Chapter 495
After the show ended, Fusheng Ruomeng store opened, its business conditions were very good, so Wang Ye no longer cared about the matter here.
Now that his career has reached this scale, he cannot control everything himself.
In that case, wouldn't it be exhausted?
the top There is Li Qinghuan on the shop and a relatively mature operation team. Although this team has not operated a super high-end brand, Wang Ye has pointed out the general plan.
Moreover, in order to support the brand Fusheng Ruomeng, Wang Ye made a lot of layouts in the early stage, such as acquiring fashion media groups and spending a lot of money to conduct benchmark shows.
By the way, there are also top-quality cosmetics and Hermes limited-edition packages to launch the brand of Fusheng Ruomeng first.
If Li Qinghuan and the others still cannot make Fu Shengruo Meng in this situation, then there will be problems with her ability.
...
We can start preparing for the matter of Wanfeng Real Estate, but we cannot be rushing to achieve success. A huge acquisition of 30 billion yuan will not be completed in a short time.
Although Wang Ye is rich, it is wealth, fixed assets, and equity.
Recently, I have invested in Huya Technology, acquired Riot Company, and acquired Fashion Media Group.
Wang Ye discovered that he didn't have much cash in his hand, and the landlord's family had no surplus food...
But this is a small matter, and he has many places to make money.
It's mid-year now, and in the second half of the year, several companies will receive large dividends, so why don't they have everything?
At this stage, those companies basically have nothing to invest in.
From now on, we have been making continuous profits.
For example, the story of Flowers and Fusheng Ruomeng are both cash cows, with low costs and extremely high profits, with sales of over 10 billion yuan a year.
Net profit alone is billions!
Also, don’t forget that Meigou.com is a huge group company. Not only Meigou.com itself is continuously generating profits, but several early investments can also get a lot of returns.
For example, Shiseido, invested in AmorePacific, and of course, Estee Lauder, controlled by Ouhuang Fund, are even more profitable!
Huayou Group now has Huashang Brand Branch, Youpin Branch, the top shop Branch, and three independent business departments.
Huashang Brand Branch has been back on track after Wang Yan’s adjustment over the past six months.
Wang Ye looked at the recent performance statement over there, which was very eye-catching!
After strategically abandoning first-tier cities and turning their focus to third- and fourth-tier cities, the Huashang brand suddenly burst out with amazing vitality.
In third- and fourth-tier cities, when brand competition is not so fierce, the advantages of Huashang brand have been greatly expanded.
This brand has been on the market for three years and is one of the representatives of mid-range brands in the domestic market.
The styles are diverse and meet the aesthetics of most consumers. The prices are moderate and they can be called cheap and affordable.
In addition, every year, domestic first-line celebrities are invited to endorse others, such as Xie Bing.
In third- and fourth-tier cities, the Huashang brand stands out!
Don’t underestimate the consumption capacity and purchasing power of third- and fourth-tier cities! Although the market capacity and size of a single city are far from comparable to those of first- and second-tier cities.
However, there are so many third- and fourth-tier cities that cannot withstand the number of them...
In China, there are less than forty first- and second-tier cities in total.
And there are thousands of third- and fourth-tier cities!
Therefore, the current sales report of Huashang brand seems to have decreased compared to before, because many flagship stores in first- and second-tier cities have been removed.
However, looking at overall sales and profits, it has increased significantly!
Because opening a store in third- and fourth-tier cities is too low...
In first- and second-tier cities, opening a flagship store will be more than 100 square meters in area and the location will be in the golden business district.
In this way, the monthly rent may be tens of thousands or even hundreds of thousands.
The same shop may be less than 10,000 yuan for rent in third- and fourth-tier cities.
The biggest cost of opening a physical store is to rent a store...
So, Huashang Company can be said to live a very comfortable life now!
After seeing this, Wang Ye felt very relieved that he did not misunderstand the person.
At the beginning, he promoted Wang Yan directly to the position of general manager of Huashang Branch, and I wonder how many old employees were talking behind their backs.
There is no way. Seeing a person who has just entered the company and has no qualifications suddenly become his boss and get what he has always dreamed of but cannot get, who can't be jealous?
But now, those gossips are getting less and less, and basically no one will say it anymore.
For nothing else, Wang Yan's performance is enough to make most people speechless!
...
As for the preferred products, it has entered a virtuous cycle.
The first batch of 100 stores opened, each of which is very profitable!
Although the best-quality clothes are very cheap, they cannot hold up the sales volume. Moreover, such cheap clothes can be opened in business districts with relatively large traffic. In fact, the requirements for store location selection are not too high.
First-tier cities open, second-tier provincial capitals have no problems, and even third-tier cities have opened shops and business is still booming!
This is incomparable to high-end brands like the top Fusheng Ruomeng.
Moreover, the Best Products are all super large stores, which can be sold at most 3,000 to 4,000 square meters. After a day of normal business, it is easy to sell for one or two million yuan.
How much does a one hundred stores have a daily turnover?
What about a year?!
What's more, now Youpin has also begun to expand its own pace.
It has already made famous preferred products in the domestic market and is the most popular brand in shopping malls in various places!
Nothing else, it is because the brand Youpin comes with its own traffic!
There are several shopping centers in some business districts, so which shopping center will consumers choose to go shopping?
It is obvious that if there are many big brands in shopping malls, they will be more attractive.
And the preferred products are the main brand that can attract people!
Although high-end brands can attract high-end consumers, they are still a minority after all.
For popular brands like Youpin, you can get everything from high-end consumers to mid-end consumers and then to low-end consumers.
Super cost-effective products are preferred. Not only do customers who like to buy low-cost consumers, but many wealthy consumers also like to buy them.
No one's money is blown by the strong wind.
If you can get a relatively cheap price and buy comfortable and beautiful clothes, who would refuse?
Chapter completed!