How to become a star in the market?

Of course we are cooperating with companies such as Fairy Company and Apple that have super popular products!

For example, Fairy Company.↖

Take a look at the Japanese parts companies that previously cooperated with Fairy Company.

Hitachi provided touch screens for Fairy's DreamPad. As a result, Nokia's touch screen experience was particularly poor. Now all smartphone touch screens have been transferred to Hitachi, and orders have increased by about 3 million units a month.

Asahi Kasei is responsible for providing electronic compasses, gravity accelerators, audio chips, etc. for Fairy Company's three products. As a result, it can't fill the orders now. It has expanded its production scale three times in two years and made a lot of money.

—If their productivity is sufficient, I believe other manufacturers will be willing to buy it.

Hoya provided ambient light sensors for Dreampad and Dreamstars. Although Fairy Company gradually replaced them with its own sensor components, it lost orders from Fairy Company. However, overall, orders from HTC and Motorola completely made up for this loss.

This is especially true for Panasonic and Hitachi, two smart battery companies. They are still responsible for providing power managers for three products of Fairy Company. Smartphone batteries are also purchased by HTC, Nokia and Motorola. It is said that BlackBerry is also considering

Purchase mobile phone batteries from them.

This is still within Japan.

Among those manufacturers in Baodao and mainland China, who has not become a star product in the smartphone market because of orders from Fairy Company?

Just because Fairy Company is using their parts, people's evaluation of these companies has also improved.

It is said that many companies that are interested in entering the smart electronics market, such as BlackBerry, LG, Japan's Panasonic, Sharp, China's BBK, Gionee, Lenovo, etc., have already begun preliminary inspections.

Among them, parts quality and cost are one of their most important inspection items.

Traditional parts manufacturers only conduct inspections in the second and third rounds. The first thing they inspect is the suppliers that supply Apple and Fairy.

Because even Apple and Fairy use products from these manufacturers, isn’t the quality good enough?

When making smartphones, quality is absolutely critical, so the first choice must be these component manufacturers.

According to the predictions of major mainstream media, the future market size of the smart electronics market will definitely exceed 2 trillion US dollars, and it will only be more, not less!

The two most popular smart electronics manufacturers right now are Fairy Company, followed closely by Apple.

But in this world, more than 80% of parts manufacturers, partners, etc. are more willing to choose Fairy Company. This can be seen from the selection of the best company, the most popular company, and the most attractive company in the electronics industry last year.

You can tell by the fact that the laurel crown fell on the head of Fairy Company.

In fact, the idea is very simple.

Apple is good, but it is very stingy and has to calculate everything clearly. Most of the profit margins it leaves for component manufacturers and partners are between 3% and 7%.

The profits Fairy Company gives to parts manufacturers and partners are usually around 15%-20%.

If there is no Fairy Company for comparison, Apple's price is actually the market price and is not too low.

But with the comparison with Fairy Company, then of course the partner manufacturers like to cooperate with Fairy Company, and even Sony is no exception to this.

What's more, Fairy Company is a company from China. China and Japan are of the same origin, with the same culture and customs. Sony naturally likes to communicate with Fairy Company.

Do you think Sony is impatient under this situation? Does it want to enter the supply chain of Fairy Company or Apple?

After learning from the experience, Sony began to actively contact Fairy Company after the Chinese Lunar New Year. But now they not only failed to talk to Xiao Qi, but even vice presidents Zhou Bo and Yu Shanshan refused to communicate with them directly. Moreover, Fairy Company

The answer is always "There are currently no cooperation plans."

Such a reply made Sony's blood run cold.

Just when they were thinking about how to impress Fairy Company and Xiao Qi, Gao Chuan Terusu suddenly met Xiao Qi in Japan. This could not but be said to be an unexpected surprise.

After returning to the company headquarters, Gao Chuan Teruki secretly met with Morita Masanoge.

The two families have been friends for generations, and the two beautiful eldest ladies from the two previous families were married to the same man, so the relationship will naturally be closer.

Besides, both of them are going to be kicked out of Sony this time, so naturally their fates are closely related.

It was precisely because of the urgency of the situation that Gao Chuan Teru and Masanoge Morita quickly decided that in order to catch the Fairy Company's express train, it didn't matter even if it cost them a lot.

