Chapter 479 Salary determines success or failure!
Tottenham Hotspurs everyone took a chartered flight from Moscow to London after attending the team's lunch dinner in Moscow. This dinner was a celebration banquet, which was held in the hotel where the team was staying. At the same time, players, relatives and friends, many sponsors and fans were invited, and the scene was quite large.
Even the Premier League, the FA tycoons and many British political and business celebrities have received invitations to celebrate.
In the past 100 years of modern football history, London has been suppressed by several other cities in the UK, because a very important reason is that there are many football clubs and many Premier League teams, but they have never won a Champions League, which has always been an eternal pain in the hearts of London fans.
Fans from other cities have once sarcasticted London. Even teams like Nottingham have produced a Nottingham Forest. London, which has never won the Champions League, has any face to claim to be the English Football Center.
One of the important reasons why Arsenal has always been popular with London fans is that many London fans regard Arsenal as the hope of London football revival. They believe that Arsenal is obviously more likely to complete a breakthrough in the Champions League and win a Champions League than other London teams.
But Wenger's team was never satisfactory. On the contrary, after Ye Qiu came to London from Amsterdam, he led Chelsea to the Champions League in his first season, which made Ye Qiu completely conquered all the fans of the city in a very short time. Even those fans of his mortal enemies were difficult to resent him.
But just when everyone had high hopes for Chelsea, hoping that Ye Qiu could turn this team into a top Premier League club and a real European arena, whether it was in terms of achievements, influence, or honor, and was worthy of the top club in London, which was the international financial center, Ye Qiu left Chelsea.
After a year, Ye Qiu returned to the Premier League and led Tottenham Hotspur to complete a historic breakthrough in the first year, reaching third place in the Premier League. In the second year, this season, although the team missed the league championship with a regrettable result, they defeated the Northwest flag team Manchester United in the final of the Champions League with a miraculous reversal.
This is definitely an epic victory that is very worth celebrating for London fans.
In the UK, football is full of regional conflicts. For example, Manchester and Liverpool. These two cities have always been unmatched and are mortal enemies. This mortal enemy complex has appeared very early, but relatively speaking, as two important cities in the northwest, there are also conflicts and competitions with London, especially with the recession of heavy industry in the northwest of Britain and the economic decline. London, as an international financial center, has become the UK's banner city. This gap has led to more serious regional emotional conflicts.
It can be said that Manchester and Liverpool are consistent in their mortal enemies in the position against London. Therefore, the rise of Chelsea and Tottenham Hotspur are not what they are willing to see.
Although London teams are also mortal enemies, they are consistent in their position to fight against the Northwest
Therefore, when Tottenham Hotspur reversed Manchester United and won the second Champions League in London football history, almost all Londoners were proud and excited about it. Many and many fans even felt that the fighting spirit shown by Tottenham Hotspur in the Champions League final should be called the London spirit.
There is nothing in this world that makes fans more happy than stepping on the shoulders of their mortal enemies to win the championship. Being able to step on the shoulders of Manchester United, a representative team in Northwest, to win the Champions League is simply a beautiful thing that makes all London fans so excited that they can't sleep.
Because of this, the whole city has affirmed and praised Tottenham Hotspur’s championship. Countless fans, whether they are Tottenham Hotspur fans or other teams, have happily walked on the streets to celebrate Tottenham’s reversal and win the championship.
Regarding the London Municipal Government's proposal, the hope is to allow Tottenham Hotspur's celebration parade to extend from Haeger Road to Kingsland Avenue, with a total length of more than six kilometers, and citizens have also given support and affirmation.
This is the treatment that even Chelsea won the first Champions League in London history. One of the important factors is that Tottenham defeated Northwest giant Manchester United.
But don't think that the London Municipal Government is kind-hearted. In fact, none of this group of politicians is a good bird. The reason why they extended to Kingsland Avenue is that it is close to Stratford, which is the host venue of the Olympic Games. This year is the first year of the start of the Olympic Games preparations. Celebrating the Champions League is a great momentum.
