Entering March, the most popular thing for Chinese people is the two conferences held in the capital.

This year is not a year of transition, but there are still changes in some positions.

From the moment the two meetings were held, Niu Ruzheng and Yu Chengsheng appeared constantly in the news network, and there were many reports about them. Xiao Qi knew that the positions of vice presidents of Uncle Niu and Uncle Yu would definitely be

There is no problem anymore.

Although the formal appointment results will be announced near the end of the two meetings, the overall situation has been decided and nothing needs to be changed.

Originally, there hasn't been much going on recently, so Xiao Qi plans to take advantage of his free time to spend more time with his wives in Rongcheng, and then fly to Hong Kong around March 10th to welcome the birth of the babies of two pregnant ladies there.

, but something happened to come to our door again.

The person looking for Xiao Qi was Ma Yun.

As early as the Spring Festival, Ma Yun called Xiao Qi and wanted to talk to Xiao Qi about Taobao.com.

At that time, a large number of people from suppliers, parts factories, and assembly factories came to visit Xiao Qi. Xiao Qi was too busy and had no time, so he asked him to put it off later.

As a result, Ma Yun couldn't wait any longer and rushed to Rongcheng first before calling Xiao Qi.

Anyway, I'm here and I'm just waiting for you to come see me when you have time, anytime.

All right.

Xiao Qi really has nothing to do with Ma Yun. Everyone is here, how can you say that you can't squeeze out time?

I could only make an appointment with him to have dinner with him at noon the next day.

It can be said that Ma Yun does have great talents, but there are also people with crooked talents.

When facing his subordinates and companies that are inferior to him, Ma Yun's attitude is definitely tough. He is far from being as kind as he is in news interviews and entrepreneurial programs. He can be said to be very domineering. -

-Speaking of this, he doesn't seem like Feng Qingyang, but seems to let me do whatever I want.

But when it comes to people who are stronger than him, Ma Yun knows how to restrain his edge and use various means to achieve his goals.

Different people can have different attitudes and performances, and they should put on airs and put on airs. When they should put down their dignity, they can put down their dignity. Only such people can achieve great success.

Ma Yun is from Jiangnan and went to university in his hometown. He naturally likes Hangzhou cuisine, so Xiao Qi treated him to a private restaurant with Hangzhou cuisine in the suburbs.

Xiao Qi surpasses Ma Yun in terms of wealth and power, but when someone comes to visit you, it is a sign of respect for your partner, so of course you should choose the cuisine according to his taste.

Ma Yun's mind was not on eating. Although he was obviously suppressing his thoughts, after drinking for three rounds, he started to complain to Xiao Qi with the help of a little drunkenness.

"Qishao, the development of Taobao.com last year was not smooth! Our total transaction volume last year was only more than 130 billion yuan. Compared with Xiaoyao Mall's feat of more than 70 billion yuan a month, it is simply too behind!" Ma Yun said straightforwardly.

He said: "If you don't reform and be proactive, I'm afraid that in a few years, the Taobao Network you worked so hard to get will be swept into the garbage heap of history!"

"Why do I think Taobao.com is pretty good?" Xiao Qi said in surprise, "If I remember correctly, your total transaction volume in 2007 was only about 45 billion, right? It almost tripled in one year.

Not satisfied, Mr. Ma. Are you too greedy?"

"If there were no strong competitors, of course Taobao.com would develop very well. But the problem is that Xiaoyao Mall's current b2c transaction model has developed too rapidly and powerfully. If it continues like this, what else will Taobao have?

Bastard?" Ma Yun shook his head.

"One is c2c and the other is b2c. I don't see how you have any intersection." Xiao Qi asked.

"There is no intersection now, but it does not mean there will be no intersection in the future." Ma Yun said seriously, "I am sure that if Xiaoyao Mall continues to develop according to the current model, it will soon enter the b2b model. And Taobao.com is also preparing for the next step.

It adopts the b2b model. Once Xiaoyao Mall deploys b2b, Taobao.com will definitely not be able to catch up with its current development momentum, so we should enter b2b in advance and compete directly with it!"

The so-called b2b, in terms of online commerce, is the trading relationship between the website and the dealer, that is, the website and the dealer.

For example, in the previous life, Jingxi, Su Ling, and Guomei allowed other electronic manufacturers and retailers to use their websites to do business, and they took a commission and made profits. This is the B2B model.

There is a more direct example, that is Tmall Mall.

Taobao.com does not do business with consumers themselves. They attract dealers, pass certification and supervision, and settle in Tmall Mall, and then consumers come to Tmall Mall to buy things.

Taobao.com makes money by relying on some value-added services and traffic advertising, and of course it also charges about 4% of sales.

This is also a b2b way.

Moreover, in the future b2b market of the past life, Tmall is definitely the number one in the world, directly occupying more than 80% of the b2c share.

Of course, Tmall Mall is different from B2C and Jingxi’s B2C. Tmall Mall is a group of tens of thousands of dealers that sell to consumers; while Jingxi’s B2C is Jingxi’s own purchase and sale.

For consumers, the formats and models are different.

The reason why Tmall Mall is so popular is actually very simple.

Because Ma Yun has relied on Taobao.com to accumulate more than 200 million Taobao loyal shoppers in five or six years, and this group of people has strong website stickiness. After the Tmall mall is opened, they will naturally enter the world.

Cat Mall consumption, thus achieving the great cause of Tmall Mall unifying the world.

But this life is different.

Xiaoyao Mall emerged with strong strength and unlimited financial support from Xiao Qi. After more than a year of hard work, it has accumulated more than 50 million users, and after passing the Spring Festival strategy, it quickly moved towards the goal of 100 million users.

