UR 4th, Monday, 7:30 am.

The workers in the Olympic Village in Stratford have not yet begun a busy day. In the temporary dormitories scattered throughout the Olympic Village, they may still be in a sweet sleep, not worried about the busy day that is about to come.

For them, they are all used to it.

The Olympic Village project is still in full swing, and many projects have started construction one after another, but the most eye-catching stadium, the Olympic landmark building, has just completed the preliminary design, and the construction date has been postponed to the middle of the year of UR. According to the agreement, Tottenham Hotspur will submit its first 100 million euros in September.

It was very cool in early spring London mornings, but sitting in the car with heating, it was obvious that it didn't feel cold.

In this car parked at a high place, looking at the Olympic Village that has been cleared and is being built, you can feel his gradually becoming heavy breathing as fog continues to appear on the doors and windows of the car and then dissipate.

From the back, what he most conspicuous is his signature bald head, just like a big light bulb.

But from the front, his eyes were filled with a passionate expectation, because he was about to usher in a new beginning, and what made him feel unprecedented expectations was the large area of ​​plain but not moving land in front of him. The future here will be the world's top five-star stadium.

Next door to the stadium, there will be a five-star hotel, and all of this belongs to Tottenham Hotspur

If someone passes by at this time, you can see clearly the person in the car through the car's membrane that is sticking to the window glass and has a good transparency. His name is Peter Kenyon, former Chelsea CEO.

Yes, because he clearly told Abramovich as early as Christmas in 2007 that he would no longer renew his contract with Chelsea. After the contract ended, he would leave Stamford Bridge. As for where he went, he did not disclose, and there was no news outside, which was also in line with someone's usual style.

Just like Yezi Technology, with Yezi Technology becoming popular over the years and Zeus mobile phones being popular, the outside world has excavated the company three feet, but it has failed to get even a little information and effective information from them. Even after the acquisition of Nortel Networks was completed, it was only after the acquisition of Nortel Networks as a listed company that the outside world received this acquisition that took more than half a year.

Thinking of this, Peter Kenyon couldn't help laughing because he will make his official debut this afternoon at the White Hart Lane Stadium, and his new identity is the CEO of Tottenham Hotspur.

From Manchester United to Chelsea to Tottenham Hotspur, if you look at it simply, Peter Kenion seems to be gradually declining, but only he himself knows that his career is steadily improving, and Tottenham Hotspur is likely to be his stop to completely establish his position as chief manager in football.

This morning, he went out early, drove from the Thames to the Financial District, then to Stratford, and came to the Olympic Village. He found that this place would become an important area for London to develop in the future, and putting the new stadium here is definitely a very wise choice for Tottenham Hotspur.

West London is indeed relatively wealthy and is a well-known wealthy area, but as a team, Chelsea and Fulham both encountered a problem in West London, that is, the difficulty of operating the new stadium plan.

Rich areas often represent residential areas. It is absolutely unimaginable to expand a new stadium in such a place, and the feasibility is very low. The demolition fee is a huge sum of money that anyone can be denied, let alone other contradictions and problems that may be caused by demolition.

Therefore, this is a very important reason why Chelsea’s new stadium plan has been difficult to implement over the years.

In addition, another important reason that plagues Chelsea's home attendance rate is that the team's game style is not likable, especially during Mourinho's time, the team's style was not appreciated by the rich, because relatively speaking, they prefer to appreciate gentlemen and elegance, so Arsenal and Tottenham Hotspur in the north were popular with them, especially Tottenham Hotspur.

As early as the 1990s, Tottenham Hotspur was the favorite team of London's wealthy people, and it was even called a Jewish team. One of the important reasons is that Tottenham Hotspur's team style is very likable, and over time, it has even formed a gentlemanly behavior that is equivalent to appreciating art when watching Tottenham Hotspur games.

Ye Qiu's arrival has brought Tottenham's technical offensive football storm back to the White Hart Lane Stadium, becoming the team with the strongest attack power and the most gorgeous style of the Premier League for two consecutive years. Ye Qiu's transformation of Tottenham has not only won the revival of performance, won the recognition of fans, but also won the praise of the rich.

According to the current agreement between Tottenham Hotspur and the Olympic Organizing Committee, the new stadium will cover an area of ​​30 acres, which greatly exceeds the Emirates Stadium in Arsenal. Moreover, during the London Olympics, the total capacity will reach about 80,000. After the Olympics, some of the upper floors will be demolished, and some of the lower floors will be added after the renovation, and the total capacity will basically remain unchanged.

But if necessary, a third-floor stand can be added on the second floor in the future. By then, the number of seats can be comparable to that of the Camp Nou Stadium, or even surpass the Camp Nou Stadium, but all this will not be decided until the new stadium is operated.

And then, a VIp box will be created between the first and second floors, just like Arsenal. There will be more than 200 rooms in total, and there will be 50 senior executive boxes. If all of them are based on Arsenal's pricing standards, the VIp box will range from UU to 55UU pounds per game, and the average annual income is U5,000 pounds, then these VIp boxes will bring Tottenham Hotspurs more than 16 million pounds in revenue a year.

