Hearing Xiao Qi ask this question, Kojima Shigemasa smiled, "Mr. Xiao, you don't know how famous Miss Qiao and Miss Li are in Japan now, right? Needless to say, Miss Qiao is already more famous in Japan than

Ayumi Hamasaki's existence. Many Japanese advertising companies are willing to invite her to do advertisements at sky-high prices. It is said that Lexus offered her a sky-high endorsement fee of 5 million US dollars a year, but she was rejected in the end.

Ms. Li Zhenxi is even more exaggerated. After only 4 months of DreamPad advertising bombing, she, a 35-year-old female star, can actually get Shiseido to pay 600 million yen in advertising fees for three years! We had the most expensive endorsement fees in Japan last year

Ms. Hikaru Utada, a female artist, only has 100 million in one year!"

"Li Zhenxi's advertisement is only less than 2 million U.S. dollars per year, right? The two of them directly contributed 10 to 20 million U.S. dollars. How can they get their money back?" Xiao Qi did the math and asked curiously.

"Mr. Xiao, that's not how the accounts are calculated." Kojima Shigemasa patiently explained: "First of all, if their popularity skyrockets because of DreamStars ads, then both records and ads will go up. The dividends from records are very high.

Ah! When Ms. Hamasaki was at her peak, she received 30 advertisements a year! Think about it, if the average price for an advertisement is 1 million US dollars, wouldn't 30 advertisements directly make money?

What's more, when she was famous, she could ask for advertising contracts for two or three years!

Another point is that in recent years, the popularity of Japanese idol female stars in Asia and the world has gradually weakened. The two national singers’ management companies and even record companies hope to use Fairy Company to create new opportunities.

The strong influence of DreamStars smartphones has made them more famous internationally! Companies in other countries will also ask them to speak for themselves, do advertisements and attend events, just like the previous stars from China, Taylor and Cards from the United States.

Same as Sarah!

Popularity is something invisible and intangible, but in many cases it is useful and can be converted into actual money and honors. It is very, very important to artists... In the eyes of outsiders like us, this intangible value can be

It’s even more worth investing in!”

Xiao Qi nodded.

Not to mention that the advertising value of Ayumi Hamasaki and Namie Amuro in Japan will increase. If they become famous abroad, they will also make a lot of money.

For example, when Jianlibao was advertised by Ayumi Hamasaki, the endorsement fee for one year was 5 million yuan, which would be close to 80 million yen in exchange for a few more contracts abroad, and everything would come back.

According to Xiao Qi’s knowledge, the celebrities he had previously found in mainland China and Hong Kong have also made a lot of money this year. The reason is that the popularity of DreamPad has also led to a surge in their fame, which has led to more advertisers willing to

With the help of this stock style, find them to shoot advertisements and promote your products.

The one with the most...well, that is Miss Qiao Guoer.

According to Zhu Hong, the actress's advertising revenue this year alone has reached 200 million yuan. With the contract signed together, her advertising endorsement fees will not be less than 200 million yuan next year. This is still Qiao

It’s because Guoer only filmed less than 10 commercials, otherwise it would have been more!

"According to what you said, I think they paid too cheaply." Xiao Qi laughed, "They have received so many benefits, why don't they pay more?"

Kojima Shigemasa was dumbfounded, and it took him a while before he could laugh: "Mr. Xiao, you are joking. What I just said is just an ideal situation. Whether it can be as expected by the two of them remains to be seen.

Our club didn’t confiscate anything for this time, it was basically voluntary help, and most of the money came from the two national singers’ own savings, so they are also trying their best! Please look at them for their hard work.

Come on, help them! They will definitely thank you from the bottom of their hearts, Mr. Xiao! Our small island planner will definitely make the best advertisement to repay you!"

"You Japanese people have always been very gambling. I never thought that girls are like this too." Xiao Qi sarcastically said.

Kojima Shigemasa pretended not to hear, and just looked at Xiao Qi eagerly, waiting for his decision.

It should be said that Xiaodao Planning is very sincere. They did not use other methods to deceive Xiao Qi by saying, "Oh, we found two big stars for you, and the price is cheap." Instead, they said it very honestly.

their plans.

But at the same time, it also shows how smart they are.

Because when dealing with Xiao Qi, a super genius, you must not be clever or try to scheme against Xiao Qi. Otherwise, if you end up in a deadlock, you will definitely suffer a loss and get a bad reputation.

Now that they know that Xiao Qi will never use Japanese stars, if they don't agree in advance, the commercials they shoot will not be broadcast.

If you say it directly, at least in terms of feelings, you will have a certain advantage.

From this point of view, being able to become a top figure in a certain industry is definitely not achieved in vain and is achieved simply by luck.

If Xiaodao Planning can continue to develop and grow, it must have its own true ability.

Xiao Qi recalled the Japanese entertainment industry in 2013. Namie Amuro and Ayumi Hamasaki had both declined, leaving only the singing and dancing group with hundreds of people. It was boring to maintain a sense of existence, but they could no longer leave Japan.

, instead they were forced back to Japan by South Korea, which was their previous reservation, to seize the idol market.

Xiao Qi has no favorable impression of Amuro Namie and Hamasaki Ayumi, nor does he have any dislike for them. As Kojima Shigemasa said, since they have put in so much determination and effort, they can still help out.

…

After seeing off the delighted Kojima Maomasa, Xiao Qi did not expect that this was just the beginning of the "star strategy".

A total of more than a dozen advertising companies successively made similar requests to Yu Shanshan and the others.

On the premise of ensuring the quality of the advertisement, Yu Shanshan persuaded Xiao Qi to finally accept these exchange conditions.

Anyway, there was no loss to Fairy Company, but it saved nearly 200 million US dollars, and a lot of first- and second-tier stars appeared. Why not?

The reason for not using celebrities is not because I think they are bad, but because I feel there is no need to waste money, so the US$2 billion was basically spent on creativity, plot and effects.
Chapter completed!