"Gam it?"

Sun Wufan asked in confusion, "What about specificity?"

Ning Xiu smiled sly and said, "I call it hunger marketing."

“Hunger Marketing?”

Sun Wufan scratched his head and said, "What does this mean?"

Ning Xiu patted Sun Wufan's shoulder meaningfully and said, "This is a marketing method. As the name suggests, it is to use the tight supply of goods to create a scene that is difficult to find, to sway the customers' appetite and keep them hungry."

Ning Xiu tirelessly explained to Sun Wufan.

Hunger marketing was a common trick used by merchants in later generations. Some of them used to make a fortune by perfect merchants. The buyer was like a monkey, and he was given money by rushing to the children.

Of course, Ning Xiu didn't want to play with a monkey. In his opinion, customers are the most precious resources. Especially during the period when glass products were just released and gradually occupied the market.

Unconventional hunger marketing will only kill chickens and get eggs, and eventually drive all customers away.

Of course, a certain degree of hunger marketing helps to increase product sales and allows buyers to form stickiness and dependence, which is more beneficial than disadvantages.

Sun Wu's model is a business genius, and after Ning Xiu's slightest enlightenment.

"Ah, isn't this just stocking up?"

Ning Xiu couldn't help but frown: "What are Brother Sun talking about? These are completely two concepts."

Hoarding goods is a derogatory term, and people who do this usually end up miserably.

"Why are you different? Isn't this the idea of ​​being a rare product?"

Ning Xiu gave him a blank look and said, "What is the point of the stocking goods you just mentioned? It is stocking! What is stocking? It is to buy things you don't have to save. This glass is made by me, and it has nothing to do with stocking."

Sun Wufan nodded, looking very reasonable.

"Yes, only Brother Ning can do this glass, and it really cannot be considered a stockpiling."

"In terms of influence, this is even more different from stocking up grain at low prices and selling at high prices." Ning Xiu spread his hands helplessly and said, "The reason why the imperial court cracked down on merchants' stockpiling of grain is because grain is a necessity. People will be hungry if they don't eat food. If they are hungry, the world will be uneasy and will be chaotic. However, glass products are not the case. Does this be a luxury product not affecting livelihoods, but only affecting the quality of life."

Ning Xiu's words were not really exaggerating himself, but real.

The ruling class most valued by stability. As long as the country is stable, rule can be maintained.

What is the basis for stability? Naturally, people can eat enough.

The Chinese people are actually very concerned about stability. As long as they have a bite of hot food, they will not rebel.

Let’s look at the rebellious eras in history? Which one did not force the people to be displaced and changed their children to eat?

Whenever there is a way out, who will turn his head on his belt to rebel?

Rebellion is a path of no return, the chance of success is too small, and it is most likely that it will fail.

The result of failure is cruel. Not only will he die, he will have to implicate his family and be executed.

The ruling class naturally did not want the people to rebel. Therefore, they had been controlling the price of grain, and they severely punished those who found that they were hoarding grain and raised prices.

But glass vases are completely different from grain.

Ning Xiu’s positioning of it is a luxury.

Why can porcelain be used as luxury goods, but not glass products?

At this time, we cannot look at problems from the perspective of future generations, but should combine them with reality.

In the Ming Dynasty, no one could make glass except Ning Xiu.

Ning Xiu didn’t say who knew what his output was? Moreover, glass production was limited by raw materials, and sand was not something that could be bought by buying it. Ning Xiu was indeed facing production pressure.

The price of glass products is sold, and the government is too lazy to care about.

As long as Ning Xiu doesn't get an outrageous price of a bottle of a thousand gold, there will be no problem.

"Okay, then I'll listen to Brother Ning. But, are there any more changes to the style?"

Ning Xiu nodded: "It was consignment before, so I didn't care much about the style. Now I have to open a store to sell it myself, so I naturally have to put more thought into it."

In fact, there is another very important thing Ning Xiu didn’t say.

Since it is a luxury item, it must look like a luxury item.

It doesn’t mean that the price of vases is a luxury item, and the style has to be maintained.

Otherwise, it will become a priceless market and no one will care about it.

"I have to bother Brother Sun."

I have to say that Sun Wufan's artistic attainments are really high. Even ordinary people like Ning Xiu who are a little familiar with art can see that the vase designed by Sun Wufan is very charming.

Those officials and gentry were concerned about the charm. If you want to make them bleed heavily, you must make the vase meet their taste.

Sun Wufan came from a family of officials and knew these things the most, so he was the most at ease to design Ning Xiu.

"This matter is for me. When I draw the artwork, Brother Ning asked the master to make the mold as he looks, and then he can make a vase."

Sun Wufan said with a smile: "But before this, Brother Ning must reward me."

Ning Xiu sighed, "Brother Sun can't forget to eat any time. Forget it, I'll invite Brother Sun to enjoy his appetite today."

"Haha, what a good brother."

Sun Wufan laughed so hard that he couldn't stop. He had heard that Ningji Restaurant had launched a new dish, so he must try it this time.

The two of them left the house and rushed to the restaurant.

When he arrived at the restaurant, Sun Wufan ordered the third one very consciously, and then said to Ning Xiu: "Brother Ning Xian, what are you waiting for? Take your new dish and let me taste it."

"Okay, but there is a saying that Ning must say in front of it. The taste of this dish is not something that anyone will like."

Ning Xiu informed Sun Wufan in advance so that he would not be furious at that time.

"It's okay."

Sun Wufan waved his hands repeatedly and said, "Why have you never eaten the dishes? I have seen a lot. Brother Ning just cares about serving the dishes."

"All right."

Ning Xiu had no choice but to order the waiter to serve the new dish.

The new dish is still a pizza, but a lot of durian pulp is added to it.

Sun Wufan's saliva was almost gone, and he couldn't help but pick up the chopsticks and look at the plate.

He picked up a piece and put it into his mouth and chewed it carefully.

Gradually, Sun Wufan's expression became strange.

“This taste…”

Sun Wufan smiled bitterly and said, "It's really smelly."

Ning Xiu explained: "This is durian pizza. Brother Sun thinks it smells very smelly from durian."

According to historical records, durian was introduced to China in the Ming Dynasty. Zheng He brought back this novel species from Malay when he voyage to the West. It is said that durian was named because the crew members liked to eat this fruit, and they were named after it, and finally became durian.

Although durian has been introduced to the Ming Dynasty for a while, it has not been widely planted. Ning Xiu also discovered that such deliciousness has been planted in the Ming Dynasty when he was dealing with a Huguang merchant.

......
Chapter completed!