Wu Zhunju came with determination, but returned disappointed.

He didn't even get a chance to put forward his favorable purchase terms.

Because what Xiao Qi wants is not money at all, but something that happens to be unavailable in Singapore.

Of course Wu Zhunju did not feel Xiao Qi's indifference. He would only think that Xiao Qi would only give in for the development of the company. Because Xiao Qi has been along the way, even Hong Kong's Li Chaoren, Zheng Yoga and others have not been able to buy it.

These people had a close relationship with Xiao Qi, but they were all rejected. This subconsciously made Wu Zhunju feel that Xiao Qi was not interested in the right person.

Moreover, money is indeed not attractive to Xiao Qi. Through the second sale of app store shares, everyone has estimated Xiao Qi's family fortune to 600 billion US dollars, and this number will only be higher than Xiao Qi's actual wealth.

lower, not higher.

At least Temasek has analyzed that Xiao Qi's domestic industries in China alone, such as the three companies of the Xiaoyao family, have exceeded the valuation of 120 billion US dollars. If added, Xiao Qi's family fortune will be even higher.

No matter how big Temasek is, we dare not say that their assets can reach US$600-700 billion.

Xiao Qi is not a person who loves money. During the severe snowstorm in Southeast China and the earthquake in Sichuan last year, he donated more than 60 billion yuan. Although he is very rich, he spent so much money on charity for no reason.

Too much proves how little he cares about money.

Therefore, although Wu Zhunju regretted not being able to cooperate with the Fairy Company and was unhappy with Xiao Qi's fierce character, he had no personal grudge against Xiao Qi.

It has to be said that the reason Xiao Qi found was very appropriate.

In fact, Xiao Qi and Li Chaoren's reason was this.

Although it may make people think that Xiao Qi is too snobbish. But everyone is doing it for business, so there is nothing to complain about.

After sending Wu Zhunju away, Dai Xian came to Xiao Qi's side.

"Fairy Factory No. 1, Factory No. 2, and Factory No. 3 have begun taking shifts one after another for holidays." Dai Xian reported to Xiao Qihui: "The staff who are left behind are generally doing inspection and maintenance work, and they work one shift a week."

"Are the bonuses and overtime wages in place?" Xiao Qi asked with his head raised.

"Yes, these are all issued on the same day. The standard is 400%, which is higher than the national standard." Dai Xian said respectfully: "It's just odd. We put it on New Year's Eve like this, a full 20-day holiday. Fairy

The limited editions of ordinary Dreams Nostars from the third factory cannot be produced. Isn’t it a bit wasteful?”

"If a limited edition is available all day long, what's the point?" Xiao Qi said with a smile, "It will stop production for a period of time. It will give those who like limited editions more desire, and they will be less likely to buy them in the future.

Be more energetic."

"yes."

Dai Xian suddenly understood and nodded.

He wasn't very smart, but Xiao Qi said it so straightforwardly that he understood.

In fact, this is also a kind of hunger effect marketing.

"The treatment at Fairy Factory is much better than that at Red Sea Factory, Mingxing Electronics Factory, Yinhuang Electronics Factory, and Xindian Technology Factory." Dai Xian continued, "These four major factories cannot stop work, and the holiday is only for a week, and

There is also the phenomenon of shift changes. However, the wages and overtime pay in a few factories are sufficient, and the workers selected are basically workers from around Chengdu. Therefore, the complaints of those workers are small."

The Spring Festival is a terrible blow to any factory in China. Because the workers have basically left, the factory's profits are gone, but the rent still has to be paid, and various operating expenses have not been reduced.

Fairy Company and its partners in the industry chain mostly choose people from places like Lianghu, Yunnan, Guizhou, Sichuan, Shaanxi and Gansu. Their homes are quite close to each other. But being close does not mean that they are willing to stay in Chengdu for the Spring Festival.

, so basically they all go home.

Only those whose homes are near Chengdu and can be reached by car in one or two hours are willing to work overtime in the factory. For this reason, the factories have jointly rented tourist buses to take them back and forth, and the cost is not low.

Even so, the operating rate of several factories is less than half, and the output in the past few days has dropped sharply, almost only 30% of the recent peak.

But is it better than nothing?

Even if it is a loss for about half a month, as long as production can be maintained and Xiao Qi is satisfied with the output and quality, then Guo Taiming and Li Xiaochao will think it is worth it.