This income is much more than the annual ticket revenue of White Hart Lane Stadium, and this does not include those shops, team stores and other operating income. If added, a new stadium a year will bring Tottenham Hotspur a very large amount of revenue.

And for Tottenham Hotspur, there is another advantage, that is, as long as the team is well managed, self-positioning and marketing are done well, and the style of the game remains unchanged, they don’t need to worry about attendance at all, because this team is currently the most popular team in London among the richest and middle-class people.

Among them, Ye Qiu's influence is also a very important factor.

Thinking of this, Peter Kenyon's eyes became even hotter when he looked at the land in Stratford. He had no doubt that he had made a wise choice and was full of longing and expectation for the future.

This time, Ye Qiu delayed the club's monthly meeting. In addition to the influence of the game against Manchester United, more importantly, he wanted to introduce a person, Peter Kennyon at this regular meeting.

According to his contract with Chelsea, he has been free this year and can freely decide where he goes. Ye Qiu personally came forward to persuade Peter Kenyon to join Tottenham Hotspur and introduced him to his expectations for the club.

Today's British and even the world football world have two completely different attitudes towards Peter Kenyon. One is bad, and he feels that this person is a businessman who knows nothing about professional football, does not respect football rules, and is profit-oriented. This is more obvious when he jumped from Manchester United to Chelsea, and his trip to Chelsea was also characterized as a failure.

Standing in front of the office window and looking at the parking lot outside the Bailu Lane Stadium, Ye Qiu couldn't help but sneer.

There is a saying that people's eyes are bright, but sometimes, the general public is really easy to be confused because everything they know comes from the analysis and interpretation of the media. When the information is seriously asymmetry, they will naturally feel that everything the media says is right.

Ye Qiu has a deep relationship with Peter Kenion. The Manchester man once told Ye Qiu why he left Manchester United.

That happened in 2019. Ferguson said he was going to retire. As the club's CEO, he was an executive invited by the board. In that case, he had only one choice and found Ferguson's successor at the first time. This was his duty, so he contacted Erikson, but Ferguson later changed his mind.

In this case, Kenny's private contact with Erikson was immediately interpreted by the media as Peter Kenny wanted to force Ferguson away, which immediately aroused great indignation among Manchester United fans. It can be said that since then, he had already thought about leaving Manchester United, and the appearance of Abramovich happened to give him a chance.

Many people suspect this Manchester man, believing that he has always claimed to be a Manchester United fan, but in fact he is a Manchester City fan. Perhaps many foreign fans do not understand that in Manchester, Manchester City is the big fan, and Manchester United is a niche. This interpretation from the media also gives Manchester United fans an illusion that this guy speaks people and ghosts.

Manchester City fans don't like him because they think it's a betrayal of Manchester City's belief.

So at that time, Peter Kenyon was almost untenable in Manchester. After private contact with Erikson, he immediately aroused the indignation of Manchester United fans and also caused Manchester City fans to take advantage of the situation. After he switched to Chelsea and went south to London, he completely offended all Manchester fans.

Sometimes things in the world are so interesting. When everyone thinks that Peter Kenyon can create glory at Chelsea, Chelsea has ushered in a high and low end, especially in the past two years, the situation has been getting worse, especially after private contact with Ashley Cole and privately poaching Arnesen and Ridley King, Peter Kenyon was even complained and dissatisfied by Chelsea fans, but all this obviously has nothing to do with him.

Now, many people say that Chelsea is Peter Kenion's Waterloo, but in the professional circle, especially in the management and management circle of professional football, Peter Kenion has a very high reputation. His status and influence have not declined at all, but have been improved because many people know that his plan is right and his direction is right, but the mistake is that he chose Chelsea.

The attendance rate of about 40,000 seats is not high. The stadium’s game day operation is almost zero, just like Tottenham Hotspur. When the broadcast fee fails to make a big breakthrough, commercial sponsorship has also fallen into a bottleneck.

According to the analysis given by Deloitte Accounting, after winning the double championship in the Champions League and Premier League, Chelsea missed a huge opportunity to improve its strength and influence, that is, it did not keep Ye Qiu.

Failure to keep Ye Qiu not only made Chelsea missed the world's chief sponsor like Adidas, but also made Chelsea missed the influence brought by Ye Qiu's fame and thus missed the team's opportunity to establish its own wealthy family.

But letting Ye Qiu go and introducing a controversial Mourinho, coupled with the joining of the two superstars Shevchenko and Barack, put Chelsea's business operations in trouble, especially the salary structure. Even Abramovich, who became rich, could not bear it and could only lock in the money.

Under such circumstances, it is really not easy for Peter Kenyon to be able to operate the team's finances and operations to this situation. After all, Chelsea's influence in the world has been gradually increasing in recent years.

Therefore, Peter Kenyon formed two very extreme images, one appeared in the mouths of the media and fans, and the other appeared in a small professional circle. Which one is true? Which one is false? Who can tell it clearly?

