After "Battle on the Dance Floor" is wrapped, the next biggest thing that Yi Feiyang has to do is naturally the editing and submission of the film for review.

As a musical, the editing perspective and method are different from those of ordinary movies. If ordinary movie editing focuses on the rhythm and sequence of story development, then the key to editing musicals lies in the grasp of dance scenes. In other words,

The dance effects you edit must be shocking and powerful, unlike ordinary movies that are understated. This is the key point and the selling point of your drama.

In fact, when filming this drama, Yi Feiyang deliberately introduced some special effects shots, mainly to bring out the magnificence and thrill of the entire dance scene. This will make the audience shocked when watching the drama, rather than like watching a street scene.

The acting feels very average and ordinary. Of course, there won't be too many special effects shots to prevent the musical from turning into a science fiction film. They are just used as embellishments and occasionally added in.

Yi Feiyang is very satisfied with some of the dance scenes that were edited in the early stage. Every dancer in the shot looks dynamic, perfectly integrated with the stage, scene, etc., forming a real dance scene. That kind of effect

It's almost like you're watching a live performance, giving you a strong sense of immersion.

In addition to these thrilling dance scenes, Yi Feiyang is most concerned about controlling the emotions of the characters. As mentioned before, Michael Jackson and Paris Hilton were all exposed to the big screen for the first time, and it was inevitable that they would be acting for the first time.

It will be a bit nervous, young, and the emotions of the characters are not expressed well. For this reason, Yi Feiyang has to carefully screen their roles and modify or reshoot some scenes with poor effects. Only in this way can the drama be perfected by striving for excellence.

come out.

Regarding Yi Feiyang's almost "harsh" screening method, Dures, who has always advocated carefulness and conscientiousness, lamented: "It's too perverted!"

The release date is approaching day by day, and the editing work is almost ready. The current workload of "Dance Floor" is indeed very large and intense. First of all, we need to edit the theatrical version, and then we have to score music, color, and do some post-production dubbing.

, these must be completed before December 20, and then sent for review and copying, and then released as scheduled.

But in terms of soundtrack, the famous soundtrack master John Williams has almost perfectly combined the composed songs with the shots edited by Yi Feiyang. However, he and Yi Feiyang still have some differences in some scenes.

As mentioned before, ordinary movie soundtracks are different from musical soundtracks. For musicals, the soundtrack can be said to be its seasoning. Music that is pleasant to the ear and remains fresh in people's minds can not only improve the overall quality of the musical

The quality can also make the characters and dances in the play come alive.

As big names in the film soundtrack industry, the biggest difference between John Williams and Yi Feiyang is whether to use the soundtrack to promote the progression of the story, or whether the story progression should drive changes in the soundtrack.

According to Williams' usual practice, or in other words, Hollywood's usual practice, the soundtrack is just child's play and serves the story of the movie. It is true that the soundtrack plays an important role in the movie and it also has an Oscar, but in the eyes of traditional Hollywood people

, it still does not occupy a very important position.

But Yi Feiyang pointed out to Williams that the soundtrack is the soul of the movie! A movie may not understand the language, it is English, Russian, or French, but music has no such boundaries. Good music can cleanse people's souls and make people happy.

People and movies can communicate better without hindrance.

Among them, Yi Feiyang gave an example of the most famous Hollywood musical "The Sound of Music", whose episode "Edelweiss" moved audiences around the world.

Williams was extremely moved after listening to Yi Feiyang's words. Williams has always been proud of being a film scorer; however, many filmmakers still look down on his profession. On the surface, he smiles at you, but in fact

It's extremely contemptuous. When arranging soundtracks for many movies, the director likes to tell you what kind of music he wants and what kind of emotions he wants to express, without paying any attention to the feelings and suggestions of a scoring professional.

But Yi Feiyang is different. He respects you from the bottom of his heart and puts the soundtrack in an extremely important position. This moved Williams very much.

"Yi, don't worry, no matter what, I will make the soundtrack of your play a classic among classics!" These were the last words Williams said to Yi Feiyang. At that moment, this famous Hollywood scorer

The master glowed with the fighting ability of a young man.

…

At the same time, the promotion of "Dance Floor" has never stopped. As the third round of the TV station's "Dance Floor" talent show is getting underway, the name "Dance Floor" is like a "seed".

It has taken root in the hearts of North American audiences, and has continued to grow and spread as the event progresses...so much so that many viewers interviewed will involuntarily mention Yi Feiyang when they mention the show "Dance Floor Battle"

This drama. It can be said that the "shadow marketing strategy" created by Yi Feiyang was a great success.

"'The Dance'? It's wonderful! It's so wonderful! Now we are looking forward to the early release of the movie version!"

"Everyone knows that China Yi's movie of the same name will be released soon! Yes, I will definitely go and support it when the time comes!"

"Oh God, I can't wait any longer! "The Dance", whether it's a movie or a TV show, I will definitely watch it!"

…

In fact, the publicity strategy created by Yi Feiyang is somewhat similar to "Where Are We Going, Dad", a program from the previous Chinese dynasty. After this variety entertainment program became popular in the mainland, a film company took the opportunity to launch "Where Are We Going, Dad" during the Spring Festival?

The movie version of "Where Are We Gone, Dad?" grossed 200 million yuan in less than a month. This shows how powerful this kind of "shadow marketing" is.

As for whether this movie version of "The Dance" is better than the talent show, the answer can only be found in the cinema. This is shadow marketing.

In addition, Yifeiyang also carried out a second marketing method - celebrity effect marketing.

At the right time, Yi Feiyang played the trump card of King Michael Jackson and launched carpet bombing on major websites and the personal webpage established by Mike himself.

"What are you waiting for? King Mike's first play, meet you for Christmas!"

