Wang Ye is on vacation during this period, which is something that all executives of his company know about. If there is no particularly urgent and important work, he will generally not be disturbed.

But on this day, Li Qinghuan called Wang Ye. On the phone, Li Qinghuan's tone was obviously anxious.

"Mr. Wang, things are a little bit wrong. Our Fusheng Ruomeng brand seems to have been targeted."

Wang Ye said calmly: "Don't be anxious, just talk slowly, how did you get targeted?"

Li Qinghuan talked about the causes and consequences of the incident in detail.

It turned out that after the launch of the brand Fusheng Ruomeng, although only six stores were opened around the world, each store had a particularly prosperous business, and even the supply and demand incurred goods.

Because Fusheng Ruomeng's products are particularly troublesome, both fabric and embroidery techniques are not allowed to produce assembled lines or even outsource to processing factories like other brands. They do not have a factory themselves. In that case, the greater the sales volume, the more they can produce, even unlimited supply.

But Fu Shengruomeng did a good job in building momentum before going public, and its subsequent publicity and reputation can also keep up. In the high-end consumer circle, it has become a phenomenon-like brand.

There are many people who want to buy it, but the product output is not enough, so it is often a new model that is sold out as soon as it is launched, and the business is very prosperous.

In this case, Li Qinghuan should be happy, but what happened during this period made her really not happy.

Perhaps it was Fusheng Ruomeng's listing that touched the interests of many luxury brands. Some time ago, in the fashion circle, some well-known designers have begun to post articles on their social media to criticize Fusheng Ruomeng.

Givenchy's creative design director Emosen posted on Facebook.

"A lot of people have been discussing Fusheng Ruomeng recently, but I feel that everyone has a misunderstanding, that is, although the Oriental Shen Yun is charming, it is difficult to control that style. Simply put, Fusheng Ruomeng's clothes are very picky. Especially for Westerners, wearing Fusheng Ruomeng's clothes will most of the time, in most cases, it will look a bit inappropriate..."

This is very subtle, but it is full of profound meaning.

He means that Fu Shengruomeng's clothes look good when hung or model wears them, but this kind of clothes is only suitable for appreciation and not suitable for ordinary people to wear. Because you can't control that style!

Prada's design director also jumped out and posted on his social media.

"I have always spoken very straightforwardly. To be honest, I can't appreciate Fusheng Ruomeng's design. That style is very different from the current mainstream aesthetics! Perhaps Fusheng Ruomeng's designers think this is their style, so I can tell them that this is wrong! Because fashion must conform to the mainstream aesthetics. Look at the styles of our brands and compare Fusheng Ruomeng, you will feel the gap."

This is the two main designers who directly started attacking Fu Sheng Ruomeng, and directly put the attribution, that is, Fu Sheng Ruomeng's style is not mainstream.

If only one or two people jumped out and said sarcastic words, Li Qinghuan wouldn't care. However, it's not one or two now, but the design directors of many mainstream Western brands have all jumped out, either directly or in a reflection, saying bad things about Fu Sheng Ru Meng.

Finally, even the most influential Lafayette in the fashion circle, Karl Lagerfeld made remarks that were unfavorable to Fu Shengruomeng.

"I appreciate Fu Shengruo's courage to dream of becoming a high-end brand, but do Oriental people really understand fashion? To be honest, when others told me that a Chinese-China company was going to be a luxury brand, and it was a clothing brand, I thought that others were telling jokes, haha."

Although Karl Lagerfeld is very old, he has not become kind at all and still speaks so directly...

And, mercilessly...

Karl Lagerfeld's big mouth is famous for being sued many times because of all kinds of weird remarks.

Just a few days ago, Carl Lagerfeld's discrimination against obese people caused another storm. The French female group "beautiful, plump, sexy, I am me" sued him for "slander and differential treatment" in the court, which caused a lot of controversy.

Last month, Carl Lagerfeld said on the French TV show le     grand   8     that “overly obese” is a loophole in social security and the cause of all diseases. In addition, he once mentioned: “No one wants to see a woman who is too plump and curved on the show.”

These controversial remarks annoyed the public.

Betty Aubrier, a spokesman for a female group, said they could not bear it anymore, and many young girls were upset about it, and they felt even more terrifying when they heard that comment. "He was insulting us today, who will be replaced tomorrow?" she said.

As a representative figure in the fashion industry, Carl Lagerfeld is well known for his strict body standards. When he was interviewed by "Metro    France" in 2012, he also criticized the British singer Adele for being too fat, but had a beautiful face and a great voice.

Adele said: "I never wanted to be like a model on the cover of a magazine. I represent most of my fellow women and I am very proud of it."

Although the costume show has to keep the model slimming its figure in order to show the beauty of art design, art is art after all. As a public figure, "God Lafayette" will not be surprising to look at the public with the same strict standards, which will cause a rebound.

After being sued, Karl Lagerfeld publicly reported and apologized and admitted his mistakes.

It didn't take long to calm down, and I couldn't help but jump out and criticize others.

And what he said this time is really a bit racist.

...

Seeing that the situation was wrong, Li Qinghuan contacted Anna Wintour and found out what was going on.

If you are the most well-informed person in the fashion circle, of course, you have to say that it is Anna Wintour, the editor-in-chief of the American version of vogue.

She has been in the fashion industry for decades and has always been the top person in the circle. Basically all big-name designers know them, and all luxury brand executives have dealt with.

If you want to know the recent trends in the fashion industry, it is definitely correct to find her.

After Wang Ye acquired the Fashion Group, he also gave Anna Wintour an important task. Not only did he continue to serve as the editor-in-chief of vogue, but he even promoted her to serve as vice president of the Fashion Group.

On the public and private side, Anna Wintour is grateful to Wang Ye.