Drive away.

Relatively speaking, although Taobao.com became Xiao Qi's company in the second half of last year and received a large amount of capital injection from Xiao Qi, which led to a high-speed run, with the transaction volume increasing by 20% compared to the previous life, but

Ma Yun, who has a heavy sense of crisis, deeply feels that if he continues to develop in the current way, he will definitely continue to lose the advantage of being the first in online commerce, and will be overtaken by Xiaoyao Mall.

Although Xiao Qi has 80% absolute controlling interest in Alibaba, Ma Yun has never felt that this is Xiao Qi's company alone. There is an essential difference between Taobao.com and Xiaoyao Mall. Taobao.com is still his company.

A place where Yun writes freely.

After Taobao.com is completed, it will be Ma Yun's achievement. Although Xiao Qi gets the most profit, Ma Yun is the biggest contributor.

Therefore, he made up his mind this time to carry out the reform of Taobao.com in advance.

What reform?

Of course it is Tmall Mall.

Ma Yun told Xiao Qi his plan with great interest: "I plan to set up a Taobao mall, just like Xiaoyao Mall. But we don't invest energy in operating it, so it will be similar to the model of Taobao.com.

The violation. Therefore, we rely on the huge customers and traffic we have accumulated to let those companies and large customers open stores in Taobao Mall to sell their products.

For example, Gree, Panasonic, and Sony sell home appliances; Vinda, P&G, and Jingdezhen sell daily necessities; Dabao, L'Oreal, and Shiseido sell cosmetics, etc., as well as their authorized dealerships. All these qualified companies will pass the review.

You can come in. What Tao Bao has to do is the supervisor and referee in the middle.

On the one hand, we must ensure that the merchants who enter Taobao Mall can receive a large number of people and have good product sales; on the other hand, we must also ensure the interests of shoppers and not allow them to enter Taobao Mall.

Buying fake goods will make their shopping more secure. Only in this way can the advantages of Taobao Mall be reflected, and the entire Taobao market further standardized!

According to my estimation, as long as we are willing to provide traffic and publicity, and tilt all resources towards Taobao Mall, Taobao Mall will definitely develop quickly! Think about it, Qishao. If there are 100,000 shops settled in

If we come in, how much business resources will we gain, and what a huge customer base will we attract? It will definitely be much more powerful than Xiaoyao Mall's solo efforts!"

"So, what should the small and medium-sized merchants and individual merchants of Taobao.com do?" Faced with Ma Yun's long speech, Xiao Qi only asked him this sentence.

Ma Yun was stunned for a moment and then said: "Just do whatever you want. They are also very important to Taobao.com, and we also support their development."

"But you said that resources will be allocated to Taobao Mall. I think in each recommended position and in each search link, the merchants from Taobao Mall will appear first, right?" Xiao Qi said. "Whoever pays more can get it.

Obtain more traffic, so that the more powerful merchants will accumulate more customer groups, while those small and medium-sized merchants, especially individual merchants, will be hit by destruction and become more and more vulnerable from then on, and finally become

The foil of Taobao Mall...am I right?".

Ma Yun's face suddenly changed and became a little gloomy.

He never expected that Xiao Qi would be so quick-thinking and immediately grasp the hidden meaning in his words.

There are only so many resources for a website. If it is tilted towards Taobao Mall, ordinary small and medium-sized and individual sellers on Taobao.com will naturally fall into a situation where no one cares about them, and gradually their business will be bleak, and in the end they will even be unable to do so.

Don't withdraw from this market.

The ordinary merchants of Taobao.com in the previous life were actually trapped in such a pitiful situation.

Although Ma Yun keeps saying that he will not give up on them, in terms of actions, Tmall Mall has definitely become the first element of Taobao.com, and nothing else is important.

Millions of small, medium and individual merchants who relied on Taobao.com to support their families and create small businesses had to withdraw from Taobao.com and return to the more competitive offline work and business.

.

Xiao Qi strongly disagreed with such behavior.

From the young man's point of view, although changes must be made for the development of Taobao.com, he should never behave in such a ruthless manner.

At first, Ma Yun relied on "the grassroots' own stage" to attract everyone, helping him defeat eBay and become the world's largest online retail giant. However, after having a larger profit plan, Taobao.com did not hesitate.

They abandoned these initial supporters, moved closer to giants and large companies, and formed alliances with them for development.

This cannot be said to be a business mistake, but in terms of human relations, Xiao Qi wonders if Ma Yun has ever felt a little guilty.

That's why he asked that question directly just now, also because he wanted to see Ma Yun's inner thoughts.

After a while, Ma Yun looked at Xiao Qi again and said slowly: "But for the entire Taobao website, this is the only way to maximize profits! Only then can we have the hope of achieving great things!"

Xiao Qi shook his head, "I think differently from you. Taobao.com was a grassroots platform from the beginning. Taobao.com is also supported by millions and tens of millions of individuals and small and medium-sized sellers. You are a B2C Tao

I have no objection to Taobao Mall, but I cannot ignore these unknown contributors to Taobao.com. If you can’t get the best of both worlds, then I will veto Taobao Mall’s proposal.”

"but……"

"There are no good buts." Xiao Qi looked at him resolutely, "If most merchants on Taobao.com cannot make money, then Taobao.com cannot be called a success! In that case, what kind of great achievements will be achieved, I Xiao

Qi will not be happy! Go back and think about it carefully. I believe you will be able to find a balance between them. Taobao Mall can develop, and small and medium-sized businesses and individual merchants can also have vigorous vitality. Only then will I
To be continued...