After all, Sony needs to make achievements now. Without outstanding achievements, how can Sony be called Japan's number one electronics manufacturer?

Xiao Qi didn't know the plan discussed by the two of them, but Xiao Qi knew clearly that Sony was not in a good situation now. It was no longer the behemoth that swept the world in the 1990s, so this was Xiao Qi's best time to attack Sony.

good time.

Gao Chuan Teru Shu also didn't talk nonsense. On the one hand, after telling Sony's current situation, on the other hand, he directly said to Xiao Qi: "Sony has Sony's strengths, and Fairy Company has even more advantages. I think if we join forces,

, we will definitely be able to usher in a brilliant win-win situation for each other!”

"Oh?" Xiao Qi said in surprise, "How is it a win-win situation?"

"Sony can provide the best products and the best prices to Fairy Company." Gao Chuan Terushu said seriously, "And Fairy Company has Sony's most advanced products, so it will not be competitive in high-end smartphones and tablets.

It will be even bigger, leaving its competitors far behind.”

"What benefits can Sony get?" Xiao Qi asked.

"We need Fairy Company to use our products as much as possible." Gaokawa Terusu replied, "Sony has technologically superior components, namely high-definition camera components, NAND flash memory chips and smartphone batteries. I hope that in addition to Sony's own use

, Fairy Company can capture at least 50% of the output."

Xiao Qi frowned, but smiled heartily.

You can really come up with whatever you want.

It was obvious that I was thinking about how to cooperate with Sony and how to get their camera, but Sony couldn't wait to deliver it to my door.

However, 50% is not what Xiao Qi wants. Xiao Qi originally wanted to get 70%, but looking at Sony's current eagerness, Xiao Qi may consider working hard to see if they can get their cameras within 5 years.

It’s all wrapped up!

Once Sony's high-end camera components are rounded out, there will be almost no mobile phone that can compete with Fairy's mobile phone in terms of taking photos and selfies. The leading advantage is huge!

As for NAND flash memory chips, Xiao Qi can never have too much of a good thing. Taking 50% will also be of great help to Xiao Qi in controlling the entire high-end market. Even if the price is right, he will decide on the high-end Dreampad and Dreamstars series.

When upgrading, I will add some orders from Sony.

As for smartphone batteries, batteries from Jinwei Lishen, BYD, Yinhuang Electronics and other companies are sufficient and the quality is also very good. Moreover, out of the need to support Chinese manufacturers, he is not prepared to replace them with Sony's.

After thinking about it, Xiao Qi pondered: "Our parts supplier is already very stable. Without suitable conditions, it is impossible for me to consider replacing it rashly."

Gao Chuan Terusu was a little anxious, but he finally managed to calm down a little. He said calmly: "Mr. Xiao, Sony's technology, Sony's price, and Sony's sincerity are all placed in front of you. Although we had some unpleasantness before

, but I believe that with Sony’s efforts, Fairy Company will be able to see a more advanced and brighter future for smart electronics!”

"I also like Sony's electronic products. Many electrical appliances in my home are from Sony." Xiao Qi said with a smile, "But in the era of smart electronics, it doesn't just mean that your product is good. There are many things we need to consider.

However, I am looking forward to cooperating with Sony."

Looking forward to it, that means you won’t cooperate now?

Gao Chuan Terushu felt anxious.

The meeting to impeach him and Masahiro Morita is just around the corner. If they cannot reach a unified goal with Fairy Company, then the two of them will be expelled from Sony's decision-making level in disgrace.

Although this will not affect the shares of the two families in Sony, from now on the power to control Sony will no longer be in the hands of the two of them, and they will undoubtedly be a shame to the Gaochuan family and the Morita family.

For the head of such a large family, the family's honor is far more important than money.

When their two elder brothers handed over the company to them, Sony's situation was very good. But in just a few years, not only did profits drop significantly, but they themselves were about to be kicked out of Sony's decision-making circle. The family

What would people on the inside think of these two prodigal sons?

For the reputation of the two people and the honor of the two families, Gao Chuan Terushu must finalize the cooperation with Xiao Qi as soon as possible!
Chapter completed!