Since the top       shop company launched the high-end brand Fusheng Ruomeng, Li Qinghuan has dealt with her a lot. In recent times, she has also praised Fusheng Ruomeng in major fashion magazines under the Fashion Group.

Li Qinghuan called Anna Wintour to find out if someone was organizing the brand Fusheng Ruomeng.

Sure enough, Anna Wintour knew some news.

"Li, I do hear some news. The design directors of those old luxury brands all know each other. The fashion circle is big and big because it includes many industries. However, if you want to say it is small, it is really small because there are only a few people who really have the say."

"The Fusheng Ruomeng launched by your company is the fastest-rise ultra-high-end positioning brand in recent years. The high-end consumer circle is just that big. You are now snatching someone else's cake. So, it's normal for those people to jump out and criticize."

To be honest, Anna Wintour doesn't care much about this. She has been in this circle for so many years and has seen too many similar things.

In fact, over the years, there have been many very talented young designers who want to build their own high-end brands, but they have basically not succeeded.

If you want to succeed, the only way is to sell the brand to those old luxury goods groups and work for them themselves.

The reason is very simple. It is all because of interests. If you steal other people’s cakes, don’t blame others for cutting off your financial path.

It can even be said that not only did no designers successfully launch new luxury brands, but even those big companies would not dare to enter the luxury circle.

Because of this circle, the threshold is too high!

Moreover, it is very closed and can hardly accommodate new members.

In the fashion circle, everyone knows that the top circle can be summarized by a few numbers, that is "3/4/6/8/10".

Speaking of these numbers, basically everyone who is involved in the fashion industry understands what it means.

Simply put, it is the three major jewelry, four major magazines, six major blue blood, eight major red blood, and ten famous watches!

These brands basically control the right to speak in the fashion circle and are located at the top of the pyramid.

Apart from the magazine, let’s not talk about it, because this is not a brand, it only belongs to the media. Moreover, with the advent of the Internet era, the influence of the four major magazines is far less than that before.

Just talking about the three major jewelry, six major blue blood, eight major red blood, and ten major famous watches, there are 27 brands in total. If you look closely, you will basically have a history of two or three hundred years or even longer!

The three major jewelry are Cartier, Tiffany, and Van Cleef & Arpels.

In fact, there are many other statements about jewelry, such as the four major jewelry, the top ten major jewelry, etc. However, no matter how they are ranked, these three brands will be included. Therefore, it is more recognized that they are actually these three major brands.

The other brands are always a little lower than them.

As for the six blue blood and eight red blood, these are all clothing and bag brands. Of course, clothing is the main one, and bag brands are Hermes and LV that can be ranked among luxury brands.

The six blue bloods refer to dior, chanel, louis    vuitton (Louis Vuitton), i (Gucci), prada (Prada) and calvin     klein(ck).

However, it should be noted here that in people's impression, ck is not a very high-end brand, so why can it be ranked among the six blue blood brands. In fact, ck is not all blue blood, but only calvin     klein     collection is blue blood, and calvin     klein    collection is also the highest-end product line of ck.

The first-line luxury brands that are mutually beneficial to the six blue bloods are the "Eight Red Bloods".

These include givennchy, ioarmani (George Armani), valentino (Valentino), yvessaintlaurent (ysl), versace (Vermes), hermes (Hermes), lanvin (Langwan), burberry (Burberry).

Yes, Hermes is indeed in the category of red blood

However, in fact, the concepts of red blood and blue blood first come from the "model circle". For example, the main line of the brand that endorsed LV will be called "blue blood".

But now it seems that the scope is getting wider and wider, and many entertainment circles endorse others often say that they endorse red blood brands or blue blood brands.

Many people may feel that the blue blood brand seems to be a little higher than the red blood brand, because there are only six blue blood brands, and eight red blood brands.

In fact, it is correct to understand this, but everyone should know that this so-called blue blood brand and red blood brand were just selected by MDC in order to facilitate the statistics of model lists.

What is mdc?

Most ordinary people don’t know that this is a website, an American website.

This website is a professional model website, and its information and rankings about models are also recognized as the most authoritative in the world.

All models are proud to be on the top 50 MDC list.

Just like Lin Xiu, the top 50 MDC list was ranked very low, only in the forty places.

But last time he made the finale at the Fusheng Ruomeng Show and was awarded the Born Fund endorsement and was awarded the title of lord, his ranking immediately rose rapidly and has now entered the top five.

However, it has not reached the top yet.

Because she has not collected all six blue blood, eight red blood, and four covers!

The four major covers refer to the cover characters of the four major magazines.

If all these achievements can be collected, they can be called the top figure in the modeling circle.

...

After listening to Anna Wentour's words, Li Qinghuan understood that Fu Sheng Ruomeng was really targeted.

The old luxury brands definitely don’t want a new big brand to steal their limelight.

This involves interest issues. If not suppressed, it will even affect the brand value of those old brands!

That would be deadly.

After figuring it out, Li Qinghuan thought for a long time, and finally decided to tell Wang Ye.

This kind of thing involves fighting against foreign interest groups, and the other party is a big shot who has been famous for a long time and controls the right to speak in the fashion circle. It is obviously not enough to show off by himself.

The best way now is to let Wang Ye know as soon as possible that only he can solve this crisis.

You can't underestimate this matter, although it seems on the surface that some well-known designers belittle Fu Sheng Ruomeng's style and design on their social media, and laymen may think it doesn't matter.

Anyway, I have to say something to others, so if you want to say something, just let them say it. I will do my business as usual.

However, reputation is too important for a brand, especially luxury brands!

If everyone is praising a brand with a strong and tasteful personality, and with the leading praise from well-known people, then everyone may feel that this is indeed a good brand.
Chapter completed!