Generally speaking, uncles and aunts will not buy better things just for a dime price difference.

But young people are different. They usually buy things they don’t need for many things, and they don’t care too much about money.

If you look at the Dreampad and Dreamsta from Fairy Company, you will know that 90% of the sales in China are made by people under 40 years old, and only 10% are bought by more fashionable older people, who spend their own money.

Almost none.

But when it comes to money, it's exactly the opposite.

Middle-aged and elderly people have more money, while young people have less money.

This should be the vitality of youth. As long as you like it, it doesn't matter how much money you spend.

This time, Xiao Qi was originally optimistic about the online channels of Xiaoyao Mall, but he didn't expect that young people are still relatively rare in cooking and cooking. It is usually done by their families.

When they buy vegetables from Fairy Farm, they mostly take them back and let their parents cook them, so they can try them out.

From this aspect, Fairy Farm has simply failed to capture the aunts and men who are the absolute main force in the vegetable market.

So Wen Lu from Fairy Farm is also reviewing whether this kind of e-commerce selling vegetables is too radical. Should Fairy Farm open a specialty store to sell vegetables, meat, fruits and vegetables?

However, in this case, the cost will inevitably rise sharply, and the price will have to rise by at least 30% to offset this part of the cost.

So, facing such high prices for vegetables, meat, fruits and vegetables, only if you go to cities with strong consumption power like Beijing, Shanghai, Guangzhou and Shenzhen can you possibly make money back.

In fact, the vegetables from Fairy Farm are not so expensive.

But the problem is that we have already thought about it in advance, and the price cannot be cheaper than ordinary vegetables. Firstly, we need to widen the gap; secondly, although tolls are free, other transportation costs still have to be spent; thirdly, and more importantly,

, we cannot have a direct competitive relationship with ordinary local vegetable farmers. Otherwise, we will not be popular wherever we go.

However, just when Wen Lu and others were melancholy, just one day later, the trend on the Internet changed.

"Well, I tell you all sincerely that yesterday I bought some chili peppers to make fried pork with green chili peppers. My mother said that this was the taste she ate in the countryside when she was a child. Compared with today's green chili peppers, it's simply delicious.

It’s awesome!”

"Haha. That's what I was about to say! This taste is completely incomparable, isn't it? It's great! It's a pity that I only bought it for more than thirty yuan yesterday, and I can't sell it now."

"Don't worry, another batch will come in two or three days. I'm ready this time. I'll buy ten kilograms of the same. It's not enough for me. I want to give it to my parents, parents-in-law. The elderly should also eat well.

vegetables, so they are nutritious.”

"Aren't you just shills? How can vegetables be so different? Are you not filming a gourmet TV series?"

"You can tell at a glance that the people upstairs are poor people! Don't you know that in the 1990s, there were Americans renting land in Pudong and specializing in ecological agricultural vegetables? The price is five times or ten times that of our ordinary vegetables!

Now it’s sold out every day!”

"I actually feel a little guilty after yesterday. I obviously want to eat, but just because of the higher price, I feel a little reluctant! Thinking of the children of the people in the disaster area, they are still waiting for their parents to make money so that they can eat and go to school. I feel in my heart

It’s so sour. No matter what, I will definitely buy it next time!”

"You just buy it! I can tell you that the vegetables this time are really delicious. Our family owns a restaurant! There is a complete difference between the vegetables grown with a lot of pesticides and fertilizers and the vegetables at Fairy Farm.

The price is not much different! For the sake of health, I think it’s better to eat more of this kind of food!”

"I'm a foodie. Since everyone says so, I'll give it a try next time. It's not that expensive anyway. It's just like going to a restaurant!"

"..."

This hot discussion on the Internet did not make Wen Lu very happy. Although everyone said it tasted good, the key point was that too many people just said it but didn't do it.

When I advertised before, I don’t know how many people said they wanted to buy it. What was the result?

Of course, Wen Lu was too worried.

Most of the netizens clamoring to buy vegetables on the Internet are people from Beijing, Shanghai, Guangzhou and Shenzhen. They already have money and their daily consumption is high, so of course they don't care.

But to be honest, the five provinces and one city in the southwest are indeed economically underdeveloped, and there are more people who worry about life on weekdays, so naturally not so many people respond.

The next step is to start ordering the second batch of 100,000 tons of vegetables.

Xiaoyao Mall is still used as a platform, and it is still delivered to a certain area in a residential area, and people nearby can come and pick it up.

When Xiao Qi formulated this plan, he originally wanted to see long-term results. He couldn't just give up if the sales were not good once or twice. It would take a year or two for other people to build a market. They could not afford to lose money, let alone Xiao Qi, the richest man in the world?

