Since Western culture influenced Eastern culture, Christmas Eve has always been a happy day for lovers.

Just like thousands of years ago, when Westerners came to the East and saw the huge crowds of people during Chinese Spring Festival, Lantern Festival and other festivals, they would be extremely envious. The powerful cultural export will always affect many, many people.

matter.

Of course, a big reason for the prosperity of various Western festivals in China is that these businesses want to promote these holidays in order to make a lot of money.

It’s not the most exaggerated thing now. After 2012, basically every big and small festival will come, including Women’s Day, Mother’s Day, Father’s Day, “qingren” Festival, White “qingren” Festival, Chinese Valentine’s Day... Anyway, there are endless things to celebrate.

During the festival, there is also not enough money to spend, and there is also a wallet that cannot be bulging.

Among all the festivals, Christmas and New Year's Day are a very big consecutive consumption peak season.

Usually on Christmas Eve, young lovers will get off work early, then have a sumptuous dinner together, watch a good movie, and finally go home together.

Therefore, the holiday period from Christmas Eve to New Year's Day is the best time for major film companies to strive for good box office, and all theaters are very picky during this period, and there is no favor to be said.

Your movie doesn't look good. I'm sorry, but you can't show it during this period. Don't delay me from making money.

No matter how good the relationship is, no matter how big the company is, it is not as important as RMB!

Baoyu Group helped Kiwi Film and Television Company's annual blockbuster "If You Are the One 2" gain good theater support during the Christmas period. In the first three days, the overall film schedule in theaters across the country exceeded 60%.

Globally speaking, 60% is already a very, very high film scheduling ratio. Except for some film masters such as Nian Lao Mouzi and Feng Buck Ya in the past few years, few people can achieve this except for films from previous special eras.

This ratio is impossible even in the off-season. In a few years, this film schedule data will become a myth!

This is due to the reputation of Baoyu Group, the money-attracting brand of "If You Are the One", and the full support of the Kiwi Cinema Line. The combination of these three factors can lead to such an astonishing number of screenings.

Since the opening of the market, the film market has gradually changed, and in the next few years, it will become more mature and closer to the European and American markets. Box office sales of 7, 8, and more than 1 billion have repeatedly appeared, creating a real market that can speak for itself.

The business is brilliant.

The reason lies in the audience's independent choice, in the improvement of the audience's own quality, and in the changes in their thinking about their own lives and behaviors... To put it bluntly, they now prefer to decide things according to their own preferences.

.If you don’t like preaching, authority, etc., just like it.

From the initial movies attended by high school students, to group viewing in schools, to the rapid expansion of theaters, due to people's consumption awareness not keeping up, theaters sadly launched movies for 5 yuan a movie to attract people to watch. China's

The film industry has a history of blood and tears, and the experience of being unable to survive during that period is something no one wants to mention.

As China's economy develops better and better, in fact, all aspects of salary have an inflation coefficient. Gradually, 30, 40, and 50 movie tickets will not occupy a quarter, a fifth, or a tenth of the salary.

To the point where people have a greater pursuit of better sensory enjoyment, and the box office of movies is increasing.

Cinema chains are becoming more and more standardized, and various supervision measures are becoming more and more strict, which has also made the box office more transparent, so private copying and box office stealing have gradually disappeared. There is no market.

Because everyone knows that only by doing things according to the rules can we achieve long-term development. Otherwise, it will be a vicious circle. It is very likely to make a little more money. But in the end, we will lose the watermelon and pick up the sesame seeds, which will destroy the newly emerged industry.

Mainland box office market.

The increase in movie box office has naturally led to the prosperity of a large number of production companies. According to an incomplete statistics, the number of film companies has suddenly increased by hundreds in the past two years alone. As for those small and irregular production companies, even more

It has sprung up like bamboo shoots after a rain, showing a substantial growth.

However, the current audience's appetite has been cultivated. It doesn't mean that if you make a big fuss, promote it, or brag, it will attract countless people to contribute to the box office.

The audience is very smart now, and others cannot influence it. Why can’t I make my own decisions about my own wallet? If your movie is not good to watch, why can’t I complain to my relatives, friends and colleagues?

As a result, good films became more and more popular, while bad films lost all their money. In this virtuous cycle, the Chinese film market also entered a virtuous cycle, and finally there were a few films that exceeded 1 billion.

