Chapter 2295 The icing on the cake
As the center of the world, the United States is still as lively as ever these days.∈♀
But of course their focus will not be on literary films such as "The King's Speech", but on the highly hyped case against Fairy Company.
One of the three most indispensable things in life for Americans is a lawyer.
Lawyers can help you sort out almost everything in your life, whether you want to say goodbye to someone or someone is suing you.
Therefore, in the United States, a good lawyer is a symbol of a golden collar, and a good law firm represents a wealth of money.
Caron didn't have much money, so he immediately gave up when faced with the legal team from Mario Law Firm sent by Fairy Company.
But when the trial reopened for the second time, the lawyers behind him changed from those assigned by the government for free to a professional team of lawyers. Although they were not as good as the elite of Mario Law Firm, they were not far behind.
As a result, the lawsuit became vigorous and lively.
In recent days, there have been at least two or three news stories about this lawsuit every day on several major TV stations in the United States. At least there are more than 100,000 people on the Internet discussing the beauty camera function of Dreampad2 and Dreamstars.
The American media is not a vegetarian either. They dug up Fairy Company's patents on beauty photography and commented on them one by one. This attracted a lot of people's attention and the program's ratings increased significantly.
Many people who did not pay special attention to this function, now listen and look at it, many people think this function is quite interesting, so the experience crowd of Fairy Girl Direct Store is once again full, more than 69% of the people are here.
Check out this beauty photo app.
Many girls originally thought that Dreamstars were too big and difficult to carry, but after experiencing the various functions of beauty photography, they immediately felt that they should get one.
It's a pity that Dreamstars is not available for sale. Even if there are some scalpers hyping it, it is a drop in the bucket and far from enough to meet everyone's needs.
Girls are inherently very emotional. In view of the current situation, they have started all kinds of discussions with their friends, whether in their circle of friends or on their own Facebook posts.
"Damn it, why did I just discover that Dreamstars is so good now? I used to think that Xiao Qi's hunger marketing was so annoying, and I was determined not to buy something that I wanted to rush for. I didn't expect to miss out on such a good phone!"
"I thought the same way before, but now I understand that everything that has been robbed has a reason for being robbed."
"I asked why those friends I haven't seen for many years are still so youthful when posting in WeChat Moments or posting selfies, but I have become a yellow-faced woman! It turns out that the root cause is here!"
"Looking at the online videos, those bitches are so unscrupulous in using the beauty camera function to hide their age. I just want to say, I want to buy one too!!"
"Haha. Not only older women, but also little girls nowadays like to take photos with beauty photos! Who doesn't want to become more beautiful?"
"That's right. You can take beautiful photos by using Beauty Photo. You no longer need to put on a lot of makeup every time you take a photo. This kind of photo-taking experience is really good! You use less makeup. I think
My face has become much softer recently!”
"Anyway, I didn't know that Dreamstars has a beauty camera function before, but I like every product produced by Fairy Company. The appearance alone made me want to buy it. It turned out to be really good when I got it. Not only the appearance, but also various
Its functions are beyond comparison with any other mobile phone. Even the iPhone can’t compare to it!”
"I used to think that Dreamstars was too big, but now I realize that I missed a good mobile phone!"
"Hehe, it's not too late to make up for it. I've asked my boyfriend to help me grab it. I will definitely use Dreamstars next month to show those little bitches that my aunt can be beautiful!"
"..."
In the business world, there has always been a saying that "if you control women and children, you control the world."
Once these shopping-crazy women joined the ranks of Dreamstars fans, they immediately attracted the attention of major electronics companies.
Originally, Nokia, Motorola, Microsoft, Sony Ericsson, and even Apple and Samsung all believed that Fairy Company's beauty camera function was just an ordinary auxiliary app that was more useful as a gimmick than in actual use.
many.
This is just taking pictures. What’s the difference from taking pictures with photo stickers on the street before?
Facts have proven that at the beginning, less than 10% of users purchased Dreamstars for this feature.
