Ye Qiu received a call from Peter Kennyon and returned to London two days after arriving in the United States.

The reason why I left so urgent was that there was an important contract in London waiting for him to sign.

After getting off the plane, Ye Qiu arranged for people to send his wife and two children home, and then got on the club pick-up truck that had been waiting here, and headed to the Bailu Lane Stadium. Along the way, someone from the marketing department had already sent a letter of intent for cooperation.

The one who wants to cooperate with Tottenham Hotspur is Qatar Airways from Asia. This company is one of the world's five-star airlines and one of the airlines with good development momentum recently. After the UAE's high-profile sponsorship of Arsenal, Qatar Airways seems to be outdone and enter London.

In the eyes of many people, Qatar, the United Arab Emirates, and these small countries seem to feel that they are stupid and money coming soon. But they don’t know, which rich person in this world would be a fool? When you say that others are fools, you are not much smarter.

Both Qatar and the UAE make a living by oil, but oil is a strategic material and will always be sold out one day. So as a rainy day, they must convert the money they earn from oil into projects that will be sustainable in the future.

Therefore, over the years, a large number of consortiums such as the UAE and Qatar have entered a series of important areas such as media, aviation, real estate, and shipping. They are even taking advantage of the US subprime mortgage and European debt crisis to take advantage of the opportunity to buy at the bottom. They are not stupid at all. On the contrary, they are very smart and visionary.

Just as Li Ka-shing likes to invest in basic industries, aviation, media, shipping, real estate, these are very valuable industries. If there is no debt crisis, it is not easy to get it.

Moreover, the large conglomerates in the Middle East are not stupid at all, and they know how to market themselves, so when they spend money to invest, they also sponsor teams and advertise, because football is undoubtedly one of the best advertising platforms in the world.

Sometimes we must admit what Florentino said: In the capital market, money is not valuable at all. Things that can be bought by money will not be expensive no matter how much you calculate it. What is really expensive are those that you can’t buy with money.

So he said that whether he bought Figo, Zidane, Ronaldo, or later bought Kaca, Cristiano Ronaldo and others, he didn't think it was expensive. On the contrary, he felt it was cheap and cost-effective because he solved all the problems with money.

The simplest thinking logic is that you can’t make money and spend it all, but the earth is only that big.

After arriving at the White Hart Lane Stadium, Ye Qiu went up the second floor and came to Peter Kenion's office. He knocked on the door and went in. Before he could say anything, Peter Kenion took the initiative to talk about this cooperation.

"Qatar Airways has always attached great importance to the Southeast Asian market and is actively developing global markets. This time they took the initiative to come to us, and the sponsorship fees offered were very attractive." Peter Kenyon walked out the door and asked the secretary to make two cups of hot coffee, then closed the door and walked back.

"The training sponsorship is five million a year, but all players, including our coaches, must wear training with their logo on the training ground, and the same is true for training photos that appear in the media and the public."

This is a very normal requirement, just like Adidas sponsors Tottenham Hotspur, with so much money every year that it is impossible to allow you to wear jerseys from other brands during training or games, and they will definitely kill you.

"Also, they hope that all away games of our team, including our warm-up matches in other places, will take their flights. If possible, I hope to start directly from this summer's Asian tour, the cost will be two million euros."

After hearing this, Ye Qiu felt that both of these conditions were not harsh, because taking their plane was free, but then Qatar Airways could use Tottenham Hotspur’s brand and player image, and even use words like Champions League champions in the next year.

"Does they have no other conditions?" Ye Qiu was a little funny because the conditions were too abundant.

"There is" Peter Kenyon nodded, "When we reconsider jersey sponsorship with Vodafone, they have priority, and they ask us to ensure that we will enter the Champions League every season in the future, otherwise a part of the sponsorship fee will be cut according to the terms. In addition, we must cooperate with their activities at least twice a year, one of which will be in the Middle East."

Perhaps seeing Ye Qiu frowned, Peter Kenyon knew what he was going to say, and smiled and said, "I have already talked to them. In order to take care of the team's preparations, because we have no winter break, the trip to the Middle East can only be arranged in the summer. I even proposed to hold a warm-up cup in the Middle East."

After hearing this, Ye Qiu smiled bitterly. Tottenham Hotspur had a good deal of cooperation with Ajax, but Ajax once again invited Tottenham Hotspur to Amsterdam to participate in the invitational tournament. This is the second consecutive year. If there is a Middle East Cup, Tottenham Hotspur will play the cup almost every summer.

Especially considering that the Premier League is in full swing to prepare for the Premier League preseason, mainly in Asia and the United States.

Peter Kenyon and Ye Qiu were tacitly aware of it, and nodded with a smile and said, "So, you don't need to have a headache about the warm-up match in the future, because there are warm-up matches everywhere, so you can't even get along."