In the past few years of the rapid development of the Chinese film market, theater companies have occupied a large part of the say. They strictly follow the box office as the standard. If the box office is poor after a few days of release, then no favors will be used and the box office will be directly replaced.

Xiahua is really a major contributor to the prosperity of the film market.

Of course, due to the prosperity of the overall film market and the super money-absorbing ability of Hollywood blockbusters, theater chains are also making a lot of money and have become a veritable cornucopia.

Wanda Group was able to counterattack the American market, acquiring AMC, the second largest theater chain in the United States, and merging it with its own Wanda Cinemas to become the world's largest theater chain group. This shows how confident they are in making money in the mainland market.

Wanda Group will only gradually begin to exert its efforts in the past few years. With Wanda Commercial Plaza as the leading pillar and opening up all over the country, it will create the myth of the richest man in the world.

In this life, the richest man Wang will no longer have such a reputation, and even the one that becomes the world's number one cinema chain cannot be Wanda Cinemas, only the Kiwi Cinemas.

After the project was initiated in August, the American Bolen Consulting Company, American theater elites poached by Xiao Qi, senior people from Baoyu Group, etc., after a simple run-in, starting from September, they were divided into five teams and went to all parts of the country.

After two and a half months of hard work, we finally bought 87 suitable venues for opening movie theaters in 23 major first- and second-tier cities across the country.

Then within a month, without sparing cost and manpower, they built a total of 808 screens, occupying 22% of the total number of screens - the total number of screens in China before was only 3,658!

When opening a theater chain, it is naturally impossible to build them all together. Usually, the main cities and venues are occupied first, and then they are slowly developed while operating. The behavior of building and opening all the theaters together is purely an act without market acumen.

.

The 808 screens are just the first phase. More theaters will be built in the future to expand and enrich the entire Kiwi Cinema line.

But even so, the Kiwi Cinema Line, scheduled to open on December 24, has already shocked everyone in the industry.

Many people can't understand how Qiao Guoer, who was still a newcomer a year ago, could first open a film company and now a movie theater chain in such a short period of time. Can so many movie screens be able to handle it? This is

Does she want to dominate the film industry? Who is supporting her?

However, ordinary people don't know, but everyone who should know still knows who the man behind Qiao Guoer is.

Once Xiao Qi's identity is known, everything becomes a matter of course.

For a time, I don’t know how many first- and second-tier female celebrities were almost crazy with envy. They all felt that if they fell in love with Xiao Qi, then so much wealth would be theirs!

But no matter who it is, no one will publicly express such envy and hatred. How much energy Xiao Qi has has long been spread all over the world in entertainment circles.

I won't mention this.

Back to "If You Are the One 2".

60% of the film schedule is already a prerequisite for success, not to mention "If You Are the One 2" has the super popularity of the first film, and has a fresh and refreshing atmosphere of love, which is most suitable for couples to watch relaxedly and cheerfully during Christmas...

Various factors determine that the box office of "If You Are the One 2" will definitely hit a new high.

After all, Qiao Guoer is a woman who was able to open a chain of Chinese restaurants in the United States in her previous life. Although she is still very immature in business now, she has recently been able to fulfill her functions as a boss. In addition to caring about "If You Are the One 2",

I am also concerned about the seating situation of the just-opened Kiwi Cinema Line.

At first glance, the movie theater circuit seems so simple. I just play the movie when it comes. In fact, there are many things in it, and it is very complicated.

Let’s take the simplest job as an example.

Naturally, it is impossible for a cinema to show only one movie on the same day, even if it is its own company's production.

Therefore, during the entire Christmas and New Year holidays, Kiwi Cinema arranged a total of 8 movies to be played, and then determined the specific screenings based on their effects. At most, they would just pay more attention to their own "If You Are the One 2".

"If You Are the One 2", which cost Feng Buck Ya, Uncle Ge, Qiao Guoer and others a lot of hard work, did not disappoint everyone. As soon as the revised statistical data was released on the morning of the 25th, it immediately set a new record with a super high box office of 76 million.

The single-day box office record held by "If You Are the One"!

In this cold winter, "If You Are the One 2" uses the summer heat shown in the movie to bring out a hot wave!
Chapter completed!