"What's wrong, you guy!" Shen Wuyan punched Xiao Qi on the chest, ""A Bite of China 2" is the most famous sign of our Xiaoniao.com, but now the ratings have dropped, no Do you know how many people are sarcastic and sarcastic? Especially those video websites and the people behind them, who are fanning the flames, make it sound like our Xiaoniao.com will enter into decline from now on, it’s so damn disgusting!”

"The average ratings for the Spring Festival special episode are 48%, and the ratings for an ordinary episode are 38%. These results can be considered a failure. Then I really don't know what other programs in the world are good...the Spring Festival Gala?" Xiao Qi was helpless. He spread his hands and said: "Xiao Wu'er, if you care about other people's nonsense, you will lose!"

Shen Wuyan waved her hand, "How could I care about their words? But the media's propaganda ability is very powerful. If they belittle Xiaoniao.com, they can take advantage of it. Recent monitoring data shows that the publicity of several of their major websites There has been a considerable increase in user IP addresses."

"We are making progress, and others are also making progress. This is normal!" Xiao Qi said sternly, "As a leader, what you need to consider is not the pursuers behind you, but how to continue to move forward and win them all. Leave it behind! This is how domineering a queen can be!"

After the last report by Time Magazine, Shen Wuyan became the "Queen" in the video website industry, with countless fans.

Some time ago, after Huangfucai asked her to become a certified user on Weibo, Shen Wuyan gained 1.5 million fans in one fell swoop, definitely ranking among the top three in the non-star lineup. This shows how popular she is.

Shen Wuyan didn't care about this, but he also used the Weibo platform as a promotional tool for Xiaoniao.com, and specially sent two employees to handle Weibo affairs. From time to time, some revelations and photos appeared. It was because She won a lot of bonus points.

After a pause, Xiao Qi said with a smile: "What's more, our Xiaoniao.com has steadily entered the mature harvesting stage and has now begun to gradually make profits, but they are still in the money-burning stage... For example, Youku.com, they How much money did they lose when they bought "Palace Suo Bead Curtain"? Not to mention that if they want to catch up with the scale of Xiaoniao.com, they need to invest a huge amount in bandwidth and servers... From a normal point of view, it is not possible at all. possible!"

Speaking of Xiaoniao.com becoming profitable, Shen Wuyan raised the corners of his mouth slightly and showed a proud smile.

No matter how high the bandwidth and server prices of Xiaoniao.com are, no matter how high the cost of each of Xiaoniao.com's camera crews is, no matter how high the cost of purchasing copyrights on Xiaoniao.com is, in fact, after entering 2008. That is One year after it started broadcasting, Xiaoniao.com’s financial statements for January have come out, with a slight profit of 8.32 million yuan.

Don't think that this number is very small. For Xiaoniao.com, it is already very difficult.

In particular, you have to consider that Xiaoniao.com’s monthly bandwidth and server fees have risen to a full 520 million, which is already higher than Tutube. It has become the world’s most expensive video operation website—— This is the result of a 20% discount on the entire Huaguo Dentsu, otherwise it would be scary to death.

This is why Xiao Qi said that other video websites have no hope of catching up. How many companies in the world can afford the monthly bandwidth server fee of 650 million?

Although Xiaoniao.com now makes a lot of money from paid advertising on the website, its main profit point still lies in their variety shows and documentary programs.

Although "A Bite of China 2" is not as big as the first season, with the sky-high naming fee of Arowana 200 million, the total revenue is conservatively estimated to be 950 million.

The second season of "The Voice of China" has a naming fee of 100 million from Wahaha and strong advertising revenue. The net profit so far is about 500 million. With the second national student tour in the summer, 1 billion is enough.

expect.

"If You Are the One" relies on stronger advertising revenue. The revenue has increased to 9 million per episode. With a frequency of two episodes a week, it will earn almost 900 million in a year.

The total revenue of the 40 episodes of "Home Far Away" and "Border Journey" is estimated to be around 500 million; "Coastal Journey" even exceeded 600 million.

"China's Got Talent" was purchased by Dragon TV for 6 million per episode plus 30% of the advertising share. Although it has just started broadcasting, according to various rules in previous lives, Xiao Qi calculated that it can almost bring revenue to Xiaoniao.com

The revenue of 800 million is almost the same as Xiaoniao.com's own estimate - in addition, if foreign copyrights can be sold, it will definitely exceed 1 billion.

