The Fairy Company laboratory is currently preparing a total of two mobile phones, one is 5.0 inches and the other is 5.3 inches.

It is actually a bit inaccurate to say that they are all DreamStars, because Xiao Qi only plans to call the 5.3-inch mobile phone DreamStars, while the other 5.0-inch phone will be called DreamSnow.

Although Samsung is just getting started now, in the future, Samsung's sales will soar significantly, and it will maintain a strong growth momentum every year.

Take 2012 as an example. Samsung's total mobile phone sales will exceed 406 million units, while Apple's IPHONE sales will only be 136.8 million units.

Although Samsung's non-smartphones also account for a certain proportion, its smartphone sales increased by 129% to 216 million units compared to 2011, showing a terrifying growth rate.

In the first quarter of 2013, Samsung sold 64.74 million smartphones, accounting for 30.8% of global smartphone sales, while Apple sold 38.3318 million units, accounting for 18.2% of global smartphone sales.

From this we can see that Samsung has gradually widened the gap with Apple in terms of smartphone shipments, and is heading towards a higher market share.

It's not just the first quarter either. In 2013, Samsung's sales volume completely overwhelmed Apple's due to the combined effect of several mobile phones. Its profit margins were also rising, and it became more and more a threat to Apple.

I'm afraid this is also an important reason why Apple continues to sue Samsung and wants to rely on off-site means to restrict Samsung and slow down its development!

The success of a company is definitely not accidental, especially for a behemoth like Samsung. To be able to stand out like this is because of their unknown efforts.

Fortunately, Xiao Qi was reincarnated and came back, so he could know in advance why Samsung is so powerful in smartphones.

After consumers' selection and discussion, a big reason for Samsung's success is of course the large screen of their mobile phones.

This huge advantage allows many people who like smartphones to enjoy a better smartphone experience.

For example, if you use Apple's 3.5-inch screen to watch videos and play games, is it as comfortable as Samsung's 5.0 or 5.3-inch screen?

Since I am more comfortable using the Samsung phone, and the performance is good, and the price is cheaper than your iPhone, why don't I try the Samsung phone?

Then, in addition to this point of view that is generally recognized by everyone, Xiao Qi believes that there are other important reasons that everyone has ignored.

That is the ladder-shaped product echelon!

Samsung has more than a dozen high, middle and low-end smartphones. Each grade of mobile phone has its own advantages and meets the needs of people at almost all levels. Therefore, their sales volume will be high, so their mobile phones will occupy the global market.

An overwhelming advantage, just like Nokia's back then.

After all, not everyone has the money to buy five or six thousand apples!

The quality of other small brands is not so reassuring. Relatively speaking, Samsung's is always better, at least worthy of its price.

However, Samsung's approach is not without its shortcomings.

If the products are too diverse, it will be difficult for users to form loyal brand recognition and have a unified brand effect.

Samsung is not as good as Apple in this regard.

When talking about Apple, everyone will think of the distinctive image of IPHONE, and the high-end atmosphere and class of IPHONE - whether you are willing to admit it or not, the price of IPHONE is very expensive for the overall mobile phone brand. If you must

Comparing it to those mobile phones that sell for tens of thousands but only sell a few units in a year is naturally too extreme.

Samsung gives people the impression that it does everything. No one will think that it is high-end just because they use Samsung mobile phones. Even GALAXYS4 and GALAXYNOTE only have a very one-sided feeling.

However, in the minds of ordinary people, using an IPHONE means a high-end mobile phone, and Apple is a company that makes high-quality high-end electronic products. This idea is simply deeply ingrained.

Everything has advantages and disadvantages.

High-end atmosphere, quality and market share have little to do with each other.

Seeing Samsung gobbling up the market step by step, Apple couldn't sit still, so the "cheap IPHONE" plan proposed by Qiao Gangzhu before he went to heaven was launched by Tim Cook, so there were IPHONE5S and IPHONE5C.

Two grades of products are released.

To be fair, Apple has lost face. For 16G, the stable prices are around 5300 for IPHONE5S and around 3100 for IPHONE5C. The price difference between the two is 42, which is not a big deal.

Precisely because they abandoned their previous practices, IPHONE sales reached another sales peak in 2013, and sales continued to rise again, posing a huge threat to Samsung again.

Xiao Qi synthesized the thoughts and opinions of many people in the future and made his own plan.

He divided the Dream series of mobile phones into three grades: high, medium and low. Each grade only produces one mobile phone.

Every time it is upgraded in the future, it will learn the skills of IPHONE and not launch other models. It will just continue to upgrade these three mobile phones, so that consumers can form a strong and fixed impression of Fairy Company's Dream series mobile phones.

, thus trusting the Dream series of mobile phones. When purchasing or replacing mobile phones, they unconsciously look for their favorite models in the Dream series.

If you are greedy for too much but not refined, you will miss out on market segments if you are too precise.

Therefore, Xiao Qi's plan, which summarizes the experiences and lessons of Samsung and Apple, is absolutely feasible in his own opinion.

Of course, Xiao Qi would not be so stupid as to launch three types of smartphones at once.

Now that smartphones have just started, it is the best time to make money. Why not make a lot of money?

Especially the rich European and American tycoons, if they didn't make more money before the financial crisis, how could they be worthy of your daily exploitation of China's sweatshops?

Although he is preparing to launch 5.3-inch DreamStars, Xiao Qi must ensure that the core components are basically universal regardless of the three grades: high, middle and low. This will reduce procurement costs, reduce R&D costs, and achieve scale as much as possible.
Chapter completed!