Speaking of Xiao Qi’s investments in the United States, we have to mention the zulily flash sale website.

In terms of money-making effects, Uber is definitely the most powerful. It is currently valued at 40 billion US dollars before it is listed on the market. In a year or two, when it also develops in Europe, it will become another company that has not been listed on the market after K

A superstar company with a valuation of US$100 billion.

Even airbnb, an online travel private room booking website, is more valuable than zulily. This booking website, which has now swept the world, has made major hotels miserable, but it has also benefited people who can travel freely.

It was praised as the "Best Creative Website in 2009", and its valuation has exceeded 30 billion US dollars.

In comparison, Zulily's valuation is only US$10 billion, and it only operates in more than 20 large and medium-sized cities in the United States, so it doesn't seem that outstanding.

At least compared to Xiao Qi's other companies, it does not have such good development potential.

But Xiao Qi never looked at it that way.

Flash sale websites can achieve a market value of two to three billion US dollars even in China, let alone in the United States and Europe. Usually multiplied by ten to get the true value of Zulily.

There are not many ordinary people who don't like cheap and high-quality products, and there aren't many people who don't like brand-name goods on sale.

Although people in Europe and the United States are wealthy, their family burdens are actually not light. Being able to save more expenses is necessary for every housewife and young person.

And it just so happens that this group of people occupies the main force of consumption.

Zulily provides services targeted at this group of people.

The more targeted the service, the more money it can make. In the future, this will be called "targeting market segments".

But if you want to succeed, simply having an idea won't do it.

Therefore, when Xiao Qi founded Zulily, he combined the essence of several flash sale websites and special offer websites from his previous life in China to form a unique set of corporate policies for Zulily.

For example, because people in Europe and the United States generally have the habit of using email, Zulily sends pictures of various special offers to its more than 30 million users every morning to attract them to participate in two flash sales every day.

Zulily has a very large database and many analysis experts. They try their best to analyze each customer's preferences, and then use the most advanced computer programs to allow users to be attracted by the products sent to them, and then actively purchase special offers.

commodity.

Then, every picture sent by zulily is carefully designed and photographed. It will never be a rough fabrication, and there will never be more than one picture of a product. Even if the product only costs 5 US dollars, its details will be photographed.

It needs to be clear so that people will like it when they see it.

It is precisely because there are so many beautiful pictures that there are not a few users rushing to buy special offers.

In addition, Zulily also used the secret of success of Zulily in its previous life and tried its best not to purchase and sell products from large manufacturers, but to purchase products from small and medium-sized manufacturers with low prices but good quality.

Americans know better than Chinese people what advertising is.

They also understand that at least one-third of the price of the products they purchase goes towards advertising fees.

There is actually not much quality difference between big brands and small brands in the United States. The quality of products produced by many small companies is quite good.

This is also caused by the quality supervision system in the United States. You can't say it is the self-discipline of factory owners. All businessmen in the world. Except for the three ancient Confucian businessmen of China, Japan and South Korea, basically they are all things you can't think of.

There is absolutely no lower limit that they can't do.

So the United States saw through this from the beginning. They have formulated laws very well, and they can be said to be unreasonable and harsh to the extreme, so their factory owners do not dare to mess around.

Therefore, Americans still don’t need to use their brains when buying things, unlike buying things in China. Many times you need to be self-taught and become a well-rounded and well-respected person. Only then can you ensure the quality of the things you buy.

I won't mention this.

For Americans, since there is not much difference in product quality between large companies and small companies, cheap and practical products will please them very much as a household purchase.

If we make some breakthroughs in the design process and make the appearance more beautiful and novel, then people will like it even more.

In fact, more than 80% of the companies that Zulily cooperates with are innovative and innovative companies. The better the small company, the more support it can get from Zulily. This also promotes the desire to become famous on Zulily.

Companies have put their best efforts into designing and creating.

Such complementarity naturally brings a higher reputation to zulily.

