Chapter 52 Hunger Marketing
Soon it was noon, and Jiang Chen also came to the canteen.
Now that he is the director of the canteen, he naturally no longer has to prepare meals for the workers.
And those cafeteria ladies, after some ideological education by Jiang Chen, also deeply realized their mistakes and got rid of the bad habit of eating with a spoon.
Won unanimous praise from workers.
In the canteen, the workers were queuing up to get meals with their lunch boxes as usual.
"Huh? Are there eggs in the cafeteria today?"
The first worker to prepare food also saw the sign next to the window, which read, "Cooked eggs, six cents each, limited quantity, first come, first served!"
The content above was naturally added by Jiang Chen.
Although he prepared enough eggs, Jiang Chen also knew that he must play hunger marketing after being influenced by various business routines in his previous life.
Otherwise, how can these workers take it seriously?
"Is what is written here true?"
As if he couldn't believe his eyes, the worker also asked.
"it is true!"
"Then...give me two eggs!"
After confirming that the content on the sign was true, the worker happily bought two eggs.
After that, Jiang Chen also saw Yi Zhonghai.
The latter came to the window and finished his meal, and hesitantly spoke.
"Give me... ten eggs."
Although Jiang Chen gave him a dollar, Yi Zhonghai was also habitually frugal.
Besides, he also saw what was written on the sign. Since the number of eggs is limited, if he buys too many, wouldn’t the people behind him be unable to buy them?
After Yi Zhonghai passed away, the second uncle Liu Haizhong was also rude.
"Bring me twenty eggs!"
Later, Yan Jiecheng, the third uncle's son, also bought twenty eggs.
With these three people taking the lead, plus six cents for a cooked egg, it is indeed very cheap.
After all, eggs are raw outside and retail for a dime each.
You may not be able to buy it yet!
At this time, other people couldn't sit still at all and rushed to buy eggs.
"Give me ten!"
"I want five!"
"Give me twenty!"
In just a short time, more than a thousand eggs were sold.
Now even the people in the cafeteria couldn't sit still, and everyone looked surprised.
Originally, Jiang Chen asked them to prepare 10,000 hard-boiled eggs, but this group of people thought it was too much, and they might not even be able to sell half of them.
But now it seems...
It is estimated that these 10,000 eggs will be sold later, and some people will not be able to buy them!
"Director, these eggs are selling so fast. Should we limit the quantity that workers can buy at one time? Otherwise, these 10,000 eggs will not be enough to sell..."
Soon, someone found Jiang Chen to report the matter.
"Restrictions? Why restrictions?"
"Since the workers have a large demand for eggs, they also recognize our work. Go... to the warehouse to get another five thousand eggs!"
Jiang Chen also decided without hesitation.
"Got it, Director!"
When the man heard this, he had no choice but to go and get the eggs.
Anyway, the more eggs they sell, the more rewards they can get, so why not?
One noon passed.
The group of people in the cafeteria almost fell down from exhaustion.
All ten thousand eggs were sold out, and even the next five thousand eggs were sold out.
Rao is so...
Some workers who learned the news later still did not buy eggs.
Therefore, the cafeteria also asked Jiang Chen if he wanted to prepare some eggs for sale.
But this time, it was rejected by Jiang Chen.
"No, we agreed on 10,000 eggs, but we have already produced 5,000 more. It's already very difficult..."
"We must keep our word as people. If we say 10,000, it is 10,000. It can't be more or less. Otherwise, if the workers know about it, what will they think of us?"
Jiang Chen also said seriously.
"But……"
The person in charge of the canteen was also dumbfounded and looked at Jiang Chen in surprise.
I seem to want to ask, is this not what you said just now?
However, the official level is overwhelming. Since Jiang Chen has made the decision, they naturally have no right to refute.
As for why Jiang Chen doesn’t continue to sell eggs.
Very simple...
Or imitate the hunger marketing method of a certain monkey king in the previous life.
For these consumers, we cannot satisfy them blindly, otherwise they will have the impression that eggs are plentiful and can be purchased anytime and anywhere.
This will be very detrimental to the future sales of eggs.
Only when consumers understand that eggs are in high demand and the quantity is limited, will they know they are rare and rush to grab them.
In short.
When it comes to sales methods and his grasp of human nature, Jiang Chen also has a very thorough understanding.
…………
Afternoon, factory director’s office.
"Director He, I heard that many workers are buying eggs in the canteen today?"
Factory Director Yang also asked.
"Yes, director, a total of fifteen thousand eggs were sold today."
"hiss!"
Hearing this, Director Yang also showed a hint of surprise, and then felt a burst of ecstasy.
"Okay, okay!"
He thought it would take several days for the workers to accept the idea of selling eggs in the canteen.
Unexpectedly, more than 10,000 were sold on the first day.
Now that egg sales are no longer a problem, we need to ensure that the supply is sufficient.
Thinking of this, Director Yang also looked at Jiang Chen.
"Director He, can we guarantee that these eggs will be supplied on time and in quantity?"
"Director, don't worry. I can't say anything else. We can still produce 200,000 eggs every month!"
Jiang Chen also patted his chest and promised.
After hearing this, Director Yang finally felt relieved.
Even though more than 10,000 pieces were sold on the first day, it is estimated that many people bought several days' worth.
To be more prudent, there should be no problem if you eat seven to eight thousand eggs a day.
"Director He, besides eggs, can you get anything else..."
Director Yang seemed to have thought of something and said.
"Like...pork?"
Although the steel rolling mill is a large state-owned factory, the supply of pork cannot be guaranteed.
This year.
Except for the meat factory, other factories are in very short supply of pork.
“Hey, director, you’ve asked the right person now!”
Jiang Chen also raised his eyebrows and said with a smile: "But pork, as you know, director, is in short supply wherever it is placed, so it is troublesome to raise it. You have to give me a few days. In addition... the factory also has
I need to arrange a car to help transport the pork!"
"no problem!"
Factory Director Yang also nodded.
There are many trucks in the steel rolling mill, and they can handle goods weighing several tons, not to mention pork.
"Just...what do you say about the price of pork?"
"Pork costs 80 cents per catty, no vote required, bones cost 40 cents per catty, pork liver, pig heart, pig lungs and other things...no charge, just free!"
Chapter completed!