To this end, the Olympic Organizing Committee made an exception to open the construction site of the London Olympic Stadium. Although there was nothing there and there was only one groundbreaking ceremony venue, it still attracted countless fans.
British football has always been superstitious, just like what Beckham said to Mascherano, don't touch trophy before the Champions League final, this is a superstitious, and Tottenham fans are willing to believe that the team won this Champions League is precisely the good luck brought by this new stadium that will completely belong to the team in the next few years.
This is a stadium that can bring good luck to the team, fans and everyone
This concept quickly took shape among all the fans after the team won the Champions League, because if you get it, you will have better luck than this?
Therefore, a considerable number of fans ran to the construction site of the new stadium in Stratford to celebrate while the team was parading, and Tottenham Hotspur also supported and encouraged this. After all, if fans are willing to believe that the new stadium will bring them good luck, then this will attract more people to become Tottenham Hotspur fans, and at the same time, it will also attract more fans to enter the new stadium in the future.
Sometimes you believe in superstition, and you believe it if you are confused, and you don’t believe it if you are not confused.
On the other hand, based on the reactions brought by the past few Champions League finals and the influence of London, it is expected that Tottenham Hotspur’s Champions League will bring about at least 20 million pounds of tourism consumption growth to London in the next year.
If we simply count this, it seems that there is nothing special about it, but if we consider the consumption of food, wine, etc. of local fans before and after the game, commodity sales, and the improvement of the city's brand image, coupled with the momentum of the future London Olympics, it will bring immeasurable benefits to the city.
In response, Boris Johnson, who was just elected as mayor of London in May this year, severely criticized his ex, believing that his ex was obviously disappointing whether it was in support of Tottenham Hotspur or tolerate some extremists who hated Ye Qiu's Chinese identity.
In an interview with reporters, he said that the city government will strongly support Tottenham Hotspur's development and implicitly implied that even if Tottenham Hotspur cannot afford 100 million euros in September, the city government will do its best to help deal with it.
But more importantly, he announced that the London Olympics will fully welcome investors from China to participate.
After getting off the plane, the players boarded the Wupeng bus and took the Champions League St. Boled Cup and the FA FA Cup to march around the city. He took the north and went directly to the White Hart Lane Stadium and saw the newspaper on the way.
"Politician, this is a politician." Ye Qiu casually stuffed the newspaper into Chen Zhong's hand sitting beside him.
Boris Johnson was a reporter for more than a decade. His mouth was famously eloquent. During his campaign, the entire British media would help him build momentum. If he simply heard him say this now, anyone would be very pro-China for him, but in fact, he had publicly attacked China many times and even humiliated him.
"We have to get used to their style when we go abroad." Chen Zhong said with a smile. After being abroad for a long time, he has become accustomed to it. Many Western politicians will try their best to attack China for political purposes, such as campaigning, but once they take the position they want, their attitude will change greatly.
Boris Johnson is just one, not the first, nor the last
"So, we have to learn their rules, adapt to their rules, and defeat them in their rules and rebuild our own rules."
After hearing this, Chen Zhong felt a little moved. Ye Qiu has changed a lot in recent years, especially for his cousin who sometimes doesn't meet several times a year. Ye Qiu is now becoming more and more powerful. Although he is very restrained and humble in speaking and doing things, he cannot hide his convincing edge.
No wonder, in just a few years, he not only created a world-renowned and powerful company like Yezi Technology, but also won the Olympic Stadium, the iconic venue of the London Olympics. This move was called by many British conservatives as the beginning of the Chinese acquisition of the UK.
Even in China, Chen Zhong was vaguely mentioned Ye Qiu when he was received and talked by the top central leaders several times. Although Ye Qiu did not announce many things to the public or did not deliberately hype, the central government saw them, especially Ye Zi Technology's actions in China, which were very satisfying to the central leaders.