Finally, there is another point, which is the logistics and transportation that Fairy Company is very handy with.

You have to say that Americans have a very high level of patience. Often, if the express delivery in the same city has not arrived for seven days, they will complain and express dissatisfaction.

If this had happened in China after 2013 in the previous life, or in the current China in this life, it would be unimaginable.

Several private companies such as Shentong, Yuantong, Tiantian, Zhongtong, etc., across the country, except for too remote areas, basically arrive in three days, and it can even be shortened to one day in Jiangsu, Zhejiang and Shanghai.

The speed of Xiaoyao Express is even faster. As long as you need it, you can receive the package you want in all first- and second-tier cities within one day, provided that you pay enough for the freight.

Not to mention those in the same city, it is unimaginable to arrive at your home within 36 hours. Under normal circumstances, such as Xiaoyao Express, it will not exceed 24 hours.

Therefore, after many Americans have lived in China for a period of time, they will scold the U.S. logistics system as a dog.

There are of course many reasons. The biggest reason is that Americans are lazy. They don't do things very quickly or very carefully, especially in daily life. Even they are like this. Naturally, they can't ask others to do so much.

How efficient.

Xiao Qi understands that Americans will still like this kind of fast and convenient life.

So from the beginning, Xiao Qi built a warehousing and transportation platform for Zulily. At first, he only recruited Chinese and international students, and then he also recruited Japanese and Koreans. Anyway, people from these two countries are hardworking and hardworking.

A bit, still very good.

As for other people from Latin America, Africa, and Europe, Xiao Qi almost didn't recruit them. Looking for them to work was like hiring a big boss to provide them with no benefits at all.

Therefore, Zulily was sued by many associations in the United States, but the powerful Mario Law Firm helped solve everything. They once again proved their strength. As long as there is enough money, Mario Law Firm is your best friend!

Xiao Qi would rather pay several times the salary than hire lazy people, which surprised even the Americans, but thinking about the hard-working Chinese, they can understand.

Not only did many people in the financial and business circles express support for Xiao Qi, but some people in the political circles also made remarks, saying that this was Xiao Qi's freedom and that others had no right to interfere.

So, this is the aura of the world's richest man. If it were another person, it would definitely not be so easy.

Of course, there is another factor, that is, most of the people Xiao Qi recruits are American nationals. No matter where they come from, they are already Americans. Xiao Qi only needs to hire Americans. If Xiao Qi only recruits

International students and green card holders are not that easy to pass.

Due to various factors, zulily has developed rapidly. The number of users in one year has exceeded 30 million, and more than 20 million people shop on zulily every week. The data is absolutely amazing!

If it weren't for the fact that Xiao Qi has not yet developed a logistics network covering all large and medium-sized cities in the United States, there would be no problem doubling this number.

It is said that establishing a logistics base in the United States is not much more expensive than in China.

The logistics system originally relied on Zulily, but now it has increased its investment by US$5 billion. If you calculate it this way, the management cannot even retain 1% of Zulily's shares.

So after discussion, they have agreed to separate the logistics system and operate it separately, and Zulily is only responsible for leasing and using it. This way the cost is very low, and it is an operating expense, and there will be no large expenses, thus diluting their business.

shares.

The newly established logistics company is called Global Logistics Company, and its registered place is still in International Financial Island. Xiao Qi directly injected another US$5 billion in capital so that the company can continue to compete in large and medium-sized cities in the United States and expand its logistics and

Express delivery system.

But this process cannot be sloppy. Xiao Qi predicts that if it is to be completely perfected, it will take about three years.

In addition, further recruitment of manpower is also a problem.

But as long as we work hard, Xiao Qi also believes that sooner or later it will become the number one logistics and express delivery company in the United States.

At that time, whether it is Zulily or other companies that require logistics, warehousing and express delivery, they will have greater room for development because of such a powerful backend.

Global logistics companies can even use their own warehousing and transportation systems to in turn influence these companies, so that they become more integrated into a whole and will never be separated.
Chapter completed!