The young man has already thought about it. If the first batch is not effective, then he will convert the vegetables, meat, fruits and vegetables that Xiaoyao Mall cannot sell for internal consumption, and let his subsidiaries Fairy Real Estate and Xiaoyao Logistics buy them, and

Donate to the workers building roads, who are already big-bellied people, and what is produced in the earthquake-stricken areas is simply not enough for them to eat.

But one thing is that the selling price at Xiaoyao Mall and the buying price at Xiao Qi will never be less than a penny, and we will still follow the previous plan.

For some things, it is easy for you to lower the price, but it is more difficult to raise the price back.

Keep prices stable from the beginning, and customers who buy will be satisfied.

As a result, the second sales reservation was sold out within half a day, because it was Xiaoyao Mall's platform, and all the money had already been given.

Wen Lu and others looked at each other, this change is not that big, right?

The surprise came too suddenly, making people a little uncomfortable!

Regardless of the sale three days ago, ordinary people in five provinces and one city sold a total of 220,000 tons. However, this is the first time selling vegetables for reconstruction in the disaster area, and the number of buyers should be the largest. The second time it will obviously decrease.

.

And the interval is so short, those who have purchased may not necessarily purchase immediately.

The remaining people who didn't buy don't know what the situation is like.

But the fact really surprised everyone. Not only was the second batch of 100,000 tons sold out at once, Xiaoyao Mall pre-sold the third batch of 100,000 tons of vegetables the next day and arrived three days later.

This time it was faster and sold out in three hours in the morning.

The main buyers are mainly concentrated in the big cities in five provinces and one city. And each family purchased a lot in these two times.

Then the people at Fairy Farm did some research online and found out that it really had a good reputation!

"I'm just telling you. How can such a delicious dish not be sold?"

"My mother did some calculations for me and found that the extra food money per day is only about 10 yuan. With prices so high now, what does it mean to add 300 yuan per month for food? Is it important that people eat?

Is money important?”

"You're so right! I went to my aunt's house for dinner two days ago and ate food from Fairy Farm. It tasted so good that I even ate two bowls of rice even if I didn't eat meat! When I came back, my mother talked about it.

Son, I bought ten kilograms of eggplants, beans, and cucumbers in one go, and they are so delicious these two days!"

"Will I tell you that my family runs a small restaurant? Our business has tripled in the past two days because we use vegetables from Fairy Farm! So even if the price has increased a little, regular customers are also very happy with it.

, new customers also like it very much!”

"Tch, none of you are professionals. The proprietress of our company is Japanese. She told me yesterday that she finally found vegetables in China that can be used for deep-fried tempura. Those are the vegetables from Fairy Farm, and the quality is the same as those in Japan.

Exactly the same!"

"Looking at what you said, I feel that even if it is not for the purpose of rebuilding the disaster area, but for the sake of my quality of life, I should buy it and try it!"

"Actually, this is quite convenient. Fairy Farm picks the food on the same day, puts it on a refrigerated truck, and arrives in our city within 24 hours at most, and then distributes it to each buyer. In this way, there is no delay at all from the farm to our dining table directly.

It can also be delivered to your home, so you just have to pick it up at the agreed time. It’s much more convenient than planning after going to the vegetable market!”

"How come there are so many good reviews? We at Great Eastern need such pollution-free vegetables! Now we don’t feel safe eating anything outside! Fairy Farm, please ship your products to the East!"

"People in the capital also agree. We can transport vegetables from Qiongdao to the capital, so what's the distance in northern Sichuan? Come on. No matter how expensive the price is, it doesn't matter!"

"..."

This time, more people who participated in the comments were users who had purchased it.

Although each of them is an ordinary citizen, these simple answers and feedback have given them an excellent reputation.

Although the five provinces and one city are not wealthy provinces, they cannot cope with the large population. The population of 300 million accounts for one-fifth of China. Although there are many vegetables in Fairy Farm, they are obviously not digested when they are spread in such a large stall.

It's more than enough.

What's more, in today's Internet economy, people from anywhere, even in small counties, can choose to buy.

This will expand the scope of sales, not just limited to a certain city or a certain supermarket.

Xiangshui Satellite TV, which was originally a partner of Xiaoniao.com, saw that Xiaoyao Farm was becoming popular, and immediately dispatched an entertainment news team to Fairy Farm to prepare to shoot some scenes for everyone.

have a look.

As a result, when they arrived, they discovered that many colleagues were already filming here.

It wasn't very popular before, and no one wanted to come to support it. But now that Fairy Farm is showing signs of becoming more popular, of course it is popular!

It is conceivable that when this news is broadcast, Fairy Farm will definitely become more famous and its sales will naturally be better! (To be continued)

ps: Thank you, r, Fu Jitianjun, My Slap, Good Children Don’t Cry, Blue Fantasy, Heaven and Earth and other brothers for their recent rewards. Thank you to all the brothers who subscribed to the monthly ticket and like. If there are more brothers, please
Chapter completed!