"I don't reject warm-up matches, but I only have one requirement. At least the opponent must have some weight, so that it can have the value of warm-up matches. I don't even reject the arrangement of training camps in other places, such as the Middle East, Asia and the United States, but everything should be done to ensure the team's summer training! Quality."

Peter Kenyon understands Ye Qiu's meaning: competition opens the way for business, but business also needs to consider the interests of competition. Only when the two are combined just right can Ye Qiu's two-legged walking strategy be best reflected.

Seeing Peter Kenyon's big bald expression, Ye Qiu knew that after winning the Champions League, the team's summer business operations have progressed quite well. There should be several cooperation agreements to discuss, one of which is BMW.

"How are you talking to BMW?" Ye Qiu asked with concern.

Peter Kenyon nodded, "It's almost done, the sponsorship fee is 3 million euros a year. All first team players and senior management of the club have one BMW each. The style is available. Some young players with potential youth teams will also get one BMW."

"Then I can't drive a Ferrari in the future?" Ye Qiu suddenly showed a very aggrieved look. He had two Ferraris and one Porsche at home. Recently, he also bought a Bugatti Veyron, but there was no BMW.

"When you come to the training base or stadium, it's best to drive a BMW. Who makes us greedy for other people's money?" Peter Kenyon laughed. He didn't pay much attention to cars, but it would be nice to be able to get a free BMW car.

"Don't say it as if we are profit-oriented. It's too vulgar to talk about sponsorship, not to mention money." Ye Qiu also teased.

"In addition, both Qatar Airways and BMW are very interested in our stadium billboards, and Qatar Airways also decided to buy the billboards behind our coaching seats and benches.

Many live broadcasts are taken from the stands, so the chances of shooting the bench and coach seat are quite high. It can be said that it is not inferior to the billboards of the stadium. The White Hart Lane Stadium used to not pay attention to it, but now it has been developed.

"Does BMW still sponsor other teams at present?" Ye Qiu asked casually.

Peter Kenyon shook his head, "BMW's marketing has been mainly in sailing and golf in recent years, and it is relatively rare in football. Now it sponsors the Brazilian national team. A few years ago, it was rumored that they wanted to sponsor Bayern Munich. They were once brothers from Bayern, only across the street, but later they were intercepted by Audi.

"In recent years, Audi has become a large number of giant sponsors including Real Madrid, Barcelona, ​​AC Milan, Bayern, Manchester United, etc., which has greatly increased Audi's brand value and sales. BMW has now felt the threat, so we have found us."

When talking about this, Peter Kenyon stared at Ye Qiu and laughed, "Actually, there is another thing that no one said, but we all know clearly. Sponsoring Tottenham Hotspur is equivalent to sponsoring you. This advertising effect and the response it can cause in the Chinese market are very amazing."

Tottenham Hotspur dare not say that it is the team with the most fans in China now, but it is definitely one of the most popular teams in China. Especially after winning the Champions League, it has become the target of countless domestic fans. Coupled with Ye Qiu's influence, many giant teams may not be able to catch up.

Ye Qiu has long been used to this situation. He has expected this to be the case since he decided to be the head coach of Tottenham Hotspur, so he is not surprised by this.

"By the way, I received a shocking news. I heard that a large consortium from the Middle East and UAE is acquiring Manchester City team acquired by Thaksin. It is estimated that it will be completed soon. In short, this should be a big tycoon."

Peter Kenyon was not familiar with this large consortium in the UAE, but Ye Qiu knew very well that it was the Abu Dhabi consortium coming.

This is the real world's largest tycoon in football, and his wealth is so rich that it is simply outrageous.

"Stop worrying about them." Ye Qiu has no intention of interfering in these matters for the time being, "How is Valencia?"

"It's still dragging," said Peter Kenion. "They didn't agree to our offer, but they didn't refuse. However, Barcelona asked us about the price of Mascherano, but I didn't agree, saying that the Argentines are not selling goods."

"Well, put some pressure on Valencia, don't let them be alive, think we must be David Silva."

When Ye Qiu stayed in London, he signed sponsorship contracts with Qatar Airways and German automobile giant BMW. While the two parties reached a comprehensive cooperation agreement, there was another turmoil in the transfer market.

Real Madrid finally took action and directly offered a sky-high price of 50 million euros against Tottenham Hotspur's Frank Ribery. Calderon said that Ribery is better than Manchester United's Cristiano Ronaldo. He firmly believes that Ribery will greatly improve Real Madrid's offensive power, especially considering the double-wing combination of Ribery and Robben.

Tottenham Hotspur acknowledged the offer from Real Madrid, saying that it did receive the offer from Real Madrid, but the team has rejected it, the reason is that Ribery is an important member of the team, and Tottenham has no plan to sell Ribery. At the same time, the team also denied the transfer proposal issued by Barcelona against Messi with a value of 30 million euros.

