Hong Kong's stock market is very fragile. No matter how good your company is, it is common for it to rise and fall in response to the external environment.

This time during the subprime mortgage crisis in the United States, there was a sudden plunge in oil futures and a plunge in gold prices, which directly affected the Hong Kong stock market, causing it to continue chattering since July 11th.

In just 10 trading days, Hong Kong's Hang Seng Index fell by 20%, and the stock market was even more wailing. The only companies that could retain 80% of their previous market value were super large companies, and small and medium-sized enterprises all fell by 30%.

,50%, makes people feel distressed.

Under such circumstances, the TVB stock acquisition activities led by Li Xiaochao himself became very eye-catching.

Originally, when Xiao Qi arrived in Hong Kong, the market value of TVB was still around 25 billion Hong Kong dollars. However, since Li Xiaochao entered the market, TVB's stock has been continuously suppressed and sold by large sums of money. It has shrunk by 20% in three trading days, leaving TVB's

Shareholders big and small were stunned.

If you want to buy stocks, you cannot foolishly raise the stock price and then buy again.

Suppressing it first and then slowly absorbing it seems to be a method shared by both China and foreign countries.

While buying stocks in the market, Li Xiaochao negotiated with Shao Liuye, Li Jia, Dodge Cox Fund Company, and Marathon Asset Management Company to purchase shares from them.

For these large shareholders, naturally we cannot use the same tactics as for retail investors, but we cannot treat them equally.

Because these investment companies and major shareholders have interests in it, if the price is not right, they would rather leave it alone.

After all, although TVB's stock has fallen severely, TVB is Hong Kong's unique TV station hegemon and a company with good profitability in Hong Kong. Therefore, even if the return on dividends is less every year, if you hold it in your hands, there will always be a day when it will rise again.

Li Xiaochao made it clear that Chema wanted to forcibly acquire the shares of Dodge Cox Fund Company and Marathon Asset Management Company. The price would be a market value of HK$26 billion, which is almost 25% higher than the current market price.

The two companies did not insist for a few days before agreeing to Li Xiaochao's acquisition request. Because they also knew that Li Xiaochao represented the No. 1 shareholder, Feng Investment Management Company, and they were determined to privatize these shares.

Instead of waiting until the end to be forcibly acquired, it is better to get out now and use the money to subsidize other investments.

For Shao Liuye and Li Jia, Li Xiaochao gave a higher price - a valuation of HK$35 billion, and invited many people to persuade them, and finally they agreed.

Li Xiaochao learned this trick from his father. Anyway, Xiao Qi is not short of money. As long as he can achieve his goal quickly and well, what is the point of spending more money?

Shao Liuye has sold most of his shares a long time ago. He is also older. The remaining small shares are not enough to do anything. It is better to sell them to Xiao Qi. As a big favor, even if it is

Now that he's gone, Aunt Six will definitely get Xiao Qi's care.

Mrs. Li, however, was determined not to sell the remaining 2% of her shares, because this was a souvenir of her husband's founding of TVB.

But the price given by Li Xiaochao was too high. It was almost double the current market price. The Li family panicked when TVB saw such a decline. A group of people without foresight, under the attack of money and favors, finally turned back.

I came here to persuade Mrs. Li, and finally Xiao Qi got the 2% shares of the Li family.

12.5% ​​of the shares of the four major shareholders. In addition to the 13% of the shares obtained by Li Xiaochao from the stock market, Feng Investment Management Company now owns 10% of the shares. As a result, on July 31, when Xiao Qi left Hong Kong for Guangdong

On this day, I officially submitted an application to the Hong Kong Stock Exchange to privatize TVB.

As soon as this news came out, there was another sensation in Hong Kong.

Those who knew the inside story marveled at Xiao Qi's love for Feng Kexin, while those who didn't know also marveled at the strength of Feng's Investment Management Company.

But more people think this is unreasonable.

Because the profitability of TVB is very good, but it is not easy to make a fortune and make a lot of money through it.

After all, in the past few years, with the development of the Internet world, the profits of the TV industry have shrunk significantly, and TVB's profitability has also continued to decline. With so much investment, it will take who knows how many years to recover it. - These are also the four major

An important reason for shareholders to let go.

According to common sense, this is correct.

But they didn't know that Xiao Qi had lofty goals.

As far as the Hong Kong market is concerned, TVB is somewhat in decline, whether it is market saturation, profitability, or management and business model.

But if you add a market in eastern Guangdong, a super market with an area 180 times that of Hong Kong and a population close to 15 times that of Hong Kong, then the situation will be completely different. TVB can completely reborn from the ashes and reach a higher level!

There are so many people in the market, and eastern Guangdong is one of the most developed provinces in China. The prices offered by advertisers are completely different, so there is no problem if profits increase tenfold!