There are people above who are easy to do, and Chen Zhong knows very well that Huangtian Group has been going well in recent years. Ye Qiu is the most important person here. At least the entire group belongs to him, right?
"Brother Zhong, how are you preparing for this five-star hotel? Do you have confidence in your own Shanyu?" Ye Qiu asked with a smile.
Running a five-star hotel is not an easy task. It involves countless aspects, especially in a fiercely competitive place like London. Even some international hotel chains are not very ideal. The pressure is imaginable.
"We have accumulated a lot of relevant experience in China. This time we go abroad, we are very confident."
After hearing this, Ye Qiu nodded frequently. This time, the five-star hotel project was built with the Olympics and had a very good geographical location. It was unique and had good time and place. As long as the hotel management and service were kept up, I believe that it is very likely to become a hit.
As long as we can gain a firm foothold in London, Huangtian Group's hotel business will develop further in the future, and it is even possible to become an international hotel chain brand belonging to the Chinese in the future.
"What about you? You are going to invest yourself in three hundred million in the next three years? Or do you want to make a loan from a bank?" Chen Zhong asked with concern.
Ye Qiu smiled after hearing this, "With this Champions League, at least there will be no big problems in the funds in the next two years."
"Two million?" He was a little surprised.
"This is a conservative estimate. If our sponsor system is well managed and continues to perform in the Premier League and Champions League in the next two seasons, this is not a problem at all." Ye Qiu said confidently.
But it’s not Ye Qiu’s exaggeration, but the fact is that. At least from the current situation, the sponsor system still has great potential. For example, in terms of automobiles, the team’s current automobile sponsors have not yet been settled, but it has attracted the favor of many large companies, including international brands such as Toyota, Opel, and BMW.
Among them, BMW is very interested in sponsoring Tottenham Hotspur. On the one hand, because Tottenham Hotspur is located in London, and at the noon celebration, BMW's European president also attended and had a detailed discussion with Peter Kenyon.
Audi has sponsored teams such as Real Madrid, Barcelona and Manchester United in recent years, with great momentum and sales are also rising steadily. But now Tottenham Hotspur has reversed Manchester United and stepped on the Red Devils to win the championship, which has allowed BMW to see the business opportunities. Tottenham Hotspur sponsored Tottenham Hotspur, they can take advantage of this Champions League and act as a higher position than Audi.
In addition, training sponsorship is also underway, and more sponsors will be attracted to join in the future. Ye Qiu believes that with the current team's situation, as long as the team's performance and development momentum are guaranteed, and the team's appropriate dieting is not a big problem to deal with the construction of a new stadium.
If it really doesn't work, Ye Qiu will consider injecting funds into the club.
Ye Qiu thinks this is very difficult because even Manchester United has a net profit of about 100 million euros per year, but Manchester United's operations are obviously two levels higher than Tottenham Hotspur, so Tottenham Hotspur cannot make such a high profit.
Therefore, Ye Qiu's attitude is that if he is preparing funds for the construction of a new stadium, he will inject funds, but the team will adopt a more thrifty operation in signing and buying players. He will not buy big-name superstars, nor will he buy some stars who have broken the team's salary structure, because these will bring huge trouble to Tottenham Hotspur.
Just like Wenger's Arsenal, there is a structural salary problem. Flamini announced a free transfer to AC Milan because the Ross and Blacks promised to give him a higher salary, but Arsenal could not pay at all. In addition, Adebayo and several other players have also expressed their views, thinking that the club's salary should be appropriately paid.
Ye Qiu did not doubt Wenger's stubbornness at all, and this was also reflected in his control over the team's salary structure.
Because of the construction of a new stadium, we had to reduce our clothes and even sell a few of the leading stars. However, on the other hand, the Premier League has caused the salary structure to rise steadily due to the crazy influx of foreign capital such as Abramovich. It is already very rare to support Arsenal in this regard.