Fortunately, in the past two months, they have increased production, increased overtime and full-load operation hours, so as not to lose their chain during the Spring Festival.

In fact, as of now, they have prepared the next release of Dreampad 2 and Dreamstars. Only Dreamsnow is slightly behind, but the next release date is still very early, so there is time to make up for it.

The models produced during the Spring Festival are actually mainly used to repair and replace faulty machines during this year - they have been doing this since last year. Otherwise, no matter how good the mobile phones and tablets of Fairy Company are, how could they not be able to use them all?

Is it bad? There are no quality problems with one machine? It is necessary for the user to replace it with a new one of good quality.

"On the issue of overtime, we should adopt the principle of voluntariness and don't force it. Even if the construction period is delayed, it doesn't matter." Xiao Qi said to Dai Xian, "You have been working harder recently and walked around the factory. Let the people from the General Affairs Department take it.

I will follow you with the small New Year gifts I bought and distribute them to the workers when the time comes, as a token of appreciation."

"I know." After Dai Xian nodded, he asked a new question: "Qi Shao, now Fairy No. 3 Factory is helping Dreamsnow to replenish production. Will they continue to do this job after the new year opens next year?"

"What do you think?"

"I think that once the output and quality of the four major factories can reach the standard, the 5,000 employees of our Fairy Third Factory will immediately be replenished to the Fairy First and Fairy Second Factories, leaving the Fairy Third Factory stranded." Dai Xian said: "

If we were just doing Dreamsnow, the profit ratio of Fairy Factory 3 would be too low. The salary and bonus of our Fairy Factory is more than twice as high as those factories! Letting them get away from the low-profit limited-sale version of Dreamsnostars is not the best human resources.

Take advantage of it?”

"No need." Xiao Qi refused neatly, "Who said that mid-range mobile phones can't be produced in limited editions? Compared with the price of Dreamsnow, our limited edition only needs to be made into a mid-range limited edition, which is enough to make huge profits."

"A mid-range limited edition?" Dai Xian is well aware of the product's craftsmanship and technology. "I'm sorry, Qi Shao. I feel that even if it uses the same material, it is not attractive enough to users. The reason why the limited edition can

The best-selling products are entirely due to their luxury, and this kind of mid-range limited edition, which is neither high nor low, is sandwiched in the middle and is most likely to be ignored. "

"How would you know if you don't do it?" Xiao Qi smiled and said, "The limited edition of a mid-range mobile phone is actually not as expensive and expensive as you think. In fact, I characterize it as an upgraded version of Dreamsnow.

, nothing more.”

"Upgraded version?" Dai Xian asked, "Is it an upgrade in terms of quality or appearance and materials?"

Xiao Qidao said, "You don't have to worry too much about quality. It's the same as DreamsNostars. As long as you pay more attention to the shell material and make the appearance more beautiful. In addition to the production limit, if you increase the price by 30%, there should be a market."

of."

Dai Xian did some calculations. If the price is increased by 30%, based on the Chinese market, the 16GB version will be 2600. This price is not expensive, but is anyone really willing to spend so much money to buy it?

He expressed doubts.

Xiao Qi saw Dai Xian's suspicion and explained with a smile: "Don't worry, there are always people who like to be different from others, so electronic products with price differences and appearance differences are easy to sell. We fairies

Isn’t the third factory only planning to produce 2 million units? If you can’t sell 24 million units a year, you underestimate our Fairy Company’s publicity and brand charm.”

Dai Xian smiled sheepishly. He only started from the perspective of technology and quality, but did not think of the issue of added value of the brand.

indeed.

Now any product of Fairy Company, including those optional accessories, is considered to be the best quality product. This concept has penetrated deep into people's hearts and formed a strong brand cohesion and stickiness.

.

Fairy Company has learned from South Korea's Samsung and has set up an "aesthetic design department" with more than 100 employees. The appearance of the designed products is indeed very dazzling. Half of the success of these luxury limited editions is

Credit goes to them.

At the beginning, their designs were not very good, but as they continued to learn from their failures and worked hard to improve, now the "Aesthetic Design Department" is good enough to take on major responsibilities.

So in terms of appearance alone, Fairy Company’s Dreamsnow limited edition will definitely be liked by people.

So to put it this way, Xiao Qi did not earn more than 20% more profits just by changing the shell. He made long-term unremitting efforts, including improving brand stickiness and publicity, including improving the capabilities of various departments.

, these are all important factors that promote the product to gain subtle praise.
Chapter completed!