In Ye Qiu's view, during Peter Kenyon's time at Chelsea, especially after Ye Qiu left, he was forced to constantly wipe the conflicts between Mourinho and the club, but he himself was not good at dealing with the media. His best skills are management and behind-the-scenes work, which can be seen from his work at Manchester United

If, as the top marketing expert, Peter Kenyon's biggest shortcoming, Ye Qiu thinks that he is not good at dealing with the media. When communicating privately, he is full of wisdom and logic. He has great ideas, creativity and systemicity in marketing and club management, but he lacks the ability to articulate his ideas clearly.

This is also an important reason why he had poor communication with Abramovich and was always demonized by the media.

Ye Qiu once said that the media nowadays do not care what you want to say, but what you say. They will try every means to raise some questions full of traps for you to get rid of. Then, no matter how well you answer, they will find loopholes in it and draw out some remarks that they want out of context that can attract readers' attention.

Ye Qiu was not used to these things at first, but gradually, under the influence of Eliza, he adapted very well.

Although Peter Kenyon stared at a big bald head and even looked a bit tough, he was actually a man who could not be said to be very gentleman, but at least he was very polite and elegant in his work. This is why he still maintains good friendship with many sponsors and companies even now.

So, every time I see Peter Kennyon, Ye Qiu will smile helplessly as he is now, because he really found that the media has harmed people a lot, and they only stool and pee, regardless of the aftermath, once they are branded, you don’t expect them to clarify for you, and it is basically impossible to eliminate it.

"This is a plan I have prepared in a month." As soon as Peter Kenyon walked into the White Hart Lane Stadium and headed straight to Ye Qiu's office. He didn't even go to see his own office, and he just went straight to Ye Qiu to talk to him straight to the point.

At 10 o'clock, the team will hold a management meeting in February. It is also at this meeting that he will officially take over Chelsea. Tottenham and Tottenham also have the same contract expired. Former Chelsea's chief operating officer Ron Gurley, his old minister during his time at Manchester United.

After the two arrived at Tottenham Hotspur, they will still serve as CEO and COO, officially taking over the power left by Eliza Moon, who will be promoted to vice chairman, but they will only hold a title and do not have much real power.

Peter Kenion's plan is very thick, but it is very organized. The general direction starts with club management. For example, he proposed that new stadiums, commercial sponsorship and excellent stadium results will become the three pillars of the team becoming the top giants. These three aspects are indispensable. Only by doing these three things in unison can you challenge giants like Real Madrid and Manchester United.

In terms of details, he also listed a lot of his ideas and built a complete set of detailed operation plans for the team, which were very meticulous. Many of them even Ye Qiu felt his eyes lit up when he saw them.

What satisfied Ye Qiu was that Peter Kenyon and Ye Qiu had the same idea, that in the past few years before the new stadium was obtained, Tottenham Hotspur should have tightened its monetary policy, adopt a strategy of only making no investments in the star side, and try to fill the huge debt brought by the new stadium through profits in the transfer market.

In order to ensure the team's combat effectiveness, he felt that the team should introduce some powerful semi-finished products.

When Ye Qiu saw this, he raised his head and looked at Peter Kenyon.

The English bald strongman seemed to notice it, and rarely showed a playful smile, "This is your strength, isn't it?" He really didn't realize that he would even joke.

Ye Qiu couldn't help laughing. Peter Kenyon was the same as his position.

The introduction of superstars is a catastrophe for Tottenham's healthy operations, especially in the past few years before the new stadium has been obtained, because superstars bring huge transfer fees, huge salary expenses and tax expenses, and Tottenham does not currently have the operating conditions of Real Madrid.

What are the most powerful conditions for Real Madrid and Barcelona?

That is, as a member-based club, they not only have huge advantages that Tottenham Hotspur does not have in terms of team operation taxes, but also do not need to have any operating burden at all. They invest as much as they earn, and they do not have to worry about debt, because they have an extremely large membership system and membership fee income

Without all this, let’s see if Real Madrid and Barcelona can still stick to such a huge transfer investment every year.

With the introduction of superstars, only Real Madrid and Barcelona can persist for a long time in the world. Abramovich couldn't stand it after introducing Shevchenko and Barack. Looking at Manchester City in the future, they would definitely not last long.

Because that is simply a huge money-swalking monster, even Manchester United can't support it, let alone Tottenham Hotspur now?

Moreover, introducing superstars will also break the team's internal balance and bring some adverse factors. Therefore, Ye Qiu feels that Tottenham Hotspur's business model in the past two years is quite good, very healthy, and sustainable.

"Wait and announce it at the meeting and treat it as your first fire when you take office." After Ye Qiu finished reading it for more than half an hour, he pushed it to Peter Kenyon.

Because after reading this plan, he even thought that Abramovich must have never listened to Peter Kenyon's introduction seriously, and the two of them had never communicated seriously. Otherwise, who would have rejected this person?
Chapter completed!