On the contrary, Manchester United is following Chelsea and raising salaries greatly, so these two teams are currently the highest-paid team in the Premier League, with Chelsea ranked first, Manchester United ranked second, and Arsenal ranked fourth behind Liverpool, with Tottenham following closely behind.
But although Arsenal's salary seems to be very high, the team's combat effectiveness is not strong. A very important reason is not only because of the departure of the core players, but more importantly, a considerable amount of salary is spent on some marginal players, and this is indeed Wenger's own problem.
Generally speaking, a team will consider the cost when poaching a player, but the cost of poaching a player is not just a transfer fee, but also includes salary and taxes. The English-Chinese team always sets a limit of 100,000 weekly salary for players. That is because more than 100,000 weekly salary, high taxes and fees are required. However, this unspoken rule was completely broken when Chelsea introduced Shevchenko, Ashley Cole, Barack and others.
Transfer fees and salary are like both ends of the seesaw. Generally speaking, except for some superstars, players with high transfer fees will be relatively downward, keeping the cost within a certain range. Relatively, low transfer fees, or even free transfers, the salary will be relatively high. Barack's joining Chelsea is an example.
Flamini transferred to AC Milan. His annual salary at Arsenal was 1.2 million euros, but when AC Milan it became more than 4 million euros. It was difficult for anyone to refuse such an invitation. Wenger knew very well that he could not give such a high salary at all, so he had to choose to let go in the end.
So, what is Wenger’s problem?
It is because he pursues quality and low price during the transfer process, likes to poach some young players, and sometimes pays too high salaries for those young players, resulting in the team's originally healthy salary structure, with the salary echelons such as star, main players, rotation, substitutes and youth training being broken.
Just imagine, if some young players who have not played many games for many years are receiving salaries from the main players or rotation players, will the players be convinced? When the team's total salary cap remains unchanged, the excessive salary of these young players will inevitably affect the salaries of other players.
This is the problem Wenger is facing now
Originally, without the star, Arsenal's salary structure should be very healthy, but due to excessive poaching of some young players, the team's salary structure has been chaotic, which eventually led to frequent internal problems in the team.
Ye Qiu is very clear that Tottenham Hotspur needs to cultivate its own star. Judging from the current situation, Ribery is likely to be, and Messi, Van Persie and Fabregas will also be the next focus of training.
At the same time, the team also needs to ensure that both the main players and the rotation main players receive their corresponding salary, ensuring the healthy and orderly team salary structure.
If Tottenham Hotspur introduces a star, not to mention a superstar, just a target of a heavy-money poaching. As long as the team's overall salary structure is broken, players such as Ribery, Messi, Fabregas will immediately follow and ask for a salary increase. At that time, Tottenham Hotspur's entire salary will completely usher in a big explosion.
Once the salary structure is uncontrollable, the consequences will be unimaginable, and Chelsea is the lesson of the past.
Don’t worry about the lack of worries but the unevenness, the words of China’s ancestors are very reasonable
Of course, you can't be too stingy. Therefore, after the team won the Champions League this year, the contract renewal and salary increase of several stars have been included in the club's key plans, including Ribery and Messi, both of which have increased once a year, but the amplitude has been slightly controlled, so the team is not under a lot of pressure and the players are in a good mood.
Moreover, Tottenham Hotspur has also adopted effective tax avoidance measures. This is something that Eliza Moon's agent company used to do. Now Tottenham Hotspur is familiar with it, so overall, players' salaries seem not high, but they won't get less, and the club's expenses are not much, so everyone is happy.
But there are also hidden dangers, that is, as the fame and influence of players, especially several leading stars, rises, if the team's operations cannot keep up, they will choose to leave Tottenham Hotspur in less than a year or two.
Because by then, Tottenham will not be able to satisfy them at all
Chapter completed!