigo.com is the most suitable one!”
This jumping thinking really made Li Qinghuan feel inferior. She also suddenly woke up that as Wang Ye's career grew bigger and bigger, there were more and more masters around her. If she was still satisfied with the status quo and did not want to make progress, she would fall behind...
Wang Ye was very satisfied with Ye Caini's performance. He spent more than 20 million yuan, which was really worth it!
Moreover, perhaps Ye Caini did not say it intentionally, or perhaps she did not realize that the benefits of acquiring through Meigou.com are more than what she said.
A very simple truth is that the era of digital media is coming, and traditional media are about to begin to transform.
However, those traditional media do not have the Internet genes, and the apps or Internet propaganda methods they make cannot be compared with those Internet giants.
And what company is Meigou.com?
This is a standard Internet giant company!
Its operating model and its leadership thinking are the most typical Internet thinking!
If Taiconners Group is acquired by Meigou.com, this will not only be a good thing for Meigou.com, but also a great thing for Taiconners Group!
The simplest point is that it is much simpler to transform into a digital media model.
At the same time, the user positioning of this media company is also highly consistent with the user positioning of Meigou.com.
Chapter completed!