These are not counting the first season of "A Bite of China", the first season of "The Voice of China", "A Journey to the Yangtze River" and "A Journey to the Yellow River", etc., there are already 5.6 billion

The net profit income is much higher than the 5 billion in revenue last year.

Of course, as various costs continue to increase this year, in fact, Xiaoniao.com should still be at a loss in 2008. After all, the super money-burning model of more than 1 billion yuan a month is not what it is now.

Profitable means can cover it.

The micro profit of 8.32 million in January was naturally based on the 8 episodes of the Spring Festival special issue of "A Bite of China 2". These 8 episodes alone brought 200 million in revenue to Xiaoniao.com, which was enough to wipe out many

expenditure.

For Xiaoniao.com to truly embark on the path of self-financing, it needs more viable programs, more excellent documentaries, more Xiaoniao TV users, etc. It can even be like those video websites of later generations.

, just make your own TV series to make money.

At present, the most realistic thing is to add a few more variety shows such as "If You Are the One" and "The Voice of China".

Therefore, Shen Wuyan is also working hard for this. The focus of her recent busy schedule is planning various projects for the new year, especially variety shows.

"Speaking of new shows, how is your "China's Got Talent" going?" Xiao Qi asked her.

"China's Got Talent" was launched before the Spring Festival at the end of January, and has now aired at least 3 episodes. There should be a reference standard for what kind of results it has.

In the previous life, "China's Got Talent" was not as popular as "The Voice of China", and its ratings were not as good as "If You Are the One". But in Xiao Qi's opinion, this has a lot to do with the operation of Dragon TV.

The big relationship is that their planning of the program, control of the links, etc. are not as good as the original version. They have not learned the essence of the top "Britain's Got Talent" and "America's Got Talent".

Therefore, when planning, Xiao Qi specifically pointed out many possible mistakes, and actively added his own flavor of Chinese society and humanity on the basis of maintaining the original flavor. If Xiaoniao.com broadcasts it according to Xiao Qi's expectations, Then success is simply a piece of cake.

"Very good!" Shen Wuyan looked satisfied. "The average ratings for the first five episodes were 22%, and the ratings for the latest episode were 28%. Each episode is higher than the last! Dragon TV is indeed one of the major TV stations in China. One of the satellite TV stations is willing to spend money on marketing and promotion. It is estimated to reach 35%. It is only a matter of time to catch up with "If You Are the One"."

Now "If You Are the One" is still the number one variety show in the country, with the highest instant ratings exceeding 60%. Taking advantage of the spring breeze of the Spring Festival, the average ratings have also climbed by 2 percentage points, reaching 38%, which has angered Xiangshui. The top programs on satellite TV are salivating, but there is nothing they can do.

Although the various social topics caused by "If You Are the One" are very controversial, it is undeniable that it has unexpected charm in attracting young men and women. This is why L'Oreal's naming fee has been increased to a full 200 million this year. reason!

However, "If You Are the One" is a program that is broadcast every week. This is different from talent shows like "China's Got Talent" that are intensively bombarded for several months. They care more about stability rather than sudden popularity and then The kind that won't work in a year or two.

Therefore, it is not surprising that when "China's Got Talent" became popular, its ratings exceeded those of "If You Are the One".

Different from the previous life, the audition stage of "China's Got Talent" is broadcast twice a week, until the promotion competition is played once a week. This not only attracts the audience in the first stage, but also has the purpose of broadcasting in the second stage. During the first season, we try to reduce water injection as much as possible to make the whole program appear more compact.

The appetites and preferences of Chinese people are similar in past and present lives. Watching ordinary people who were just living in life show off their various stunts after appearing on "China's Got Talent", and listening to various touching Everyone can't help but feel involved in the story. Even the Spring Festival Gala, "A Bite of China 2" and other powerful Spring Festival programs can't cover up its brilliance.

"That's good." Xiao Qi nodded slightly: "The vitality of this program is very strong, and in foreign countries where people like to show themselves more, it will be more popular than "The Voice of China". Therefore, the translated subtitle version must be It needs to be made beautifully so that foreigners will come to buy it.”

"Don't worry, I've already targeted them!" Shen Wuyan pursed her lips and smiled, "In fact, a man named Simon Cowell from the UK has already called to discuss copyright matters. However, The money he gave was not much, only US$3 million over three years, so I ignored him."

The originator of talent shows, "Britain's Got Talent", was founded by Simon Cowell. Unfortunately, Xiao Qi registered the ideas and procedures of "Got Talent" globally in 2006, causing him to almost eat last year. A lawsuit was filed.
Chapter completed!