Of course, it is not that these people have not thought of occupying the TV market in eastern Guangdong. It is really because it is too difficult. Guangdong Satellite TV is well aware of the strength of Hong Kong TVB, so due to local protectionism, the development of TVB in the mainland has been

It is very unsatisfactory, and even the eastern part of Guangdong, which has the same local language and local culture, is no exception.

Now TVB is in eastern Guangdong. Although it has reluctantly landed, not only the programs have strict requirements and need to be produced in accordance with the requirements of eastern Guangdong, but what makes them feel helpless is that the advertisements inserted in the middle of every TV series and news are not from Hong Kong.

The advertisers over there are advertisements sold by the Guangdong TV station itself.

Okay!

I work hard to produce and run news, and spend a lot of money to produce TV series. Isn’t it only through advertising fees that I can make money back?

It's better for you now. You don't pay a penny, but you take the fruits of my labor and sell them for money, and only give me a very, very small amount. How can I TVB understand this?

Therefore, this cannot be regarded as a real landing in eastern Guangdong. At best, it can only be regarded as buying programs at a low price in eastern Guangdong and then paying some advertising fees at will!

Don't say they are overbearing, they are just that domineering!

After all, Eastern Guangdong has allowed your program to be aired normally. If it were other provinces and cities, it would be impossible for the program to be aired normally! There is no hope for a false landing!

Only people like Xiao Qi can truly launch TVB and enter this vast market after careful planning.

Xiao Qi naturally didn't think that since he was the richest man in the world, others should give him face, so he just went to negotiate directly and then waited for others to agree.

To be honest, for thousands of years, in China, officials have always been superior to the people. It is absolutely impossible for wealthy people to influence national policies like in Europe and the United States.

If Xiao Qi really did that, it can only be said that he was too self-sufficient and took himself too seriously. The final result would definitely be rejection. - The country attaches so much importance to Hong Kong, and Mr. Shao Liu has donated so much money in China.

Many, even eastern Guangdong has not agreed to allow TVB to officially launch in eastern Guangdong, let alone an outsider like Xiao Qi?

So Xiao Qi had already made plans.

Xiao Xu had some friendship with Mu Xuefei, the former secretary of the provincial party committee of Eastern Guangdong Province and current member of the government committee. In 2006, when there was a burst of reform and support for small and medium-sized enterprises in eastern Guangdong, it was Xiao Xu who came to discuss it.

To make suggestions.

Not to mention, when Xiao Qi stabilized Li Xiaochao and Guo Taiming's two factories with hundreds of thousands of people, he also gave Mu Xuefei a favor and owed him a favor.

In addition, Yu Chengsheng is Mu Xuefei's best friend, and the two of them are basically the same person, so if something happens, as long as Yu Chengsheng comes forward, Mu Xuefei will definitely give him face.

You know, Mu Xuefei went to the capital last year, but many of the current officials in Eastern Guangdong Province are his old subordinates, and even his successor secretary has a close relationship with him.

Firstly, Mu Xuefei has been in business for many years, and he can tell the truth. Secondly, Mu Xuefei is now promoted, not retired, and has more power, so when Commissioner Mu speaks, they must listen.

The TVB TV station has landed in eastern Guangdong and has its own dedicated channel. It is a big deal for people in the eastern Guangdong TV station, but it is not a big deal either to the superiors or to the lower levels.

First of all, at the top, Xiao Qi has Niu Ruzheng and Yu Chengsheng to help support him, and the closer the relationship between Hong Kong and the mainland, the easier it is to integrate them. The launch of this TVB is definitely a very correct cooperation.

And then a little further down, the provincial party committee and the provincial government, now that Mu Xuefei has spoken, can they still go against Mu Xuefei's instructions because of a TV station? Go against a top twenty provincial committee member.

By working against a top leader who has worked in eastern Guangdong for so many years, aren't you looking for trouble yourself?

After talking about the above, what is left is the following. People in eastern Guangdong don’t like to watch TVB programs for only one or two days. TVB has got rid of the constraints and officially launched a TV channel in eastern Guangdong. That is simply a happier thing. They will definitely

Raise your hands in praise.

There is something that needs to be paid attention to, that is, TVB programs, especially news programs, must pay more attention to the scale when the time comes.

However, there is also a ready-made example, just compare it to the Chinese channel of Phoenix Satellite TV.

There is also the issue of profit sharing.

Regardless of the fact that everyone is promoting the launch of TVB in eastern Guangdong, if the Guangdong Provincial Radio and Television Bureau, TV stations and other parties who are actually implementing it play some tricks on you, it will be very troublesome and will make people feel exhausted.
Chapter completed!