Xiao Qi's prediction was not wrong before. Microsoft and HTC are indeed unwilling to be left behind.

On August 29, just after the Olympic Games, htc held a grand product launch conference in New York and launched its first smartphone-g1.

It is said to be G1, but in Xiao Qi's opinion, this G1 is not at all like the bulky sliding cover of the first Android phone in history, but has directly evolved into the classic appearance of htcg10 produced in 2010.

However, the surface of htcg1 is a flat surface, while the plastic shell on the back is not as sharp as htcg10. It is flat and smooth, and seems a bit regular.

In fact, the overall appearance of phablets is similar. The differences are only in the subdivisions, such as the frame, sides, body buttons, back, etc. Although htcg1 has a very average appearance, it is very in line with people's aesthetics, that is

It's not ugly and not classy. If you don't want to spend too much time thinking about it, it's the most suitable one to buy.

No wonder htcg1 took so long to be launched. It turns out that it is constantly updated to use the latest and best technologies.

In addition, htcg1 uses a windows phone system. This mobile phone system is derived from the windows computer operating system and has won the emotional support of many people. After all, almost all people now use windows computer systems.

Finally, the price of htcg1 is very sweet. Under the premise of 3.8-inch screen, 4 million camera pixels, 16gb memory, and 2g rom, the global unified price is 2999 when converted into RMB, and it allows TF cards and fan crosd

Card expansion, the maximum expansion is 16gb, is really favored by many people.

HTC mobile phones have previously established a global marketing network. The goods were available at various retail stores and dealers the day after the launch. It is said that the supply of goods is particularly sufficient, and they were sold at least in the first three days.

1 million units, and there is no shortage of inventory.

Selling one million units in three days is not an eye-catching figure for existing smartphone manufacturers, but it is a great encouragement for HTC and Microsoft, which are venturing into smart electronics for the first time.

On September 1st, Microsoft held a celebration meeting at its headquarters and once again announced that it will increase the development of the Windows Phone system. By next summer at the latest, it will launch a tablet computer based on the Windows Phone system, which will bring a better experience to people.

.

All right.

Xiao Qi also got an htcg1 for the first time. Compared with the htcg10 based on the Android system back then, the smoothness was as awkward as ever.

The Windows Phone system is still very good at handling simple text messages, documents, using WeChat, Facebook, playing videos, etc., but the key point is that it is much inferior to various casual games.

Games that take up more memory will not run well on htcg1.

Therefore, after Xiao Qi played the game for a while, he threw htcg1 aside.

Unless Microsoft is determined to improve its technical capabilities and spend a lot of effort on smart electronics, HTC will be a second-rate brand at best. A 5% market share is not bad.

No coincidence.

On September 1st, another company released a mobile phone, and that was the Sony Ericsson mobile phone that also entered the Android camp.

The name of the mobile phone released by Sony Ericsson this time is called st38. It is based on Android system, 1.3, 4.0-inch screen, 6 million camera pixels, 16gb memory, 1g rom, allowing TF card and fan crosd card expansion. The maximum expansion is 16gb, and the global average selling price

It reached 3366 RMB.

The thickness of Sony Ericsson ST38 is almost as thick as Motorola's A1800, but Sony's solid industrial aesthetic skills are far from what Motorola can match. It is a bit thick, but it feels beautiful and generous when held in the hand.

White and black are particularly eye-catching.

Moreover, Sony Ericsson ST38 is also unique among Sony's house-keeping cameras. Although the pixels are free of 6 million and can be finely adjusted, their photographic standards are very good. In terms of chromatic aberration, aperture, complementary color, etc.,

It can help young people who are taking selfies for the first time to take good photos, and the resulting effect is very attractive.

However, since the Android system is on version 1, the power consumption is not adjusted enough, so the Sony Ericsson st38 is still at the same level as the htcg1, a1600, and n80 in terms of game performance, which is a bit worse than the two Samsung models.

Not to mention iPhones and dreamstars.

But you can't look at things just by looking at their shortcomings. In fact, many people will make a comprehensive comparison.

The iPhone and Dreamstars are very good, but the cheapest of these two phones costs more than 4,000. Plus various optional accessories, 5,000 is not much.