"Are you a die-hard fan of King Mike's? If so, come watch "Dance Floor"!"

"King Mike's first on-screen electric shock, King Mike's first bold attack! Change my image, I am Michael Jackson!"

…

With these continuous and updated promotional slogans, Yi Feiyang also posted some of Michael Jackson's filming behind-the-scenes on the website. Yes, there are some funny filming behind-the-scenes of Mike, and some of them were discarded after editing.

The shooting footage is placed here for everyone to enjoy.

As expected, this kind of publicity based on King Mike has attracted countless Mike fans in a short period of time, causing them to flock to these promotional websites like moths to a flame, click, watch, and make decisions.

Comment.

"Mike, don't worry, we will support you!"

"Ha, I never thought Mike would be so good at filming!"

"God, Mike, I love you so much, I will definitely love this show!"

…

The feedback from netizens has been positive, enthusiastic, touching, and tearful.

As Yi Feiyang's cannonball, Mike forgave Yi Feiyang's behavior of sacrificing himself as a magic weapon without saying hello. Seeing so many fans supporting him, he was extremely excited. His grandmother hadn't been so favored for a long time. Look.

Look, my brother’s charm is still endless!

Seeing that the online publicity has achieved very good results, according to the new plan formulated by Yi Feiyang, it is time to proceed to the third step, large-scale poster marketing.

Nowadays, in major North American cities such as Los Angeles, New York, Chicago, and Toronto, passers-by can often see promotional posters for "Dance Floor" at bus stations, subway stations, real estate... and even in the elevators and restrooms of some famous buildings. But.

These posters are not serious pictures of actors, etc., but printed with a black shadow doing a moonwalk, and then a line of big words - The King of Dance is back!

In addition, there is no information about the movie except the official website of the movie. There are only various slogans and ticket booking phone numbers printed at the bottom of the poster.

The slogans change depending on the place, such as "Direct access to the "Dance Floor" station" at the bus station, "Selling the latest movie tickets" at the mall, "Direct access to the ticket office" at the phone booth, and "If you want to watch the coolest street dance, then

Please contact us; if you want to win the movie viewing award and hug Mike, then please go to the cinema on December 23."

…

The purpose of these methods is not only to arouse curious publicity, but also to establish a sense of immersion for movie fans and audiences. When they see these movie posters on the street, they will subconsciously have a feeling that this movie must be watched.

They all feel sorry for themselves.

And these alternative poster labels will be spread to more cities and more public places in the next few days until the movie is released... Sometimes, this simplest and most original way of publicity can also work well.

publicity effect.

In addition to the above three publicity methods, shadow marketing, online marketing, and poster marketing, as a partner of Fantasy Pictures, Fox TV Company also gave Yi Feiyang very friendly help, at least in rolling the movie trailer.

Charge him more.

"This is a man who loves dancing. His dream is to build a dance academy and pass his dream on like a torch. However, his dream was shattered by the betrayal of his friend..." As the narration in the trailer

In the sound, on the TV screen, Michael Jackson transformed into the male protagonist, grabbing Nicolas Cage's clothes, "You cheated on me, and I still regarded you as my best friend!"

Cage: "Yes, I lied to you, but it was just because you were too stupid! Now, the dance school is mine, and the dance team you established is also mine. You have no choice but to get out!"

Narrator: The betrayal of friendship made him decadent. He no longer believed in any miracles or anyone. He was even ready to give up his beloved dance, but at this moment, he met...

Michael Jackson, with a depressed look and messy hair, walked frustratedly on the streets of the city, looking at the surrounding street scenes with a melancholy face. There were young people everywhere enthusiastically dancing, skateboarding, and parkour... When the camera switched, I saw three people on the street.

A beautiful girl was dancing a beautiful dance, and Mike's eyes suddenly lit up.

In the huge abandoned steel factory, Mike said seriously to the three girls: "Would you like to learn dancing from me?!"

"What? Are you kidding? Follow your example, God!"

Narrator: But in the end they formed a new rookie team, but...

The camera on the screen quickly switched. Hathaway said "ah" and was knocked down by her own feet during dance practice. Jessica said "oh" and she and her dance team mates walked in style.

On the street, his head hit the lamppost again and fell to the ground. Pars was jumping and wrestling with the girl next to him...

"You are trash! You don't deserve to learn dance at all!" As Mike yelled at them, the three beautiful girls woke up.

Hathaway, Jessica and Pars put their hands together and shouted with determination: "From now on we must change ourselves!"

As the brisk voice-over narrated the names of the leading actors, their scenes were played on the TV screen in unison.

"Michael Jackson" - On the TV screen, in a dark, dirty, smoke-filled small room, a pale-faced, bloodshot-eyed Michael Jackson smoked a cigarette and said dejectedly: "I won't dance anymore."

"Anne Hathaway" - On TV, Anne opened her mouth in an exaggerated manner, saying with fear and excitement: "What, we are going to participate in a dance competition? I can't do it."

"Jessica Alba" - In the picture, Jessica is wearing a black leather jacket and leather pants. She looks like a super cool girl. She snorted disdainfully and said coldly: "Why should I join?"

"Because we want to take away the championship!" As Anne roared, some story shots were played on the screen, as well as wonderful dances, masked dancers and other supporting characters...

The narrator said louder and louder: "Yi Feiyang writes and directs himself, starring the king Michael Jackson! On May 23, the dance whirlwind is about to revive again, and "Dance Floor" will debut!"

The scene went silent. In the dance practice warehouse, basketball player Jordan smiled and said: "Hey, guys, look at my new dance moves!" As he spoke, he danced an African indigenous dance awkwardly. Michael Jackson, Anne Heather
To be continued...