But after such a fuss, countless users suddenly emerged, especially women, who were very interested in the beauty camera function and wanted to buy it immediately.
Preliminary statistics show that such a lawsuit and controversy has brought more than 50 million potential users to Fairy Company.
Don’t underestimate these 50 million people. If this group of users, mostly female users, use Dreamstars, they will not only like the beauty camera function, but will definitely be attracted by Dreamstars’ other cool functions.
Become a big fan of dreamstars.
Just think about the Apple users in previous lives to understand how important a die-hard fan of a product is.
Basically, more than 80% of people who buy Apple phones will continue to use Apple phones in the future. When these people upgrade their phones or give gifts to others, they will basically not consider other brands.
Now Fairy Company launches updated products every year and a half. If this group of users continue to consume and buy new products every time, how big will the number of loyal fans be?
And this is just the power of a beauty camera app. If Fairy Company launches a few more such apps, will other manufacturers be needed?
Of course, thinking about it later is a matter for the future.
Now a group of smart phone manufacturers have immediately begun to express their opinions, saying that they are also optimistic about this beauty camera function and will invest heavily in its development, striving to meet users as soon as possible.
Their subtext is, hey, don’t give up on our mobile phones just because of this. We will also launch this beauty camera function soon, which will also allow you to have the fun of taking pictures.
But having said that, even these executives themselves don’t know when this beauty camera function will be developed.
That’s not to say that their technical capabilities are not good. Nokia, Motorola, Microsoft, Sony, Apple, Samsung... any one of them is a place where technical experts gather together, and many technologies are at the forefront of the market.
The problem is that Xiao Qi is so smart that he not only purchased hundreds of related patents in advance, but also applied for hundreds of patents himself, and these patents are not open to licensing at all.
Before, everyone sold the patent license to Xiao Qi. They didn’t realize how good beauty photography is. Anyway, it is a very popular photography function patent for image capture, pixels, aperture, exposure settings, etc., so they sold it.
It's so refreshing, they don't just sell to Fairy Company anyway.
Now they can certainly use their own patents, and some very common patents can also be purchased.
However, after inspections and experiments by thousands of designers and technicians from several companies, they found to their dismay that it is simply difficult to overcome Xiao Qi’s patent barrier and develop their own beauty photography technology.
task.
Even if they could bypass it, it would take too long, at least a year or two.
And by that time, Xiao Qi may have invented a new photo beauty technology and set up a new patent barrier.
It is said to be so difficult, but is there really no solution?
Of course!
That is, just like Xiao Qi did before, buy the patent licenses they need from Xiao Qi and spend money to shorten the research and development time.
But the question is, will Xiao Qi be willing to authorize these patents?
Of course not.
This is not only the case with companies that compete with him, but even Samsung requested it, but Xiao Qi also refused.
And he said that if we want to open up patent licensing, we have to wait until Dreamstars is updated.
This means that no matter what, Xiao Qi's products must remain technically superior and better than yours.
For this reason, I don't know how many company executives scolded Xiao Qi, and some even threatened Xiao Qi, saying that if he insisted on doing this, their patents would not be open to Xiao Qi in the future.
But Xiao Qi was not afraid at all.
The reason is very simple. Unless it is the technological innovation in Xiao Qi's mind, many of today's technologies already have more than one owner.
If you don't sell Nokia, you'll still have Motorola. If you don't sell Motorola, you'll still have Microsoft. If Microsoft doesn't sell it, you'll still have Google...
Besides, it's not just Xiao Qi's family who does this.
Do you want Google to license its search engine patents?
Can you ask Microsoft to authorize Windows?
Do you want Apple to open source its iOS system?
…
We all have a lot of technologies firmly in our hands. How can we sell them to competitors just for a little money and let them defeat us?
Only a fool would do this!
The reason why these companies have not completely destroyed Fairy Company is that although the beauty camera function is very dazzling and attractive, it is not the only factor that determines the sales of smartphones.
You have your own characteristics, and I can also create mine.
Chapter completed!