"We have not received any offer from Barcelona, ​​nor have we ever planned to sell Messi. He is the core player of the team and will not leave Tottenham Hotspur," the club's official spokesperson said loudly at the press conference.

But it is hard to say what happened in the transfer market. A series of news broke out from the outside world, and many of them were even humiliating Barcelona. They felt that the offer of 30 million euros was definitely a humiliation for Messi, and he couldn't even buy one of Messi's right leg.

On the contrary, the news that Real Madrid pursued Ribery has attracted great attention. Marca revealed that in the new round of Real Madrid membership meeting, Calderon has made it clear that he will regard Ribery as the team's most important signing in the summer, and Real Madrid's summer transfer budget has also reached an astonishing 100 million euros.

However, soon, some media immediately denied it, saying that Calderon's so-called transfer budget of 100 million yuan was a considerable part of it to be cashed out by selling Robinho to Chelsea. However, at present, the negotiations between the two teams on the price of Robinho's transfer are deadlocked and it is difficult to reach a consensus.

Many media also said that instead of introducing Ribery, it is better to introduce a left-back. After all, after Robert Carlos left the team, the problem of left-back became a bottleneck for Real Madrid. Real Madrid should introduce a powerful left-back to strengthen the team's left-wing strength.

However, the left-backs in the European transfer market are obviously very scarce, and the outstanding ones are in the giant teams. Therefore, when helping Real Madrid choose the candidate, Tottenham Hotspur's main left-back Vargas is naturally indispensable. Assistant predicts that the Peruvian left-back's net worth is around 20 million euros.

Tottenham Hotspur has been mentally prepared for this kind of hot speculation from the outside world. They are not the top giants, so after winning the Champions League, they will naturally be poached by other teams. Ajax fell apart when poached by other teams, but now Tottenham Hotspur is obviously not Ajax.

Tottenham Hotspur denied all transfer rumors, saying that the team currently has no plans to sell people.

Before the European Cup, Ye Qiu also specially accepted interviews from reporters and media to clarify rumors that Tottenham Hotspur might sell one or two players in the team to pay for the new stadium construction.

"Our team's current financial situation is very ideal. We not only do not need to rely on sellers to pay for the construction funds, but on the contrary, we are also preparing to actively sign players in the transfer market, so the statement about us selling off the stars in the team can come to an end."

But Ye Qiu's clarification was obviously not effective at all. The outside world was already full of rumors, and it was even spread as if Tottenham Hotspur were about to be divided up by these giant teams.

While the outside world is poaching Tottenham Hotspur, Tottenham Hotspur is also poaching other goals

As the European Cup approaches, David Silva's agent father expressed his hope that the transfer can end before the European Cup, because when David Silva communicates with Aragones, the latter does not want David Silva's game and condition to affect David Silva's game and condition because of the transfer.

This is equivalent to urging Tottenham Hotspur and Valencia. If you want to buy or sell, please hurry up.

But the day after this news appeared, German media broke the news again, saying that Tottenham's offer for Diego has been recognized by Werder Bremen, and Diego himself is full of expectations for joining the new European championship. He hopes to complete further improvements in his career at Tottenham Hotspur.

Not long after the news came out, Valencia's deputy general manager Sanchis called Peter Kenion to ask about the authenticity of the news. The two sides also held a new round of negotiations on the phone. Peter Kenion said that Tottenham Hotspur has not reached an agreement with Werder Bremen for the time being, but if this continues, it is not ruled out to switch to Diego.

Sanchis also expressed his hope that both sides would continue to sit down and talk. After all, Barcelona's pursuit of David Silva is not tight at present. After the last time, they have exposed the floating price of 15 million and 5 million, they have not even taken any specific further action. It can be seen that the focus of Barcelona's transfer operation is not on David Silva.

In addition, Tottenham Hotspur was unwilling to continue to delay. Finally, the next day, Peter Kenion went to Spain in person to negotiate with Valencia's senior management. Valencia finally agreed to Tottenham's 20 million euro offer.

After obtaining Valencia's approval, Tottenham Hotspur immediately invited David Silva's father, Fernando Himenes, to London, and the two sides negotiated David Silva's contract.

Espanyol has no special requirements for his contract. His salary in Valencia is not high. The Bats are facing a financial crisis. It is strange that they can have a high salary. So in the face of the salary of the main players of the first team offered by Tottenham Hotspur, David Silva's father expressed satisfaction and affirmed the other series of treatments provided by Tottenham Hotspur. After two days of negotiation, the two sides finally signed the contract.

Following closely behind, Tottenham Hotspur announced the transfer and said that the players will arrive in London to sign a contract after the European Cup.

This has also become the largest transfer deal before the European Cup, and is also seen as an important signing for Ye Qiu to further strengthen the strength of Tottenham Hotspur's midfield.
Chapter completed!