On the contrary, although the functions of several mobile phones from other companies are quite different, not everyone wants to play large-scale games when buying a mobile phone, right? Not everyone needs to use those advanced functions.

,Is it right?

So as far as a smartphone is concerned, most people still think that it has wifi, can surf the Internet, browse the web, communicate with friends online at any time, and has good camera functions. This is basically enough - buy iPhones and Dreamstars

Many customers actually think the same way, but they are more vanity than others and think that buying the best will give them more face.

But that’s how selling things is, you lead the trend, and no matter whether the thing you sell is the most cost-effective or not, it will occupy the largest share and earn the most profit.

Having said that.

Also because of many people's brand plot, economic reasons, and their preference to try different styles, there is still a market for these smartphones. Except for the reputation and sales of a1600 and n80, which have continued to decline, the rest are slowly advancing.

In fact, this is also the reason why small and medium-sized companies from various countries have not yet entered the game.

In the previous life, after 2012, it seemed that all companies dared to make smartphones and could make smartphones. Hundreds of brands suddenly appeared, which was dizzying.

If small and medium-sized smartphone brands want to occupy the market, they can only do the same as the copycat phones that used to make feature phones, with better performance, cheaper prices, and less profit, so that they can squeeze out other people's markets.

Take the Chinese market as an example. Xiaomi, ZTE, Huawei, Coolpad, Meizu, OnePlus... and other brands have occupied a large-scale market of less than 2,000 yuan since their birth.

The lower-end market, priced below 1,000 yuan, has simply reached 90% of the market share.

By that time, these small and medium-sized mobile phone manufacturers, supported by the mid-to-low-end market, will gradually develop upwards and dare to produce smartphones in the 2,000-3,000 yuan range, and their performance is pretty good.

It was at that time that foreign first- and second-tier smartphone manufacturers basically gave up on the market with prices below 1,500 yuan. Mobile phones like a1600, n80, htcg1, and st38 simply did not dare to show off their embarrassment.

Can't sell it.

Xiao Qi remembers that in 2012 and 2013, Nokia refused to admit defeat and released several models of phones under 1,000 yuan, but the results were not very good, and they could no longer achieve the spectacular situation of monopolizing the entire high-end, high-end and low-end markets 10 years ago.

Of course, right now, the market is so big, and there are only a few companies competing, and the mid-range and high-end have different needs, so no one suffers, and they all take advantage of being the first to enter the market.

It doesn’t mean that other manufacturers can’t come in, but so far, whether it’s the App Store Alliance, the Android Alliance, or Microsoft, they have formed a tacit understanding intentionally or unintentionally, that is, in the field of smart electronics, they are not open.

Release patent licenses, at least temporarily.

There are at least 8,000 patent licenses in the field of smart electronics, of which about 70% of the core patents are held by the above-mentioned companies.

Unless you also have a large number of patents that others have to use, when this market has just opened, you can't even think about coming in to get the first cup of cake. If you want to eat, you have to wait until we are full.

This kind of thing is actually not just about smartphones, but also the previous mobile phone industry. Isn't it the same?

That is to say, after the technology companies in Baodao made integrated mobile phone substrates, these mobile phone companies were unable to stop the Chinese from manufacturing mobile phones, and the copycat mobile phones made by the Chinese did not live up to expectations and directly overturned their 1,000-yuan mobile phones.

The dominance of the following mobile phones has truly brought the overall price of mobile phones to the point of being cheap.

In the past, Xiao Qi did not catch the good opportunity of the first explosion of the mobile phone industry. Now that he has caught up with the second wave of better profits and broader prospects, he will naturally cherish this opportunity and strive to expand his influence and status.

Say it again.

As for liberalizing patent licenses to domestic manufacturers, that will have to wait until those people have accumulated technology, and Qualcomm, MediaTek, Infineon, Spreadtrum and other companies have made smart chips more accessible to the masses.

What’s more, other companies must be unable to resist this trend before Xiao Qi dares to actively open up patents.

Otherwise, if Xiao Qi betrays the interests of the entire tacit alliance by himself, even Apple and Samsung will be dissatisfied with him.
Chapter completed!